Agent skill

Youtube Ads

by kostja94 in kostja94/marketing-skills

When the user wants to run YouTube ads, set up TrueView or Bumper campaigns, or optimize video ad creative.

MITAuto-check passedMarketing & SEO

Install Youtube Ads

skills CLI
$ npx skills add kostja94/marketing-skills --skill youtube-ads -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install kostja94/marketing-skills youtube-ads --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/paid-ads/platforms/youtube-ads .claude/skills/youtube-ads && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
youtube-ads
GitHub stars
1k
Token cost
~660 tokens
SKILL.md length
272 words
Files
1
Skills in repo
102
Repo updated
First seen
Licence
MIT

At a glance

When the user wants to run YouTube ads, set up TrueView or Bumper campaigns, or optimize video ad creative.

  • Works in 3 steps: Goal: Awareness, consideration, conversion → Budget: Bumper cheaper; TrueView for scale → Creative: Existing video or net-new
  • Wants to run YouTube ads
  • SKILL.md covers Initial Assessment, Ad Formats, Format Selection and Creative Guidelines, plus 2 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Youtube Ads is an agent skill from kostja94/marketing-skills. When the user wants to run YouTube ads, set up TrueView or Bumper campaigns, or optimize video ad creative. Also use when the user mentions "YouTube ads," "TrueView," "Bumper ads," "YouTube Discovery," "video ads," "YouTube campaign," or "in-feed ads." For organic YouTube, use youtube-seo.

Its SKILL.md is about 660 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Marketing & SEO, covering Paid advertising. It works with YouTube and Google Ads. The repository describes itself as: Agent Skills for Marketing — SEO, Social, Influencer & More. 160+ open-source skills for SEO, content, 40+ page types, paid ads, channels, and strategies. Add project context… The licence is MIT.

When your agent uses it

  • Wants to run YouTube ads
  • Set up TrueView
  • Bumper campaigns
  • Optimize video ad creative

Example prompts

  • “YouTube ads,”
  • “TrueView,”
  • “Bumper ads,”
  • “/youtube-ads”

Workflow steps

3 steps, taken from the first numbered list in SKILL.md.

  1. Goal: Awareness, consideration, conversion
  2. Budget: Bumper cheaper; TrueView for scale
  3. Creative: Existing video or net-new

What it can do on your machine

Read from SKILL.md and the folder at commit 8dd89c5. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Youtube Ads loads about 660 tokens when it runs. Until then it costs about 76 tokens; SKILL.md has 272 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~76
When it runs · the whole SKILL.md, loaded when a task matches
~660

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from kostja94/marketing-skills at commit 8dd89c5, republished under its MIT licence (© kostja94). 272 words, ~660 tokens.

Download SKILL.mdSave it as .claude/skills/youtube-ads/SKILL.md (or your agent's skills folder).
name
youtube-ads
description
When the user wants to run YouTube ads, set up TrueView or Bumper campaigns, or optimize video ad creative. Also use when the user mentions "YouTube ads," "TrueView," "Bumper ads," "YouTube Discovery," "video ads," "YouTube campaign," or "in-feed ads." For organic YouTube, use youtube-seo.
metadata.version
1.0.1

Paid Ads: YouTube Ads

Guides YouTube advertising: TrueView, Bumper, and Discovery (in-feed) formats. Use this skill when planning or optimizing YouTube ad campaigns. For Google Search/Display/PMax, see google-ads. For organic YouTube optimization, see youtube-seo.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Identify:

  1. Goal: Awareness, consideration, conversion
  2. Budget: Bumper cheaper; TrueView for scale
  3. Creative: Existing video or net-new

Ad Formats

FormatLengthSkippableBest For
TrueView Skippable12 sec+After 5 secReach; large audiences
TrueView Non-skippable15–20 secNoFull message; guaranteed view
TrueView for Action——Conversions; CTA-focused
Bumper6 sec or lessNoBrand awareness; memorable; lower cost
Discovery (In-Feed)Thumbnail + text—Search, related videos, homepage; interest targeting

Format Selection

GoalFormat
Brand awarenessBumper
Website trafficTrueView
ConversionsTrueView for Action
Interested audiencesDiscovery

Creative Guidelines

  • Bumper: Quick, memorable; brand message in 6 sec
  • TrueView: Hook in first 5 sec (skippable); deliver value before skip
  • Discovery: Thumbnail + headline; appears like organic video

Output Format

  • Format recommendation
  • Creative specs (length, hook, CTA)
  • Targeting notes
  • Pre-launch checklist
  • google-ads: Google Ads platform; YouTube runs through Google Ads
  • youtube-seo: Organic YouTube; video optimization
  • video-marketing: Video script, hook structure
  • paid-ads-strategy: When to use video ads; channel selection

© kostja94, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/paid-ads/platforms/youtube-ads of kostja94/marketing-skills.

Open the folder on GitHubat commit 8dd89c5

Compare with similar skills

Youtube Ads next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Youtube Ads compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Youtube Ads this skillkostja94/marketing-skills1k—~660Automated safety check: PassMIT
Blog GoogleAgriciDaniel/claude-blog2.3k1 repos~3.3kAutomated safety check: NotesMIT
SEO Googleseranking/seo-skills161—~4.8kAutomated safety check: PassMIT
Google Ads AuditAgriciDaniel/claude-ads9.9k—~799Automated safety check: PassMIT
Google Adsarnabbagxd/Brand-building-skills729—~3.1kAutomated safety check: PassMIT
Paid Creative AItech-leads-club/agent-skills7k—~6.4kAutomated safety check: PassCustom licence

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Categories

Questions about Youtube Ads

What does Youtube Ads do?

When the user wants to run YouTube ads, set up TrueView or Bumper campaigns, or optimize video ad creative. Youtube Ads is an agent skill from kostja94/marketing-skills. When the user wants to run YouTube ads, set up TrueView or Bumper campaigns, or optimize video ad creative.

When should I use Youtube Ads?

Youtube Ads fits situations like: wants to run YouTube ads; set up TrueView; bumper campaigns; optimize video ad creative.

How do I install Youtube Ads in Claude Code?

Run `npx skills add kostja94/marketing-skills --skill youtube-ads -a claude-code`. Or copy the skill folder (skills/paid-ads/platforms/youtube-ads in kostja94/marketing-skills) into .claude/skills/youtube-ads in your project. Claude Code loads it when a task matches its description.

How do I install Youtube Ads in Codex?

Run `npx skills add kostja94/marketing-skills --skill youtube-ads -a codex`. Or copy the skill folder (skills/paid-ads/platforms/youtube-ads in kostja94/marketing-skills) into .agents/skills/youtube-ads in your project. Codex loads it when a task matches its description.

Can I use Youtube Ads in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add kostja94/marketing-skills --skill youtube-ads -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/youtube-ads, .gemini/skills/youtube-ads, .github/skills/youtube-ads and .opencode/skills/youtube-ads in your project.

What does Youtube Ads need to run?

SKILL.md names no scripts, command-line tools or credentials: Youtube Ads is instructions for the agent only.

Does Youtube Ads access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Youtube Ads safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Youtube Ads use?

Youtube Ads is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Youtube Ads use?

About 660 tokens (SKILL.md is roughly 2.6k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Youtube Ads?

Skills that share tags, products or a category with Youtube Ads: Blog Google (AgriciDaniel/claude-blog, 2.3k stars), SEO Google (seranking/seo-skills, 161 stars), Google Ads Audit (AgriciDaniel/claude-ads, 9.9k stars) and Google Ads (arnabbagxd/Brand-building-skills, 729 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Youtube Ads?

kostja94 (a GitHub user) maintains it in kostja94/marketing-skills, which has 1,025 GitHub stars. The repository holds 102 skills in this directory. The repository was last updated on October 6, 2026.

Source: kostja94/marketing-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.