Blog Google
AgriciDaniel/claude-blog
Google API integration for blog performance: PageSpeed Insights, CrUX Core Web Vitals with 25-week history, Search Console performance, URL Inspection, Indexing API, GA4 organic traffic, NLP entity…
When the user wants to run CTV, OTT, or streaming TV ads. An agent skill from kostja94/marketing-skills.
Install Ctv Ads
$ npx skills add kostja94/marketing-skills --skill ctv-ads -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install kostja94/marketing-skills ctv-ads --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/paid-ads/formats/ctv-ads .claude/skills/ctv-ads && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "ctv-ads" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/paid-ads/formats/ctv-ads into .claude/skills/ctv-ads/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ctv-ads", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/kostja94/marketing-skills/tree/main/skills/paid-ads/formats/ctv-adsType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add kostja94/marketing-skills --skill ctv-ads -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install kostja94/marketing-skills ctv-ads --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/paid-ads/formats/ctv-ads .agents/skills/ctv-ads && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "ctv-ads" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/paid-ads/formats/ctv-ads into .agents/skills/ctv-ads/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ctv-ads", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add kostja94/marketing-skills --skill ctv-ads -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install kostja94/marketing-skills ctv-ads --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/paid-ads/formats/ctv-ads .cursor/skills/ctv-ads && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "ctv-ads" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/paid-ads/formats/ctv-ads into .cursor/skills/ctv-ads/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ctv-ads", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/kostja94/marketing-skills.git --path skills/paid-ads/formats/ctv-ads--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add kostja94/marketing-skills --skill ctv-ads -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install kostja94/marketing-skills ctv-ads --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/paid-ads/formats/ctv-ads .gemini/skills/ctv-ads && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "ctv-ads" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/paid-ads/formats/ctv-ads into .gemini/skills/ctv-ads/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ctv-ads", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install kostja94/marketing-skills ctv-adsInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add kostja94/marketing-skills --skill ctv-ads -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/paid-ads/formats/ctv-ads .github/skills/ctv-ads && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "ctv-ads" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/paid-ads/formats/ctv-ads into .github/skills/ctv-ads/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ctv-ads", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add kostja94/marketing-skills --skill ctv-ads -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install kostja94/marketing-skills ctv-ads --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/paid-ads/formats/ctv-ads .opencode/skills/ctv-ads && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "ctv-ads" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/paid-ads/formats/ctv-ads into .opencode/skills/ctv-ads/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ctv-ads", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
ctv-ads- GitHub stars
- 1k
- Token cost
- ~757 tokens
- SKILL.md length
- 340 words
- Files
- 1
- Skills in repo
- 102
- Repo updated
- First seen
- Licence
- MIT
At a glance
When the user wants to run CTV, OTT, or streaming TV ads. An agent skill from kostja94/marketing-skills.
- Wants to run CTV
- SKILL.md covers What Is CTV / OTT, Why CTV, Ad Formats and Platforms & Buying, plus 5 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
- Streaming TV ads
What it does
Ctv Ads is an agent skill from kostja94/marketing-skills. When the user wants to run CTV, OTT, or streaming TV ads. Also use when the user mentions "CTV ads," "connected TV," "OTT advertising," "streaming ads," "TV ads," "Hulu ads," "Roku ads," "YouTube TV ads," or "programmatic TV." For paid mix, use paid-ads-strategy.
Its SKILL.md is about 760 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Paid advertising. It works with YouTube. The repository describes itself as: Agent Skills for Marketing — SEO, Social, Influencer & More. 160+ open-source skills for SEO, content, 40+ page types, paid ads, channels, and strategies. Add project context… The licence is MIT.
When your agent uses it
- Wants to run CTV
- Streaming TV ads
- The user mentions CTV ads
- OTT advertising
Example prompts
- “CTV ads,”
- “connected TV,”
- “OTT advertising,”
- “/ctv-ads”
What it can do on your machine
Read from SKILL.md and the folder at commit 8dd89c5. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Ctv Ads loads about 757 tokens when it runs. Until then it costs about 68 tokens; SKILL.md has 340 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from kostja94/marketing-skills at commit 8dd89c5, republished under its MIT licence (© kostja94). 340 words, ~757 tokens.
Download SKILL.mdSave it as
.claude/skills/ctv-ads/SKILL.md (or your agent's skills folder).- name
- ctv-ads
- description
- When the user wants to run CTV, OTT, or streaming TV ads. Also use when the user mentions "CTV ads," "connected TV," "OTT advertising," "streaming ads," "TV ads," "Hulu ads," "Roku ads," "YouTube TV ads," or "programmatic TV." For paid mix, use paid-ads-strategy.
- metadata.version
- 1.0.1
Paid Ads: CTV / Streaming TV
Guides Connected TV (CTV) and OTT advertising: ads on streaming platforms (Hulu, Roku, YouTube TV, etc.). Use when targeting viewers who watch streaming content; CTV achieves ~95% ad completion, higher than mobile/desktop.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
What Is CTV / OTT
- CTV (Connected TV): Smart TVs, streaming devices (Roku, Fire TV, Apple TV) that serve ads
- OTT (Over-the-top): Video delivered over the internet (Hulu, Peacock, Paramount+, etc.)
- Streaming share: Streaming surpassed broadcast + cable combined in 2025 (~45% of TV viewing)
Why CTV
| Advantage | Detail |
|---|---|
| High completion | ~95% ad completion rate vs lower on mobile/desktop |
| Unskippable | Most CTV inventory is non-skippable pre-roll/mid-roll |
| Targeting | Demographics, interests, location, household data |
| Underinvested | CTV received ~7% of ad spend despite ~18% of media time (2024) |
Ad Formats
| Format | Use |
|---|---|
| Pre-roll / Mid-roll | Standard video; 15–30 sec |
| Interactive | Drives engagement; ~71 sec additional time vs standard |
| QR / URL | Direct response; track offline-to-online |
Platforms & Buying
- Programmatic: DSPs (The Trade Desk, etc.); audience-based buying
- Direct: Hulu, Roku, YouTube TV, Peacock—platform-specific deals
- Google: YouTube on TV; part of Video campaigns
Metrics
| Metric | Use |
|---|---|
| Completion rate | % who watch full ad; CTV typically 95%+ |
| Reach / frequency | Household reach; avoid over-frequency (e.g., <7) |
| CPM | Cost per thousand impressions |
| Attribution | QR scans, URL visits; harder than web/app |
Creative
- Horizontal: 16:9; TV screen format
- Sound on: Assume sound; design for audio
- Brand focus: CTV often awareness; clear brand, CTA
UTM for CTV
Use utm_medium=video or ctv with utm_source (e.g., hulu, roku) for QR/URL campaigns. Tag links in interactive CTV ads for attribution.
Pre-Launch Checklist
- Creative in 16:9; sound-on
- Targeting defined (demo, interests, geo)
- Attribution plan (QR, URL, brand lift)
- Frequency cap set
- Budget aligned with CPM expectations
Related Skills
- paid-ads-strategy: Ad formats by medium; when to use TV vs web vs app
- traffic-analysis: UTM for CTV direct-response; attribution
- analytics-tracking: Conversion tracking for QR/URL campaigns
© kostja94, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/paid-ads/formats/ctv-ads of kostja94/marketing-skills.
Open the folder on GitHubat commit 8dd89c5
Compare with similar skills
Ctv Ads next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Ctv Ads this skillkostja94/marketing-skills | 1k | — | ~757 | Automated safety check: Pass | MIT | |
| Blog GoogleAgriciDaniel/claude-blog | 2.3k | 1 repos | ~3.3k | Automated safety check: Notes | MIT | |
| Paid Ads AuditAgriciDaniel/claude-ads | 9.8k | — | ~1.5k | Automated safety check: Pass | MIT | |
| SEO Googleseranking/seo-skills | 160 | — | ~4.8k | Automated safety check: Pass | MIT | |
| Google Ads AuditAgriciDaniel/claude-ads | 9.8k | — | ~799 | Automated safety check: Pass | MIT | |
| Google Adsarnabbagxd/Brand-building-skills | 724 | — | ~3.1k | Automated safety check: Pass | MIT |
Similar skills
Paid Ads Audit
AgriciDaniel/claude-ads
Runs a source-grounded paid advertising audit across up to 12 ad platforms, with parallel platform workers, deterministic scoring and a versioned JSON bundle.
SEO Google
seranking/seo-skills
Direct access to Google's own SEO data via Search Console (Search Analytics, URL Inspection, Sitemaps), PageSpeed Insights v5, CrUX field data with 25-week history, Indexing API v3, GA4 organic…
Google Ads Audit
AgriciDaniel/claude-ads
Audits a Google Ads account across measurement, search terms, structure, creative, bidding, budgets and policy, and keeps every change as a draft.
Google Ads
arnabbagxd/Brand-building-skills
Plan, build, and optimize Google Ads campaigns — Search, Shopping, Performance Max, Display, and YouTube — including keyword research, match types, bidding strategy, Quality Score, ad extensions…
Higgsfield Content Factory
DaanKieft/ai-influencer
A 5-stage AI content pipeline using Higgsfield MCP, focused on viral UGC content split evenly across 5 formats: UGC Entertainment (challenges), Street Interview, Unboxing, Product Review, ASMR.
More from kostja94/marketing-skills
All 102 skills in this repoGrokipedia Recommendations
kostja94/marketing-skills
When the user wants to add recommendations, links, or content to Grokipedia.
AI Traffic Tracking
kostja94/marketing-skills
When the user wants to track AI search traffic in GA4 or GSC.
Analytics Tracking
kostja94/marketing-skills
When the user wants to set up, audit, or optimize analytics tracking (GA4, events, conversions).
Brand Visual Generator
kostja94/marketing-skills
When the user wants to define, audit, or apply visual identity (typography, colors, spacing, design tokens, frontend aesthetics).
Canonical Tag
kostja94/marketing-skills
When the user wants to configure canonical URLs, fix duplicate content, or consolidate URL signals.
Content Strategy
kostja94/marketing-skills
When the user wants to plan content for SEO, create content calendar, or build topic clusters.
Related
Works with
Categories
Questions about Ctv Ads
What does Ctv Ads do?
When the user wants to run CTV, OTT, or streaming TV ads. An agent skill from kostja94/marketing-skills. Ctv Ads is an agent skill from kostja94/marketing-skills. When the user wants to run CTV, OTT, or streaming TV ads.
When should I use Ctv Ads?
Ctv Ads fits situations like: wants to run CTV; streaming TV ads; the user mentions CTV ads; OTT advertising.
How do I install Ctv Ads in Claude Code?
Run `npx skills add kostja94/marketing-skills --skill ctv-ads -a claude-code`. Or copy the skill folder (skills/paid-ads/formats/ctv-ads in kostja94/marketing-skills) into .claude/skills/ctv-ads in your project. Claude Code loads it when a task matches its description.
How do I install Ctv Ads in Codex?
Run `npx skills add kostja94/marketing-skills --skill ctv-ads -a codex`. Or copy the skill folder (skills/paid-ads/formats/ctv-ads in kostja94/marketing-skills) into .agents/skills/ctv-ads in your project. Codex loads it when a task matches its description.
Can I use Ctv Ads in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add kostja94/marketing-skills --skill ctv-ads -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/ctv-ads, .gemini/skills/ctv-ads, .github/skills/ctv-ads and .opencode/skills/ctv-ads in your project.
What does Ctv Ads need to run?
SKILL.md names no scripts, command-line tools or credentials: Ctv Ads is instructions for the agent only.
Does Ctv Ads access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Ctv Ads safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Ctv Ads use?
Ctv Ads is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Ctv Ads use?
About 757 tokens (SKILL.md is roughly 3k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Ctv Ads?
Skills that share tags, products or a category with Ctv Ads: Blog Google (AgriciDaniel/claude-blog, 2.3k stars), Paid Ads Audit (AgriciDaniel/claude-ads, 9.8k stars), SEO Google (seranking/seo-skills, 160 stars) and Google Ads Audit (AgriciDaniel/claude-ads, 9.8k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Ctv Ads?
kostja94 (a GitHub user) maintains it in kostja94/marketing-skills, which has 1,025 GitHub stars. The repository holds 102 skills in this directory. The repository was last updated on October 6, 2026.
Source: kostja94/marketing-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.