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Agent skill

Native Ads

by kostja94 in kostja94/marketing-skills

When the user wants to run native ads on Taboola, Outbrain, or similar platforms.

MITAuto-check passedMarketing & SEO

Install Native Ads

skills CLI
$ npx skills add kostja94/marketing-skills --skill native-ads -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install kostja94/marketing-skills native-ads --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/paid-ads/formats/native-ads .claude/skills/native-ads && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
native-ads
GitHub stars
1k
Token cost
~626 tokens
SKILL.md length
260 words
Files
1
Skills in repo
102
Repo updated
First seen
Licence
MIT

At a glance

When the user wants to run native ads on Taboola, Outbrain, or similar platforms.

  • Works in 3 steps: Goal: Traffic, leads, brand → Content: Article, landing page, video → Budget: Min $500–1,000; better at $5,000+
  • Wants to run native ads on Taboola
  • SKILL.md covers Initial Assessment, Platform Overview, Creative Testing and Copywriting Guidelines, plus 3 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Native Ads is an agent skill from kostja94/marketing-skills. When the user wants to run native ads on Taboola, Outbrain, or similar platforms. Also use when the user mentions "native ads," "Taboola," "Outbrain," "content recommendation," "sponsored content," or "in-feed ads." For strategy, use paid-ads-strategy.

Its SKILL.md is about 630 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Marketing & SEO, covering Paid advertising. The repository describes itself as: Agent Skills for Marketing — SEO, Social, Influencer & More. 160+ open-source skills for SEO, content, 40+ page types, paid ads, channels, and strategies. Add project context… The licence is MIT.

When your agent uses it

  • Wants to run native ads on Taboola
  • Similar platforms
  • The user mentions native ads
  • Content recommendation

Example prompts

  • “native ads,”
  • “Taboola,”
  • “Outbrain,”
  • “/native-ads”

Workflow steps

3 steps, taken from the first numbered list in SKILL.md.

  1. Goal: Traffic, leads, brand
  2. Content: Article, landing page, video
  3. Budget: Min $500–1,000; better at $5,000+

What it can do on your machine

Read from SKILL.md and the folder at commit 8dd89c5. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Native Ads loads about 626 tokens when it runs. Until then it costs about 66 tokens; SKILL.md has 260 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~66
When it runs · the whole SKILL.md, loaded when a task matches
~626

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from kostja94/marketing-skills at commit 8dd89c5, republished under its MIT licence (© kostja94). 260 words, ~626 tokens.

Download SKILL.mdSave it as .claude/skills/native-ads/SKILL.md (or your agent's skills folder).
name
native-ads
description
When the user wants to run native ads on Taboola, Outbrain, or similar platforms. Also use when the user mentions "native ads," "Taboola," "Outbrain," "content recommendation," "sponsored content," or "in-feed ads." For strategy, use paid-ads-strategy.
metadata.version
1.0.1

Paid Ads: Native Ads

Guides native advertising on Taboola, Outbrain, and content recommendation networks. Native ads blend with publisher content and achieve ~18% higher CTR than display banners. Use this skill when planning or optimizing native ad campaigns.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Identify:

  1. Goal: Traffic, leads, brand
  2. Content: Article, landing page, video
  3. Budget: Min $500–1,000; better at $5,000+

Platform Overview

PlatformReachFocus
Taboola500M+ daily impressionsPremium publishers; AI matching
OutbrainMajor publishersTop-funnel; helpful content

Pricing: CPC $0.10–0.30 avg; CPM $1–3 avg.

Creative Testing

ApproachGuideline
Combinations3 headlines × 3 images = 9 variants; test together
Image varietyHeadshot, product, illustration—distinct styles
AdvertorialsTest length, tone, aggressiveness; no universal formula

Copywriting Guidelines

RuleGuideline
HonestAvoid clickbait; match copy to content
FormatMatch character limits; respect UX per format
ToneSoft-sell; nurture, don't push

Funnel Focus

Target high-intent users in consideration and conversion stages; avoid one-size-fits-all funnel approach.

Output Format

  • Headline options (2–3)
  • Image guidance
  • Landing page alignment
  • Budget recommendation
  • display-ads: Display vs native; programmatic
  • copywriting: Headline, ad copy
  • landing-page-generator: Landing page for native traffic
  • paid-ads-strategy: Channel selection

© kostja94, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/paid-ads/formats/native-ads of kostja94/marketing-skills.

Open the folder on GitHubat commit 8dd89c5

Compare with similar skills

Native Ads next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Native Ads compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Native Ads this skillkostja94/marketing-skills1k—~626Automated safety check: PassMIT
Ad CreativeLeoYeAI/openclaw-marketing-skills1k8 repos~3.4kAutomated safety check: PassCustom licence
Blog GoogleAgriciDaniel/claude-blog2.3k1 repos~3.3kAutomated safety check: NotesMIT
Ad Account Auditoraaron-he-zhu/aaron-marketing-skills2.9k2 repos~2.2kAutomated safety check: PassApache-2.0
Ad Creative Builderaaron-he-zhu/aaron-marketing-skills2.9k2 repos~2.2kAutomated safety check: PassApache-2.0
Ad Test Designeraaron-he-zhu/aaron-marketing-skills2.9k2 repos~2.8kAutomated safety check: PassApache-2.0

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Categories

Questions about Native Ads

What does Native Ads do?

When the user wants to run native ads on Taboola, Outbrain, or similar platforms. Native Ads is an agent skill from kostja94/marketing-skills. When the user wants to run native ads on Taboola, Outbrain, or similar platforms.

When should I use Native Ads?

Native Ads fits situations like: wants to run native ads on Taboola; similar platforms; the user mentions native ads; content recommendation.

How do I install Native Ads in Claude Code?

Run `npx skills add kostja94/marketing-skills --skill native-ads -a claude-code`. Or copy the skill folder (skills/paid-ads/formats/native-ads in kostja94/marketing-skills) into .claude/skills/native-ads in your project. Claude Code loads it when a task matches its description.

How do I install Native Ads in Codex?

Run `npx skills add kostja94/marketing-skills --skill native-ads -a codex`. Or copy the skill folder (skills/paid-ads/formats/native-ads in kostja94/marketing-skills) into .agents/skills/native-ads in your project. Codex loads it when a task matches its description.

Can I use Native Ads in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add kostja94/marketing-skills --skill native-ads -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/native-ads, .gemini/skills/native-ads, .github/skills/native-ads and .opencode/skills/native-ads in your project.

What does Native Ads need to run?

SKILL.md names no scripts, command-line tools or credentials: Native Ads is instructions for the agent only.

Does Native Ads access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Native Ads safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Native Ads use?

Native Ads is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Native Ads use?

About 626 tokens (SKILL.md is roughly 2.5k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Native Ads?

Skills that share tags, products or a category with Native Ads: Ad Creative (LeoYeAI/openclaw-marketing-skills, 1k stars), Blog Google (AgriciDaniel/claude-blog, 2.3k stars), Ad Account Auditor (aaron-he-zhu/aaron-marketing-skills, 2.9k stars) and Ad Creative Builder (aaron-he-zhu/aaron-marketing-skills, 2.9k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Native Ads?

kostja94 (a GitHub user) maintains it in kostja94/marketing-skills, which has 1,019 GitHub stars. The repository holds 102 skills in this directory. The repository was last updated on October 6, 2026.

Source: kostja94/marketing-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.