Kol Discovery
gooseworks-ai/goose-skills
Find Key Opinion Leaders (KOLs) in a given domain by combining web research with LinkedIn post search.
When the user wants to plan, implement, or optimize employee-generated content (EGC) or employee advocacy.
Install Employee Generated Content
$ npx skills add kostja94/marketing-skills --skill employee-generated-content -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install kostja94/marketing-skills employee-generated-content --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/channels/owned/employee-generated-content .claude/skills/employee-generated-content && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "employee-generated-content" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/channels/owned/employee-generated-content into .claude/skills/employee-generated-content/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "employee-generated-content", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/kostja94/marketing-skills/tree/main/skills/channels/owned/employee-generated-contentType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add kostja94/marketing-skills --skill employee-generated-content -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install kostja94/marketing-skills employee-generated-content --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/channels/owned/employee-generated-content .agents/skills/employee-generated-content && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "employee-generated-content" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/channels/owned/employee-generated-content into .agents/skills/employee-generated-content/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "employee-generated-content", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add kostja94/marketing-skills --skill employee-generated-content -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install kostja94/marketing-skills employee-generated-content --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/channels/owned/employee-generated-content .cursor/skills/employee-generated-content && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "employee-generated-content" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/channels/owned/employee-generated-content into .cursor/skills/employee-generated-content/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "employee-generated-content", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/kostja94/marketing-skills.git --path skills/channels/owned/employee-generated-content--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add kostja94/marketing-skills --skill employee-generated-content -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install kostja94/marketing-skills employee-generated-content --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/channels/owned/employee-generated-content .gemini/skills/employee-generated-content && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "employee-generated-content" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/channels/owned/employee-generated-content into .gemini/skills/employee-generated-content/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "employee-generated-content", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install kostja94/marketing-skills employee-generated-contentInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add kostja94/marketing-skills --skill employee-generated-content -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/channels/owned/employee-generated-content .github/skills/employee-generated-content && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "employee-generated-content" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/channels/owned/employee-generated-content into .github/skills/employee-generated-content/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "employee-generated-content", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add kostja94/marketing-skills --skill employee-generated-content -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install kostja94/marketing-skills employee-generated-content --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/channels/owned/employee-generated-content .opencode/skills/employee-generated-content && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "employee-generated-content" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/channels/owned/employee-generated-content into .opencode/skills/employee-generated-content/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "employee-generated-content", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
employee-generated-content- GitHub stars
- 1k
- Token cost
- ~1.2k tokens
- SKILL.md length
- 487 words
- Files
- 1
- Skills in repo
- 102
- Repo updated
- First seen
- Licence
- MIT
At a glance
When the user wants to plan, implement, or optimize employee-generated content (EGC) or employee advocacy.
- Works in 3 steps: Goal: Brand trust, thought leadership,… → Platform: LinkedIn (B2B primary), X,… → Employee base: Size, roles, existing…
- Optimize employee-generated content (EGC)
- SKILL.md covers Initial Assessment, EGC vs. UGC vs. Creator Program, Why EGC Works and Content Formats, plus 4 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Employee Generated Content is an agent skill from kostja94/marketing-skills. When the user wants to plan, implement, or optimize employee-generated content (EGC) or employee advocacy. Also use when the user mentions "EGC," "employee advocacy," "employee content," "internal brand ambassadors," "employee social media," "employee advocacy program," "staff advocacy," "LinkedIn employee posts," or "brand ambassador program." For LinkedIn, use linkedin-posts.
Its SKILL.md is about 1.2k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Writing & Content, covering Social media posts and Influencer and creator marketing. It works with LinkedIn. The repository describes itself as: Agent Skills for Marketing — SEO, Social, Influencer & More. 160+ open-source skills for SEO, content, 40+ page types, paid ads, channels, and strategies. Add project context… The licence is MIT.
When your agent uses it
- Optimize employee-generated content (EGC)
- Employee advocacy
- The user mentions EGC
- Employee content
Example prompts
- “employee advocacy,”
- “employee content,”
- “internal brand ambassadors,”
- “/employee-generated-content”
Workflow steps
3 steps, taken from the first numbered list in SKILL.md.
- Goal: Brand trust, thought leadership, recruitment, or conversion
- Platform: LinkedIn (B2B primary), X, Instagram, TikTok
- Employee base: Size, roles, existing social presence
What it can do on your machine
Read from SKILL.md and the folder at commit 8dd89c5. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Employee Generated Content loads about 1.2k tokens when it runs. Until then it costs about 102 tokens; SKILL.md has 487 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from kostja94/marketing-skills at commit 8dd89c5, republished under its MIT licence (© kostja94). 487 words, ~1,168 tokens.
Download SKILL.mdSave it as
.claude/skills/employee-generated-content/SKILL.md (or your agent's skills folder).- name
- employee-generated-content
- description
- When the user wants to plan, implement, or optimize employee-generated content (EGC) or employee advocacy. Also use when the user mentions "EGC," "employee advocacy," "employee content," "internal brand ambassadors," "employee social media," "employee advocacy program," "staff advocacy," "LinkedIn employee posts," or "brand ambassador program." For LinkedIn, use linkedin-posts.
- metadata.version
- 1.0.1
Channels: EGC (Employee-Generated Content)
Guides EGC and employee advocacy strategy for AI/SaaS products. EGC is content created by employees (social posts, videos, blogs, testimonials) that reflects authentic workplace and product insights. Employee-shared content generates ~8x more engagement than brand posts; LinkedIn employee posts reach ~561% more than brand content.
When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.
Identify:
- Goal: Brand trust, thought leadership, recruitment, or conversion
- Platform: LinkedIn (B2B primary), X, Instagram, TikTok
- Employee base: Size, roles, existing social presence
EGC vs. UGC vs. Creator Program
| Dimension | EGC | UGC | Creator Program |
|---|---|---|---|
| Source | Employees | Customers | External creators |
| Trust | Company experts (66% vs 47% for ads) | Peer reviews | Influencer reach |
| Cost | Low; leverage workforce | Incentives, curation | Credits, payment |
| Best for | B2B, SaaS, professional services | Social proof, reviews | Content scale, tutorials |
Why EGC Works
- Algorithm favor: Social platforms prioritize personal accounts over brand pages
- Authenticity: 92% trust recommendations from individuals over branded content; 81% need to trust before buying
- B2B fit: LinkedIn is primary; employees share industry expertise and product insights
- Results: 27% engagement increase, 19% sales increase in first year; 24% higher conversion vs traditional content
Content Formats
| Format | Use | Platform |
|---|---|---|
| Day-in-the-life | Culture, behind-the-scenes | LinkedIn, TikTok, Instagram |
| Industry insights | Thought leadership, expertise | |
| Short-form video | Quick tips, demos | TikTok, LinkedIn, Instagram |
| Testimonials | Product experience | Website, case studies |
| Serialized content | Consistent presence | Personal + brand accounts |
Show full SKILL.md (190 more words)Show less
Implementation Best Practices
Do not force participation. Recognize and nurture organic content from employees already sharing about work. Volunteer participation outperforms mandated programs.
| Practice | Purpose |
|---|---|
| Tiered framework | Map employees by engagement (nano, micro, macro); treat like internal influencer tiers |
| Brief templates | Content objectives, brand voice, mandatory disclosures (FTC/ASA) |
| Advocacy platforms | Sociabble, EveryoneSocial for brief distribution and tracking |
| Incentives | Leaderboards, recognition; avoid heavy-handed quotas |
| Training | Improve quality and consistency; keep approval simple |
| Centralized hub | Branded hashtags, content library, approval workflow |
B2B / SaaS Specifics
- LinkedIn first: Algorithm favors personal posts; employees as thought leaders
- Cost-effective: Leverage existing workforce vs hiring external creators
- Diverse perspectives: Sales, support, dev create varied content for different segments
- Recruitment: 79% of job seekers check social before applying; EGC attracts 58% more top talent, 20% retention boost
Output Format
- Platform and content format selection
- Employee identification and tier approach
- Content strategy and brief template
- Governance (approval, disclosure, brand guidelines)
- Measurement plan (engagement, reach, conversions)
Related Skills
- influencer-marketing: External influencers; EGC is internal
- creator-program: External creators; EGC is employee-driven
- linkedin-posts: Primary EGC platform for B2B
- integrated-marketing: EGC as part of PESO shared/earned media
- traffic-analysis: UTM tagging for employee-shared links
© kostja94, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/channels/owned/employee-generated-content of kostja94/marketing-skills.
Open the folder on GitHubat commit 8dd89c5
Compare with similar skills
Employee Generated Content next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Employee Generated Content this skillkostja94/marketing-skills | 1k | — | ~1.2k | Automated safety check: Pass | MIT | |
| Kol Discoverygooseworks-ai/goose-skills | 1.2k | 1 repos | ~1.5k | Automated safety check: Notes | MIT | |
| Socialcoreyhaines31/marketingskills | 54k | 4 repos | ~4.5k | Automated safety check: Pass | MIT | |
| Social Contentfreekmurze/dotfiles | 1k | 23 repos | ~2.1k | Automated safety check: Pass | None | |
| Linkedin Marketingsergebulaev/linkedin-skills | 4.4k | 1 repos | ~3.2k | Automated safety check: Notes | MIT | |
| Linkedin Content Plannersergebulaev/linkedin-skills | 4.4k | 1 repos | ~2.1k | Automated safety check: Pass | MIT |
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Related
Works with
Categories
Questions about Employee Generated Content
What does Employee Generated Content do?
When the user wants to plan, implement, or optimize employee-generated content (EGC) or employee advocacy. Employee Generated Content is an agent skill from kostja94/marketing-skills. When the user wants to plan, implement, or optimize employee-generated content (EGC) or employee advocacy.
When should I use Employee Generated Content?
Employee Generated Content fits situations like: optimize employee-generated content (EGC); employee advocacy; the user mentions EGC; employee content.
How do I install Employee Generated Content in Claude Code?
Run `npx skills add kostja94/marketing-skills --skill employee-generated-content -a claude-code`. Or copy the skill folder (skills/channels/owned/employee-generated-content in kostja94/marketing-skills) into .claude/skills/employee-generated-content in your project. Claude Code loads it when a task matches its description.
How do I install Employee Generated Content in Codex?
Run `npx skills add kostja94/marketing-skills --skill employee-generated-content -a codex`. Or copy the skill folder (skills/channels/owned/employee-generated-content in kostja94/marketing-skills) into .agents/skills/employee-generated-content in your project. Codex loads it when a task matches its description.
Can I use Employee Generated Content in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add kostja94/marketing-skills --skill employee-generated-content -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/employee-generated-content, .gemini/skills/employee-generated-content, .github/skills/employee-generated-content and .opencode/skills/employee-generated-content in your project.
What does Employee Generated Content need to run?
SKILL.md names no scripts, command-line tools or credentials: Employee Generated Content is instructions for the agent only.
Does Employee Generated Content access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Employee Generated Content safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Employee Generated Content use?
Employee Generated Content is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Employee Generated Content use?
About 1.2k tokens (SKILL.md is roughly 4.7k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Employee Generated Content?
Skills that share tags, products or a category with Employee Generated Content: Kol Discovery (gooseworks-ai/goose-skills, 1.2k stars), Social (coreyhaines31/marketingskills, 54k stars), Social Content (freekmurze/dotfiles, 1k stars) and Linkedin Marketing (sergebulaev/linkedin-skills, 4.4k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Employee Generated Content?
kostja94 (a GitHub user) maintains it in kostja94/marketing-skills, which has 1,025 GitHub stars. The repository holds 102 skills in this directory. The repository was last updated on October 6, 2026.
Source: kostja94/marketing-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.