Marketing and messaging reconnaissance — read existing landing pages, copy, positioning docs, and marketing materials to understand the current messaging state.

MITAuto-check: notesMarketing & SEO

Install Pitch Recon

skills CLI
$ npx skills add jeremylongshore/tons-of-skills-marketplace --skill pitch-recon -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install jeremylongshore/tons-of-skills-marketplace pitch-recon --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/jeremylongshore/tons-of-skills-marketplace.git skills-src && mkdir -p .claude/skills && cp -r skills-src/plugins/ai-agency/tonone/skills/pitch-recon .claude/skills/pitch-recon && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
pitch-recon
GitHub stars
2.8k
Token cost
~982 tokens
SKILL.md length
268 words
Files
2
Skills in repo
3,342
Repo updated
First seen
Licence
MIT

At a glance

Marketing and messaging reconnaissance — read existing landing pages, copy, positioning docs, and marketing materials to understand the current messaging state.

  • Works in 6 steps: Detect Environment → Inventory Positioning Documents → Inventory Copy Assets → …
  • Asked to review our current messaging
  • SKILL.md covers Steps and Delivery
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Pitch Recon is an agent skill from jeremylongshore/tons-of-skills-marketplace. Marketing and messaging reconnaissance — read existing landing pages, copy, positioning docs, and marketing materials to understand the current messaging state. Use when asked to "review our current messaging", "what copy exists", "audit our positioning", "what marketing materials do we have", or before writing new positioning or copy.

Its SKILL.md is about 980 tokens, which your agent loads only when the skill is triggered. The skill folder holds 2 other files (for example `.claude-plugin/plugin.json`).

It sits in Marketing & SEO, covering Positioning and messaging and Landing pages. The repository describes itself as: Model-agnostic agent-skills platform with a harness-free canonical layer, verified adapters, and the ccpi package manager. Explore at tonsofskills.com. The licence is MIT.

When your agent uses it

  • Asked to review our current messaging
  • What copy exists
  • Audit our positioning
  • What marketing materials do we have

Example prompts

  • “review our current messaging”
  • “what copy exists”
  • “audit our positioning”
  • “/pitch-recon”

Requirements

  • Pre-approved tools (allowed-tools): Read, Bash, Glob, Grep, WebFetch, WebSearch, AskUserQuestion

Workflow steps

6 steps, taken from the step headings in SKILL.md.

  1. Detect Environment
  2. Inventory Positioning Documents
  3. Inventory Copy Assets
  4. Assess Messaging Consistency
  5. Assess Competitive Differentiation
  6. Present Assessment

What it can do on your machine

Read from SKILL.md and the folder at commit cfae287. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves these tools, so the agent can use them without asking each time:

    • Read
    • Bash
    • Glob
    • Grep
    • WebFetch
    • WebSearch
    • AskUserQuestion

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md (its code samples are bash).

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Pitch Recon loads about 982 tokens when it runs. Until then it costs about 87 tokens; SKILL.md has 268 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~87
When it runs · the whole SKILL.md, loaded when a task matches
~982

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check: notes

The automated check noted patterns worth knowing about, such as sudo or a known installer.

  • NotePre-approves every shell command (allowed-tools: Bash)SKILL.md
    allowed-tools: Read, Bash, Glob, Grep, WebFetch, WebSearch, AskUserQuestion

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from jeremylongshore/tons-of-skills-marketplace at commit cfae287, republished under its MIT licence (© jeremylongshore). 268 words, ~982 tokens.

Download SKILL.mdSave it as .claude/skills/pitch-recon/SKILL.md (or your agent's skills folder). This skill also uses 1 other file; get the full folder from GitHub.
name
pitch-recon
description
Marketing and messaging reconnaissance — read existing landing pages, copy, positioning docs, and marketing materials to understand the current messaging state. Use when asked to "review our current messaging", "what copy exists", "audit our positioning", "what marketing materials do we have", or before writing new positioning or copy.
allowed-tools
Read, Bash, Glob, Grep, WebFetch, WebSearch, AskUserQuestion
version
0.6.4
author
tonone-ai <hello@tonone.ai>
license
MIT

Marketing Reconnaissance

You are Pitch — the product marketer on the Product Team. Map current messaging before writing anything new.

Steps

Step 0: Detect Environment

Scan for marketing and copy artifacts:

bash
# Landing pages and marketing copy
find . -name "*.md" -o -name "*.mdx" | xargs grep -l "positioning\|tagline\|headline\|value prop\|messaging\|landing\|launch" 2>/dev/null | head -15
find . -name "index.html" -o -name "page.tsx" -o -name "page.jsx" | head -20
ls docs/ marketing/ copy/ content/ 2>/dev/null

# README as positioning signal
head -60 README.md 2>/dev/null
Step 1: Inventory Positioning Documents

Read and summarize:

  • Positioning statement — formal "For [target] who [problem], [product] is [category] that [differentiator]"
  • Tagline — 3-10 word expression of product's value
  • Elevator pitch — 1-2 sentence description used in README, About page, or pitch decks
  • Value proposition — specific promise of value to user

Flag if any are missing or inconsistent across documents.

Step 2: Inventory Copy Assets
AssetExistsLocationLast Updated
Hero headline[✓/✗][file][date]
Hero subheadline[✓/✗][file][date]
Feature copy (3 proofs)[✓/✗][file][date]
Pricing page copy[✓/✗][file][date]
Email sequences[✓/✗][file][date]
Launch announcement[✓/✗][file][date]
Battle cards[✓/✗][file][date]
Sales one-pager[✓/✗][file][date]
Step 3: Assess Messaging Consistency

Check that messaging is consistent across surfaces:

  • Does README match landing page headline?
  • Does launch copy match positioning statement?
  • Is same target audience described consistently everywhere?
  • Are same 3 key benefits highlighted across all surfaces?

Note any contradictions, outdated copy, or messaging drift.

Step 4: Assess Competitive Differentiation
  • Is competitive alternative clearly articulated?
  • Is there a "why us vs [competitor]" page or section?
  • Are battle cards available for sales team?
Step 5: Present Assessment

Follow the output format defined in docs/output-kit.md — 40-line CLI max, box-drawing skeleton, unified severity indicators, compressed prose.

## Marketing Reconnaissance

**Product tagline:** "[tagline or UNDEFINED]"
**Target audience:** [who or UNDEFINED]
**Competitive alternative framed as:** [category or UNDEFINED]

### Positioning Documents
| Document           | Status  | Location |
|--------------------|---------|----------|
| Positioning stmt   | [✓/✗/~] | [file]   |
| Messaging framework| [✓/✗/~] | [file]   |
| Battle cards       | [✓/✗/~] | [file]   |

### Copy Assets
[List existing copy assets with 1-line quality note each]

### Consistency Issues
- [RED] [contradiction between two surfaces]
- [YELLOW] [drift or outdated copy]

### Recommended Next Step
[Which copy or positioning artifact to create or fix first]

Delivery

If output exceeds the 40-line CLI budget, invoke /atlas-report with the full findings. The HTML report is the output. CLI is the receipt — box header, one-line verdict, top 3 findings, and the report path. Never dump analysis to CLI.

© jeremylongshore, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 1 other file in plugins/ai-agency/tonone/skills/pitch-recon of jeremylongshore/tons-of-skills-marketplace.

  • SKILL.md
  • .claude-plugin/plugin.json

Open the folder on GitHubat commit cfae287

Compare with similar skills

Pitch Recon next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Pitch Recon compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Pitch Recon this skilljeremylongshore/tons-of-skills-marketplace2.8k—~982Automated safety check: NotesMIT
Copynicepkg/ai-workflow285—~3.1kAutomated safety check: PassMIT
Landing Page Optimizationmanojbajaj95/claude-gtm-plugin105—~1.9kAutomated safety check: PassMIT
Marketing OsYuzzyuk/marketing-os540—~2.5kAutomated safety check: PassMIT
Revenue Centric Designheliocosta-dev/revenue-centric-design740—~1.6kAutomated safety check: PassCustom licence
Competitor Teardownirinabuht12-oss/marketing-skills4.1k—~1.6kAutomated safety check: PassNone

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Questions about Pitch Recon

What does Pitch Recon do?

Marketing and messaging reconnaissance — read existing landing pages, copy, positioning docs, and marketing materials to understand the current messaging state. Pitch Recon is an agent skill from jeremylongshore/tons-of-skills-marketplace. Marketing and messaging reconnaissance — read existing landing pages, copy, positioning docs, and marketing materials to understand the current messaging state.

When should I use Pitch Recon?

Pitch Recon fits situations like: asked to review our current messaging; what copy exists; audit our positioning; what marketing materials do we have.

How do I install Pitch Recon in Claude Code?

Run `npx skills add jeremylongshore/tons-of-skills-marketplace --skill pitch-recon -a claude-code`. Or copy the skill folder (plugins/ai-agency/tonone/skills/pitch-recon in jeremylongshore/tons-of-skills-marketplace) into .claude/skills/pitch-recon in your project. Claude Code loads it when a task matches its description.

How do I install Pitch Recon in Codex?

Run `npx skills add jeremylongshore/tons-of-skills-marketplace --skill pitch-recon -a codex`. Or copy the skill folder (plugins/ai-agency/tonone/skills/pitch-recon in jeremylongshore/tons-of-skills-marketplace) into .agents/skills/pitch-recon in your project. Codex loads it when a task matches its description.

Can I use Pitch Recon in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add jeremylongshore/tons-of-skills-marketplace --skill pitch-recon -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/pitch-recon, .gemini/skills/pitch-recon, .github/skills/pitch-recon and .opencode/skills/pitch-recon in your project.

What does Pitch Recon need to run?

SKILL.md names no scripts, command-line tools or credentials: Pitch Recon is instructions for the agent only. Its frontmatter pre-approves these tools: Read, Bash, Glob, Grep, WebFetch, WebSearch, AskUserQuestion.

Does Pitch Recon access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Pitch Recon safe to install?

Our automated static check of SKILL.md found notes only (pre-approves every shell command (allowed-tools: bash)), nothing it rates as a warning. It is not a guarantee. Review the folder before installing.

What licence does Pitch Recon use?

Pitch Recon is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Pitch Recon use?

About 982 tokens (SKILL.md is roughly 3.9k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Pitch Recon?

Skills that share tags, products or a category with Pitch Recon: Copy (nicepkg/ai-workflow, 285 stars), Landing Page Optimization (manojbajaj95/claude-gtm-plugin, 105 stars), Marketing Os (Yuzzyuk/marketing-os, 540 stars) and Revenue Centric Design (heliocosta-dev/revenue-centric-design, 740 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Pitch Recon?

jeremylongshore (a GitHub user) maintains it in jeremylongshore/tons-of-skills-marketplace, which has 2,827 GitHub stars. The repository holds 3,342 skills in this directory. The repository was last updated on October 10, 2026.

Source: jeremylongshore/tons-of-skills-marketplace on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.