Spotify
win4r/MuseAI-Skills
Discover, search, and manage Spotify music, podcasts, and playlists, including deleting shows or episodes you created with Save to Spotify.
When the user wants to plan, create, or market a podcast. An agent skill from kostja94/marketing-skills.
Install Podcast Marketing
$ npx skills add kostja94/marketing-skills --skill podcast-marketing -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install kostja94/marketing-skills podcast-marketing --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/content/podcast .claude/skills/podcast-marketing && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "podcast-marketing" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/content/podcast into .claude/skills/podcast-marketing/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "podcast-marketing", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/kostja94/marketing-skills/tree/main/skills/content/podcastType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add kostja94/marketing-skills --skill podcast-marketing -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install kostja94/marketing-skills podcast-marketing --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/content/podcast .agents/skills/podcast-marketing && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "podcast-marketing" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/content/podcast into .agents/skills/podcast-marketing/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "podcast-marketing", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add kostja94/marketing-skills --skill podcast-marketing -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install kostja94/marketing-skills podcast-marketing --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/content/podcast .cursor/skills/podcast-marketing && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "podcast-marketing" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/content/podcast into .cursor/skills/podcast-marketing/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "podcast-marketing", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/kostja94/marketing-skills.git --path skills/content/podcast--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add kostja94/marketing-skills --skill podcast-marketing -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install kostja94/marketing-skills podcast-marketing --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/content/podcast .gemini/skills/podcast-marketing && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "podcast-marketing" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/content/podcast into .gemini/skills/podcast-marketing/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "podcast-marketing", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install kostja94/marketing-skills podcast-marketingInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add kostja94/marketing-skills --skill podcast-marketing -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/content/podcast .github/skills/podcast-marketing && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "podcast-marketing" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/content/podcast into .github/skills/podcast-marketing/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "podcast-marketing", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add kostja94/marketing-skills --skill podcast-marketing -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install kostja94/marketing-skills podcast-marketing --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/content/podcast .opencode/skills/podcast-marketing && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "podcast-marketing" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/content/podcast into .opencode/skills/podcast-marketing/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "podcast-marketing", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
podcast-marketing- GitHub stars
- 1k
- Token cost
- ~1k tokens
- SKILL.md length
- 403 words
- Files
- 1
- Skills in repo
- 102
- Repo updated
- First seen
- Licence
- MIT
At a glance
When the user wants to plan, create, or market a podcast. An agent skill from kostja94/marketing-skills.
- Works in 4 steps: Stage: Planning, launching, growing → Format: Interview, solo, co-hosted,… → Niche: Target audience, listener personas → …
- Market a podcast
- SKILL.md covers Initial Assessment, Content Strategy, Distribution & Discovery and SEO for Podcasts, plus 4 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Podcast Marketing is an agent skill from kostja94/marketing-skills. When the user wants to plan, create, or market a podcast. Also use when the user mentions "podcast," "podcast strategy," "podcast SEO," "show notes," "podcast distribution," "Spotify podcast," "Apple Podcasts," "podcast discoverability," "PodcastEpisode schema," or "podcast repurposing." For show notes, use article-content.
Its SKILL.md is about 1k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Media & Creative, covering Podcasting and Content repurposing. It works with Spotify. The repository describes itself as: Agent Skills for Marketing — SEO, Social, Influencer & More. 160+ open-source skills for SEO, content, 40+ page types, paid ads, channels, and strategies. Add project context… The licence is MIT.
When your agent uses it
- Market a podcast
- The user mentions podcast
- Podcast strategy
- Podcast distribution
Example prompts
- “podcast,”
- “podcast strategy,”
- “podcast SEO,”
- “/podcast-marketing”
Workflow steps
4 steps, taken from the first numbered list in SKILL.md.
- Stage: Planning, launching, growing
- Format: Interview, solo, co-hosted, narrative
- Niche: Target audience, listener personas
- Goals: Downloads, authority, lead gen, repurposing
What it can do on your machine
Read from SKILL.md and the folder at commit 8dd89c5. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Podcast Marketing loads about 1k tokens when it runs. Until then it costs about 86 tokens; SKILL.md has 403 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from kostja94/marketing-skills at commit 8dd89c5, republished under its MIT licence (© kostja94). 403 words, ~1,008 tokens.
Download SKILL.mdSave it as
.claude/skills/podcast-marketing/SKILL.md (or your agent's skills folder).- name
- podcast-marketing
- description
- When the user wants to plan, create, or market a podcast. Also use when the user mentions "podcast," "podcast strategy," "podcast SEO," "show notes," "podcast distribution," "Spotify podcast," "Apple Podcasts," "podcast discoverability," "PodcastEpisode schema," or "podcast repurposing." For show notes, use article-content.
- metadata.version
- 1.0.1
Content: Podcast
Guides podcast strategy, content creation, distribution, marketing, and SEO. Podcasts compete in a crowded space (3M+ active shows, 500M+ listeners globally); discoverability is the primary challenge. Discovery channels: ~32% search engines, ~28% podcast apps, ~24% social media, ~16% word-of-mouth.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.
Identify:
- Stage: Planning, launching, growing
- Format: Interview, solo, co-hosted, narrative
- Niche: Target audience, listener personas
- Goals: Downloads, authority, lead gen, repurposing
Content Strategy
| Element | Guideline |
|---|---|
| Niche focus | Define audience through listener personas; tailored content cuts through noise |
| Quality over gimmicks | Sticky, unique, valuable content; most hosts see major growth after 5–6 months of consistency |
| Episode structure | Intro, main content, CTA; consistent format aids retention |
Distribution & Discovery
| Channel | Share | Optimization |
|---|---|---|
| Search engines | ~32% | Transcripts, show notes, SEO-optimized titles/descriptions |
| Podcast apps | ~28% | Title, description, cover art; category selection |
| Social media | ~24% | Clips, quotes, repurposed content |
| Word-of-mouth | ~16% | Cross-promotion, guest appearances |
Multi-channel: Repurpose across platforms to multiply discovery surface.
Show full SKILL.md (172 more words)Show less
SEO for Podcasts
Search engines cannot listen to audio. Text-based content is essential:
| Element | Guideline |
|---|---|
| Transcripts | Full or key-moment transcripts; indexable, accessible |
| Show notes | SEO-optimized; pull organic search traffic; include keywords naturally |
| Titles | ≤60 chars; keywords; engaging language |
| Descriptions | Episode-specific; keywords; voice-search friendly |
| Backlinks | Build links to show notes, guest posts, directory listings |
Schema: Use PodcastEpisode and PodcastSeries for rich results. See schema-markup for implementation.
Cross-Promotion & Partnerships
| Tactic | Use |
|---|---|
| Feed drops | Swap episodes with similar-sized podcasts |
| Ad swaps | Promote each other's shows |
| Guest appearances | Tap into pre-existing engaged audiences |
Repurposing
| Format | Use |
|---|---|
| Clips | Short-form for social (TikTok, YouTube Shorts, X) |
| Blog posts | Expand show notes; pillar content |
| Newsletter | Episode summaries, key takeaways |
| Quotes | Pull quotable moments for social |
Output Format
- Strategy (niche, format, distribution mix)
- SEO checklist (transcripts, show notes, schema)
- Launch checklist (cover art, description, category, RSS)
- Repurposing plan (clips, blog, newsletter)
Related Skills
- schema-markup: PodcastEpisode, PodcastSeries schema
- video-marketing: Video content; podcast-to-video repurposing
- copywriting: Show notes, episode descriptions, social copy
- content-marketing: Content strategy, repurposing framework
- youtube-seo: If publishing podcast to YouTube
© kostja94, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/content/podcast of kostja94/marketing-skills.
Open the folder on GitHubat commit 8dd89c5
Compare with similar skills
Podcast Marketing next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Podcast Marketing this skillkostja94/marketing-skills | 1k | — | ~1k | Automated safety check: Pass | MIT | |
| Spotifywin4r/MuseAI-Skills | 343 | 1 repos | ~3k | Automated safety check: Pass | None | |
| Podcast And Audiogramssocial-media-skills/skills | 134 | — | ~1.9k | Automated safety check: Pass | MIT | |
| Podcast Generationbytedance/deer-flow | 84k | 2 repos | ~2.2k | Automated safety check: Pass | MIT | |
| Video Clippergooseworks-ai/goose-skills | 1.2k | 1 repos | ~3.1k | Automated safety check: Notes | MIT | |
| Podcast Pipelineericosiu/ai-marketing-skills | 3.6k | 1 repos | ~2.6k | Automated safety check: Pass | MIT |
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Podcast And Audiograms
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Podcast Generation
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Turns written content into a two-host conversational podcast MP3 with a transcript, by drafting a JSON script and running a text-to-speech script.
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Repurposes long-form video (podcasts, interviews, talks) into short-form vertical clips for Instagram Reels, TikTok, and YouTube Shorts.
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Related
Works with
Categories
Questions about Podcast Marketing
What does Podcast Marketing do?
When the user wants to plan, create, or market a podcast. An agent skill from kostja94/marketing-skills. Podcast Marketing is an agent skill from kostja94/marketing-skills. When the user wants to plan, create, or market a podcast.
When should I use Podcast Marketing?
Podcast Marketing fits situations like: market a podcast; the user mentions podcast; podcast strategy; podcast distribution.
How do I install Podcast Marketing in Claude Code?
Run `npx skills add kostja94/marketing-skills --skill podcast-marketing -a claude-code`. Or copy the skill folder (skills/content/podcast in kostja94/marketing-skills) into .claude/skills/podcast-marketing in your project. Claude Code loads it when a task matches its description.
How do I install Podcast Marketing in Codex?
Run `npx skills add kostja94/marketing-skills --skill podcast-marketing -a codex`. Or copy the skill folder (skills/content/podcast in kostja94/marketing-skills) into .agents/skills/podcast-marketing in your project. Codex loads it when a task matches its description.
Can I use Podcast Marketing in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add kostja94/marketing-skills --skill podcast-marketing -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/podcast-marketing, .gemini/skills/podcast-marketing, .github/skills/podcast-marketing and .opencode/skills/podcast-marketing in your project.
What does Podcast Marketing need to run?
SKILL.md names no scripts, command-line tools or credentials: Podcast Marketing is instructions for the agent only.
Does Podcast Marketing access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Podcast Marketing safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Podcast Marketing use?
Podcast Marketing is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Podcast Marketing use?
About 1k tokens (SKILL.md is roughly 4k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Podcast Marketing?
Skills that share tags, products or a category with Podcast Marketing: Spotify (win4r/MuseAI-Skills, 343 stars), Podcast And Audiograms (social-media-skills/skills, 134 stars), Podcast Generation (bytedance/deer-flow, 84k stars) and Video Clipper (gooseworks-ai/goose-skills, 1.2k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Podcast Marketing?
kostja94 (a GitHub user) maintains it in kostja94/marketing-skills, which has 1,025 GitHub stars. The repository holds 102 skills in this directory. The repository was last updated on October 6, 2026.
Source: kostja94/marketing-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.