E2E SEO Assistant
irinabuht12-oss/marketing-skills
Full SEO workflow covering technical audits, content gaps, backlink opportunities, on-page fixes, and content briefs.
When the user wants to optimize internal linking, fix orphan pages, or improve link structure.
Install Internal Links
$ npx skills add kostja94/marketing-skills --skill internal-links -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install kostja94/marketing-skills internal-links --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/seo/on-page/internal-links .claude/skills/internal-links && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "internal-links" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/seo/on-page/internal-links into .claude/skills/internal-links/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "internal-links", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/kostja94/marketing-skills/tree/main/skills/seo/on-page/internal-linksType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add kostja94/marketing-skills --skill internal-links -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install kostja94/marketing-skills internal-links --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/seo/on-page/internal-links .agents/skills/internal-links && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "internal-links" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/seo/on-page/internal-links into .agents/skills/internal-links/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "internal-links", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add kostja94/marketing-skills --skill internal-links -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install kostja94/marketing-skills internal-links --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/seo/on-page/internal-links .cursor/skills/internal-links && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "internal-links" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/seo/on-page/internal-links into .cursor/skills/internal-links/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "internal-links", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/kostja94/marketing-skills.git --path skills/seo/on-page/internal-links--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add kostja94/marketing-skills --skill internal-links -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install kostja94/marketing-skills internal-links --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/seo/on-page/internal-links .gemini/skills/internal-links && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "internal-links" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/seo/on-page/internal-links into .gemini/skills/internal-links/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "internal-links", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install kostja94/marketing-skills internal-linksInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add kostja94/marketing-skills --skill internal-links -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/seo/on-page/internal-links .github/skills/internal-links && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "internal-links" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/seo/on-page/internal-links into .github/skills/internal-links/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "internal-links", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add kostja94/marketing-skills --skill internal-links -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install kostja94/marketing-skills internal-links --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/seo/on-page/internal-links .opencode/skills/internal-links && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "internal-links" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/seo/on-page/internal-links into .opencode/skills/internal-links/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "internal-links", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
internal-links- GitHub stars
- 1k
- Token cost
- ~854 tokens
- SKILL.md length
- 364 words
- Files
- 1
- Skills in repo
- 102
- Repo updated
- First seen
- Licence
- MIT
At a glance
When the user wants to optimize internal linking, fix orphan pages, or improve link structure.
- Works in 3 steps: Site structure: Hub pages, pillar… → Orphan pages: Pages with no or few… → Priority pages: Pages that need more…
- Wants to optimize internal linking
- SKILL.md covers Scope (On-Page SEO), Initial Assessment, Best Practices and Common Issues, plus 2 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Internal Links is an agent skill from kostja94/marketing-skills. When the user wants to optimize internal linking, fix orphan pages, or improve link structure. Also use when the user mentions "internal links," "internal linking," "anchor text," "link equity," "internal linking strategy," or "orphan pages." For IA, use website-structure.
Its SKILL.md is about 850 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering On-page SEO and Link building. The repository describes itself as: Agent Skills for Marketing — SEO, Social, Influencer & More. 160+ open-source skills for SEO, content, 40+ page types, paid ads, channels, and strategies. Add project context… The licence is MIT.
When your agent uses it
- Wants to optimize internal linking
- Fix orphan pages
- Improve link structure
- The user mentions internal links
Example prompts
- “internal links,”
- “internal linking,”
- “anchor text,”
- “/internal-links”
Workflow steps
3 steps, taken from the first numbered list in SKILL.md.
- Site structure: Hub pages, pillar content, supporting pages
- Orphan pages: Pages with no or few internal links
- Priority pages: Pages that need more link equity
What it can do on your machine
Read from SKILL.md and the folder at commit 8dd89c5. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Internal Links loads about 854 tokens when it runs. Until then it costs about 72 tokens; SKILL.md has 364 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from kostja94/marketing-skills at commit 8dd89c5, republished under its MIT licence (© kostja94). 364 words, ~854 tokens.
Download SKILL.mdSave it as
.claude/skills/internal-links/SKILL.md (or your agent's skills folder).- name
- internal-links
- description
- When the user wants to optimize internal linking, fix orphan pages, or improve link structure. Also use when the user mentions "internal links," "internal linking," "anchor text," "link equity," "internal linking strategy," or "orphan pages." For IA, use website-structure.
- metadata.version
- 1.0.1
SEO On-Page: Internal Links
Guides internal linking strategy for SEO: crawlability, link equity distribution, and user navigation.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Scope (On-Page SEO)
- Internal links: Contextual links; descriptive anchor text; related posts; hub pages
- Breadcrumbs: Implement for large sites (e.g. ecommerce); see breadcrumb-generator
Initial Assessment
Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.
Identify:
- Site structure: Hub pages, pillar content, supporting pages
- Orphan pages: Pages with no or few internal links
- Priority pages: Pages that need more link equity
Best Practices
Link Structure
| Principle | Guideline |
|---|---|
| Depth | Important pages within 3 clicks from homepage |
| Orphan pages | Avoid; ensure every page has at least one internal link; see site-crawlability for technical detection and crawl issues |
| Hub-to-spoke | Link from hub/pillar pages to cluster articles; topic cluster structure |
| Contextual | Place links in relevant body content, not just footers |
Anchor Text
| Principle | Guideline |
|---|---|
| Descriptive | Use anchor text that describes the target page |
| Variation | Avoid over-optimization; use natural variation |
| Keyword | Include target keyword when natural |
Show full SKILL.md (135 more words)Show less
Placement
| Location | Use |
|---|---|
| First paragraph | Primary link to related content |
| Body | Contextual links throughout |
| Related/Recommended | End-of-article links |
| Navigation | Key site sections |
Common Issues
| Issue | Fix |
|---|---|
| Orphan pages | Add internal links from hub pages or navigation; site-crawlability for technical audit |
| Too many links | Focus on most important; avoid link stuffing |
| Generic anchors | Use descriptive "learn more about X" instead of "click here" |
| Broken links | Audit and fix 404s; see site-crawlability for technical audit |
Output Format
- Internal link audit (if auditing)
- Link opportunities for key pages
- Anchor text recommendations
- Structure improvements
Related Skills
- article-page-generator: Related posts, contextual links, end-of-article recommendations
- website-structure: Plan page structure and hierarchy; informs internal linking
- site-crawlability: Internal links enable crawling
- url-structure: URL structure affects link patterns
- content-strategy: Topic clusters inform link structure; pillar <-> cluster; cluster <-> cluster
- breadcrumb-generator: Breadcrumbs are internal links; category hierarchy
© kostja94, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/seo/on-page/internal-links of kostja94/marketing-skills.
Open the folder on GitHubat commit 8dd89c5
Compare with similar skills
Internal Links next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Internal Links this skillkostja94/marketing-skills | 1k | — | ~854 | Automated safety check: Pass | MIT | |
| E2E SEO Assistantirinabuht12-oss/marketing-skills | 4k | — | ~1.9k | Automated safety check: Pass | None | |
| Internal Linking OptimizerViryaZheng/recomby-geo | 459 | — | ~2k | Automated safety check: Pass | Apache-2.0 | |
| Content Quality Auditoraaron-he-zhu/aaron-marketing-skills | 2.9k | 1 repos | ~2.8k | Automated safety check: Pass | Apache-2.0 | |
| SEO Aeo Internal Linkingsickn33/agentic-awesome-skills | 47k | 1 repos | ~2.3k | Automated safety check: Pass | MIT | |
| SEO Aeo Internal Linkinghenryalouf/ruflow | 157 | — | ~949 | Automated safety check: Pass | MIT |
Similar skills
Internal Linking Optimizer
ViryaZheng/recomby-geo
A skill your agent uses when improving internal link structure, anchor text, orphan pages, crawl depth, site architecture, or link equity flow.
Content Quality Auditor
aaron-he-zhu/aaron-marketing-skills
A skill your agent uses when auditing content quality, E-E-A-T, or publish readiness; runs a typed 80-item CORE-EEAT profile with evidence coverage, veto checks, and a fix plan.
SEO Aeo Internal Linking
sickn33/agentic-awesome-skills
Maps internal link opportunities between pages with relevant anchor text, placement instructions, orphan-page detection, and cannibalisation checks.
SEO Aeo Internal Linking
henryalouf/ruflow
Maps internal link opportunities between pages with anchor text, placement instructions, orphan page detection, and cannibalization checks.
Internal Linking
adobe/skills
Analyze and improve the internal link structure of an AEM Edge Delivery Services site.
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Related
Categories
Questions about Internal Links
What does Internal Links do?
When the user wants to optimize internal linking, fix orphan pages, or improve link structure. Internal Links is an agent skill from kostja94/marketing-skills. When the user wants to optimize internal linking, fix orphan pages, or improve link structure.
When should I use Internal Links?
Internal Links fits situations like: wants to optimize internal linking; fix orphan pages; improve link structure; the user mentions internal links.
How do I install Internal Links in Claude Code?
Run `npx skills add kostja94/marketing-skills --skill internal-links -a claude-code`. Or copy the skill folder (skills/seo/on-page/internal-links in kostja94/marketing-skills) into .claude/skills/internal-links in your project. Claude Code loads it when a task matches its description.
How do I install Internal Links in Codex?
Run `npx skills add kostja94/marketing-skills --skill internal-links -a codex`. Or copy the skill folder (skills/seo/on-page/internal-links in kostja94/marketing-skills) into .agents/skills/internal-links in your project. Codex loads it when a task matches its description.
Can I use Internal Links in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add kostja94/marketing-skills --skill internal-links -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/internal-links, .gemini/skills/internal-links, .github/skills/internal-links and .opencode/skills/internal-links in your project.
What does Internal Links need to run?
SKILL.md names no scripts, command-line tools or credentials: Internal Links is instructions for the agent only.
Does Internal Links access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Internal Links safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Internal Links use?
Internal Links is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Internal Links use?
About 854 tokens (SKILL.md is roughly 3.4k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Internal Links?
Skills that share tags, products or a category with Internal Links: E2E SEO Assistant (irinabuht12-oss/marketing-skills, 4k stars), Internal Linking Optimizer (ViryaZheng/recomby-geo, 459 stars), Content Quality Auditor (aaron-he-zhu/aaron-marketing-skills, 2.9k stars) and SEO Aeo Internal Linking (sickn33/agentic-awesome-skills, 47k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Internal Links?
kostja94 (a GitHub user) maintains it in kostja94/marketing-skills, which has 1,025 GitHub stars. The repository holds 102 skills in this directory. The repository was last updated on October 6, 2026.
Source: kostja94/marketing-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.