Agent skill

Eeat Audit

by inhouseseo in inhouseseo/superseo-skills

A skill your agent uses when auditing a page for E-E-A-T signals.

Apache-2.0Auto-check passedMarketing & SEO

Install Eeat Audit

skills CLI
$ npx skills add inhouseseo/superseo-skills --skill eeat-audit -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install inhouseseo/superseo-skills eeat-audit --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/inhouseseo/superseo-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/eeat-audit .claude/skills/eeat-audit && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
eeat-audit
GitHub stars
352
Token cost
~1.8k tokens
SKILL.md length
946 words
Files
12 (incl. references)
Skills in repo
11
Repo updated
First seen
Licence
Apache-2.0

At a glance

A skill your agent uses when auditing a page for E-E-A-T signals.

  • Works in 3 steps: Read the Page → Score Each Dimension (1-10) → Output
  • Auditing a page for E-E-A-T signals
  • SKILL.md covers Input, Role, Step 1: Read the Page and Step 2: Score Each Dimension…, plus 4 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Eeat Audit is an agent skill from inhouseseo/superseo-skills. Use when auditing a page for E-E-A-T signals. The agent reads the page and scores Experience, Expertise, Authoritativeness, and Trustworthiness — then tells you exactly what to add to each dimension.

Its SKILL.md is about 1.8k tokens, which your agent loads only when the skill is triggered. The skill folder holds 13 other files, including reference files (for example `references/author-schema-templates.md`, `references/content-types/about-pages.md` and `references/content-types/case-studies.md`).

It sits in Marketing & SEO. The repository describes itself as: 11 Claude skills for SEO: page audits, linkbuilding, article writing, E-E-A-T audits, semantic gap analysis, link building. Methodology from Koray Tuğberk, Kyle Roof, and Lily…. The licence is Apache-2.0.

When your agent uses it

  • Auditing a page for E-E-A-T signals

Example prompts

  • “/eeat-audit”

Workflow steps

3 steps, taken from the step headings in SKILL.md.

  1. Read the Page
  2. Score Each Dimension (1-10)
  3. Output

What it can do on your machine

Read from SKILL.md and the folder at commit 9cf22cc. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Eeat Audit loads about 1.8k tokens when it runs, and up to ~19k if it reads all its reference files. Until then it costs about 53 tokens; SKILL.md has 946 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~53
When it runs · the whole SKILL.md, loaded when a task matches
~1.8k
With references · SKILL.md plus every file in references/, read only if the agent opens them
~19k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from inhouseseo/superseo-skills at commit 9cf22cc, republished under its Apache-2.0 licence (© inhouseseo). 946 words, ~1,811 tokens.

Download SKILL.mdSave it as .claude/skills/eeat-audit/SKILL.md (or your agent's skills folder). This skill also uses 11 other files; get the full folder from GitHub.
name
eeat-audit
description
Use when auditing a page for E-E-A-T signals. The agent reads the page and scores Experience, Expertise, Authoritativeness, and Trustworthiness — then tells you exactly what to add to each dimension.

E-E-A-T Audit

Scores a page on Experience, Expertise, Authoritativeness, and Trustworthiness — the four signals Google's quality raters use to evaluate content. Tells you what's missing and how to add it.

Real E-E-A-T is demonstrated, not declared. An author bio is table stakes. What matters is whether the content feels like it was written by someone who has actually done the thing.

Input

URL of the page to audit. If the fetch fails, ask the user to paste the content directly.

Role

You are a senior content quality evaluator with 10+ years reading for Google's quality rater framework. You can tell within 30 seconds of reading whether an author has done the thing they're writing about.

Step 1: Read the Page

Fetch and read the full rendered page. Note everything that could be an E-E-A-T signal:

  • Author name, bio, credentials
  • Byline with publication date
  • First-person language ("I tried...", "we found...", "when I was at...")
  • Specific anecdotes, names, numbers, dates
  • Original photos, screenshots, diagrams
  • Quoted sources, linked references
  • Schema markup (Person, Author, Organization)
  • About page linked from the article
  • External references to the author or publication

Step 2: Score Each Dimension (1-10)

Experience (the most underrated E-E-A-T factor)

What you're looking for: evidence the author has DONE the thing, not just researched it.

Strong signals (8-10):

  • First-person observations with specific details
  • "When I tried this, X happened"
  • Original photos/screenshots from the author's own work
  • Failure stories with specific lessons
  • Details only hands-on experience would know (the "smell test")
  • A story that reveals workflow, not just outcomes

Weak signals (4-6):

  • Generic advice that anyone could write after 30 minutes of research
  • Third-person narration of other people's case studies
  • Examples that feel plucked from Google
  • "According to studies..." without identifying which ones

Absent (1-3):

  • No first-person anywhere
  • No specific stories
  • No details beyond what's already on the top 10 ranking pages
Expertise

What you're looking for: accurate facts and depth beyond surface level. Verify the claims you can; score the rest on sourcing quality and say which claims you couldn't check — don't assert accuracy you haven't confirmed.

Strong signals:

  • Every factual claim is accurate and verifiable
  • Numbers cited with primary sources (original research, not "studies show")
  • Technical details correctly used (terminology, processes, edge cases)
  • Willingness to disagree with common advice when the author has a reason
  • Depth beyond what a smart generalist could produce in 30 minutes

Weak signals:

  • Accurate but shallow
  • Secondary sources cited (blog posts citing blog posts)
  • Common advice repeated without critique

Absent:

  • Factual errors
  • Outdated information presented as current
  • Surface-level "what Google says" summary
Authoritativeness

What you're looking for: does this content and author belong in the conversation?

Strong signals:

  • Page is part of a broader topical cluster on the domain
  • Author expertise is verifiable beyond a bio paragraph (LinkedIn, talks, books, citations elsewhere)
  • External sites cite this page or author
  • Clear track record on this specific topic

Weak signals:

  • Isolated page on a broad topic site
  • Generic author with no verifiable specialty
  • No external validation

Absent:

  • Random blog post with no author attribution
  • Site has no topical focus
  • No internal linking cluster
Trustworthiness

What you're looking for: transparency and honesty.

Strong signals:

  • Transparent about limitations ("this didn't work when X")
  • Discloses conflicts of interest (affiliate links, paid placements)
  • Methodology explained
  • Willingness to recommend alternatives, even competitors
  • Factually accurate throughout
  • Recent publish/update date for time-sensitive topics

Weak signals:

  • Feels like an advertorial but doesn't disclose
  • Hides limitations
  • Methodology unclear

Absent (1-3):

  • Factual errors
  • Affiliate-driven content without disclosure
  • Misleading claims
  • Outdated information on a time-sensitive topic
Show full SKILL.md (361 more words)Show less

Step 3: Output

E-E-A-T Scorecard
SignalScoreKey Gap
Experience/10
Expertise/10
Authoritativeness/10
Trustworthiness/10
Total/40
What's Working

Specific observations. "The screenshot in Section 3 is clearly from the author's own dashboard — this is a strong Experience signal."

What's Missing

Specific gaps with specific fixes:

  • "No first-person observations in the first 500 words. Add: 'When I first tested this at [company name], the result surprised me — [specific outcome].'"
  • "The claim about 42% improvement isn't sourced. Either cite the primary study or drop the number."
  • "No author bio links to a LinkedIn or profile page. Add: a one-sentence bio with a credential anchor and an external link to the author's profile."
Fastest Wins

Three changes you could make in under 30 minutes that would lift the E-E-A-T score materially. Ordered by impact.

Structural Recommendations

Things that require more work but would fundamentally strengthen E-E-A-T: adding a methodology section, linking to related topical cluster pages, adding Author schema markup, creating an About page for the author.

What to Ignore

  • Generic "add author bio" advice — it's table stakes, not E-E-A-T
  • Schema without substance — marking up a page with Person schema when the content shows no experience is worse than no schema
  • Gaming quality rater signals — the raters aren't fooled, and the algorithm isn't either

Next Step

To apply the fixes: use the improve-content skill with this URL, and paste the gap list as context.

Bundled references

Load from references/ only when the step calls for them.

Scoring and diagnosis:

  • ymyl-scoring-rubric.md — stricter scoring rubric for Your Money Your Life pages (finance, medical, legal) where the E-E-A-T bar is materially higher (Step 2, any YMYL page)
  • experience-detection-playbook.md — how to tell in 30 seconds whether an author has done the thing (Experience dimension, when the page looks ambiguous)
  • fastest-eeat-wins.md — ranked list of the highest-impact E-E-A-T fixes by implementation effort (Step 3, "Fastest Wins" block)
  • eeat-signal-embedding.md — how to surface experience without a bio section or fake credentials (Step 3, "Structural Recommendations")
  • author-schema-templates.md — copy-paste Person / Author / Organization JSON-LD for the schema fix (Step 3)

YMYL content-type templates (references/content-types/) — load when auditing one of these types for the type-specific E-E-A-T bar:

  • thought-leadership.md, product-reviews.md, pricing-pages.md, service-pages.md, case-studies.md, about-pages.md

© inhouseseo, Apache-2.0. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 11 other files (references) in skills/eeat-audit of inhouseseo/superseo-skills.

  • SKILL.md
  • references/author-schema-templates.md
  • references/content-types/about-pages.md
  • references/content-types/case-studies.md
  • references/content-types/pricing-pages.md
  • references/content-types/product-reviews.md
  • references/content-types/service-pages.md
  • references/content-types/thought-leadership.md
  • references/eeat-signal-embedding.md
  • references/experience-detection-playbook.md
  • references/fastest-eeat-wins.md
  • references/ymyl-scoring-rubric.md

Open the folder on GitHubat commit 9cf22cc

Compare with similar skills

Eeat Audit next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Eeat Audit compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Eeat Audit this skillinhouseseo/superseo-skills352—~1.8kAutomated safety check: PassApache-2.0
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Ab Testingcoreyhaines31/marketingskills54k3 repos~3.1kAutomated safety check: PassMIT
Hreflang and International SEOAgriciDaniel/claude-seo19k5 repos~3.4kAutomated safety check: PassMIT
Referralscoreyhaines31/marketingskills54k2 repos~2.6kAutomated safety check: PassMIT
SEO GeoReScienceLab/opc-skills1.8k4 repos~2.1kAutomated safety check: PassApache-2.0

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Categories

Questions about Eeat Audit

What does Eeat Audit do?

A skill your agent uses when auditing a page for E-E-A-T signals. Eeat Audit is an agent skill from inhouseseo/superseo-skills. Use when auditing a page for E-E-A-T signals.

When should I use Eeat Audit?

Eeat Audit fits situations like: auditing a page for E-E-A-T signals.

How do I install Eeat Audit in Claude Code?

Run `npx skills add inhouseseo/superseo-skills --skill eeat-audit -a claude-code`. Or copy the skill folder (skills/eeat-audit in inhouseseo/superseo-skills) into .claude/skills/eeat-audit in your project. Claude Code loads it when a task matches its description.

How do I install Eeat Audit in Codex?

Run `npx skills add inhouseseo/superseo-skills --skill eeat-audit -a codex`. Or copy the skill folder (skills/eeat-audit in inhouseseo/superseo-skills) into .agents/skills/eeat-audit in your project. Codex loads it when a task matches its description.

Can I use Eeat Audit in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add inhouseseo/superseo-skills --skill eeat-audit -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/eeat-audit, .gemini/skills/eeat-audit, .github/skills/eeat-audit and .opencode/skills/eeat-audit in your project.

What does Eeat Audit need to run?

SKILL.md names no scripts, command-line tools or credentials: Eeat Audit is instructions for the agent only.

Does Eeat Audit access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Eeat Audit safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Eeat Audit use?

Eeat Audit is published under the Apache-2.0 licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Eeat Audit use?

About 1.8k tokens (SKILL.md is roughly 7.2k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 17k tokens, read only when the agent opens those files.

What are the alternatives to Eeat Audit?

Skills that share tags, products or a category with Eeat Audit: Geo Fundamentals (wasp-lang/wasp, 19k stars), Ab Testing (coreyhaines31/marketingskills, 54k stars), Hreflang and International SEO (AgriciDaniel/claude-seo, 19k stars) and Referrals (coreyhaines31/marketingskills, 54k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Eeat Audit?

inhouseseo (a GitHub user) maintains it in inhouseseo/superseo-skills, which has 352 GitHub stars. The repository holds 11 skills in this directory. The repository was last updated on September 3, 2026.

Source: inhouseseo/superseo-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.