Agent skill

Meta Ads

by kostja94 in kostja94/marketing-skills

When the user wants to set up, optimize, or manage Meta (Facebook/Instagram) Ads.

Install Meta Ads

skills CLI

$ npx skills add kostja94/marketing-skills --skill meta-ads -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI

$ gh skill install kostja94/marketing-skills meta-ads --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy

$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/paid-ads/platforms/meta-ads .claude/skills/meta-ads && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Paste into Claude Code

Install the "meta-ads" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/paid-ads/platforms/meta-ads into .claude/skills/meta-ads/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "meta-ads", then confirm the skill loads.

Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

$skill-installer

$skill-installer install https://github.com/kostja94/marketing-skills/tree/main/skills/paid-ads/platforms/meta-ads

Type this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.

skills CLI

$ npx skills add kostja94/marketing-skills --skill meta-ads -a codex

Project install goes to .agents/skills/; add -g for ~/.codex/skills/.

GitHub CLI

$ gh skill install kostja94/marketing-skills meta-ads --agent codex

Project scope by default (.agents/skills/); add --scope user for a personal install.

Manual copy

$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/paid-ads/platforms/meta-ads .agents/skills/meta-ads && rm -rf skills-src

Use ~/.agents/skills/ instead of .agents/skills for a personal install.

Codex skills documentation · loads skills from .agents/skills/

Paste into Codex

Install the "meta-ads" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/paid-ads/platforms/meta-ads into .agents/skills/meta-ads/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "meta-ads", then confirm the skill loads.

Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

skills CLI

$ npx skills add kostja94/marketing-skills --skill meta-ads -a cursor

Project install goes to .agents/skills/; add -g for ~/.cursor/skills/.

GitHub CLI

$ gh skill install kostja94/marketing-skills meta-ads --agent cursor

Project scope by default (.agents/skills/); add --scope user for a personal install.

Manual copy

$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/paid-ads/platforms/meta-ads .cursor/skills/meta-ads && rm -rf skills-src

Use ~/.cursor/skills/ instead of .cursor/skills for a personal install.

Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/

Paste into Cursor

Install the "meta-ads" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/paid-ads/platforms/meta-ads into .cursor/skills/meta-ads/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "meta-ads", then confirm the skill loads.

Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

gemini skills install

$ gemini skills install https://github.com/kostja94/marketing-skills.git --path skills/paid-ads/platforms/meta-ads

--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.

skills CLI

$ npx skills add kostja94/marketing-skills --skill meta-ads -a gemini-cli

Project install goes to .agents/skills/; add -g for ~/.gemini/skills/.

GitHub CLI

$ gh skill install kostja94/marketing-skills meta-ads --agent gemini-cli

Project scope by default (.agents/skills/); add --scope user for a personal install.

Manual copy

$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/paid-ads/platforms/meta-ads .gemini/skills/meta-ads && rm -rf skills-src

Use ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.

Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/

Paste into Gemini CLI

Install the "meta-ads" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/paid-ads/platforms/meta-ads into .gemini/skills/meta-ads/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "meta-ads", then confirm the skill loads.

Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

GitHub CLI

$ gh skill install kostja94/marketing-skills meta-ads

Installs for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).

skills CLI

$ npx skills add kostja94/marketing-skills --skill meta-ads -a github-copilot

Project install goes to .agents/skills/; add -g for ~/.copilot/skills/.

Manual copy

$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/paid-ads/platforms/meta-ads .github/skills/meta-ads && rm -rf skills-src

Use ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.

GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/

Paste into GitHub Copilot

Install the "meta-ads" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/paid-ads/platforms/meta-ads into .github/skills/meta-ads/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "meta-ads", then confirm the skill loads.

GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

skills CLI

$ npx skills add kostja94/marketing-skills --skill meta-ads -a opencode

OpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.

GitHub CLI

$ gh skill install kostja94/marketing-skills meta-ads --agent opencode

Project scope by default (.agents/skills/); add --scope user for a personal install.

Manual copy

$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/paid-ads/platforms/meta-ads .opencode/skills/meta-ads && rm -rf skills-src

Use ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.

OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/

Paste into OpenCode

Install the "meta-ads" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/paid-ads/platforms/meta-ads into .opencode/skills/meta-ads/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "meta-ads", then confirm the skill loads.

OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

Facts

Skill name: meta-ads
GitHub stars: 1k
Token cost: ~927 tokens
SKILL.md length: 366 words
Files: 1
Skills in repo: 102
Repo updated: Oct 6, 2026
First seen: Oct 7, 2026
Licence: MIT

At a glance

When the user wants to set up, optimize, or manage Meta (Facebook/Instagram) Ads.

Wants to set up
SKILL.md covers Campaign Structure, Advantage+ & Automation, Campaign Objectives and Audience Targeting, plus 5 more sections
Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
Manage Meta (Facebook/Instagram) Ads

What it does

Meta Ads is an agent skill from kostja94/marketing-skills. When the user wants to set up, optimize, or manage Meta (Facebook/Instagram) Ads. Also use when the user mentions "Meta Ads," "Facebook Ads," "Instagram Ads," "Meta Pixel," "Conversions API," "Advantage+," "lookalike audience," or "Meta retargeting." For landing pages, use landing-page-generator.

Its SKILL.md is about 930 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Marketing & SEO, covering Paid advertising and Landing pages. It works with Meta Ads and Instagram. The repository describes itself as: Agent Skills for Marketing — SEO, Social, Influencer & More. 160+ open-source skills for SEO, content, 40+ page types, paid ads, channels, and strategies. Add project context… The licence is MIT.

When your agent uses it

Wants to set up
Manage Meta (Facebook/Instagram) Ads
The user mentions Meta Ads
Conversions API

Example prompts

“Meta Ads,”
“Facebook Ads,”
“Instagram Ads,”
“/meta-ads”

What it can do on your machine

Read from SKILL.md and the folder at commit 8dd89c5. It shows what the files ask for, not the result of running them.

Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Meta Ads loads about 927 tokens when it runs. Until then it costs about 77 tokens; SKILL.md has 366 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it: ~77
When it runs · the whole SKILL.md, loaded when a task matches: ~927

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from kostja94/marketing-skills at commit 8dd89c5, republished under its MIT licence (© kostja94). 366 words, ~927 tokens.

Download SKILL.mdSave it as .claude/skills/meta-ads/SKILL.md (or your agent's skills folder).

name: meta-ads
description: When the user wants to set up, optimize, or manage Meta (Facebook/Instagram) Ads. Also use when the user mentions "Meta Ads," "Facebook Ads," "Instagram Ads," "Meta Pixel," "Conversions API," "Advantage+," "lookalike audience," or "Meta retargeting." For landing pages, use landing-page-generator.
metadata.version: 1.1.1

Paid Ads: Meta Ads

Guides Meta (Facebook/Instagram) Ads setup, campaign structure, audience targeting, and creative optimization. Meta excels at demand generation and visual products; use when creating demand or when creative assets are strong.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Campaign Structure

Hierarchy: Campaign → Ad Set → Ad (3 levels)

Principle: One objective per campaign. Multiple campaigns for the same objective split budget and data, slowing the algorithm's learning phase. Consolidate by objective; focus on clean structure and data-led decisions.

Account
├── Campaign: Prospecting
│   ├── Ad Set: Lookalike 1%
│   └── Ad Set: Broad (Advantage+)
├── Campaign: Retargeting
└── Campaign: Testing

Naming: META_[Objective]_[Audience]_[Offer]_[Date] (e.g., META_Conv_Lookalike-Customers_FreeTrial_2024Q1)

Advantage+ & Automation

Feature	Use
Advantage+ Shopping Campaigns	E-commerce; automatic audience discovery
Dynamic Ads	Product catalog; auto-generated creative
Automatic Placements	Let Meta optimize across Feed, Stories, Reels
Advantage+ Audience	Broad targeting; algorithm finds converters

Provide diverse creative assets to enable multiple ad formats; algorithm performs better with variety.

Campaign Objectives

Objective	Use when
Awareness	Reach; brand recall
Traffic	Clicks to site
Conversions	Leads; sales; app installs
Engagement	Video views; post engagement

Audience Targeting

Type	Best for
Lookalikes	Base on best customers (by LTV), not all customers
Interest/behavior	Broad; let algorithm optimize
Advantage+	Automated; fewer manual controls
Retargeting	Website visitors; engagers; custom audiences

Exclusions: Existing customers; recent converters (7–14d).

Show full SKILL.md (141 more words)Show less

Creative Best Practices

Image: Clear product; before/after; human faces; text <20%
Video (15–30s): Hook 0–3s; problem 3–8s; solution 8–20s; CTA 20–30s
Placements: Feed (FB/IG); Stories/Reels; vertical for Stories
Volume: 3–5 ad variants per ad set for testing

Optimization

Learning phase: 50+ conversions per ad set per week to exit; avoid frequent changes during learning
CBO vs ABO: Campaign Budget Optimization consolidates spend; use when scaling
Frequency: <3 to avoid fatigue
Creative refresh: Plan continuous testing; creative fatigue is a main lever—refresh when performance drops

Tracking

Meta Pixel + Conversions API: Server-side for better attribution
Events API: App events; server-to-server

Pre-Launch Checklist

Pixel installed; Conversions API configured
Conversion events firing correctly
Landing page mobile-friendly; fast load
3+ ad creatives per ad set
Audience exclusions set

paid-ads-strategy: Channel selection; creative frameworks; budget allocation
landing-page-generator: LP for paid traffic
analytics-tracking: Conversion tracking; ROAS

Files

Just SKILL.md in skills/paid-ads/platforms/meta-ads of kostja94/marketing-skills.

Open the folder on GitHubat commit 8dd89c5

Compare with similar skills

Meta Ads next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Meta Ads compared with similar skills
Skill	Stars	Used in	Tokens	Auto-check	Licence	Repo updated
Meta Ads this skillkostja94/marketing-skills	1k	—	~927	Automated safety check: Pass	MIT	4 days ago
Meta Ad Builderkrusemediallc/arcads-claude-code	1.6k	—	~1.7k	Automated safety check: Notes	MIT	17 days ago
Higgsfield Content FactoryDaanKieft/ai-influencer	116	—	~15k	Automated safety check: Pass	None	4 mo ago
Memstack Marketing Facebook Adcwinvestments/memstack	423	—	~2.6k	Automated safety check: Pass	Proprietary	13 days ago
Apify Ads Intelligenceapify/awesome-skills	265	—	~4.2k	Automated safety check: Notes	Apache-2.0	17 days ago
AdsCesarjoquin/Marketing-Skills	201	1 repos	~3.5k	Automated safety check: Pass	MIT	25 days ago

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Questions about Meta Ads

What does Meta Ads do?

When the user wants to set up, optimize, or manage Meta (Facebook/Instagram) Ads. Meta Ads is an agent skill from kostja94/marketing-skills. When the user wants to set up, optimize, or manage Meta (Facebook/Instagram) Ads.

When should I use Meta Ads?

Meta Ads fits situations like: wants to set up; manage Meta (Facebook/Instagram) Ads; the user mentions Meta Ads; conversions API.

How do I install Meta Ads in Claude Code?

Run `npx skills add kostja94/marketing-skills --skill meta-ads -a claude-code`. Or copy the skill folder (skills/paid-ads/platforms/meta-ads in kostja94/marketing-skills) into .claude/skills/meta-ads in your project. Claude Code loads it when a task matches its description.

How do I install Meta Ads in Codex?

Run `npx skills add kostja94/marketing-skills --skill meta-ads -a codex`. Or copy the skill folder (skills/paid-ads/platforms/meta-ads in kostja94/marketing-skills) into .agents/skills/meta-ads in your project. Codex loads it when a task matches its description.

Can I use Meta Ads in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add kostja94/marketing-skills --skill meta-ads -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/meta-ads, .gemini/skills/meta-ads, .github/skills/meta-ads and .opencode/skills/meta-ads in your project.

What does Meta Ads need to run?

SKILL.md names no scripts, command-line tools or credentials: Meta Ads is instructions for the agent only.

Does Meta Ads access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Meta Ads safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Meta Ads use?

Meta Ads is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Meta Ads use?

About 927 tokens (SKILL.md is roughly 3.7k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Meta Ads?

Skills that share tags, products or a category with Meta Ads: Meta Ad Builder (krusemediallc/arcads-claude-code, 1.6k stars), Higgsfield Content Factory (DaanKieft/ai-influencer, 116 stars), Memstack Marketing Facebook Ad (cwinvestments/memstack, 423 stars) and Apify Ads Intelligence (apify/awesome-skills, 265 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Meta Ads?

kostja94 (a GitHub user) maintains it in kostja94/marketing-skills, which has 1,025 GitHub stars. The repository holds 102 skills in this directory. The repository was last updated on October 6, 2026.

Source: kostja94/marketing-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.

Install Meta Ads

Facts

At a glance

What it does

When your agent uses it

Example prompts

What it can do on your machine

Tool permissions

Runs code

Network

Credentials

Context cost

Safety

SKILL.md

Paid Ads: Meta Ads

Campaign Structure

Advantage+ & Automation

Campaign Objectives

Audience Targeting

Creative Best Practices

Optimization

Tracking

Pre-Launch Checklist

Related Skills

Files

Compare with similar skills

Similar skills

More from kostja94/marketing-skills

Related

Questions about Meta Ads