SEO Geo
ReScienceLab/opc-skills
SEO & GEO (Generative Engine Optimization) for websites. An agent skill from ReScienceLab/opc-skills.
When the user wants to optimize for Featured Snippets, Position Zero, or snippet extraction.
Install Featured Snippet
$ npx skills add kostja94/marketing-skills --skill featured-snippet -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install kostja94/marketing-skills featured-snippet --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/seo/on-page/featured-snippet .claude/skills/featured-snippet && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "featured-snippet" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/seo/on-page/featured-snippet into .claude/skills/featured-snippet/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "featured-snippet", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/kostja94/marketing-skills/tree/main/skills/seo/on-page/featured-snippetType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add kostja94/marketing-skills --skill featured-snippet -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install kostja94/marketing-skills featured-snippet --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/seo/on-page/featured-snippet .agents/skills/featured-snippet && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "featured-snippet" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/seo/on-page/featured-snippet into .agents/skills/featured-snippet/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "featured-snippet", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add kostja94/marketing-skills --skill featured-snippet -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install kostja94/marketing-skills featured-snippet --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/seo/on-page/featured-snippet .cursor/skills/featured-snippet && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "featured-snippet" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/seo/on-page/featured-snippet into .cursor/skills/featured-snippet/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "featured-snippet", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/kostja94/marketing-skills.git --path skills/seo/on-page/featured-snippet--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add kostja94/marketing-skills --skill featured-snippet -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install kostja94/marketing-skills featured-snippet --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/seo/on-page/featured-snippet .gemini/skills/featured-snippet && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "featured-snippet" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/seo/on-page/featured-snippet into .gemini/skills/featured-snippet/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "featured-snippet", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install kostja94/marketing-skills featured-snippetInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add kostja94/marketing-skills --skill featured-snippet -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/seo/on-page/featured-snippet .github/skills/featured-snippet && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "featured-snippet" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/seo/on-page/featured-snippet into .github/skills/featured-snippet/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "featured-snippet", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add kostja94/marketing-skills --skill featured-snippet -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install kostja94/marketing-skills featured-snippet --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/seo/on-page/featured-snippet .opencode/skills/featured-snippet && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "featured-snippet" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/seo/on-page/featured-snippet into .opencode/skills/featured-snippet/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "featured-snippet", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
featured-snippet- GitHub stars
- 1k
- Token cost
- ~2.3k tokens
- SKILL.md length
- 1,016 words
- Files
- 1
- Skills in repo
- 102
- Repo updated
- First seen
- Licence
- MIT
At a glance
When the user wants to optimize for Featured Snippets, Position Zero, or snippet extraction.
- Wants to optimize for Featured Snippets
- SKILL.md covers Scope, Current Landscape (2025–2026), Snippet Formats & Share and Content Structure, plus 7 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
- Snippet extraction
What it does
Featured Snippet is an agent skill from kostja94/marketing-skills. When the user wants to optimize for Featured Snippets, Position Zero, or snippet extraction. Also use when the user mentions "featured snippet," "position zero," "snippet optimization," "answer box," "definition box," "list snippet," "table snippet," "paragraph snippet," "PAA optimization," or "win position zero." For schema, use schema-markup. For step-by-step HowTo sections (lists, copy), use howto-section-generator.
Its SKILL.md is about 2.3k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering AI search optimization and Schema markup. The repository describes itself as: Agent Skills for Marketing — SEO, Social, Influencer & More. 160+ open-source skills for SEO, content, 40+ page types, paid ads, channels, and strategies. Add project context… The licence is MIT.
When your agent uses it
- Wants to optimize for Featured Snippets
- Snippet extraction
- The user mentions featured snippet
- Snippet optimization
Example prompts
- “featured snippet,”
- “position zero,”
- “snippet optimization,”
- “/featured-snippet”
What it can do on your machine
Read from SKILL.md and the folder at commit 8dd89c5. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
Links to these hosts (documentation or services it may open):
semrush.comsearchenginejournal.com
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Featured Snippet loads about 2.3k tokens when it runs. Until then it costs about 110 tokens; SKILL.md has 1,016 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from kostja94/marketing-skills at commit 8dd89c5, republished under its MIT licence (© kostja94). 1,016 words, ~2,289 tokens.
Download SKILL.mdSave it as
.claude/skills/featured-snippet/SKILL.md (or your agent's skills folder).- name
- featured-snippet
- description
- When the user wants to optimize for Featured Snippets, Position Zero, or snippet extraction. Also use when the user mentions "featured snippet," "position zero," "snippet optimization," "answer box," "definition box," "list snippet," "table snippet," "paragraph snippet," "PAA optimization," or "win position zero." For schema, use schema-markup. For step-by-step HowTo sections (lists, copy), use howto-section-generator.
- metadata.version
- 1.0.1
SEO On-Page: Featured Snippet
Guides optimization for Featured Snippets (Position Zero)—direct answers displayed above organic results. Featured snippets appear on ~19% of queries; by 2025, AI Overviews replaced many, but snippet optimization still supports AI citation and PAA. See serp-features for full SERP context.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Scope
- Featured Snippet formats: Paragraph, list, table
- Content structure: Answer-first, H2/H3, semantic HTML
- Query targeting: How, what, why; positions 2–5 opportunity
- AI Overviews: Layered content for both snippets and AI citation
Current Landscape (2025–2026)
- Featured snippets appear on ~19% of search queries
- AI Overviews replaced 83%+ of featured snippets in many regions; appear in ~47% of US searches
- When AI Overviews show, 83% of searches may end without clicks (zero-click)—goal shifts to citation as well as CTR. Featured Snippets also cause zero-click when the answer suffices. See serp-features for zero-click by feature.
- Position zero still captures ~35% of clicks when snippets appear; pages with snippets see ~8% higher organic CTR
- Optimize for both traditional snippets and AI Overviews
Featured Snippet vs AI Overview
Not the same. Featured snippets pull a direct passage from a single webpage. AI Overviews generate multi-source summaries using AI. When both appear, featured snippets still occupy a highly visible spot. Not every query triggers AI Overview—snippet optimization remains valuable. Semrush
Snippet Formats & Share
| Format | Share | Use | Optimization |
|---|---|---|---|
| Paragraph | ~70% | Definition, "what is," "why" | 40–60 words; direct answer after H2 |
| List | ~19% | How-to, steps, options | <ol> or <ul>; semantic HTML |
| Table | ~6% | Comparisons, stats, specs | Clear headers; target keywords in column/row headers |
| Video | Rare | Visual how-to | Video schema; timestamps/chapters; see video-optimization |
45 words is the most common paragraph length. Answer-first format is critical. On mobile, featured snippets can occupy ~50% of the screen, pushing competitors below the fold. Semrush
Content Structure
Answer-First Approach
- Place direct answer in first 1–2 sentences (40–60 words) before any other content
- H2/H3: Use clear headings; Google extracts from content under headings
- Semantic HTML:
<ol>,<ul>,<table>,<p>—avoid divs styled as lists - Inverted pyramid: Answer immediately (for snippet/AI), then add nuance/data that earns clicks
- Objective tone: Write like a dictionary entry—avoid personal opinions and emotional language; supports E-A-T
HTML Structure
| Element | Use |
|---|---|
| H2/H3 | Question or topic; Google recognizes and extracts; list snippets can be compiled from headings across the page—Google pulls H2s and converts to list items |
<ol> | Steps, rankings, sequences; list snippets |
<ul> | Non-sequential items; bullet snippets |
<table> | Comparisons, specs; table snippets; clean rows/columns; H2/H3 intro; target keywords in heading and surrounding content; ensure data is relevant and scannable |
| First paragraph | 40–60 words; direct answer |
Annotations matter: Search engines use semantic labeling to identify relevant blocks ("Fraggles") and extract passages. Structure pages clearly—headings, lists, tables—so crawlers can annotate and pull the right content. Annotations can suggest relationships between blocks, enabling engines to stitch text from multiple parts. SEJ / Bing
Visual Elements
- Optimized images near answers can double CTR by capturing thumbnail slots
- Alt text, captions, file names support Image Pack and snippet thumbnails. See image-optimization for captions and full image SEO; serp-features for Image Pack context.
Query Targeting
| Factor | Guidance |
|---|---|
| Query types | "How," "what," "why" questions; definitional queries |
| Long-tail | Featured snippets typically appear for long-tail (specific) queries; short-tail is broad and less likely |
| Ranking position | Target positions 2–5; snippet ownership often comes from these (not always #1). Prerequisite: Must rank in top ~20 blue links to be considered; Q&A runs through top organic results |
| Q&A memory | Bing (and likely Google) memorize results; you may retain snippet even if blue link ranking drops—once earned, you don't necessarily need to maintain position |
| Intent | Informational; match user intent precisely |
| Tools | PAA (excellent for low-volume, snippet-triggering queries), AnswerThePublic, AlsoAsked, Semrush Keyword Magic Tool (SERP features filter: "Featured snippet") |
Show full SKILL.md (369 more words)Show less
How the Algorithm Works (Bing/Google)
- Foundation: Core algorithm ranks blue links; Q&A/Featured Snippet is a modular layer on top—same ranking foundation
- Process: 1) Take top blue link results; 2) Extract or create summary; 3) Identify implicit question each document answers; 4) Match user's question to best implicit question; 5) Feature that answer
- E-A-T: Snippets are E-A-T–based (Bing: "Relevancy" = accuracy/expertise). Correctness first—conforms to accepted opinion, document quality. Then authority and trust (document, author, publisher). See eeat-signals for E-E-A-T implementation.
- Meta descriptions: Do not affect ranking; engines generate descriptions on the fly. Over-optimized or missing meta descriptions lead engines to extract their own—structure helps them choose well. SEJ
GEO / AI Overviews
- Layered content: Clear definitions, lists, steps—AI can cite and summarize
- Self-contained blocks: Each answer readable alone; supports AI extraction
- Schema: FAQPage, HowTo, Article—helps machines understand structure
- See generative-engine-optimization for full GEO strategy
Finding Opportunities
- Manual: Search target keyword; note if snippet appears and format (paragraph/list/table/video)
- PAA: People Also Ask questions often trigger snippets; use as H2 or dedicated page
- Tools: Semrush Keyword Magic Tool—filter by "Featured snippet" in SERP features; "Open SERP" to view current snippet
- Best opportunities: Keywords where you already rank on page 1 (positions 1–10)
Monitoring
- Google Search Console: Identify snippet opportunities; track performance
- Position Tracking (e.g. Semrush): "Featured Snippets" tab—"Already featured" vs "Opportunities"
- Rich Results Test: Validate schema; ensure extraction eligibility
- CTR benchmarks: Snippets ~114% CTR increase vs position #1; adjust expectations when AI Overviews dominate
Output Format
- Target queries (snippet-worthy)
- Format (paragraph/list/table) per query
- Content structure (H2, answer length, semantic HTML)
- Schema if applicable (FAQ, HowTo)
Related Skills
- serp-features: SERP features overview; Featured Snippet in context
- content-optimization: H2 keywords, tables, lists; defers snippet-specific structure to this skill
- faq-page-generator: FAQ format and answer length; FAQ schema for PAA
- howto-section-generator: HowTo sections; list snippets; step copy; HowTo schema alignment
- schema-markup: FAQPage, HowTo for rich results
- heading-structure: H2–H3 hierarchy
- generative-engine-optimization: AI citation; GEO strategy
- eeat-signals: E-E-A-T implementation; authority, trust, author
- image-optimization: Image SEO for snippet thumbnails; alt, captions, file names; captions support snippet context
- video-optimization: Video snippet format; VideoObject; timestamps/chapters
References
- How the Bing Q&A / Featured Snippet Algorithm Works (SEJ)—Bing algorithm, annotations, E-A-T, Q&A memory
- Featured Snippets: What They Are & How to Earn Them (Semrush)—formats, optimization, PAA, tools
© kostja94, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/seo/on-page/featured-snippet of kostja94/marketing-skills.
Open the folder on GitHubat commit 8dd89c5
Compare with similar skills
Featured Snippet next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Featured Snippet this skillkostja94/marketing-skills | 1k | — | ~2.3k | Automated safety check: Pass | MIT | |
| SEO GeoReScienceLab/opc-skills | 1.8k | 4 repos | ~2.1k | Automated safety check: Pass | Apache-2.0 | |
| GEO-First SEO Audit Toolzubair-trabzada/geo-seo-claude | 11k | — | ~2.8k | Automated safety check: Notes | MIT | |
| Geoliangdabiao/GEO-Content-Optimizer-Skill | 205 | 1 repos | ~2.3k | Automated safety check: Notes | MIT | |
| SEO and GEO Auditdageno-agents/seo-geo-audit | 176 | — | ~2k | Automated safety check: Pass | MIT | |
| Geo Optimizerliangdabiao/GEO-Content-Optimizer-Skill | 205 | — | ~1.1k | Automated safety check: Pass | None |
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Related
Categories
Questions about Featured Snippet
What does Featured Snippet do?
When the user wants to optimize for Featured Snippets, Position Zero, or snippet extraction. Featured Snippet is an agent skill from kostja94/marketing-skills. When the user wants to optimize for Featured Snippets, Position Zero, or snippet extraction.
When should I use Featured Snippet?
Featured Snippet fits situations like: wants to optimize for Featured Snippets; snippet extraction; the user mentions featured snippet; snippet optimization.
How do I install Featured Snippet in Claude Code?
Run `npx skills add kostja94/marketing-skills --skill featured-snippet -a claude-code`. Or copy the skill folder (skills/seo/on-page/featured-snippet in kostja94/marketing-skills) into .claude/skills/featured-snippet in your project. Claude Code loads it when a task matches its description.
How do I install Featured Snippet in Codex?
Run `npx skills add kostja94/marketing-skills --skill featured-snippet -a codex`. Or copy the skill folder (skills/seo/on-page/featured-snippet in kostja94/marketing-skills) into .agents/skills/featured-snippet in your project. Codex loads it when a task matches its description.
Can I use Featured Snippet in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add kostja94/marketing-skills --skill featured-snippet -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/featured-snippet, .gemini/skills/featured-snippet, .github/skills/featured-snippet and .opencode/skills/featured-snippet in your project.
What does Featured Snippet need to run?
SKILL.md names no scripts, command-line tools or credentials: Featured Snippet is instructions for the agent only.
Does Featured Snippet access the network?
SKILL.md names 2 domains. As links in the text: semrush.com and searchenginejournal.com. This is read from the text; nothing was executed.
Is Featured Snippet safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Featured Snippet use?
Featured Snippet is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Featured Snippet use?
About 2.3k tokens (SKILL.md is roughly 9.2k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Featured Snippet?
Skills that share tags, products or a category with Featured Snippet: SEO Geo (ReScienceLab/opc-skills, 1.8k stars), GEO-First SEO Audit Tool (zubair-trabzada/geo-seo-claude, 11k stars), Geo (liangdabiao/GEO-Content-Optimizer-Skill, 205 stars) and SEO and GEO Audit (dageno-agents/seo-geo-audit, 176 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Featured Snippet?
kostja94 (a GitHub user) maintains it in kostja94/marketing-skills, which has 1,025 GitHub stars. The repository holds 102 skills in this directory. The repository was last updated on October 6, 2026.
Source: kostja94/marketing-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.