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Agent skill

Archetypes Storytelling Arcs

by hashgraph-online in hashgraph-online/awesome-codex-plugins

A skill your agent uses when designing narrative content — landing pages, case studies, onboarding flows, marketing campaigns, sales decks, ad arcs.

Apache-2.0Auto-check passedWriting & Content

Install Archetypes Storytelling Arcs

skills CLI
$ npx skills add hashgraph-online/awesome-codex-plugins --skill archetypes-storytelling-arcs -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install hashgraph-online/awesome-codex-plugins archetypes-storytelling-arcs --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/hashgraph-online/awesome-codex-plugins.git skills-src && mkdir -p .claude/skills && cp -r skills-src/plugins/HDeibler/universal-design-principles/plugins/aesthetics-and-emotion-principles/skills/archetypes-storytelling-arcs .claude/skills/archetypes-storytelling-arcs && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
archetypes-storytelling-arcs
GitHub stars
1.3k
Token cost
~1.4k tokens
SKILL.md length
745 words
Files
2 (incl. references)
Skills in repo
716
Repo updated
First seen
Licence
Apache-2.0

At a glance

A skill your agent uses when designing narrative content — landing pages, case studies, onboarding flows, marketing campaigns, sales decks, ad arcs.

  • Works in 8 steps: Ordinary world — the user's status quo… → Call to adventure — the product is… → Hesitation — the natural skepticism, the… → …
  • Designing narrative content — landing pages
  • SKILL.md covers The hero's journey (Campbell,…, Applying to product narratives, Picking the user's role and Other arc patterns, plus 3 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Archetypes Storytelling Arcs is an agent skill from hashgraph-online/awesome-codex-plugins. Use this skill when designing narrative content — landing pages, case studies, onboarding flows, marketing campaigns, sales decks, ad arcs. Trigger when picking how to frame a customer story, when writing a launch campaign, or when the user mentions "this campaign feels flat" or "we need a better narrative." Sub-aspect of archetypes; read that first.

Its SKILL.md is about 1.4k tokens, which your agent loads only when the skill is triggered. The skill folder holds 2 other files, including reference files (for example `references/narrative-frameworks.md`).

It sits in Writing & Content, covering Storytelling, Landing pages and Sales enablement. The repository describes itself as: A curated list of awesome OpenAI Codex / ChatGPT plugins, skills, and resources. The 1 Codex Marketplace. See live plugins at: https://hol.org/plugins/best-codex-plugins. The licence is Apache-2.0.

When your agent uses it

  • Designing narrative content — landing pages
  • Onboarding flows
  • Marketing campaigns
  • Picking how to frame a customer story

Example prompts

  • “this campaign feels flat”
  • “we need a better narrative.”
  • “/archetypes-storytelling-arcs”

Workflow steps

8 steps, taken from the first numbered list in SKILL.md.

  1. Ordinary world — the user's status quo (their pain, their constraint).
  2. Call to adventure — the product is introduced.
  3. Hesitation — the natural skepticism, the reasons not to.
  4. Mentor — the product (or its team) offers guidance.
  5. Crossing the threshold — first use, signing up.
  6. Trials — the work of using the product.
  7. Reward — the outcome, the transformation.
  8. Return / sharing — the user becomes an advocate.

What it can do on your machine

Read from SKILL.md and the folder at commit 3e1456a. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Archetypes Storytelling Arcs loads about 1.4k tokens when it runs, and up to ~1.9k if it reads all its reference files. Until then it costs about 96 tokens; SKILL.md has 745 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~96
When it runs · the whole SKILL.md, loaded when a task matches
~1.4k
With references · SKILL.md plus every file in references/, read only if the agent opens them
~1.9k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from hashgraph-online/awesome-codex-plugins at commit 3e1456a, republished under its Apache-2.0 licence (© hashgraph-online). 745 words, ~1,432 tokens.

Download SKILL.mdSave it as .claude/skills/archetypes-storytelling-arcs/SKILL.md (or your agent's skills folder). This skill also uses 1 other file; get the full folder from GitHub.
name
archetypes-storytelling-arcs
description
Use this skill when designing narrative content — landing pages, case studies, onboarding flows, marketing campaigns, sales decks, ad arcs. Trigger when picking how to frame a customer story, when writing a launch campaign, or when the user mentions "this campaign feels flat" or "we need a better narrative." Sub-aspect of `archetypes`; read that first.

Storytelling arcs and the hero's journey

Stories are the most efficient way to convey emotional truth. A list of features is forgotten; a story of a user transformed by a product is remembered. Archetypes structure stories — the hero's journey is the most-cited template — and using them deliberately makes marketing, onboarding, and case studies dramatically more effective.

The hero's journey (Campbell, 1949)

Joseph Campbell distilled cross-cultural mythology into a single recurring pattern. The full version has 17 stages; the simplified product-narrative version has roughly 8:

  1. Ordinary world — the user's status quo (their pain, their constraint).
  2. Call to adventure — the product is introduced.
  3. Hesitation — the natural skepticism, the reasons not to.
  4. Mentor — the product (or its team) offers guidance.
  5. Crossing the threshold — first use, signing up.
  6. Trials — the work of using the product.
  7. Reward — the outcome, the transformation.
  8. Return / sharing — the user becomes an advocate.

This arc structures most successful marketing campaigns, customer case studies, and product launches.

Applying to product narratives

Customer case studies

A typical case study before applying the arc:

"Acme Corp uses our product. They report 40% productivity improvement."

Same case study with the arc:

"Acme Corp's marketing team was spending 4 days a week on reports — too much manual work, too little strategy. They tried our product as an experiment. After two weeks of integration, they automated 70% of their reporting workflow. Today, the team spends those reclaimed days on campaigns that have driven a 30% increase in qualified leads."

The arc gives the data emotional shape: pain → adventure → mentor → trials → reward.

Onboarding flows

Onboarding can follow the arc:

  • Welcome screen acknowledges the pain (ordinary world).
  • Setup is the call (adventure).
  • Tutorial is the mentor.
  • First successful task is the threshold-crossing.
  • Building momentum is the trials.
  • Achievement screen is the reward.
  • "Invite teammates" is the return / sharing.
Landing pages

Landing pages often follow a compressed arc:

  • Hero section: the call.
  • Problem section: the ordinary world.
  • Solution section: the mentor (your product).
  • Social proof: testimonials of others who completed the journey.
  • CTA: cross the threshold.
Marketing campaigns

A multi-touch campaign can play out across emails, ads, and content over weeks:

  • Week 1: name the problem (ordinary world).
  • Week 2: introduce the solution (call).
  • Week 3: address objections (hesitation).
  • Week 4: demo / trial (mentor + threshold).
  • Week 5: success stories (reward).

Picking the user's role

In product narratives, who is the hero? Three typical positionings:

The user is the hero; the product is the mentor

The user's transformation is the story; the product enables it. Most user-facing marketing positions this way. The user sees themselves in the story; the product is the magical artifact.

Show full SKILL.md (303 more words)Show less
The product is the hero

Less common in modern marketing; more common in early advertising. The product itself is presented as the protagonist conquering the user's problem. Can feel inflated in modern contexts.

A different character is the hero

Case studies often position a specific named customer as the hero. Their transformation is the story.

The user-as-hero positioning is generally most effective because it lets the prospect insert themselves into the story.

Other arc patterns

The hero's journey isn't the only arc:

  • Three-act structure (setup, confrontation, resolution) — used in films, drama, and many product demos.
  • Problem-Agitation-Solution (PAS) — common in copywriting.
  • Before-After-Bridge (BAB) — present current state, desired state, the path between.
  • Story Brand framework (Donald Miller) — a 7-part framework derived from Campbell's work, applied to brand messaging.

Each is a structured way to give content emotional shape.

Anti-patterns

  • All features, no narrative. Bullet lists of features without the story of what they enable.
  • Inflated narrative. Treating routine product use as a hero's journey produces hyperbolic copy that erodes credibility.
  • No transformation. Stories that don't show change ("Customer uses our product. End.") fail to engage.
  • Hero confusion. Who is the protagonist? If unclear, the story flattens.
  • Skipping the trials. Stories that go directly from problem to triumph feel unrealistic; users know real adoption involves friction.

Heuristics

  1. The "what's the transformation?" check. Every effective narrative has a before/after. If your story has no transformation, it's not yet a story.
  2. The hero clarity test. Read your narrative. Who is the protagonist? If you can't tell in 3 seconds, fix.
  3. The trial honesty. Skipping over the work makes the story unbelievable. Brief acknowledgment of the friction makes the triumph credible.
  • archetypes (parent).
  • archetypes-brand-voice — voice consistency reinforces narrative.
  • storytelling (cognition) — narrative as memory aid.
  • framing (cognition) — how the story is framed affects user judgment.

© hashgraph-online, Apache-2.0. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 1 other file (references) in plugins/HDeibler/universal-design-principles/plugins/aesthetics-and-emotion-principles/skills/archetypes-storytelling-arcs of hashgraph-online/awesome-codex-plugins.

  • SKILL.md
  • references/narrative-frameworks.md

Open the folder on GitHubat commit 3e1456a

Compare with similar skills

Archetypes Storytelling Arcs next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Archetypes Storytelling Arcs compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Archetypes Storytelling Arcs this skillhashgraph-online/awesome-codex-plugins1.3k—~1.4kAutomated safety check: PassApache-2.0
Auteuragiwhitelist/auteur1k—~5kAutomated safety check: PassMIT
Landing Page Copyrampstackco/claude-skills945—~2.7kAutomated safety check: PassMIT
Cinematic Scroll Storytellingnirholas/three.ws2291 repos~3kAutomated safety check: PassApache-2.0
Scroll World Storytellingnirholas/three.ws2291 repos~3kAutomated safety check: PassApache-2.0
Copywritingfreekmurze/dotfiles1k28 repos~1.8kAutomated safety check: PassNone

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Categories

Questions about Archetypes Storytelling Arcs

What does Archetypes Storytelling Arcs do?

A skill your agent uses when designing narrative content — landing pages, case studies, onboarding flows, marketing campaigns, sales decks, ad arcs. Archetypes Storytelling Arcs is an agent skill from hashgraph-online/awesome-codex-plugins. Use this skill when designing narrative content — landing pages, case studies, onboarding flows, marketing campaigns, sales decks, ad arcs.

When should I use Archetypes Storytelling Arcs?

Archetypes Storytelling Arcs fits situations like: designing narrative content — landing pages; onboarding flows; marketing campaigns; picking how to frame a customer story.

How do I install Archetypes Storytelling Arcs in Claude Code?

Run `npx skills add hashgraph-online/awesome-codex-plugins --skill archetypes-storytelling-arcs -a claude-code`. Or copy the skill folder (plugins/HDeibler/universal-design-principles/plugins/aesthetics-and-emotion-principles/skills/archetypes-storytelling-arcs in hashgraph-online/awesome-codex-plugins) into .claude/skills/archetypes-storytelling-arcs in your project. Claude Code loads it when a task matches its description.

How do I install Archetypes Storytelling Arcs in Codex?

Run `npx skills add hashgraph-online/awesome-codex-plugins --skill archetypes-storytelling-arcs -a codex`. Or copy the skill folder (plugins/HDeibler/universal-design-principles/plugins/aesthetics-and-emotion-principles/skills/archetypes-storytelling-arcs in hashgraph-online/awesome-codex-plugins) into .agents/skills/archetypes-storytelling-arcs in your project. Codex loads it when a task matches its description.

Can I use Archetypes Storytelling Arcs in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add hashgraph-online/awesome-codex-plugins --skill archetypes-storytelling-arcs -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/archetypes-storytelling-arcs, .gemini/skills/archetypes-storytelling-arcs, .github/skills/archetypes-storytelling-arcs and .opencode/skills/archetypes-storytelling-arcs in your project.

What does Archetypes Storytelling Arcs need to run?

SKILL.md names no scripts, command-line tools or credentials: Archetypes Storytelling Arcs is instructions for the agent only.

Does Archetypes Storytelling Arcs access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Archetypes Storytelling Arcs safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Archetypes Storytelling Arcs use?

Archetypes Storytelling Arcs is published under the Apache-2.0 licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Archetypes Storytelling Arcs use?

About 1.4k tokens (SKILL.md is roughly 5.7k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 443 tokens, read only when the agent opens those files.

What are the alternatives to Archetypes Storytelling Arcs?

Skills that share tags, products or a category with Archetypes Storytelling Arcs: Auteur (agiwhitelist/auteur, 1k stars), Landing Page Copy (rampstackco/claude-skills, 945 stars), Cinematic Scroll Storytelling (nirholas/three.ws, 229 stars) and Scroll World Storytelling (nirholas/three.ws, 229 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Archetypes Storytelling Arcs?

hashgraph-online (a GitHub organization) maintains it in hashgraph-online/awesome-codex-plugins, which has 1,267 GitHub stars. The repository holds 716 skills in this directory. The repository was last updated on October 10, 2026.

Source: hashgraph-online/awesome-codex-plugins on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.