Pricing Strategy
freekmurze/dotfiles
When the user wants help with pricing decisions, packaging, or monetization strategy.
When the user wants to plan, design, or optimize pricing strategy and structure.
Install Pricing Strategy
$ npx skills add kostja94/marketing-skills --skill pricing-strategy -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install kostja94/marketing-skills pricing-strategy --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/strategies/commercial/pricing/pricing-strategy .claude/skills/pricing-strategy && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "pricing-strategy" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/strategies/commercial/pricing/pricing-strategy into .claude/skills/pricing-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "pricing-strategy", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/kostja94/marketing-skills/tree/main/skills/strategies/commercial/pricing/pricing-strategyType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add kostja94/marketing-skills --skill pricing-strategy -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install kostja94/marketing-skills pricing-strategy --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/strategies/commercial/pricing/pricing-strategy .agents/skills/pricing-strategy && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "pricing-strategy" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/strategies/commercial/pricing/pricing-strategy into .agents/skills/pricing-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "pricing-strategy", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add kostja94/marketing-skills --skill pricing-strategy -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install kostja94/marketing-skills pricing-strategy --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/strategies/commercial/pricing/pricing-strategy .cursor/skills/pricing-strategy && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "pricing-strategy" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/strategies/commercial/pricing/pricing-strategy into .cursor/skills/pricing-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "pricing-strategy", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/kostja94/marketing-skills.git --path skills/strategies/commercial/pricing/pricing-strategy--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add kostja94/marketing-skills --skill pricing-strategy -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install kostja94/marketing-skills pricing-strategy --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/strategies/commercial/pricing/pricing-strategy .gemini/skills/pricing-strategy && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "pricing-strategy" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/strategies/commercial/pricing/pricing-strategy into .gemini/skills/pricing-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "pricing-strategy", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install kostja94/marketing-skills pricing-strategyInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add kostja94/marketing-skills --skill pricing-strategy -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/strategies/commercial/pricing/pricing-strategy .github/skills/pricing-strategy && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "pricing-strategy" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/strategies/commercial/pricing/pricing-strategy into .github/skills/pricing-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "pricing-strategy", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add kostja94/marketing-skills --skill pricing-strategy -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install kostja94/marketing-skills pricing-strategy --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/strategies/commercial/pricing/pricing-strategy .opencode/skills/pricing-strategy && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "pricing-strategy" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/strategies/commercial/pricing/pricing-strategy into .opencode/skills/pricing-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "pricing-strategy", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
pricing-strategy- GitHub stars
- 1k
- Token cost
- ~867 tokens
- SKILL.md length
- 376 words
- Files
- 1
- Skills in repo
- 102
- Repo updated
- First seen
- Licence
- MIT
At a glance
When the user wants to plan, design, or optimize pricing strategy and structure.
- Works in 4 steps: Product type: SaaS, tool, e-commerce → Value metric: What drives value (seats,… → Market: Competitor pricing; willingness… → …
- Optimize pricing strategy and structure
- SKILL.md covers Initial Assessment, Pricing Models, Tier Design and Anchoring & Presentation, plus 3 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Pricing Strategy is an agent skill from kostja94/marketing-skills. When the user wants to plan, design, or optimize pricing strategy and structure. Also use when the user mentions "pricing strategy," "pricing model," "pricing tiers," "freemium," "value-based pricing," "anchoring," "price structure," or "monetization strategy." For pricing page, use pricing-page-generator.
Its SKILL.md is about 870 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Sales & Support, covering Pricing strategy. The repository describes itself as: Agent Skills for Marketing — SEO, Social, Influencer & More. 160+ open-source skills for SEO, content, 40+ page types, paid ads, channels, and strategies. Add project context… The licence is MIT.
When your agent uses it
- Optimize pricing strategy and structure
- The user mentions pricing strategy
- Value-based pricing
- Price structure
Example prompts
- “pricing strategy,”
- “pricing model,”
- “pricing tiers,”
- “/pricing-strategy”
Workflow steps
4 steps, taken from the first numbered list in SKILL.md.
- Product type: SaaS, tool, e-commerce
- Value metric: What drives value (seats, usage, features)
- Market: Competitor pricing; willingness to pay
- Goals: Revenue, adoption, retention
What it can do on your machine
Read from SKILL.md and the folder at commit 8dd89c5. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Pricing Strategy loads about 867 tokens when it runs. Until then it costs about 81 tokens; SKILL.md has 376 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from kostja94/marketing-skills at commit 8dd89c5, republished under its MIT licence (© kostja94). 376 words, ~867 tokens.
Download SKILL.mdSave it as
.claude/skills/pricing-strategy/SKILL.md (or your agent's skills folder).- name
- pricing-strategy
- description
- When the user wants to plan, design, or optimize pricing strategy and structure. Also use when the user mentions "pricing strategy," "pricing model," "pricing tiers," "freemium," "value-based pricing," "anchoring," "price structure," or "monetization strategy." For pricing page, use pricing-page-generator.
- metadata.version
- 1.0.1
Strategies: Pricing
Guides pricing strategy and structure for SaaS, tools, and products. Covers pricing models, tier design, anchoring, and when to apply discounts. For pricing page content and layout, see pricing-page-generator. For discount and promotional pricing, see discount-marketing-strategy.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.
Identify:
- Product type: SaaS, tool, e-commerce
- Value metric: What drives value (seats, usage, features)
- Market: Competitor pricing; willingness to pay
- Goals: Revenue, adoption, retention
Pricing Models
| Model | Use |
|---|---|
| Subscription | Recurring; monthly/annual; most SaaS |
| Freemium | Free tier + paid; adoption then conversion |
| Usage-based | Pay per use; API, credits |
| One-time | Perpetual license; some tools |
| Hybrid | Base + usage; tiered + overage |
Variable-cost products (compute, API, AI): When per-user cost varies widely (heavy users cost 10×+ light users), uniform subscription often fails. Use usage-based, credits, or tiered-by-usage; align price to cost structure.
Show full SKILL.md (168 more words)Show less
Tier Design
- 2–4 tiers typical; avoid too many options
- Differentiation: Clear "best for" per tier; feature gates
- Anchoring: Lead with mid-tier or annual; make target option obvious
- Value metric: Align price to value (seats, projects, API calls)
Anchoring & Presentation
- Annual discount: 15–25% for annual prepay; improves cash flow
- Decoy: Higher tier makes mid-tier look better
- Most popular: Highlight recommended plan
- Price display: Monthly vs annual; show savings
When to Use Discounts
Discounts apply on top of base pricing. See discount-marketing-strategy for:
- Annual commitment discounts
- First-time / new customer promotions
- Lifetime deals (LTD)
- Seasonal (BFCM)
- Referral, contest, affiliate codes
Principle: Set base price for long-term value; use discounts tactically for acquisition, retention, or cash flow.
Output Format
- Pricing model recommendation
- Tier structure (plans, features, price points)
- Anchoring approach
- Discount fit (when to use; reference discount-marketing-strategy)
- pricing-page-generator (page execution)
Related Skills
- discount-marketing-strategy: Promotional pricing; when and how to discount
- pricing-page-generator: Pricing page content, structure, conversion
- landing-page-generator: Click-through to pricing
- localization-strategy: Pricing by market (true localization vs cosmetic); see Pricing Strategies section
© kostja94, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/strategies/commercial/pricing/pricing-strategy of kostja94/marketing-skills.
Open the folder on GitHubat commit 8dd89c5
Compare with similar skills
Pricing Strategy next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Pricing Strategy this skillkostja94/marketing-skills | 1k | — | ~867 | Automated safety check: Pass | MIT | |
| Pricing Strategyfreekmurze/dotfiles | 1k | 18 repos | ~1.6k | Automated safety check: Pass | None | |
| Profit Margin Calculator Amazonnexscope-ai/eCommerce-Skills | 1.1k | — | ~1.7k | Automated safety check: Pass | MIT | |
| Niche Opportunity Finderzanecole10/software-tailor-skills | 104 | — | ~4.2k | Automated safety check: Pass | None | |
| Pricing Strategyalirezarezvani/claude-skills | 28k | 1 repos | ~3.5k | Automated safety check: Pass | MIT | |
| Software Pricing Calculatorzanecole10/software-tailor-skills | 104 | — | ~3.7k | Automated safety check: Pass | None |
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Categories
Questions about Pricing Strategy
What does Pricing Strategy do?
When the user wants to plan, design, or optimize pricing strategy and structure. Pricing Strategy is an agent skill from kostja94/marketing-skills. When the user wants to plan, design, or optimize pricing strategy and structure.
When should I use Pricing Strategy?
Pricing Strategy fits situations like: optimize pricing strategy and structure; the user mentions pricing strategy; value-based pricing; price structure.
How do I install Pricing Strategy in Claude Code?
Run `npx skills add kostja94/marketing-skills --skill pricing-strategy -a claude-code`. Or copy the skill folder (skills/strategies/commercial/pricing/pricing-strategy in kostja94/marketing-skills) into .claude/skills/pricing-strategy in your project. Claude Code loads it when a task matches its description.
How do I install Pricing Strategy in Codex?
Run `npx skills add kostja94/marketing-skills --skill pricing-strategy -a codex`. Or copy the skill folder (skills/strategies/commercial/pricing/pricing-strategy in kostja94/marketing-skills) into .agents/skills/pricing-strategy in your project. Codex loads it when a task matches its description.
Can I use Pricing Strategy in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add kostja94/marketing-skills --skill pricing-strategy -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/pricing-strategy, .gemini/skills/pricing-strategy, .github/skills/pricing-strategy and .opencode/skills/pricing-strategy in your project.
What does Pricing Strategy need to run?
SKILL.md names no scripts, command-line tools or credentials: Pricing Strategy is instructions for the agent only.
Does Pricing Strategy access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Pricing Strategy safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Pricing Strategy use?
Pricing Strategy is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Pricing Strategy use?
About 867 tokens (SKILL.md is roughly 3.5k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Pricing Strategy?
Skills that share tags, products or a category with Pricing Strategy: Pricing Strategy (freekmurze/dotfiles, 1k stars), Profit Margin Calculator Amazon (nexscope-ai/eCommerce-Skills, 1.1k stars), Niche Opportunity Finder (zanecole10/software-tailor-skills, 104 stars) and Pricing Strategy (alirezarezvani/claude-skills, 28k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Pricing Strategy?
kostja94 (a GitHub user) maintains it in kostja94/marketing-skills, which has 1,025 GitHub stars. The repository holds 102 skills in this directory. The repository was last updated on October 6, 2026.
Source: kostja94/marketing-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.