Generative Engine Optimization
tech-leads-club/agent-skills
Makes a page or site easier for AI answer engines to find, understand, trust and quote, using metadata, structured data, an llms.txt file and clear page structure.
When the user wants to create, optimize, or validate URL slugs for content pages.
$ npx skills add kostja94/marketing-skills --skill url-slug-generator -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install kostja94/marketing-skills url-slug-generator --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/components/utility/url-slug .claude/skills/url-slug-generator && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "url-slug-generator" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/components/utility/url-slug into .claude/skills/url-slug-generator/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "url-slug-generator", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/kostja94/marketing-skills/tree/main/skills/components/utility/url-slugType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add kostja94/marketing-skills --skill url-slug-generator -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install kostja94/marketing-skills url-slug-generator --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/components/utility/url-slug .agents/skills/url-slug-generator && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "url-slug-generator" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/components/utility/url-slug into .agents/skills/url-slug-generator/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "url-slug-generator", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add kostja94/marketing-skills --skill url-slug-generator -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install kostja94/marketing-skills url-slug-generator --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/components/utility/url-slug .cursor/skills/url-slug-generator && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "url-slug-generator" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/components/utility/url-slug into .cursor/skills/url-slug-generator/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "url-slug-generator", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/kostja94/marketing-skills.git --path skills/components/utility/url-slug--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add kostja94/marketing-skills --skill url-slug-generator -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install kostja94/marketing-skills url-slug-generator --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/components/utility/url-slug .gemini/skills/url-slug-generator && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "url-slug-generator" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/components/utility/url-slug into .gemini/skills/url-slug-generator/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "url-slug-generator", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install kostja94/marketing-skills url-slug-generatorInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add kostja94/marketing-skills --skill url-slug-generator -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/components/utility/url-slug .github/skills/url-slug-generator && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "url-slug-generator" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/components/utility/url-slug into .github/skills/url-slug-generator/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "url-slug-generator", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add kostja94/marketing-skills --skill url-slug-generator -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install kostja94/marketing-skills url-slug-generator --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/components/utility/url-slug .opencode/skills/url-slug-generator && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "url-slug-generator" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/components/utility/url-slug into .opencode/skills/url-slug-generator/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "url-slug-generator", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
url-slug-generatorWhen the user wants to create, optimize, or validate URL slugs for content pages.
URL Slug Generator is an agent skill from kostja94/marketing-skills. When the user wants to create, optimize, or validate URL slugs for content pages. Also use when the user mentions "URL slug," "URL path," "blog URL," "article URL," "short URL," "clean slug," "permalink," "slug optimization," "URL structure," "SEO-friendly URL," "create URL slug," or "SEO slug." For site-wide URL policy, use url-structure.
Its SKILL.md is about 1.2k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
The repository describes itself as: Agent Skills for Marketing — SEO, Social, Influencer & More. 160+ open-source skills for SEO, content, 40+ page types, paid ads, channels, and strategies. Add project context… The licence is MIT.
5 steps, taken from the first numbered list in SKILL.md.
Read from SKILL.md and the folder at commit 8dd89c5. It shows what the files ask for, not the result of running them.
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Links to these hosts (documentation or services it may open):
alignify.coFrom URLs in SKILL.md, links to its own repository left out.
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
URL Slug Generator loads about 1.2k tokens when it runs. Until then it costs about 90 tokens; SKILL.md has 461 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
The full file from kostja94/marketing-skills at commit 8dd89c5, republished under its MIT licence (© kostja94). 461 words, ~1,158 tokens.
.claude/skills/url-slug-generator/SKILL.md (or your agent's skills folder).Guides creation of SEO-friendly URL slugs for blog posts, articles, and content pages. Research on 11.8M Google results shows shorter URLs tend to rank higher; position #1 URLs average 50–60 characters.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
ai-people-search in /blog/ai-people-search)| Guideline | Target |
|---|---|
| Slug length | Under 60 characters total (including path prefix) |
| Word count | 3–5 words |
| Principle | Shorter = easier to read, share, remember; less truncation in SERPs; see serp-features |
Example: "The Complete Guide to AI Search Engine for Finding People" → ai-people-search (3 words) or ai-search-finding-people (4 words), not ai-search-engine-finding-people-speed-discovery-outreach (9 words, 51 chars).
| Rule | Do | Avoid |
|---|---|---|
| Separators | Hyphens (-) | Underscores (_), spaces, periods |
| Case | Lowercase only | Mixed case (causes duplicate content) |
| Characters | Letters (a-z), numbers (0-9), hyphens | Special chars |
| Stop words | Remove when possible: the, a, and, or, to | Keep when needed: "how-to" |
| Rule | Guideline |
|---|---|
| Primary keyword | Include near start; one focus per URL |
| Descriptive | Clear what page is about from slug alone |
| No keyword stuffing | One keyword mention is enough |
| No dates | Omit unless time-specific (news, annual roundups) |
| Scenario | Rule |
|---|---|
| Accented letters | Convert to ASCII: é→e, ü→u, ñ→n, ç→c |
| Non-Latin scripts | Use UTF-8 percent-encoding if required; prefer ASCII for compatibility |
| Example | jalapeno not jalapeño; cafe not café |
/post/12847 — always customize| Title / Topic | ❌ Too long | ✅ Recommended |
|---|---|---|
| AI Search Engine for Finding People: Speed vs. Discovery | ai-search-engine-finding-people-speed-discovery-outreach | ai-people-search or ai-search-finding-people |
| The Ultimate SEO Checklist for 2025 | the-ultimate-seo-checklist-for-2025 | seo-checklist-2025 |
| How to Increase Website Traffic | how-to-increase-the-traffic-to-your-website | increase-website-traffic |
| Best Running Shoes for Marathon Training | best-running-shoes-for-marathon-training-in-2025 | best-running-shoes-2025 |
When creating or auditing a slug:
Recommended slug (3–5 words)
Character count (slug only)
Primary keyword included
Alternatives if multiple valid options
Reference: Alignify URL optimization
© kostja94, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Just SKILL.md in skills/components/utility/url-slug of kostja94/marketing-skills.
Open the folder on GitHubat commit 8dd89c5
URL Slug Generator next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| URL Slug Generator this skillkostja94/marketing-skills | 1k | — | ~1.2k | Automated safety check: Pass | MIT | |
| Generative Engine Optimizationtech-leads-club/agent-skills | 7k | — | ~2.5k | Automated safety check: Pass | MIT | |
| Generatealirezarezvani/claude-skills | 28k | 1 repos | ~1.1k | Automated safety check: Pass | MIT | |
| SQL Optimizationgithub/awesome-copilot | 40k | 2 repos | ~2.3k | Automated safety check: Pass | MIT | |
| Fal Generatenexu-io/open-design | 100k | — | ~306 | Automated safety check: Pass | Apache-2.0 | |
| Video Generationbytedance/deer-flow | 84k | 3 repos | ~1.4k | Automated safety check: Pass | MIT |
tech-leads-club/agent-skills
Makes a page or site easier for AI answer engines to find, understand, trust and quote, using metadata, structured data, an llms.txt file and clear page structure.
alirezarezvani/claude-skills
Generate Playwright tests. An agent skill from alirezarezvani/claude-skills.
github/awesome-copilot
Universal SQL performance optimization assistant for comprehensive query tuning, indexing strategies, and database performance analysis across all SQL databases (MySQL, PostgreSQL, SQL Server…
nexu-io/open-design
Generate images and videos using fal.ai AI models. An agent skill from nexu-io/open-design.
bytedance/deer-flow
Generates short videos from a structured JSON prompt, optionally guided by a reference image used as the first or last frame.
ruvnet/ruflo
Agent skill for performance-optimizer - invoke with $agent-performance-optimizer
kostja94/marketing-skills
When the user wants to add recommendations, links, or content to Grokipedia.
kostja94/marketing-skills
When the user wants to track AI search traffic in GA4 or GSC.
kostja94/marketing-skills
When the user wants to set up, audit, or optimize analytics tracking (GA4, events, conversions).
kostja94/marketing-skills
When the user wants to define, audit, or apply visual identity (typography, colors, spacing, design tokens, frontend aesthetics).
kostja94/marketing-skills
When the user wants to configure canonical URLs, fix duplicate content, or consolidate URL signals.
kostja94/marketing-skills
When the user wants to plan content for SEO, create content calendar, or build topic clusters.
When the user wants to create, optimize, or validate URL slugs for content pages. URL Slug Generator is an agent skill from kostja94/marketing-skills. When the user wants to create, optimize, or validate URL slugs for content pages.
URL Slug Generator fits situations like: wants to create; validate URL slugs for content pages; the user mentions URL slug; slug optimization.
Run `npx skills add kostja94/marketing-skills --skill url-slug-generator -a claude-code`. Or copy the skill folder (skills/components/utility/url-slug in kostja94/marketing-skills) into .claude/skills/url-slug-generator in your project. Claude Code loads it when a task matches its description.
Run `npx skills add kostja94/marketing-skills --skill url-slug-generator -a codex`. Or copy the skill folder (skills/components/utility/url-slug in kostja94/marketing-skills) into .agents/skills/url-slug-generator in your project. Codex loads it when a task matches its description.
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add kostja94/marketing-skills --skill url-slug-generator -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/url-slug-generator, .gemini/skills/url-slug-generator, .github/skills/url-slug-generator and .opencode/skills/url-slug-generator in your project.
SKILL.md names no scripts, command-line tools or credentials: URL Slug Generator is instructions for the agent only.
SKILL.md names 1 domain. As links in the text: alignify.co. This is read from the text; nothing was executed.
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
URL Slug Generator is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
About 1.2k tokens (SKILL.md is roughly 4.6k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
Skills that share tags, products or a category with URL Slug Generator: Generative Engine Optimization (tech-leads-club/agent-skills, 7k stars), Generate (alirezarezvani/claude-skills, 28k stars), SQL Optimization (github/awesome-copilot, 40k stars) and Fal Generate (nexu-io/open-design, 100k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
kostja94 (a GitHub user) maintains it in kostja94/marketing-skills, which has 1,025 GitHub stars. The repository holds 102 skills in this directory. The repository was last updated on October 6, 2026.
Source: kostja94/marketing-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.