Agent skill

Indexnow

by kostja94 in kostja94/marketing-skills

When the user wants to implement IndexNow, notify search engines of new/updated URLs, or speed up Bing indexing.

MITAuto-check passedMarketing & SEO

Install Indexnow

skills CLI
$ npx skills add kostja94/marketing-skills --skill indexnow -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install kostja94/marketing-skills indexnow --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/seo/technical/indexnow .claude/skills/indexnow && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
indexnow
GitHub stars
1k
Token cost
~882 tokens
SKILL.md length
397 words
Files
1
Skills in repo
102
Repo updated
First seen
Licence
MIT

At a glance

When the user wants to implement IndexNow, notify search engines of new/updated URLs, or speed up Bing indexing.

  • Works in 5 steps: API Key and Verification → Submission Methods → Best Practices → …
  • Wants to implement IndexNow
  • SKILL.md covers Scope (Technical SEO), Initial Assessment, Overview and Implementation Steps, plus 5 more sections
  • Calls npm

What it does

Indexnow is an agent skill from kostja94/marketing-skills. When the user wants to implement IndexNow, notify search engines of new/updated URLs, or speed up Bing indexing. Also use when the user mentions "IndexNow," "Bing indexing," "URL notification," "instant indexing," "sitemap IndexNow sync," "share URL list with sitemap," or "IndexNow API." For sitemap SSOT, use xml-sitemap.

Its SKILL.md is about 880 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Marketing & SEO, covering Technical SEO. The repository describes itself as: Agent Skills for Marketing — SEO, Social, Influencer & More. 160+ open-source skills for SEO, content, 40+ page types, paid ads, channels, and strategies. Add project context… The licence is MIT.

When your agent uses it

  • Wants to implement IndexNow
  • Notify search engines of new/updated URLs
  • Speed up Bing indexing
  • The user mentions IndexNow

Example prompts

  • “IndexNow,”
  • “Bing indexing,”
  • “URL notification,”
  • “/indexnow”

Workflow steps

5 steps, taken from the step headings in SKILL.md.

  1. API Key and Verification
  2. Submission Methods
  3. Best Practices
  4. CI/CD Integration
  5. Single Source of Truth (URL List)

What it can do on your machine

Read from SKILL.md and the folder at commit 8dd89c5. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    Shell commands in SKILL.md call:

    • npm

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    Links to these hosts (documentation or services it may open):

    • bing.com

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Indexnow loads about 882 tokens when it runs. Until then it costs about 83 tokens; SKILL.md has 397 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~83
When it runs · the whole SKILL.md, loaded when a task matches
~882

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from kostja94/marketing-skills at commit 8dd89c5, republished under its MIT licence (© kostja94). 397 words, ~882 tokens.

Download SKILL.mdSave it as .claude/skills/indexnow/SKILL.md (or your agent's skills folder).
name
indexnow
description
When the user wants to implement IndexNow, notify search engines of new/updated URLs, or speed up Bing indexing. Also use when the user mentions "IndexNow," "Bing indexing," "URL notification," "instant indexing," "sitemap IndexNow sync," "share URL list with sitemap," or "IndexNow API." For sitemap SSOT, use xml-sitemap.
metadata.version
1.0.1

SEO Technical: IndexNow

Guides IndexNow protocol integration for faster search engine indexing (primarily Bing).

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Scope (Technical SEO)

  • IndexNow: Submit URLs to Bing/Yandex for faster indexing
  • URL notification: Notify search engines of new or updated URLs

Initial Assessment

Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Identify:

  1. Site URL: Base domain
  2. URL source: Config file, sitemap, CMS, etc.
  3. Deployment: CI/CD, manual, or both

Overview

IndexNow notifies search engines (mainly Bing) of new or updated URLs to speed up indexing.

Implementation Steps

1. API Key and Verification
  • Generate API key (e.g., UUID)
  • Create verification file: https://example.com/{key}.txt
  • File content: the API key string
  • Configure key and URL in your IndexNow client
2. Submission Methods
MethodWhen to use
Single URLNew or updated page
BatchMany URLs at once (e.g., after deploy)
Relative pathsConvert to full URLs before submitting
3. Best Practices
PracticeNote
When to submitNew pages, major content updates, meta changes
When not toMinor edits; let natural crawling handle
FrequencyOnce per deploy; avoid excessive submissions
PrioritySubmit high-value commercial pages first
Show full SKILL.md (150 more words)Show less
4. CI/CD Integration
bash
npm run build
npm run indexnow:all
5. Single Source of Truth (URL List)
  • Use same config as sitemap: Import URL list from central config (e.g., site-pages-config.ts) or sitemap generation logic.
  • Avoid: Separate hardcoded URL lists for IndexNow—leads to inconsistency and missed URLs.
  • Feed: If you have RSS/feed, it can also consume from the same config to stay in sync.

Supported Search Engines

  • Bing: Primary support
  • Yandex: Supports IndexNow
  • Google: Does not use IndexNow; use Sitemap + Search Console

Verification

Common Issues

IssueFix
Domain verification failsEnsure URL uses correct domain
API key errorVerify key and verification file match
Network errorsRetry; API can be intermittent

Output Format

  • Setup steps: Key generation, verification file
  • Submission flow: Single vs. batch
  • Integration: CI/CD or manual script
  • References: IndexNow docs
  • xml-sitemap: Share same URL list from central config
  • indexing: Broader indexing strategy

© kostja94, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/seo/technical/indexnow of kostja94/marketing-skills.

Open the folder on GitHubat commit 8dd89c5

Compare with similar skills

Indexnow next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Indexnow compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Indexnow this skillkostja94/marketing-skills1k—~882Automated safety check: PassMIT
Hreflang and International SEOAgriciDaniel/claude-seo19k5 repos~3.4kAutomated safety check: PassMIT
Google SEO APIsAgriciDaniel/claude-seo19k1 repos~4.2kAutomated safety check: PassMIT
GEO-First SEO Audit Toolzubair-trabzada/geo-seo-claude11k—~2.8kAutomated safety check: NotesMIT
SEO Optimizerailabs-393/ai-labs-claude-skills4541 repos~3.2kAutomated safety check: PassMIT
SEO Drift MonitorAgriciDaniel/claude-seo19k1 repos~1.9kAutomated safety check: PassMIT

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Questions about Indexnow

What does Indexnow do?

When the user wants to implement IndexNow, notify search engines of new/updated URLs, or speed up Bing indexing. Indexnow is an agent skill from kostja94/marketing-skills. When the user wants to implement IndexNow, notify search engines of new/updated URLs, or speed up Bing indexing.

When should I use Indexnow?

Indexnow fits situations like: wants to implement IndexNow; notify search engines of new/updated URLs; speed up Bing indexing; the user mentions IndexNow.

How do I install Indexnow in Claude Code?

Run `npx skills add kostja94/marketing-skills --skill indexnow -a claude-code`. Or copy the skill folder (skills/seo/technical/indexnow in kostja94/marketing-skills) into .claude/skills/indexnow in your project. Claude Code loads it when a task matches its description.

How do I install Indexnow in Codex?

Run `npx skills add kostja94/marketing-skills --skill indexnow -a codex`. Or copy the skill folder (skills/seo/technical/indexnow in kostja94/marketing-skills) into .agents/skills/indexnow in your project. Codex loads it when a task matches its description.

Can I use Indexnow in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add kostja94/marketing-skills --skill indexnow -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/indexnow, .gemini/skills/indexnow, .github/skills/indexnow and .opencode/skills/indexnow in your project.

What does Indexnow need to run?

Going by SKILL.md and its folder, Indexnow needs the command-line tools its instructions call (npm).

Does Indexnow access the network?

SKILL.md names 1 domain. As links in the text: bing.com. This is read from the text; nothing was executed.

Is Indexnow safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Indexnow use?

Indexnow is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Indexnow use?

About 882 tokens (SKILL.md is roughly 3.5k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Indexnow?

Skills that share tags, products or a category with Indexnow: Hreflang and International SEO (AgriciDaniel/claude-seo, 19k stars), Google SEO APIs (AgriciDaniel/claude-seo, 19k stars), GEO-First SEO Audit Tool (zubair-trabzada/geo-seo-claude, 11k stars) and SEO Optimizer (ailabs-393/ai-labs-claude-skills, 454 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Indexnow?

kostja94 (a GitHub user) maintains it in kostja94/marketing-skills, which has 1,025 GitHub stars. The repository holds 102 skills in this directory. The repository was last updated on October 6, 2026.

Source: kostja94/marketing-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.