Entity Registry
aaron-he-zhu/aaron-marketing-skills
A skill your agent uses when the user asks to "optimize entity presence", reconcile an entity identity, or update canonical Knowledge Graph facts; audits and maintains machine-facing identity…
When the user wants to optimize for entity recognition, Knowledge Graph, or entity-based SEO.
Install Entity SEO
$ npx skills add kostja94/marketing-skills --skill entity-seo -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install kostja94/marketing-skills entity-seo --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/seo/entity-seo .claude/skills/entity-seo && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "entity-seo" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/seo/entity-seo into .claude/skills/entity-seo/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "entity-seo", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/kostja94/marketing-skills/tree/main/skills/seo/entity-seoType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add kostja94/marketing-skills --skill entity-seo -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install kostja94/marketing-skills entity-seo --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/seo/entity-seo .agents/skills/entity-seo && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "entity-seo" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/seo/entity-seo into .agents/skills/entity-seo/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "entity-seo", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add kostja94/marketing-skills --skill entity-seo -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install kostja94/marketing-skills entity-seo --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/seo/entity-seo .cursor/skills/entity-seo && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "entity-seo" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/seo/entity-seo into .cursor/skills/entity-seo/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "entity-seo", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/kostja94/marketing-skills.git --path skills/seo/entity-seo--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add kostja94/marketing-skills --skill entity-seo -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install kostja94/marketing-skills entity-seo --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/seo/entity-seo .gemini/skills/entity-seo && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "entity-seo" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/seo/entity-seo into .gemini/skills/entity-seo/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "entity-seo", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install kostja94/marketing-skills entity-seoInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add kostja94/marketing-skills --skill entity-seo -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/seo/entity-seo .github/skills/entity-seo && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "entity-seo" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/seo/entity-seo into .github/skills/entity-seo/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "entity-seo", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add kostja94/marketing-skills --skill entity-seo -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install kostja94/marketing-skills entity-seo --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/seo/entity-seo .opencode/skills/entity-seo && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "entity-seo" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/seo/entity-seo into .opencode/skills/entity-seo/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "entity-seo", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
entity-seo- GitHub stars
- 1k
- Token cost
- ~1.7k tokens
- SKILL.md length
- 682 words
- Files
- 1
- Skills in repo
- 102
- Repo updated
- First seen
- Licence
- MIT
At a glance
When the user wants to optimize for entity recognition, Knowledge Graph, or entity-based SEO.
- Wants to optimize for entity recognition
- SKILL.md covers Scope, What Is an Entity?, Why Entity SEO Matters and Entity Signals (Content Best…, plus 6 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
- Knowledge Graph
What it does
Entity SEO is an agent skill from kostja94/marketing-skills. When the user wants to optimize for entity recognition, Knowledge Graph, or entity-based SEO. Also use when the user mentions "entity SEO," "entity optimization," "Knowledge Graph," "Knowledge Panel," "entity signals," "brand entity," "entity linking," "entity relationships," or "entity-first content." For structured data, use schema-markup.
Its SKILL.md is about 1.7k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Schema markup, Knowledge graphs and Diagrams. The repository describes itself as: Agent Skills for Marketing — SEO, Social, Influencer & More. 160+ open-source skills for SEO, content, 40+ page types, paid ads, channels, and strategies. Add project context… The licence is MIT.
When your agent uses it
- Wants to optimize for entity recognition
- Knowledge Graph
- Entity-based SEO
- The user mentions entity SEO
Example prompts
- “entity SEO,”
- “entity optimization,”
- “Knowledge Graph,”
- “/entity-seo”
What it can do on your machine
Read from SKILL.md and the folder at commit 8dd89c5. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
Links to these hosts (documentation or services it may open):
semrush.comsearchengineland.com
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Entity SEO loads about 1.7k tokens when it runs. Until then it costs about 89 tokens; SKILL.md has 682 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from kostja94/marketing-skills at commit 8dd89c5, republished under its MIT licence (© kostja94). 682 words, ~1,661 tokens.
Download SKILL.mdSave it as
.claude/skills/entity-seo/SKILL.md (or your agent's skills folder).- name
- entity-seo
- description
- When the user wants to optimize for entity recognition, Knowledge Graph, or entity-based SEO. Also use when the user mentions "entity SEO," "entity optimization," "Knowledge Graph," "Knowledge Panel," "entity signals," "brand entity," "entity linking," "entity relationships," or "entity-first content." For structured data, use schema-markup.
- metadata.version
- 1.0.1
SEO: Entity SEO
Guides entity-based SEO—making your brand, product, and authors recognizable as distinct entities in search engines' knowledge systems. Google moved from keyword-matching to meaning-based understanding (Hummingbird, RankBrain, BERT, MUM); entity understanding is central to how search processes queries. Content structured around entities can receive ~3.2× more visibility in AI-powered search. References: Semrush, Search Engine Land.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Scope
- Entity definition: Singular, unique, well-defined things (person, place, organization, product, event)
- Entity vs keyword: Entities = underlying concepts; keywords = text strings
- Knowledge Graph: Google's entity database; powers disambiguation and related concepts
- Implementation: Schema (Organization, Person); entity signals in content; consistency across platforms
What Is an Entity?
An entity is a thing or concept that is singular, unique, well-defined, and distinguishable—e.g. person, place, organization, product, event. Entities have:
| Attribute | Meaning |
|---|---|
| Unique identity | "Apple Inc." ≠ "apple (fruit)" despite same word |
| Attributes | Founding date, location, industry |
| Relationships | Connections to other entities (e.g. Apple Inc. → Steve Jobs, iPhone) |
Entity SEO = optimizing so search engines can identify, categorize, and connect your brand/product/author within the knowledge graph. Keywords are ambiguous; entities maintain consistent meaning across contexts.
Why Entity SEO Matters
- Search evolution: Google uses entities to understand intent, not just match phrases
- Knowledge Graph: Billions of entities and relationships; disambiguation, related concepts
- AI search: Entity-optimized content ~3.2× more visible in AI results
- E-E-A-T: Entity signals support Experience, Expertise, Authoritativeness, Trust. See eeat-signals
- GEO: AI Overviews, Copilot, Perplexity cite entities; clear identity improves citation. See generative-engine-optimization
Entity Signals (Content Best Practices)
| Practice | Purpose |
|---|---|
| Clear brand/product name | Consistent naming; avoid confusion with similar entities |
| Author identity | Person schema; author bio; link to author page |
| Organization identity | Organization schema site-wide; logo, sameAs |
| Citable paragraphs | Each block understandable on its own; supports AI extraction |
| Consistency | Same name, description, logo across website, social, directories |
Schema for Entity SEO
Organization
- Placement: Minimum—homepage; Optimal—root layout / global component (layout.tsx, _document, global header) so it appears on every page. Do not confine to About page; About uses AboutPage schema. See schema-markup for full placement table.
- Required:
@id,name,url; addlogo,sameAs(social, Wikidata) - Optional:
description,address,contactPoint; use most specific type (LocalBusiness, SoftwareApplication, etc.) when applicable
@id: Use stable URL (e.g. https://example.com/#organization) for entity linking across pages. Link Organization ↔ WebSite on homepage for sitelinks searchbox.
Show full SKILL.md (273 more words)Show less
Person
- Use: Author pages; Article author; team members
- Properties:
name,url;affiliation(Organization);sameAs(LinkedIn, Twitter) - @id: Enables entity linking; e.g.
https://example.com/author/jane/#person
See schema-markup for full VideoObject, Article, Product, etc.; Organization and Person are core for entity SEO.
Knowledge Panel & Knowledge Card
| Feature | Description | Obtainability |
|---|---|---|
| Knowledge Panel | Entity info (brand, person, place) in SERP | WikiData, partnerships; most sites cannot directly obtain |
| Knowledge Card | Top-of-SERP semantic answer | Same as Knowledge Panel |
Actions (limited control):
- Claim: Google Business Profile; suggest updates when available
- Consistency: Same brand name, description, logo across all platforms
- Entity Home: Authoritative About page as primary reference
- WikiData / Wikipedia: Can support Knowledge Panel generation
See serp-features for Knowledge Panel in SERP context; multi-domain-brand-seo for Hub-Spoke entity consistency.
Entity & Multi-Domain / Brand
When using multiple domains (Hub-Spoke):
- Consistency: Same brand name, description, logo across Hub and Spoke
- Entity Home: Authoritative About page on Hub as primary reference
- Schema: Organization with subOrganization for related entities
- Entity confusion: Avoid legacy brands, sub-brands, directories diluting brand perception
See multi-domain-brand-seo for full strategy.
GEO & AI Citation
Entity signals strengthen GEO citation:
- Direct-answer format + entity signals = clearer AI extraction
- Citable paragraphs with clear brand/product/author identity
- Distribution: Website, YouTube, forums, Reddit—consistent entity identity across platforms
See generative-engine-optimization for full GEO strategy.
Output Format
- Entity audit (brand, product, author identity gaps)
- Schema (Organization, Person; @id placement)
- Consistency checklist (name, logo, description across touchpoints)
- Knowledge Panel (claim if eligible; suggest updates)
Related Skills
- schema-markup: Organization, Person; @id for entity linking
- eeat-signals: E-E-A-T; author bio; Person schema
- generative-engine-optimization: GEO; entity signals for AI citation
- serp-features: Knowledge Panel, Knowledge Card; SERP context
- multi-domain-brand-seo: Entity & Knowledge Panel; Hub-Spoke consistency
- about-page-generator: Entity Home; authoritative brand reference
© kostja94, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/seo/entity-seo of kostja94/marketing-skills.
Open the folder on GitHubat commit 8dd89c5
Compare with similar skills
Entity SEO next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Entity SEO this skillkostja94/marketing-skills | 1k | — | ~1.7k | Automated safety check: Pass | MIT | |
| Entity Registryaaron-he-zhu/aaron-marketing-skills | 2.9k | 1 repos | ~2.3k | Automated safety check: Pass | Apache-2.0 | |
| Schema Researchaiskillstore/marketplace | 430 | — | ~2.5k | Automated safety check: Pass | None | |
| SEO GeoReScienceLab/opc-skills | 1.8k | 4 repos | ~2.1k | Automated safety check: Pass | Apache-2.0 | |
| GEO-First SEO Audit Toolzubair-trabzada/geo-seo-claude | 11k | — | ~2.8k | Automated safety check: Notes | MIT | |
| SEO Optimizerailabs-393/ai-labs-claude-skills | 454 | 1 repos | ~3.2k | Automated safety check: Pass | MIT |
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Related
Categories
Questions about Entity SEO
What does Entity SEO do?
When the user wants to optimize for entity recognition, Knowledge Graph, or entity-based SEO. Entity SEO is an agent skill from kostja94/marketing-skills. When the user wants to optimize for entity recognition, Knowledge Graph, or entity-based SEO.
When should I use Entity SEO?
Entity SEO fits situations like: wants to optimize for entity recognition; knowledge Graph; entity-based SEO; the user mentions entity SEO.
How do I install Entity SEO in Claude Code?
Run `npx skills add kostja94/marketing-skills --skill entity-seo -a claude-code`. Or copy the skill folder (skills/seo/entity-seo in kostja94/marketing-skills) into .claude/skills/entity-seo in your project. Claude Code loads it when a task matches its description.
How do I install Entity SEO in Codex?
Run `npx skills add kostja94/marketing-skills --skill entity-seo -a codex`. Or copy the skill folder (skills/seo/entity-seo in kostja94/marketing-skills) into .agents/skills/entity-seo in your project. Codex loads it when a task matches its description.
Can I use Entity SEO in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add kostja94/marketing-skills --skill entity-seo -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/entity-seo, .gemini/skills/entity-seo, .github/skills/entity-seo and .opencode/skills/entity-seo in your project.
What does Entity SEO need to run?
SKILL.md names no scripts, command-line tools or credentials: Entity SEO is instructions for the agent only.
Does Entity SEO access the network?
SKILL.md names 2 domains. As links in the text: semrush.com and searchengineland.com. This is read from the text; nothing was executed.
Is Entity SEO safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Entity SEO use?
Entity SEO is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Entity SEO use?
About 1.7k tokens (SKILL.md is roughly 6.6k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Entity SEO?
Skills that share tags, products or a category with Entity SEO: Entity Registry (aaron-he-zhu/aaron-marketing-skills, 2.9k stars), Schema Research (aiskillstore/marketplace, 430 stars), SEO Geo (ReScienceLab/opc-skills, 1.8k stars) and GEO-First SEO Audit Tool (zubair-trabzada/geo-seo-claude, 11k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Entity SEO?
kostja94 (a GitHub user) maintains it in kostja94/marketing-skills, which has 1,025 GitHub stars. The repository holds 102 skills in this directory. The repository was last updated on October 6, 2026.
Source: kostja94/marketing-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.