Content To Pipeline
tech-leads-club/agent-skills
When the user wants to turn content into revenue, build a content-led GTM motion, reverse engineer distribution, or repurpose content across platforms.
When the user wants to plan content marketing across channels, define content types and formats, or create a content repurposing strategy.
Install Content Marketing
$ npx skills add kostja94/marketing-skills --skill content-marketing -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install kostja94/marketing-skills content-marketing --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/strategies/brand/content-marketing .claude/skills/content-marketing && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "content-marketing" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/strategies/brand/content-marketing into .claude/skills/content-marketing/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "content-marketing", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/kostja94/marketing-skills/tree/main/skills/strategies/brand/content-marketingType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add kostja94/marketing-skills --skill content-marketing -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install kostja94/marketing-skills content-marketing --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/strategies/brand/content-marketing .agents/skills/content-marketing && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "content-marketing" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/strategies/brand/content-marketing into .agents/skills/content-marketing/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "content-marketing", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add kostja94/marketing-skills --skill content-marketing -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install kostja94/marketing-skills content-marketing --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/strategies/brand/content-marketing .cursor/skills/content-marketing && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "content-marketing" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/strategies/brand/content-marketing into .cursor/skills/content-marketing/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "content-marketing", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/kostja94/marketing-skills.git --path skills/strategies/brand/content-marketing--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add kostja94/marketing-skills --skill content-marketing -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install kostja94/marketing-skills content-marketing --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/strategies/brand/content-marketing .gemini/skills/content-marketing && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "content-marketing" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/strategies/brand/content-marketing into .gemini/skills/content-marketing/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "content-marketing", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install kostja94/marketing-skills content-marketingInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add kostja94/marketing-skills --skill content-marketing -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/strategies/brand/content-marketing .github/skills/content-marketing && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "content-marketing" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/strategies/brand/content-marketing into .github/skills/content-marketing/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "content-marketing", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add kostja94/marketing-skills --skill content-marketing -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install kostja94/marketing-skills content-marketing --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/strategies/brand/content-marketing .opencode/skills/content-marketing && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "content-marketing" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/strategies/brand/content-marketing into .opencode/skills/content-marketing/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "content-marketing", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
content-marketing- GitHub stars
- 1k
- Token cost
- ~2.3k tokens
- SKILL.md length
- 916 words
- Files
- 1
- Skills in repo
- 102
- Repo updated
- First seen
- Licence
- MIT
At a glance
When the user wants to plan content marketing across channels, define content types and formats, or create a content repurposing strategy.
- Works in 4 steps: Goals: Traffic, conversions, brand,… → Existing content: What already exists;… → Capacity: Resources, tools, cadence → …
- Wants to plan content marketing across channels
- SKILL.md covers Scope, Initial Assessment, Content Types (What You Create) and Content Formats (How It's…, plus 7 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Content Marketing is an agent skill from kostja94/marketing-skills. When the user wants to plan content marketing across channels, define content types and formats, or create a content repurposing strategy. Also use when the user mentions "content marketing strategy," "content types," "content formats," "content repurposing," "content calendar," "content mix," "owned content," "content distribution," "content funnel," or "content planning across channels." For SEO calendar, use content-strategy.
Its SKILL.md is about 2.3k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Writing & Content, covering Content marketing, Content strategy and Content repurposing. The repository describes itself as: Agent Skills for Marketing — SEO, Social, Influencer & More. 160+ open-source skills for SEO, content, 40+ page types, paid ads, channels, and strategies. Add project context… The licence is MIT.
When your agent uses it
- Wants to plan content marketing across channels
- Define content types and formats
- Create a content repurposing strategy
- The user mentions content marketing strategy
Example prompts
- “content marketing strategy,”
- “content types,”
- “content formats,”
- “/content-marketing”
Workflow steps
4 steps, taken from the first numbered list in SKILL.md.
- Goals: Traffic, conversions, brand, retention
- Existing content: What already exists; audit gaps
- Capacity: Resources, tools, cadence
- Channels: Blog, email, social, video; which channels fit audience
What it can do on your machine
Read from SKILL.md and the folder at commit 8dd89c5. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Content Marketing loads about 2.3k tokens when it runs. Until then it costs about 113 tokens; SKILL.md has 916 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from kostja94/marketing-skills at commit 8dd89c5, republished under its MIT licence (© kostja94). 916 words, ~2,326 tokens.
Download SKILL.mdSave it as
.claude/skills/content-marketing/SKILL.md (or your agent's skills folder).- name
- content-marketing
- description
- When the user wants to plan content marketing across channels, define content types and formats, or create a content repurposing strategy. Also use when the user mentions "content marketing strategy," "content types," "content formats," "content repurposing," "content calendar," "content mix," "owned content," "content distribution," "content funnel," or "content planning across channels." For SEO calendar, use content-strategy.
- metadata.version
- 1.2.1
Strategies: Content Marketing
Guides content marketing strategy across channels: content types, formats, distribution, and repurposing. 62% of successful B2B have a documented strategy; content repurposing addresses the top challenge—consistently developing new content. Use this skill when planning content across blog, email, social, video, and pages.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Scope
- Content types: What you create (by purpose/theme)
- Content formats: How it's delivered (article, video, email, post)
- Channels: Where it's distributed (blog, email, X, LinkedIn, etc.)
- Repurposing: One core content → multiple formats → multiple channels
- Funnel mapping: Content by stage (awareness, consideration, decision)
Initial Assessment
Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.
Identify:
- Goals: Traffic, conversions, brand, retention
- Existing content: What already exists; audit gaps
- Capacity: Resources, tools, cadence
- Channels: Blog, email, social, video; which channels fit audience
Content Types (What You Create)
| Type | Purpose | Funnel | Skills |
|---|---|---|---|
| How-to guides | Educate; informational intent | Awareness, Consideration | content-strategy, article-content, article-page-generator |
| Comparisons | "X vs Y"; commercial intent | Consideration | content-strategy, alternatives-page-generator |
| List posts | "Top 10," "Best X" | Consideration | content-strategy, article-content, article-page-generator |
| Case studies | Proof; customer success | Consideration, Decision | customer-stories-page-generator |
| Product updates | Feature launches, release notes | Decision, Retention | changelog-page-generator |
| News / Trending | Industry news, hot topics | Awareness | article-content, article-page-generator |
| Glossaries | Definitions; internal link hub | Awareness | glossary-page-generator |
| Tools / calculators | Linkable assets; engagement | Consideration | — |
| Funding / PR | Funding, acquisitions | Brand | article-content, article-page-generator |
| Onboarding | Welcome, first-use guidance | Retention | email-marketing |
| Campaign | Promotions, limited-time | Decision | email-marketing |
| Newsletter | Curated insights; nurture | Retention | email-marketing |
Product Marketing Content
| Type | Use | Format |
|---|---|---|
| QA answers | Internal reference or customer-facing; product questions | Docs, FAQ, KB |
| Use guide | How to use product; onboarding | Blog, docs, video |
| Maintenance guide | Care, upkeep, best practices | Docs, blog |
| Troubleshooting | Common issues, bugs, fixes | FAQ, docs, KB |
Use: Blog, docs, or in-product; supports activation and retention. See faq-page-generator, docs-page-generator.
Content Formats (How It's Delivered)
| Format | Use | Skills |
|---|---|---|
| Pages | Homepage, about, features, pricing, landing | homepage-generator, about-page-generator, landing-page-generator |
| Articles | Blog posts, guides, listicles | article-content, article-page-generator, blog-page-generator |
| EDM, newsletter, sequences | email-marketing | |
| Social posts | X, LinkedIn, Reddit, TikTok | twitter-x-posts, linkedin-posts, reddit-posts, tiktok-captions; visual-content for post images |
| Video | Short-form, long-form, webinar | video-marketing |
| Infographics | Visual summaries | visual-content |
| Slides / PDF | Decks, whitepapers, eBooks | — |
| Podcast | Audio episodes | — |
Content Repurposing Matrix
Principle: One core content → multiple formats → multiple channels. Maximize ROI.
| Core Content | Formats | Channels |
|---|---|---|
| Case study | Article, video, infographic, slides | Blog, email, LinkedIn, YouTube, sales deck |
| How-to guide | Article, video, checklist, PDF | Blog, email, YouTube, docs |
| Product update | Article, email, post, video | Blog, email, X, LinkedIn, changelog |
| Industry insight | Article, podcast, post, newsletter | Blog, Spotify, X, email |
Example: One client success story → article (blog) + video (YouTube) + infographic (LinkedIn) + slides (sales) → 4 channels from 1 creation.
Funnel Mapping
| Stage | Content Focus | Channels |
|---|---|---|
| Awareness | Education, thought leadership, glossary, how-tos | Blog, SEO, social, PR |
| Consideration | Comparisons, case studies, demos, features | Blog, email, landing, social |
| Decision | Pricing, testimonials, product pages, case studies | Website, email, sales |
| Retention | Onboarding, newsletter, product updates, changelog | Email, in-app, blog |
Show full SKILL.md (379 more words)Show less
Article Orientations
Article types by orientation—drives structure, SEO depth, and schema choice. See article-page-generator for page structure.
| Orientation | Examples | Primary Goal | SEO Priority |
|---|---|---|---|
| Funding / PR | Funding rounds, acquisitions, executive hires | Brand awareness, press, investor relations | Low — thin content, few search queries |
| Product updates | Feature launches, release notes, changelogs | User education, product adoption | Low–medium — internal announcements rarely rank |
| Guides / How-to | Tutorials, step-by-step, best practices | Education, lead nurture, authority | High — matches search intent |
| News / Trending | Industry news, hot topics, seasonal | Engagement, social shares, topical relevance | Medium — quick traffic spikes, short shelf life |
| Evergreen | Pillar guides, glossaries, comparisons | Long-term traffic, backlinks, authority | High — compounds over time |
SEO-driven vs non-SEO-driven: SEO-driven (how-to, listicles, comparisons) → target keywords, full optimization. Non-SEO-driven (funding, product updates) → focus on clarity, shareability, internal linking to SEO content. Hybrid: product launch posts can include SEO-friendly sections (e.g., "How to use [feature]").
Evergreen vs Timely Mix
| Mix | Ratio | Use |
|---|---|---|
| Evergreen | 70–75% | Pillar guides, how-tos, comparisons, glossaries; long-term traffic; refresh 6–12 months |
| Timely | 25–30% | Seasonal, trending, news; quick spikes; link into evergreen pillars |
Evergreen vs timely (article-level): Evergreen = year-round relevance; steady traffic; refresh every 6–12 months. Timely = weeks to months; spikes then decline; often one-and-done; use NewsArticle schema. Recommended mix: 70/30 or 60/40 evergreen-to-timely.
See content-strategy for SEO topic clusters and pillar-cluster structure.
Content Calendar
- Map content types to topics and keywords
- Prioritize by opportunity (volume → intent → feasibility)
- Schedule by capacity; include update schedule for existing content
- Plan repurposing: which core pieces become formats for which channels
- Visual-first: Plan images in calendar from the start; see visual-content for specs and repurposing
Output Format
- Content types plan (what to create)
- Format × channel matrix (how and where)
- Repurposing plan (one-to-many)
- Funnel mapping (awareness/consideration/decision)
- Content calendar (topics, keywords, deadlines, repurposing)
Related Skills
- content-strategy: SEO topic clusters, pillar-cluster, editorial calendar; SEO content planning
- integrated-marketing: PESO model, channel mix; content as owned media
- article-content: Article body creation; word count by type; writing frameworks
- howto-section-generator: How-to step sections; guides vs FAQ
- article-page-generator: Article page structure, orientations; blog content
- email-marketing: Email content types (onboarding, campaign, newsletter)
- twitter-x-posts, linkedin-posts, reddit-posts, tiktok-captions: Platform-specific post formats
- visual-content: Visual content planning; images for social, infographics, repurposing; cross-channel specs
- landing-page-generator: Landing page copy and structure
- customer-stories-page-generator: Case study content
- branding: Brand voice, storytelling; content consistency
- translation: Translation workflow for multilingual content; glossary, style guide
© kostja94, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/strategies/brand/content-marketing of kostja94/marketing-skills.
Open the folder on GitHubat commit 8dd89c5
Compare with similar skills
Content Marketing next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Content Marketing this skillkostja94/marketing-skills | 1k | — | ~2.3k | Automated safety check: Pass | MIT | |
| Content To Pipelinetech-leads-club/agent-skills | 7k | — | ~6.3k | Automated safety check: Pass | Custom licence | |
| BlogAgriciDaniel/claude-blog | 2.3k | — | ~6.2k | Automated safety check: Pass | MIT | |
| Article Writingericrisco/rsc-harness | 180 | — | ~2.9k | Automated safety check: Pass | MIT | |
| Money Contentiamzifei/show-me-the-money | 1k | — | ~9.6k | Automated safety check: Pass | Custom licence | |
| Content Enginenotque/vexjoy-agent | 441 | — | ~2.1k | Automated safety check: Notes | MIT |
Similar skills
Blog
AgriciDaniel/claude-blog
Full-lifecycle blog engine with 31 sub-skills, 12 templates, 100-point scoring, and 5 agents.
Article Writing
ericrisco/rsc-harness
A skill your agent uses when writing one long-form article end to end — answer-first lede, question-shaped headings, plus its on-page surface (title, meta, slug, FAQ, Article/FAQPage JSON-LD) — or…
Money Content
iamzifei/show-me-the-money
Automated content creation pipeline for business growth. An agent skill from iamzifei/show-me-the-money.
Content Engine
notque/vexjoy-agent
Repurpose source assets into platform-native social content.
Ecommerce Content Marketing
LeoYeAI/openclaw-master-skills
E-commerce content marketing strategy planner. An agent skill from LeoYeAI/openclaw-master-skills.
More from kostja94/marketing-skills
All 102 skills in this repoGrokipedia Recommendations
kostja94/marketing-skills
When the user wants to add recommendations, links, or content to Grokipedia.
AI Traffic Tracking
kostja94/marketing-skills
When the user wants to track AI search traffic in GA4 or GSC.
Analytics Tracking
kostja94/marketing-skills
When the user wants to set up, audit, or optimize analytics tracking (GA4, events, conversions).
Brand Visual Generator
kostja94/marketing-skills
When the user wants to define, audit, or apply visual identity (typography, colors, spacing, design tokens, frontend aesthetics).
Canonical Tag
kostja94/marketing-skills
When the user wants to configure canonical URLs, fix duplicate content, or consolidate URL signals.
Content Strategy
kostja94/marketing-skills
When the user wants to plan content for SEO, create content calendar, or build topic clusters.
Related
Categories
Questions about Content Marketing
What does Content Marketing do?
When the user wants to plan content marketing across channels, define content types and formats, or create a content repurposing strategy. Content Marketing is an agent skill from kostja94/marketing-skills. When the user wants to plan content marketing across channels, define content types and formats, or create a content repurposing strategy.
When should I use Content Marketing?
Content Marketing fits situations like: wants to plan content marketing across channels; define content types and formats; create a content repurposing strategy; the user mentions content marketing strategy.
How do I install Content Marketing in Claude Code?
Run `npx skills add kostja94/marketing-skills --skill content-marketing -a claude-code`. Or copy the skill folder (skills/strategies/brand/content-marketing in kostja94/marketing-skills) into .claude/skills/content-marketing in your project. Claude Code loads it when a task matches its description.
How do I install Content Marketing in Codex?
Run `npx skills add kostja94/marketing-skills --skill content-marketing -a codex`. Or copy the skill folder (skills/strategies/brand/content-marketing in kostja94/marketing-skills) into .agents/skills/content-marketing in your project. Codex loads it when a task matches its description.
Can I use Content Marketing in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add kostja94/marketing-skills --skill content-marketing -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/content-marketing, .gemini/skills/content-marketing, .github/skills/content-marketing and .opencode/skills/content-marketing in your project.
What does Content Marketing need to run?
SKILL.md names no scripts, command-line tools or credentials: Content Marketing is instructions for the agent only.
Does Content Marketing access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Content Marketing safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Content Marketing use?
Content Marketing is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Content Marketing use?
About 2.3k tokens (SKILL.md is roughly 9.3k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Content Marketing?
Skills that share tags, products or a category with Content Marketing: Content To Pipeline (tech-leads-club/agent-skills, 7k stars), Blog (AgriciDaniel/claude-blog, 2.3k stars), Article Writing (ericrisco/rsc-harness, 180 stars) and Money Content (iamzifei/show-me-the-money, 1k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Content Marketing?
kostja94 (a GitHub user) maintains it in kostja94/marketing-skills, which has 1,025 GitHub stars. The repository holds 102 skills in this directory. The repository was last updated on October 6, 2026.
Source: kostja94/marketing-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.