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Agent skill

Linkedin Ads

by kostja94 in kostja94/marketing-skills

When the user wants to set up, optimize, or manage LinkedIn Ads.

MITAuto-check passedMarketing & SEO

Install Linkedin Ads

skills CLI
$ npx skills add kostja94/marketing-skills --skill linkedin-ads -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install kostja94/marketing-skills linkedin-ads --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/paid-ads/platforms/linkedin-ads .claude/skills/linkedin-ads && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
linkedin-ads
GitHub stars
1k
Token cost
~2.5k tokens
SKILL.md length
988 words
Files
1
Skills in repo
102
Repo updated
First seen
Licence
MIT

At a glance

When the user wants to set up, optimize, or manage LinkedIn Ads.

  • Wants to set up
  • SKILL.md covers Account and product context, Campaign structure (naming and…, Marketing objectives (funnel,… and Ad formats and placements…, plus 7 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
  • Manage LinkedIn Ads

What it does

Linkedin Ads is an agent skill from kostja94/marketing-skills. When the user wants to set up, optimize, or manage LinkedIn Ads. Also use when the user mentions "LinkedIn Ads," "LinkedIn Campaign Manager," "Sponsored Content," "Lead Gen Forms," "Sponsored Messaging," "Message Ads," "Conversation Ads," "Accelerate," "Classic ad set," "Audience Network," "objective-based pricing," "Insight Tag," "job title targeting," "company targeting," "Matched Audiences," or "B2B paid ads." For organic posts, use linkedin-posts.

Its SKILL.md is about 2.5k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Marketing & SEO, covering Paid advertising. It works with LinkedIn. The repository describes itself as: Agent Skills for Marketing — SEO, Social, Influencer & More. 160+ open-source skills for SEO, content, 40+ page types, paid ads, channels, and strategies. Add project context… The licence is MIT.

When your agent uses it

  • Wants to set up
  • Manage LinkedIn Ads
  • The user mentions LinkedIn Ads
  • LinkedIn Campaign Manager

Example prompts

  • “LinkedIn Ads,”
  • “LinkedIn Campaign Manager,”
  • “Sponsored Content,”
  • “/linkedin-ads”

What it can do on your machine

Read from SKILL.md and the folder at commit 8dd89c5. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    Links to these hosts (documentation or services it may open):

    • linkedin.com
    • business.linkedin.com

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Linkedin Ads loads about 2.5k tokens when it runs. Until then it costs about 117 tokens; SKILL.md has 988 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~117
When it runs · the whole SKILL.md, loaded when a task matches
~2.5k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from kostja94/marketing-skills at commit 8dd89c5, republished under its MIT licence (© kostja94). 988 words, ~2,472 tokens.

Download SKILL.mdSave it as .claude/skills/linkedin-ads/SKILL.md (or your agent's skills folder).
name
linkedin-ads
description
When the user wants to set up, optimize, or manage LinkedIn Ads. Also use when the user mentions "LinkedIn Ads," "LinkedIn Campaign Manager," "Sponsored Content," "Lead Gen Forms," "Sponsored Messaging," "Message Ads," "Conversation Ads," "Accelerate," "Classic ad set," "Audience Network," "objective-based pricing," "Insight Tag," "job title targeting," "company targeting," "Matched Audiences," or "B2B paid ads." For organic posts, use linkedin-posts.
metadata.version
1.2.0

Paid Ads: LinkedIn Ads

Guides LinkedIn Ads setup, targeting, and optimization. LinkedIn excels at B2B and professional targeting; use when job title/company targeting matters and ACV is higher.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Account and product context

  • Campaign Manager is the main UI: campaignmanager.linkedin.com · Get started (help)
  • Marketing Solutions = ads for brands/leads; Talent Solutions = hiring products (separate when choosing objectives).
  • Sponsored Content in-feed and Sponsored Messaging generally require a free LinkedIn Page (per official getting-started guidance—confirm in your account).
  • Review: build at least ~1–2 days before go-live; last-minute changes may miss launch. Ad set best practices

Campaign structure (naming and hierarchy)

Naming (example): LI_[Objective]_[Audience]_[Offer]_[Date] (e.g. LI_LeadGen_CMOs-SaaS_Whitepaper_Mar24)

Hierarchy in Campaign Manager (names vary slightly over time):

LevelRole
Campaign groupGroups related programs; shared status and budgets (optional).
CampaignMarketing objective; budget/scheduling as configured.
Ad setAccelerate or Classic; audience, placements, format, budget, schedule, bid; conversion/URL params. Compare types
AdsCreative; multiple ads per ad set for A/B.

Billing model: Objective-based pricing — billed on the action tied to the objective (e.g. clicks for traffic-oriented objectives). Pricing overview

Budget pacing: Auction-based; on daily budgets, spend on a day may exceed the daily number by a margin; pacing smooths so 7-day spend does not exceed about 7× daily (per LinkedIn’s public budget article—always confirm the latest text). Budgets and pacing

Minimum spend: There is no one global fixed minimum across all cases; very low daily/lifetime budgets are often rejected in UI. A common practical floor cited in the industry is on the order of ~$10 USD/day per ad set (not a platform guarantee). Use Campaign Manager as source of truth.

Marketing objectives (funnel, abbreviated)

FunnelExample objectives (names evolve—pick in UI)Typical use
AwarenessBrand awarenessBroad reach
ConsiderationWebsite visits, Engagement, Video viewsTraffic, company/page engagement, video
ConversionLead generation, Website conversionsLeads, Lead Gen Forms, on-site events
TalentJob applicants, Talent leads (where eligible)Hiring

Full list: Marketing objectives

Ad formats and placements (high level)

Ads Guide (authoritative for specs)

Sponsored Content (feed and related)

Aligns with organic shapes in linkedin-posts (image, video, document, etc.) as paid delivery:

  • Single image, video, carousel (carousel ad cards often 2–10 in guide) · Document (PDF/DOC/PPT-style; large page/file limits in guide)
  • Event ads (promote a LinkedIn Event) · Job ads (boost an existing job post)
  • Thought Leader ads: amplify qualified members’ posts (eligibility rules in Ads Guide)
  • Article and Newsletter ads: promote in-platform long-form/series
  • CTV (Connected TV): in-stream reach-oriented video with LinkedIn targeting; not a feed click campaign by default
  • Placements can include LinkedIn Audience Network (LAN)—third-party app/site inventory. Toggle/availability is in the ad set. LAN (help)
Lead Gen Forms
  • Native forms on ads; profile pre-fill; typically ~12 fields and ~3 custom questions at most (verify current product)
  • Minimize fields for higher completion; sync to CRM/Marketing automation
Sponsored Messaging (inbox)
TypeNotes
Message AdsOne focused message + CTA; body often ~1,500 characters in product docs (check Ads Guide)
Conversation AdsBranching buttons; long body allowance (often ~8,000 characters in docs); up to ~5 CTA buttons (check guide)
Text and Dynamic Ads
  • Text ads: Desktop-oriented; small image + text; often CPC/CPM. Placements (help)
  • Dynamic / Follower / Spotlight variants: personalized right-rail; see Ads Guide

Tracking

Show full SKILL.md (412 more words)Show less

Targeting strengths

SignalUse
Job title, function, seniorityICP and committees
CompanyIndustry, size, name lists (ABM)
Skills, interests, groupsTechnical or topical
Matched AudiencesContact/company lists, retargeting (Insight Tag)
Exclusions, expansionAudience expansion (when offered)—broaden carefully

Lookalike audiences: As of current LinkedIn public documentation, Lookalike is not the default expansion path; it has been deprecated/removed in many accounts—rely on first-party lists, Matched Audiences, and exclusion/expansion options shown in the UI. See Target audience size / practices and the live Campaign Manager for your tenant.

Principle: LinkedIn is expensive; start narrow, high-intent; then scale with measured expansion.

Audience size: A common operational band mentioned in industry is hundreds+ in targetable size; the UI will warn if the audience is too small—follow it.

Creative best practices

  • Professional tone; align Sponsored copy with your Page and organic voice (linkedin-posts)
  • Headline + first line clear value; match landing experience
  • Lead Gen Forms: fewer fields; clear next step for SDRs
  • Document ads: gating a PDF/deck; pair with a strong CTA
  • Creative limits: e.g. image ~5MB and ~1200×627 in many specs—always take from Ads Guide for the format you use

Benchmark costs (illustrative, not guaranteed)

  • LinkedIn is typically higher CPC/CPM than Meta and Google in comparable B2B use cases. Third-party ranges (USD, very rough) often cite e.g. CPC ~$5–8 as a ballpark middle; real costs swing with audience, CTR, quality, and season. Never use these as a commitment—use in-account reporting. Why pricing varies
  • CTR for feed is often well under ~1% in reported benchmarks; optimize creative and ICP, not the benchmark alone

Bidding (short)

  • Start with strategies appropriate to the objective; move to automated/goal-based when enough weekly conversions exist for the system to learn
  • Manual caps help when volume is too low to automate

Pre-launch checklist

  • Insight Tag (if site conversions/retargeting) · Lead routing to CRM if using LGF
  • Page and billing ready; naming at group/campaign/ad set level
  • Objective and ad set type (Accelerate vs Classic) set intentionally
  • Audience defined; exclusions for existing customers (where needed)
  • Creatives meet policy; UTMs for non-LGF web flows
  • Budget realistic for the account’s CPM/CPC; pacing understood
  • linkedin-posts: Organic formats and copy; align Sponsored with same patterns
  • paid-ads-strategy: Channel mix; B2B vs B2C; budget allocation
  • landing-page-generator: Web LPs for non–Lead Gen Form flows
  • analytics-tracking: Attribution, ROAS, pipeline
TopicURL
Ads Guide (formats)https://business.linkedin.com/advertise/ads/ads-guide
Pricing and auctionhttps://business.linkedin.com/advertise/ads/pricing
Create campaignshttps://www.linkedin.com/help/lms/answer/a9509136
Objectiveshttps://www.linkedin.com/help/lms/answer/a424570
Placements (Text ads, etc.)https://www.linkedin.com/help/lms/answer/a417880
Targeting optionshttps://www.linkedin.com/help/lms/answer/a424655
LMS help homehttps://www.linkedin.com/help/lms
Get started (what you need)https://business.linkedin.com/advertise/ads/best-practices/what-you-need-to-get-started

© kostja94, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/paid-ads/platforms/linkedin-ads of kostja94/marketing-skills.

Open the folder on GitHubat commit 8dd89c5

Compare with similar skills

Linkedin Ads next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Linkedin Ads compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Linkedin Ads this skillkostja94/marketing-skills1k—~2.5kAutomated safety check: PassMIT
Ad CreativeLeoYeAI/openclaw-marketing-skills1k8 repos~3.4kAutomated safety check: PassCustom licence
Paid Ads AuditAgriciDaniel/claude-ads9.8k—~1.5kAutomated safety check: PassMIT
Marketing OsYuzzyuk/marketing-os538—~2.5kAutomated safety check: PassMIT
AdsCesarjoquin/Marketing-Skills2011 repos~3.5kAutomated safety check: PassMIT
Adscoreyhaines31/marketingskills54k1 repos~7kAutomated safety check: PassMIT

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Works with

Categories

Questions about Linkedin Ads

What does Linkedin Ads do?

When the user wants to set up, optimize, or manage LinkedIn Ads. Linkedin Ads is an agent skill from kostja94/marketing-skills. When the user wants to set up, optimize, or manage LinkedIn Ads.

When should I use Linkedin Ads?

Linkedin Ads fits situations like: wants to set up; manage LinkedIn Ads; the user mentions LinkedIn Ads; linkedIn Campaign Manager.

How do I install Linkedin Ads in Claude Code?

Run `npx skills add kostja94/marketing-skills --skill linkedin-ads -a claude-code`. Or copy the skill folder (skills/paid-ads/platforms/linkedin-ads in kostja94/marketing-skills) into .claude/skills/linkedin-ads in your project. Claude Code loads it when a task matches its description.

How do I install Linkedin Ads in Codex?

Run `npx skills add kostja94/marketing-skills --skill linkedin-ads -a codex`. Or copy the skill folder (skills/paid-ads/platforms/linkedin-ads in kostja94/marketing-skills) into .agents/skills/linkedin-ads in your project. Codex loads it when a task matches its description.

Can I use Linkedin Ads in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add kostja94/marketing-skills --skill linkedin-ads -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/linkedin-ads, .gemini/skills/linkedin-ads, .github/skills/linkedin-ads and .opencode/skills/linkedin-ads in your project.

What does Linkedin Ads need to run?

SKILL.md names no scripts, command-line tools or credentials: Linkedin Ads is instructions for the agent only.

Does Linkedin Ads access the network?

SKILL.md names 2 domains. As links in the text: linkedin.com and business.linkedin.com. This is read from the text; nothing was executed.

Is Linkedin Ads safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Linkedin Ads use?

Linkedin Ads is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Linkedin Ads use?

About 2.5k tokens (SKILL.md is roughly 9.9k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Linkedin Ads?

Skills that share tags, products or a category with Linkedin Ads: Ad Creative (LeoYeAI/openclaw-marketing-skills, 1k stars), Paid Ads Audit (AgriciDaniel/claude-ads, 9.8k stars), Marketing Os (Yuzzyuk/marketing-os, 538 stars) and Ads (Cesarjoquin/Marketing-Skills, 201 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Linkedin Ads?

kostja94 (a GitHub user) maintains it in kostja94/marketing-skills, which has 1,025 GitHub stars. The repository holds 102 skills in this directory. The repository was last updated on October 6, 2026.

Source: kostja94/marketing-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.