Copy
nicepkg/ai-workflow
Professional copywriter for SaaS and startups. An agent skill from nicepkg/ai-workflow.
A skill your agent uses when working on landing pages — creation, copywriting, design, optimization, or conversion rate improvement.
Install Landing Page Optimization
$ npx skills add manojbajaj95/claude-gtm-plugin --skill landing-page-optimization -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install manojbajaj95/claude-gtm-plugin landing-page-optimization --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/landing-page-optimization .claude/skills/landing-page-optimization && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "landing-page-optimization" agent skill from https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/landing-page-optimization into .claude/skills/landing-page-optimization/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "landing-page-optimization", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/landing-page-optimizationType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add manojbajaj95/claude-gtm-plugin --skill landing-page-optimization -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install manojbajaj95/claude-gtm-plugin landing-page-optimization --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/landing-page-optimization .agents/skills/landing-page-optimization && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "landing-page-optimization" agent skill from https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/landing-page-optimization into .agents/skills/landing-page-optimization/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "landing-page-optimization", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add manojbajaj95/claude-gtm-plugin --skill landing-page-optimization -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install manojbajaj95/claude-gtm-plugin landing-page-optimization --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/landing-page-optimization .cursor/skills/landing-page-optimization && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "landing-page-optimization" agent skill from https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/landing-page-optimization into .cursor/skills/landing-page-optimization/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "landing-page-optimization", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/manojbajaj95/claude-gtm-plugin.git --path skills/landing-page-optimization--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add manojbajaj95/claude-gtm-plugin --skill landing-page-optimization -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install manojbajaj95/claude-gtm-plugin landing-page-optimization --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/landing-page-optimization .gemini/skills/landing-page-optimization && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "landing-page-optimization" agent skill from https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/landing-page-optimization into .gemini/skills/landing-page-optimization/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "landing-page-optimization", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install manojbajaj95/claude-gtm-plugin landing-page-optimizationInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add manojbajaj95/claude-gtm-plugin --skill landing-page-optimization -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/landing-page-optimization .github/skills/landing-page-optimization && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "landing-page-optimization" agent skill from https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/landing-page-optimization into .github/skills/landing-page-optimization/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "landing-page-optimization", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add manojbajaj95/claude-gtm-plugin --skill landing-page-optimization -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install manojbajaj95/claude-gtm-plugin landing-page-optimization --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/landing-page-optimization .opencode/skills/landing-page-optimization && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "landing-page-optimization" agent skill from https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/landing-page-optimization into .opencode/skills/landing-page-optimization/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "landing-page-optimization", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
landing-page-optimization- GitHub stars
- 105
- Token cost
- ~1.9k tokens
- SKILL.md length
- 870 words
- Files
- 3 (incl. references)
- Skills in repo
- 52
- Repo updated
- First seen
- Licence
- MIT
At a glance
A skill your agent uses when working on landing pages — creation, copywriting, design, optimization, or conversion rate improvement.
- Works in 3 steps: Copy Framework → Design Principles (11 Essential Elements) → Creation Workflow
- Working on landing pages — creation
- SKILL.md covers Workspace Context, Operating Contract, 1. Copy Framework and 2. Design Principles (11…, plus 2 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Landing Page Optimization is an agent skill from manojbajaj95/claude-gtm-plugin. Use when working on landing pages — creation, copywriting, design, optimization, or conversion rate improvement. Covers hero sections, above-the-fold content, value propositions, CTAs, landing page templates, and high-converting page structure. Applies to sales pages, lead capture pages, product pages, and marketing site pages. Use this skill for landing page copy, landing page design, landing page optimization, CTA writing, conversion rate optimization, hero section content, value proposition work, and any page…
Its SKILL.md is about 1.9k tokens, which your agent loads only when the skill is triggered. The skill folder holds 3 other files, including reference files (for example `references/11-essential-elements.md` and `references/component-examples.md`).
It sits in Marketing & SEO, covering Landing pages, Conversion rate optimization and Positioning and messaging. The licence is MIT.
When your agent uses it
- Working on landing pages — creation
- Conversion rate improvement
- Landing page copy
- Landing page design
Example prompts
- “/landing-page-optimization”
Workflow steps
3 steps, taken from the step headings in SKILL.md.
What it can do on your machine
Read from SKILL.md and the folder at commit 0830a46. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Landing Page Optimization loads about 1.9k tokens when it runs, and up to ~7.8k if it reads all its reference files. Until then it costs about 146 tokens; SKILL.md has 870 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from manojbajaj95/claude-gtm-plugin at commit 0830a46, republished under its MIT licence (© manojbajaj95). 870 words, ~1,942 tokens.
Download SKILL.mdSave it as
.claude/skills/landing-page-optimization/SKILL.md (or your agent's skills folder). This skill also uses 2 other files; get the full folder from GitHub.- name
- landing-page-optimization
- description
- Use when working on landing pages — creation, copywriting, design, optimization, or conversion rate improvement. Covers hero sections, above-the-fold content, value propositions, CTAs, landing page templates, and high-converting page structure. Applies to sales pages, lead capture pages, product pages, and marketing site pages. Use this skill for landing page copy, landing page design, landing page optimization, CTA writing, conversion rate optimization, hero section content, value proposition work, and any page builder or landing page template tasks.
Landing Page Optimization
Workspace Context
Read bootstrap context before asking questions: strategy/brand.md for brand, audience, offer, channels, tools, constraints, and metrics; about/me.md for personal voice; content/ideas.md and content/calendar.md for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md, and route durable learnings back to strategy/brand.md, about/me.md, or content/ideas.md.
Operating Contract
This skill is self-contained for its frontmatter scope: use its local instructions, references, scripts, and assets as the playbook; ask only for missing task-specific inputs; hand off to adjacent skills instead of expanding scope; and return an actionable artifact, decision, plan, draft, or diagnostic.
Build, write, and optimize high-converting landing pages combining proven copy frameworks, the 11-essential-elements structure, and a clear creation workflow.
1. Copy Framework
Gather Before Writing
Collect these inputs before drafting any copy:
- Product/service name and core value proposition
- Target audience and their primary pain point
- Key differentiator vs alternatives
- Desired visitor action (CTA goal)
- Available social proof (testimonials, stats, logos)
Choose a Framework
| Framework | When to Use |
|---|---|
| PAS (Problem → Agitate → Solution) | Strong pain point, emotional product |
| AIDA (Attention → Interest → Desire → Action) | General purpose, awareness campaigns |
| StoryBrand (Hero → Guide → Plan → CTA → Success) | Brand narrative, relationship-driven sales |
Section Copy Guide
Hero — Value prop in ≤10 words; subheadline adds specificity; CTA + 1 trust signal above fold.
Headline formulas:
[Achieve outcome] without [pain point]The [adjective] way to [desired result]Stop [bad thing]. Start [good thing].
Problem — Name the pain in the audience's language; 2–3 specific scenarios; emotional, not clinical.
Solution — How the product solves it; 3–5 features written as benefits ("saves 2 hrs/day" not "automated scheduling").
How It Works — 3–4 steps, each with a clear action verb; close with CTA.
Social Proof — Testimonial template: "[Specific result]..." — Name, Title, Company. Aim for 4–6 testimonials; include stats and logos if available.
Pricing — Highlight recommended plan; include guarantee copy; one CTA per plan card.
FAQ — 5–10 objection-handling questions; cover pricing, refunds, technical requirements, comparison to alternatives.
Final CTA — Repeat the primary CTA; add urgency or risk-reversal ("Cancel anytime", "30-day guarantee"); larger and more dramatic than hero CTA.
CTA Copy Rules
- Start with an action verb
- Be specific: "Start My Free Trial" > "Submit"
- First-person phrasing often converts better ("Get My Guide")
- Avoid: "Click Here", "Learn More", "Submit"
Copy Best Practices
- Active voice, present tense; benefits before features
- Specific numbers over vague claims ("saves 2 hours" not "saves time")
- Short sentences; scannable with headers and bullets
- Address objections before the reader voices them
- Multiple CTAs (same action) throughout — not multiple competing actions
2. Design Principles (11 Essential Elements)
Every landing page needs all 11 elements. See references/11-essential-elements.md for full detail on each.
| # | Element | Conversion Purpose | Design Note |
|---|---|---|---|
| 1 | URL | SEO slug with keywords | — |
| 2 | Header/Logo | Brand trust, navigation | Sticky with blur-on-scroll |
| 3 | Hero Title + Subtitle | Clear value prop, H1 with keywords | Distinctive display font, 4–6rem |
| 4 | Primary CTA | Hero conversion | Contrasting color, micro-interaction on hover |
| 5 | Social Proof | Credibility, reduce hesitation | Animated counts, overlapping avatars |
| 6 | Images/Videos | Product demonstration | Device mockups or demo video; no stock photos |
| 7 | Benefits/Features | Justify the purchase | 3–6 items with icons; benefits-first copy |
| 8 | Testimonials | Peer validation | 4–6 with photo + name + role; specific results |
| 9 | FAQ | Objection removal | Accordion; 5–10 questions |
| 10 | Final CTA | Second conversion chance | Full-width section; urgency elements |
| 11 | Footer | Trust + legal | Contact info, privacy policy, social links |
Show full SKILL.md (322 more words)Show less
Aesthetic Direction
Pick ONE direction and execute it consistently:
| Direction | Feel | Suits |
|---|---|---|
| Minimalist | Clean whitespace, monochromatic | Premium SaaS, professional services |
| Bold/Maximalist | Rich layers, vivid colors | Creative agencies, consumer brands |
| Retro-Futuristic | Geometric, neon, monospace | Dev tools, gaming, tech startups |
| Organic | Soft shapes, earth tones | Wellness, food, sustainability |
| Editorial | Strong type hierarchy, asymmetric grids | Media, content platforms |
Avoid: purple gradients on white (overused AI aesthetic), perfectly symmetric layouts on every section, stock photos of people pointing at laptops, default yellow stars.
Tech Stack (when building)
Next.js 14+ · TypeScript · Tailwind CSS · ShadCN UI
Build order: Design system → SEO metadata → Header → Hero (with animations) → Media → Benefits → Testimonials → FAQ → Final CTA → Footer.
See references/component-examples.md for production-ready ShadCN component implementations.
3. Creation Workflow
Follow this sequence for any landing page project:
Step 1 — Define the Goal
- Single conversion action (one CTA target)
- Audience segment this page serves
- Traffic source (ad, email, organic) — shapes tone and assumed context
Step 2 — Structure First Use the full 11-element structure. Resist shortcutting: pages missing Social Proof or FAQ consistently underperform.
Step 3 — Write Copy Apply the Copy Framework (§1). Write hero copy first — if the value prop isn't clear in 10 words, clarify the offer before continuing.
Step 4 — Design Choose aesthetic direction, define design system (fonts, colors, motion), then build section by section.
Step 5 — Optimize
- Above the fold: value prop + CTA + one trust signal visible without scrolling
- Multiple CTAs with identical action (not competing goals)
- Minimal form fields; reduce every friction point
- Mobile-first; test on real devices
- Performance: LCP <2.5s, CLS <0.1, no layout shifts
Step 6 — Launch Checklist
- Headline is benefit-focused, specific, ≤10 words
- Single primary CTA throughout
- Social proof present and specific
- Mobile responsive
- Page loads <3s
- Trust signals visible above fold
- FAQ covers top 5 objections
- Analytics tracking configured
References
references/11-essential-elements.md— Detailed breakdown of each element with implementation guidance and good/bad examplesreferences/component-examples.md— Production-ready ShadCN UI components for Hero, Benefits, Testimonials, FAQ, Final CTA, and Footer sections
© manojbajaj95, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 2 other files (references) in skills/landing-page-optimization of manojbajaj95/claude-gtm-plugin.
- SKILL.md
- references/11-essential-elements.md
- references/component-examples.md
Open the folder on GitHubat commit 0830a46
Compare with similar skills
Landing Page Optimization next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Landing Page Optimization this skillmanojbajaj95/claude-gtm-plugin | 105 | — | ~1.9k | Automated safety check: Pass | MIT | |
| Copynicepkg/ai-workflow | 285 | — | ~3.1k | Automated safety check: Pass | MIT | |
| Landing Page Copyrampstackco/claude-skills | 945 | — | ~2.7k | Automated safety check: Pass | MIT | |
| Marketing OsYuzzyuk/marketing-os | 540 | — | ~2.5k | Automated safety check: Pass | MIT | |
| Revenue Centric Designheliocosta-dev/revenue-centric-design | 740 | — | ~1.6k | Automated safety check: Pass | Custom licence | |
| Landing Page GTM Copyooiyeefei/ccc | 495 | — | ~1.8k | Automated safety check: Pass | MIT |
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Playbook for designing SaaS and startup products that convert, retain, and monetize — landing pages & CRO, checkout & forms, onboarding/activation, churn reduction, pricing psychology, dashboards…
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Builds or rewrites SaaS landing pages by researching the real product, positioning it against alternatives and writing buyer-focused copy, then implementing it in the codebase.
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Questions about Landing Page Optimization
What does Landing Page Optimization do?
A skill your agent uses when working on landing pages — creation, copywriting, design, optimization, or conversion rate improvement. Landing Page Optimization is an agent skill from manojbajaj95/claude-gtm-plugin. Use when working on landing pages — creation, copywriting, design, optimization, or conversion rate improvement.
When should I use Landing Page Optimization?
Landing Page Optimization fits situations like: working on landing pages — creation; conversion rate improvement; landing page copy; landing page design.
How do I install Landing Page Optimization in Claude Code?
Run `npx skills add manojbajaj95/claude-gtm-plugin --skill landing-page-optimization -a claude-code`. Or copy the skill folder (skills/landing-page-optimization in manojbajaj95/claude-gtm-plugin) into .claude/skills/landing-page-optimization in your project. Claude Code loads it when a task matches its description.
How do I install Landing Page Optimization in Codex?
Run `npx skills add manojbajaj95/claude-gtm-plugin --skill landing-page-optimization -a codex`. Or copy the skill folder (skills/landing-page-optimization in manojbajaj95/claude-gtm-plugin) into .agents/skills/landing-page-optimization in your project. Codex loads it when a task matches its description.
Can I use Landing Page Optimization in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add manojbajaj95/claude-gtm-plugin --skill landing-page-optimization -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/landing-page-optimization, .gemini/skills/landing-page-optimization, .github/skills/landing-page-optimization and .opencode/skills/landing-page-optimization in your project.
What does Landing Page Optimization need to run?
SKILL.md names no scripts, command-line tools or credentials: Landing Page Optimization is instructions for the agent only.
Does Landing Page Optimization access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Landing Page Optimization safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Landing Page Optimization use?
Landing Page Optimization is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Landing Page Optimization use?
About 1.9k tokens (SKILL.md is roughly 7.8k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 5.9k tokens, read only when the agent opens those files.
What are the alternatives to Landing Page Optimization?
Skills that share tags, products or a category with Landing Page Optimization: Copy (nicepkg/ai-workflow, 285 stars), Landing Page Copy (rampstackco/claude-skills, 945 stars), Marketing Os (Yuzzyuk/marketing-os, 540 stars) and Revenue Centric Design (heliocosta-dev/revenue-centric-design, 740 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Landing Page Optimization?
manojbajaj95 (a GitHub user) maintains it in manojbajaj95/claude-gtm-plugin, which has 105 GitHub stars. The repository holds 52 skills in this directory. The repository was last updated on September 18, 2026.
Source: manojbajaj95/claude-gtm-plugin on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.