AI Citability Scorer
zubair-trabzada/geo-seo-claude
Scores how likely AI assistants are to quote passages from a web page and suggests rewrites that make those passages easier to extract.
When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation.
Install Lead Magnets
$ npx skills add coreyhaines31/marketingskills --skill lead-magnets -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install coreyhaines31/marketingskills lead-magnets --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/coreyhaines31/marketingskills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/lead-magnets .claude/skills/lead-magnets && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "lead-magnets" agent skill from https://github.com/coreyhaines31/marketingskills/tree/main/skills/lead-magnets into .claude/skills/lead-magnets/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "lead-magnets", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/coreyhaines31/marketingskills/tree/main/skills/lead-magnetsType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add coreyhaines31/marketingskills --skill lead-magnets -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install coreyhaines31/marketingskills lead-magnets --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/coreyhaines31/marketingskills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/lead-magnets .agents/skills/lead-magnets && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "lead-magnets" agent skill from https://github.com/coreyhaines31/marketingskills/tree/main/skills/lead-magnets into .agents/skills/lead-magnets/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "lead-magnets", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add coreyhaines31/marketingskills --skill lead-magnets -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install coreyhaines31/marketingskills lead-magnets --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/coreyhaines31/marketingskills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/lead-magnets .cursor/skills/lead-magnets && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "lead-magnets" agent skill from https://github.com/coreyhaines31/marketingskills/tree/main/skills/lead-magnets into .cursor/skills/lead-magnets/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "lead-magnets", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/coreyhaines31/marketingskills.git --path skills/lead-magnets--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add coreyhaines31/marketingskills --skill lead-magnets -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install coreyhaines31/marketingskills lead-magnets --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/coreyhaines31/marketingskills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/lead-magnets .gemini/skills/lead-magnets && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "lead-magnets" agent skill from https://github.com/coreyhaines31/marketingskills/tree/main/skills/lead-magnets into .gemini/skills/lead-magnets/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "lead-magnets", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install coreyhaines31/marketingskills lead-magnetsInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add coreyhaines31/marketingskills --skill lead-magnets -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/coreyhaines31/marketingskills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/lead-magnets .github/skills/lead-magnets && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "lead-magnets" agent skill from https://github.com/coreyhaines31/marketingskills/tree/main/skills/lead-magnets into .github/skills/lead-magnets/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "lead-magnets", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add coreyhaines31/marketingskills --skill lead-magnets -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install coreyhaines31/marketingskills lead-magnets --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/coreyhaines31/marketingskills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/lead-magnets .opencode/skills/lead-magnets && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "lead-magnets" agent skill from https://github.com/coreyhaines31/marketingskills/tree/main/skills/lead-magnets into .opencode/skills/lead-magnets/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "lead-magnets", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
lead-magnets- GitHub stars
- 54k
- Used in
- 5 other repos
- Token cost
- ~2.8k tokens
- SKILL.md length
- 1,309 words
- Files
- 7 (incl. references)
- Skills in repo
- 21
- Repo updated
- First seen
- Licence
- MIT
At a glance
When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation.
- Works in 12 steps: Business Context → Current Lead Generation → Content Assets → …
- Wants to create
- SKILL.md covers Before Planning, Lead Magnet Principles, Lead Magnet Types and Matching Lead Magnets to Buyer…, plus 3 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Lead Magnets is an agent skill from coreyhaines31/marketingskills. When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "PDF download," "resource library," "content offer," "email capture content," "Notion template," "spreadsheet template," "what should I give away for emails," "course as a skill," or "package our content as an agent skill." Use this for…
Its SKILL.md is about 2.8k tokens, which your agent loads only when the skill is triggered. The skill folder holds 8 other files, including reference files (for example `evals/evals.json`, `references/benchmarks.md` and `references/content-to-skill-corpus-design.md`).
It sits in Marketing & SEO, covering Content marketing. It works with Notion. The repository describes itself as: Marketing skills for Claude Code and AI agents. CRO, copywriting, SEO, analytics, and growth engineering. The licence is MIT.
When your agent uses it
- Wants to create
- Optimize a lead magnet for email capture
- Lead generation
- The user mentions lead magnet
Example prompts
- “lead magnet,”
- “gated content,”
- “content upgrade,”
- “/lead-magnets”
Workflow steps
12 steps, taken from the step headings in SKILL.md.
What it can do on your machine
Read from SKILL.md and the folder at commit 1efedbc. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Lead Magnets loads about 2.8k tokens when it runs, and up to ~9.9k if it reads all its reference files. Until then it costs about 183 tokens; SKILL.md has 1,309 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from coreyhaines31/marketingskills at commit 1efedbc, republished under its MIT licence (© coreyhaines31). 1,309 words, ~2,813 tokens.
Download SKILL.mdSave it as
.claude/skills/lead-magnets/SKILL.md (or your agent's skills folder). This skill also uses 6 other files; get the full folder from GitHub.- name
- lead-magnets
- description
- When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "PDF download," "resource library," "content offer," "email capture content," "Notion template," "spreadsheet template," "what should I give away for emails," "course as a skill," or "package our content as an agent skill." Use this for planning what to create and how to distribute it. For interactive tools as lead magnets, see free-tools. For writing the actual content, see copywriting. For the email sequence after capture, see emails.
- metadata.version
- 2.1.0
Lead Magnets
You are an expert in lead magnet strategy. Your goal is to help plan lead magnets that capture emails, generate qualified leads, and naturally lead to product adoption.
Before Planning
Check for product marketing context first:
If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Gather this context (ask if not provided):
1. Business Context
- What does the company do?
- Who is the ideal customer?
- What problems does your product solve?
2. Current Lead Generation
- How do you currently capture leads?
- What lead magnets or offers do you have?
- What's your current conversion rate on email capture?
3. Content Assets
- What existing content could be repurposed? (blog posts, guides, data)
- What expertise can you package?
- What templates or tools do you use internally?
4. Goals
- Primary goal: email list growth, lead quality, product education?
- Target audience stage: awareness, consideration, or decision?
- Timeline and resource constraints?
Lead Magnet Principles
1. Solve a Specific Problem
- Address one clear pain point, not a broad topic
- "How to write cold emails that get replies" > "Marketing guide"
2. Match the Buyer Stage
- Awareness leads need education
- Consideration leads need comparison and evaluation
- Decision leads need implementation help
3. High Perceived Value, Low Time Investment
- Should look like it's worth paying for
- Consumable in under 30 minutes (ideally under 10)
- Immediate, actionable takeaway
4. Natural Path to Product
- Solves a problem your product also solves
- Creates awareness of a gap your product fills
- Demonstrates your expertise in the space
5. Easy to Consume
- One clear format (don't mix ebook + video + spreadsheet)
- Works on mobile
- No special software required
Lead Magnet Types
| Type | Best For | Effort | Time to Create |
|---|---|---|---|
| Checklist | Quick wins, process steps | Low | 1-2 hours |
| Cheat sheet | Reference material, shortcuts | Low | 2-4 hours |
| Template (doc/spreadsheet/Notion) | Repeatable processes, workflows | Low-Med | 2-8 hours |
| Swipe file | Inspiration, examples | Medium | 4-8 hours |
| Ebook/guide | Deep education, authority | High | 1-3 weeks |
| Mini-course (email) | Education + nurture | Medium | 1-2 weeks |
| Mini-course (video) | Education + personality | High | 2-4 weeks |
| Quiz/assessment | Segmentation, engagement | Medium | 1-2 weeks |
| Webinar | Authority, live engagement | Medium | 1 week prep |
| Resource library | Ongoing value, return visits | High | Ongoing |
| Free trial/community access | Product experience | Varies | Varies |
For detailed creation guidance per format: See references/format-guide.md
Agent skills as a lead magnet: a course, webinar series, podcast, or newsletter archive you own can ship as an installable agent skill. See references/content-to-skill.md for rights checks, the extraction pilot, source-backed lessons, and release.
Matching Lead Magnets to Buyer Stage
Awareness Stage
Goal: Educate on the problem. Attract people who don't know you yet.
| Format | Example |
|---|---|
| Checklist | "10-Point Website Audit Checklist" |
| Cheat sheet | "SEO Cheat Sheet for Beginners" |
| Ebook/guide | "The Complete Guide to Email Marketing" |
| Quiz | "What Type of Marketer Are You?" |
Consideration Stage
Goal: Help evaluate solutions. Build trust and demonstrate expertise.
| Format | Example |
|---|---|
| Comparison template | "CRM Comparison Spreadsheet" |
| Assessment | "Marketing Maturity Assessment" |
| Case study collection | "5 Companies That 3x'd Their Pipeline" |
| Webinar | "How to Choose the Right Analytics Tool" |
Decision Stage
Goal: Help implement. Remove friction to purchase.
| Format | Example |
|---|---|
| Template | "Ready-to-Use Sales Email Templates" |
| Free trial | "14-Day Free Trial" |
| Implementation guide | "Migration Checklist: Switch in 30 Minutes" |
| ROI calculator | "Calculate Your Savings" (→ see free-tools) |
Gating Strategy
Gating Options
| Approach | When to Use | Trade-off |
|---|---|---|
| Full gate | High-value content, bottom-funnel | Max capture, lower reach |
| Partial gate | Preview + full version | Balance of reach and capture |
| Ungated + optional | Top-funnel education | Max reach, lower capture |
| Content upgrade | Blog post + bonus | Contextual, high-intent |
What to Ask For
- Email only — highest conversion, lowest friction
- Email + name — enables personalization, slight friction increase
- Email + company/role — better lead qualification, more friction
- Multi-field — only for high-value offers (webinars, demos)
Rule of thumb: Ask for the minimum needed. Every extra field reduces conversion by 5-10%.
How to Frame the Exchange
- Make the value obvious: "Get the full 25-page guide free"
- Show a preview: table of contents, first page, sample results
- Add social proof: "Downloaded by 5,000+ marketers"
- Reduce risk: "No spam. Unsubscribe anytime."
For form optimization: See cro skill For popup implementation: See popups skill
Landing Page & Delivery
Landing Page Structure
- Headline — Clear benefit: what they'll get and why it matters
- Preview/mockup — Visual of the lead magnet (cover, screenshot, sample page)
- What's inside — 3-5 bullet points of key takeaways
- Social proof — Download count, testimonials, logos
- Form — Minimal fields, clear CTA button
- FAQ — Address hesitations (Is it really free? What format?)
For landing page optimization: See cro skill
Delivery Methods
| Method | Pros | Cons |
|---|---|---|
| Instant download | Immediate gratification | No email verification |
| Email delivery | Verifies email, starts relationship | Slight delay |
| Thank you page + email | Best of both—instant access + email copy | Slightly more complex |
| Drip delivery | Builds habit, multiple touchpoints | Only for courses/series |
Show full SKILL.md (514 more words)Show less
Thank You Page Optimization
Don't waste the thank you page. After they've converted:
- Confirm delivery ("Check your inbox")
- Offer a next step (book a demo, start trial, join community)
- Share on social (pre-written tweet/post)
- Recommend related content
Promotion & Distribution
Blog CTAs & Content Upgrades
- Add relevant CTAs within blog posts (inline, end-of-post)
- Create post-specific content upgrades (bonus checklist for a how-to post)
- Content upgrades convert 2-5x better than generic sidebar CTAs
Exit-Intent & Popups
- Trigger on exit intent or scroll depth
- Match the popup offer to the page content
- See popups for implementation
Social Media
- Share snippets and teasers from the lead magnet
- Create carousel posts from key points
- Use the lead magnet as the CTA in your bio/profile
- See social for social strategy
Paid Promotion
- Facebook/Instagram lead ads for top-funnel lead magnets
- Google Ads for high-intent lead magnets (templates, tools)
- LinkedIn for B2B lead magnets
- Retarget blog visitors with lead magnet ads
- See ads for campaign strategy
Partner Co-Promotion
- Cross-promote with complementary brands
- Guest webinars with partner audiences
- Include in partner newsletters
- Bundle in resource collections
Measuring Success
Key Metrics
| Metric | What It Tells You | Benchmark |
|---|---|---|
| Landing page conversion rate | Offer attractiveness | 20-40% (warm traffic), 5-15% (cold) |
| Cost per lead | Acquisition efficiency | Varies by channel and industry |
| Lead-to-customer rate | Lead quality | 1-5% (B2B), varies widely |
| Email engagement | Content relevance | 30-50% open, 2-5% click |
| Time to conversion | Nurture effectiveness | Track by lead magnet source |
For detailed benchmarks by format and industry: See references/benchmarks.md
A/B Testing Ideas
- Headline: Benefit-focused vs. curiosity-driven
- Format: Checklist vs. guide on same topic
- Gate level: Full gate vs. partial preview
- Form fields: Email-only vs. email + name
- CTA copy: "Download Free Guide" vs. "Get Your Copy"
- Delivery: Instant download vs. email delivery
Lead Quality Signals
Good lead magnet attracted quality leads if:
- Higher-than-average email engagement
- Leads progress to trial/demo at expected rates
- Low unsubscribe rate after delivery
- Leads match ICP demographics
Output Format
When creating a lead magnet strategy, provide:
1. Lead Magnet Recommendation
- Format and topic
- Target buyer stage
- Why this format for this audience
- Estimated creation effort
2. Content Outline
- Key sections/components
- Length and scope
- What makes it unique or valuable
3. Gating & Capture Plan
- What to gate and how
- Form fields
- Landing page structure
4. Distribution Plan
- Promotion channels
- Content upgrade opportunities
- Paid amplification (if applicable)
5. Measurement Plan
- KPIs and targets
- What to A/B test first
Task-Specific Questions
- What existing content or expertise could you turn into a lead magnet?
- Where does your audience spend time online?
- What's the most common question prospects ask before buying?
- Do you have an email nurture sequence set up for new leads?
- What's your budget for design and promotion?
Related Skills
- free-tools: For interactive tools as lead magnets (calculators, graders, quizzes)
- copywriting: For writing the lead magnet content itself
- emails: For nurture sequences after lead capture
- cro: For optimizing lead magnet landing pages
- popups: For popup-based lead capture
- cro: For optimizing capture forms
- content-strategy: For content planning and topic selection
- analytics: For measuring lead magnet performance
- ads: For paid promotion of lead magnets
- social: For social media promotion
© coreyhaines31, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 6 other files (references) in skills/lead-magnets of coreyhaines31/marketingskills.
- SKILL.md
- evals/evals.json
- references/benchmarks.md
- references/content-to-skill-corpus-design.md
- references/content-to-skill-release.md
- references/content-to-skill.md
- references/format-guide.md
Open the folder on GitHubat commit 1efedbc
Used in 5 other repositories
We found 7 copies of this SKILL.md (exact, near-identical or edited) in other folders, from 5 other GitHub owners. This page covers the copy in coreyhaines31/marketingskills, which our catalogue first saw on October 8, 2026.
- LeoYeAI/openclaw-marketing-skillsskills/lead-magnets
- Cesarjoquin/Marketing-Skillsskills/lead-magnets
- davidpc007/openclaw-marketing-skillsskills/lead-magnets
- aiskillstore/marketplaceskills/coreyhaines31/lead-magnets
- Infrasity-Labs/dev-gtm-claude-skills.claude/skills/lead-magnetsmarketing-skills/lead-magnets+1 more
Compare with similar skills
Lead Magnets next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Lead Magnets this skillcoreyhaines31/marketingskills | 54k | 5 repos | ~2.8k | Automated safety check: Pass | MIT | |
| AI Citability Scorerzubair-trabzada/geo-seo-claude | 11k | 2 repos | ~3.7k | Automated safety check: Notes | MIT | |
| Leveling Up Content Engineericosiu/ai-marketing-skills | 3.6k | — | ~2.3k | Automated safety check: Pass | MIT | |
| Marketing BrainAgriciDaniel/seo-os | 135 | — | ~865 | Automated safety check: Pass | Proprietary | |
| 100m Leadsgetagentseal/founder-playbook | 729 | — | ~2.3k | Automated safety check: Pass | MIT | |
| Jaredrhod Marketingjaredrhod/ai-marketing-skills | 282 | — | ~584 | Automated safety check: Pass | CC-BY-SA-4.0 |
Similar skills
Leveling Up Content Engine
ericosiu/ai-marketing-skills
Diagnose and transform any authorized video URL, upload, recording, transcript, podcast, interview, presentation, screen recording, webinar, ad, or published video into the strongest justified…
Marketing Brain
AgriciDaniel/seo-os
Source-available SEO and content marketing strategy brain. An agent skill from AgriciDaniel/seo-os.
100m Leads
getagentseal/founder-playbook
Builds lead generation systems using Alex Hormozi's Core Four framework (warm outreach, content, cold outreach, paid ads), lead magnets, and Rule of 100.
Jaredrhod Marketing
jaredrhod/ai-marketing-skills
Run any marketing task the way jaredrhod actually runs it. An agent skill from jaredrhod/ai-marketing-skills.
90 Day SEO Sprint
Bomx/distribb-skill
Run the Distribb 90-Day SEO Sprint - a founder-built 13-week playbook for shipping pre-launch SEO, core pages, a content engine, and a backlink starter stack on the way to compounding organic traffic.
More from coreyhaines31/marketingskills
All 21 skills in this repoSocial
coreyhaines31/marketingskills
When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, or Facebook, or wants to do social listening and engagement triage.
Ab Testing
coreyhaines31/marketingskills
When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program.
Referrals
coreyhaines31/marketingskills
When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy.
Aso
coreyhaines31/marketingskills
When the user wants to audit or optimize an App Store or Google Play listing.
Emails
coreyhaines31/marketingskills
When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program.
Paywalls
coreyhaines31/marketingskills
When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates.
Related
Works with
Categories
Questions about Lead Magnets
What does Lead Magnets do?
When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Lead Magnets is an agent skill from coreyhaines31/marketingskills. When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation.
When should I use Lead Magnets?
Lead Magnets fits situations like: wants to create; optimize a lead magnet for email capture; lead generation; the user mentions lead magnet.
How do I install Lead Magnets in Claude Code?
Run `npx skills add coreyhaines31/marketingskills --skill lead-magnets -a claude-code`. Or copy the skill folder (skills/lead-magnets in coreyhaines31/marketingskills) into .claude/skills/lead-magnets in your project. Claude Code loads it when a task matches its description.
How do I install Lead Magnets in Codex?
Run `npx skills add coreyhaines31/marketingskills --skill lead-magnets -a codex`. Or copy the skill folder (skills/lead-magnets in coreyhaines31/marketingskills) into .agents/skills/lead-magnets in your project. Codex loads it when a task matches its description.
Can I use Lead Magnets in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add coreyhaines31/marketingskills --skill lead-magnets -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/lead-magnets, .gemini/skills/lead-magnets, .github/skills/lead-magnets and .opencode/skills/lead-magnets in your project.
What does Lead Magnets need to run?
SKILL.md names no scripts, command-line tools or credentials: Lead Magnets is instructions for the agent only.
Does Lead Magnets access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Lead Magnets safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Lead Magnets use?
Lead Magnets is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Lead Magnets use?
About 2.8k tokens (SKILL.md is roughly 11k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 7.1k tokens, read only when the agent opens those files.
What are the alternatives to Lead Magnets?
Skills that share tags, products or a category with Lead Magnets: AI Citability Scorer (zubair-trabzada/geo-seo-claude, 11k stars), Leveling Up Content Engine (ericosiu/ai-marketing-skills, 3.6k stars), Marketing Brain (AgriciDaniel/seo-os, 135 stars) and 100m Leads (getagentseal/founder-playbook, 729 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Lead Magnets?
coreyhaines31 (a GitHub user) maintains it in coreyhaines31/marketingskills, which has 53,831 GitHub stars. The repository holds 21 skills in this directory. The repository was last updated on October 8, 2026.
Source: coreyhaines31/marketingskills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.