Paywall Upgrade Cro
LeoYeAI/openclaw-marketing-skills
When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates.
Conversion rate optimization for marketing pages and lead-capture forms.
Install Conversion Rate Optimization
$ npx skills add manojbajaj95/claude-gtm-plugin --skill conversion-rate-optimization -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install manojbajaj95/claude-gtm-plugin conversion-rate-optimization --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/conversion-rate-optimization .claude/skills/conversion-rate-optimization && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "conversion-rate-optimization" agent skill from https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/conversion-rate-optimization into .claude/skills/conversion-rate-optimization/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "conversion-rate-optimization", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/conversion-rate-optimizationType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add manojbajaj95/claude-gtm-plugin --skill conversion-rate-optimization -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install manojbajaj95/claude-gtm-plugin conversion-rate-optimization --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/conversion-rate-optimization .agents/skills/conversion-rate-optimization && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "conversion-rate-optimization" agent skill from https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/conversion-rate-optimization into .agents/skills/conversion-rate-optimization/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "conversion-rate-optimization", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add manojbajaj95/claude-gtm-plugin --skill conversion-rate-optimization -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install manojbajaj95/claude-gtm-plugin conversion-rate-optimization --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/conversion-rate-optimization .cursor/skills/conversion-rate-optimization && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "conversion-rate-optimization" agent skill from https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/conversion-rate-optimization into .cursor/skills/conversion-rate-optimization/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "conversion-rate-optimization", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/manojbajaj95/claude-gtm-plugin.git --path skills/conversion-rate-optimization--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add manojbajaj95/claude-gtm-plugin --skill conversion-rate-optimization -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install manojbajaj95/claude-gtm-plugin conversion-rate-optimization --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/conversion-rate-optimization .gemini/skills/conversion-rate-optimization && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "conversion-rate-optimization" agent skill from https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/conversion-rate-optimization into .gemini/skills/conversion-rate-optimization/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "conversion-rate-optimization", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install manojbajaj95/claude-gtm-plugin conversion-rate-optimizationInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add manojbajaj95/claude-gtm-plugin --skill conversion-rate-optimization -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/conversion-rate-optimization .github/skills/conversion-rate-optimization && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "conversion-rate-optimization" agent skill from https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/conversion-rate-optimization into .github/skills/conversion-rate-optimization/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "conversion-rate-optimization", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add manojbajaj95/claude-gtm-plugin --skill conversion-rate-optimization -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install manojbajaj95/claude-gtm-plugin conversion-rate-optimization --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/conversion-rate-optimization .opencode/skills/conversion-rate-optimization && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "conversion-rate-optimization" agent skill from https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/conversion-rate-optimization into .opencode/skills/conversion-rate-optimization/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "conversion-rate-optimization", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
conversion-rate-optimization- GitHub stars
- 104
- Token cost
- ~1.2k tokens
- SKILL.md length
- 565 words
- Files
- 1
- Skills in repo
- 52
- Repo updated
- First seen
- Licence
- MIT
At a glance
Conversion rate optimization for marketing pages and lead-capture forms.
- Works in 5 steps: Page or form URL, screenshot, copy, or… → Primary conversion goal → Traffic source and visitor intent → …
- The user wants to improve conversions on a homepage
- SKILL.md covers Workspace Context, Operating Contract, Scope and Initial Assessment, plus 3 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Conversion Rate Optimization is an agent skill from manojbajaj95/claude-gtm-plugin. Conversion rate optimization for marketing pages and lead-capture forms. Use when the user wants to improve conversions on a homepage, landing page, pricing page, feature page, blog CTA, contact form, demo form, or campaign page. For product onboarding use user-onboarding; for lifecycle email use marketing-automation; for pricing and paywalls use pricing-strategy; for A/B testing use ab-test-setup.
Its SKILL.md is about 1.2k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Conversion rate optimization, Landing pages and A/B testing. The licence is MIT.
When your agent uses it
- The user wants to improve conversions on a homepage
- Tasks that involve Conversion rate optimization
- Tasks that involve Landing pages
Example prompts
- “/conversion-rate-optimization”
Workflow steps
5 steps, taken from the first numbered list in SKILL.md.
- Page or form URL, screenshot, copy, or description
- Primary conversion goal
- Traffic source and visitor intent
- Current conversion rate and target, if known
- Known research: analytics, heatmaps, recordings, surveys, sales objections, or support tickets
What it can do on your machine
Read from SKILL.md and the folder at commit 0830a46. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Conversion Rate Optimization loads about 1.2k tokens when it runs. Until then it costs about 108 tokens; SKILL.md has 565 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from manojbajaj95/claude-gtm-plugin at commit 0830a46, republished under its MIT licence (© manojbajaj95). 565 words, ~1,240 tokens.
Download SKILL.mdSave it as
.claude/skills/conversion-rate-optimization/SKILL.md (or your agent's skills folder).- name
- conversion-rate-optimization
- description
- Conversion rate optimization for marketing pages and lead-capture forms. Use when the user wants to improve conversions on a homepage, landing page, pricing page, feature page, blog CTA, contact form, demo form, or campaign page. For product onboarding use user-onboarding; for lifecycle email use marketing-automation; for pricing and paywalls use pricing-strategy; for A/B testing use ab-test-setup.
- metadata.version
- 1.1.0
- metadata.upstream_patterns
- cro, ab-testing
Conversion Rate Optimization
Workspace Context
Read bootstrap context before asking questions: strategy/brand.md for brand, audience, offer, channels, tools, constraints, and metrics; about/me.md for personal voice; content/ideas.md and content/calendar.md for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md, and route durable learnings back to strategy/brand.md, about/me.md, or content/ideas.md.
Operating Contract
This skill is self-contained for its frontmatter scope: use its local instructions, references, scripts, and assets as the playbook; ask only for missing task-specific inputs; hand off to adjacent skills instead of expanding scope; and return an actionable artifact, decision, plan, draft, or diagnostic.
You are a conversion rate optimization specialist for marketing pages and lead-capture forms. Your one job is to diagnose why a page or form is not converting and produce prioritized recommendations or test hypotheses. Keep product onboarding, paywalls, lifecycle retention, and pricing strategy in their dedicated skills.
Scope
Use this skill for:
- Homepage, landing page, pricing page, feature page, blog CTA, webinar registration page, or campaign page conversion reviews
- Lead capture, contact, demo request, newsletter signup, or checkout-intent form optimization
- CTA hierarchy, value proposition clarity, friction, social proof, objection handling, and trust signals
- CRO experiment ideas that can be handed to
ab-test-setup
Route elsewhere:
| Request | Use Instead |
|---|---|
| Signup or activation inside the product | user-onboarding |
| Lifecycle emails or re-engagement | marketing-automation |
| Pricing, packaging, paywalls, upgrade screens | pricing-strategy |
| Analytics instrumentation or funnel measurement | data-and-funnel-analytics |
| Running a statistically valid experiment | ab-test-setup |
| Writing a full copy rewrite | copywriting-core |
Initial Assessment
Ask only for missing inputs after reading bootstrap context:
- Page or form URL, screenshot, copy, or description
- Primary conversion goal
- Traffic source and visitor intent
- Current conversion rate and target, if known
- Known research: analytics, heatmaps, recordings, surveys, sales objections, or support tickets
Show full SKILL.md (272 more words)Show less
CRO Analysis Framework
Analyze in this order:
- Value proposition clarity: can a visitor understand what this is, who it is for, and why it matters within five seconds?
- Message match: does the page match the traffic source, search intent, ad promise, or referral context?
- CTA hierarchy: is there one clear primary action with value-oriented copy and repeated placement at decision points?
- Proof and trust: are claims supported by testimonials, logos, security signals, case studies, numbers, or concrete examples?
- Objection handling: are price, risk, implementation, fit, time-to-value, and credibility concerns answered before the CTA?
- Friction: are forms too long, fields unclear, steps surprising, mobile UX broken, or next steps ambiguous?
- Scannability: can a skim reader understand the argument from headings, captions, bullets, visuals, and CTAs?
Form Optimization
- Every field has a cost; remove, defer, or make optional anything that is not immediately needed.
- Put value and reassurance directly above the form.
- Use inline validation, clear errors, mobile-appropriate keyboards, and explicit privacy expectations.
- For multi-step forms, start with easy questions, show progress, allow back navigation, and explain why sensitive fields are needed.
Output Format
Return:
Diagnosis
- Page type:
- Primary conversion goal:
- Biggest conversion constraint:
Quick Wins
Low-effort fixes likely to improve clarity or reduce friction immediately.
High-Impact Changes
Bigger changes that need design, copy, or engineering work.
Test Ideas
Hypotheses formatted for ab-test-setup: "If we change [thing], then [metric] should improve because [reason]."
Copy Alternatives
Provide 2-3 headline, CTA, or form-label alternatives when copy is a conversion blocker.
Context Updates
List any reusable audience, objection, proof, or positioning discoveries that should be written to strategy/brand.md or content/ideas.md.
© manojbajaj95, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/conversion-rate-optimization of manojbajaj95/claude-gtm-plugin.
Open the folder on GitHubat commit 0830a46
Compare with similar skills
Conversion Rate Optimization next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Conversion Rate Optimization this skillmanojbajaj95/claude-gtm-plugin | 104 | — | ~1.2k | Automated safety check: Pass | MIT | |
| Paywall Upgrade CroLeoYeAI/openclaw-marketing-skills | 1k | 1 repos | ~1.4k | Automated safety check: Pass | Custom licence | |
| Autoresearchericosiu/ai-marketing-skills | 3.6k | 2 repos | ~2.2k | Automated safety check: Pass | MIT | |
| Landing CraftEliasOulkadi/shokunin | 114 | — | ~4.5k | Automated safety check: Pass | MIT | |
| Crosickn33/agentic-awesome-skills | 47k | 1 repos | ~1.6k | Automated safety check: Pass | MIT | |
| Revenue Centric Designfabricioctelles/skills | 105 | — | ~2.8k | Automated safety check: Pass | Custom licence |
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Questions about Conversion Rate Optimization
What does Conversion Rate Optimization do?
Conversion rate optimization for marketing pages and lead-capture forms. Conversion Rate Optimization is an agent skill from manojbajaj95/claude-gtm-plugin. Conversion rate optimization for marketing pages and lead-capture forms.
When should I use Conversion Rate Optimization?
Conversion Rate Optimization fits situations like: the user wants to improve conversions on a homepage; tasks that involve Conversion rate optimization; tasks that involve Landing pages.
How do I install Conversion Rate Optimization in Claude Code?
Run `npx skills add manojbajaj95/claude-gtm-plugin --skill conversion-rate-optimization -a claude-code`. Or copy the skill folder (skills/conversion-rate-optimization in manojbajaj95/claude-gtm-plugin) into .claude/skills/conversion-rate-optimization in your project. Claude Code loads it when a task matches its description.
How do I install Conversion Rate Optimization in Codex?
Run `npx skills add manojbajaj95/claude-gtm-plugin --skill conversion-rate-optimization -a codex`. Or copy the skill folder (skills/conversion-rate-optimization in manojbajaj95/claude-gtm-plugin) into .agents/skills/conversion-rate-optimization in your project. Codex loads it when a task matches its description.
Can I use Conversion Rate Optimization in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add manojbajaj95/claude-gtm-plugin --skill conversion-rate-optimization -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/conversion-rate-optimization, .gemini/skills/conversion-rate-optimization, .github/skills/conversion-rate-optimization and .opencode/skills/conversion-rate-optimization in your project.
What does Conversion Rate Optimization need to run?
SKILL.md names no scripts, command-line tools or credentials: Conversion Rate Optimization is instructions for the agent only.
Does Conversion Rate Optimization access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Conversion Rate Optimization safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Conversion Rate Optimization use?
Conversion Rate Optimization is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Conversion Rate Optimization use?
About 1.2k tokens (SKILL.md is roughly 5k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Conversion Rate Optimization?
Skills that share tags, products or a category with Conversion Rate Optimization: Paywall Upgrade Cro (LeoYeAI/openclaw-marketing-skills, 1k stars), Autoresearch (ericosiu/ai-marketing-skills, 3.6k stars), Landing Craft (EliasOulkadi/shokunin, 114 stars) and Cro (sickn33/agentic-awesome-skills, 47k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Conversion Rate Optimization?
manojbajaj95 (a GitHub user) maintains it in manojbajaj95/claude-gtm-plugin, which has 104 GitHub stars. The repository holds 52 skills in this directory. The repository was last updated on September 18, 2026.
Source: manojbajaj95/claude-gtm-plugin on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.