Bootstrap

├── CLAUDE.md
├── PROGRESS.md
├── about/
│   └── me.md
├── strategy/
│   └── brand.md
├── content/
│   ├── ideas.md
│   ├── calendar.md
│   ├── linkedin/
│   │   ├── drafts/
│   │   └── published/
│   ├── twitter/
│   │   ├── drafts/
│   │   └── published/
│   ├── reddit/
│   │   ├── drafts/
│   │   └── published/
│   ├── blog/
│   │   ├── drafts/
│   │   └── published/
│   └── email/
│       ├── drafts/
│       └── published/
└── assets/
    ├── logos/
    └── brand/

# Claude Instructions — [Project Name]

## What This Project Is
[1–2 sentence summary: who this is for, what they do, what we're working on]

## Primary Goal
[What we're trying to achieve right now]

## Repo Structure

| Path | Purpose | When to Read |
|---|---|---|
| `about/me.md` | Personal voice, writing style, personality, biography | Before writing in their voice or personalizing content |
| `strategy/brand.md` | Brand positioning, messaging, audience, competitors, voice | Before any brand copy, content, or strategy |
| `PROGRESS.md` | Session progress log: completed tasks, blocked tasks, next steps, future opportunities | At the start and end of every session |
| `content/ideas.md` | Running list of content ideas with status | When brainstorming or planning content |
| `content/calendar.md` | Publishing schedule and upcoming posts | When scheduling or checking what's next |
| `content/[platform]/drafts/` | Work-in-progress content per platform | When drafting or reviewing content |
| `content/[platform]/published/` | Final published content archive | When checking what's been posted or repurposing |
| `assets/` | Logos, brand files, visual references | When creating visual content or referencing brand assets |

## Content Naming Convention

All draft and published content files use this format:

Examples:
- `2025-03-13_product-launch-announcement.md`
- `2025-03-15_ai-agents-hot-take.md`

## Content Workflow

1. **Idea** → add a line to `content/ideas.md`
2. **Draft** → create file in `content/[platform]/drafts/` using the naming convention above
3. **Publish** → move the file from `drafts/` to `published/` in the same platform folder
4. **Repurpose** → create a new draft in the target platform's `drafts/` folder, referencing the original

## How to Draft Content

- Always read `strategy/brand.md` before writing brand or marketing content
- Always read `about/me.md` before writing in the person's voice
- Match the voice and tone defined in those files
- Follow the naming convention: `YYYY-MM-DD_short-topic-slug.md`
- Save drafts to the correct platform folder under `content/[platform]/drafts/`
- Never dump generated content into root or strategy files

## How to Update Files

Route new learnings to the right file — do not leave them only in conversation context:

- Brand shifts, new messaging, audience insights → `strategy/brand.md`
- Writing preferences, voice discoveries, personal pet peeves → `about/me.md`
- New content ideas → `content/ideas.md`
- Session outcomes, blocked tasks, next steps, future opportunities → `PROGRESS.md`

## Progress Tracking

Always update `PROGRESS.md` in every work session. Keep it concise and current, with sections for completed tasks, blocked tasks, next steps, and future opportunities.

## Active Channels
[List channels in scope]

## Tools & Platforms
[List known tools]

## Team Workflow
[Who owns marketing, who reviews drafts, approval process, publishing cadence, and which work Claude should support]

## Constraints
[Legal, compliance, tone restrictions, things to avoid]

## Success Metrics
[Primary KPIs and 90-day success definition]

## Operating Principles
- Read `strategy/brand.md` before writing brand copy or strategy
- Read `about/me.md` before writing in the person's voice
- Use `content/ideas.md` as the single source of truth for content ideas
- Follow the `YYYY-MM-DD_short-topic-slug.md` naming convention
- Save all drafts to `content/[platform]/drafts/`
- Move published content to `content/[platform]/published/`
- Place brand assets in `assets/`
- Update `PROGRESS.md` in every session with completed tasks, blocked tasks, next steps, and future opportunities
- Ask before making assumptions about audience, offer, or positioning

# Progress

_Update this file at the end of every session._

## Completed Tasks
- [date] Bootstrapped the GTM workspace structure.

## Blocked Tasks
- None.

## Next Steps
- Review `strategy/brand.md` and `about/me.md` for accuracy.
- Add initial ideas to `content/ideas.md`.

## Future Opportunities
- Capture campaign learnings, reusable angles, and larger initiatives that should be revisited later.

# Brand Guidelines — [Brand Name]

_Last updated: [date]_

## About the Brand
[Full name and one-line description]

## Founding Story
[Origin, motivation, what problem they're solving]

## Core Offer
[What they sell or provide]

## Unique Positioning
[The one-liner that makes them different]

## Target Audience

### Primary Persona
- Role / Title:
- Company size / context:
- Industry:
- Key pain points:
- What they care about:
- Where they spend time online:

### Secondary Persona (if applicable)
[Repeat above]

## Competitors

| Competitor | Strengths | Weaknesses |
|---|---|---|
| [Name] | [What they do well] | [Where they fall short] |

## Key Messages

### Headline Message
[The primary value prop — what you'd put on a homepage hero]

### Supporting Messages
1. [Message 1]
2. [Message 2]
3. [Message 3]

## Proof Points
[Stats, testimonials, case studies, credentials that back up claims]

## Marketing Operations

### Active Channels
[Channels currently active or planned]

### Tools and Platforms
[CRM, CMS, analytics, ad platforms, email tools, scheduling tools, asset repositories]

### Team and Approval Flow
[Who owns marketing, who reviews work, how approvals happen, where source-of-truth docs live]

### Budget and Resourcing
[Scrappy DIY, moderate, well-resourced, agency-supported, or other constraints]

### Baseline Metrics
[Known traffic, conversion, lead, pipeline, revenue, CAC, activation, or retention baselines]

## What We Are Not
[Positioning anti-statements — what we explicitly don't want to be compared to]

## Brand Voice

### Voice in 3–5 Words
[e.g., Clear. Direct. Human. Ambitious.]

### Tone
[Formal <> Casual | Technical <> Accessible | Serious <> Playful — describe where the brand sits]

### On-Brand Language
[Words, phrases, framings the brand uses]

### Off-Brand Language
[Words, jargon, clichés the brand avoids]

### Reference Examples
[Copy, campaigns, or competitor content that captures the desired brand voice — and why]

### Anti-Examples
[Content that represents what the brand should never sound like — and why]

### Channel Adaptations

| Channel | Tone Adjustment | Format Notes |
|---|---|---|
| LinkedIn | | |
| Twitter/X | | |
| Reddit | | |
| Email | | |
| Blog | | |

## Brand Assets
Logos, images, and visual references are stored in `assets/`.

# About — [Person's Name]

_Last updated: [date]_

## Who I Am
[Brief biography — background, how they got here, what drives them]

## How I Communicate
[How colleagues or friends would describe the way this person talks and writes]

## Natural Writing Voice

### Voice in 3 Words
[e.g., Honest. Direct. A little dry.]

### Tone
[Their natural register — formal/casual, technical/accessible, serious/playful]

### Sentence Style
[Short and punchy? Long and layered? Mix? How do paragraphs feel?]

## Personal Vocabulary

### Words and Phrases I Reach For
[Expressions, sentence starters, idioms that feel natural to them]

### Words and Phrases I Hate
[Things that feel fake, performative, or over-polished to them]

## Writing Principles

### What I Do Naturally
- [e.g., "Leads with a concrete example before making the point"]
- [e.g., "Asks a question to the reader"]

### What Feels Wrong to Me
- [e.g., "Overselling — hates content that sounds like an ad"]
- [e.g., "Passive voice — prefers directness"]

## Communicators I Admire
[Writers, speakers, thinkers they admire — and what specifically they admire about them]

## Personal Interests & Passions
[Topics, ideas, or domains they care about beyond their immediate work]

## Writing Samples
[Actual examples of their writing — posts, emails, messages. Capture direct quotes.]

## The Gap Between Brand and Person
[Note if there is a meaningful difference between how the brand sounds and how this person personally communicates — and whether that gap is intentional]

# Content Ideas

_Add new ideas at the top. Mark status as they progress._

| Status | Platform | Idea | Notes |
|---|---|---|---|
| | | | |

# Content Calendar

_Upcoming scheduled content. Move to the platform's `published/` folder once live._

| Date | Platform | Topic | Status | File |
|---|---|---|---|---|
| | | | | |