Agent skill

Copywriting

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages.

No licenceAuto-check passedWriting & Content

Install Copywriting

skills CLI

$ npx skills add freekmurze/dotfiles --skill copywriting -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI

$ gh skill install freekmurze/dotfiles copywriting --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy

$ git clone --depth 1 https://github.com/freekmurze/dotfiles.git skills-src && mkdir -p .claude/skills && cp -r skills-src/config/claude/skills/marketing/skills/copywriting .claude/skills/copywriting && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Paste into Claude Code

Install the "copywriting" agent skill from https://github.com/freekmurze/dotfiles/tree/main/config/claude/skills/marketing/skills/copywriting into .claude/skills/copywriting/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "copywriting", then confirm the skill loads.

Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

$skill-installer

$skill-installer install https://github.com/freekmurze/dotfiles/tree/main/config/claude/skills/marketing/skills/copywriting

Type this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.

skills CLI

$ npx skills add freekmurze/dotfiles --skill copywriting -a codex

Project install goes to .agents/skills/; add -g for ~/.codex/skills/.

GitHub CLI

$ gh skill install freekmurze/dotfiles copywriting --agent codex

Project scope by default (.agents/skills/); add --scope user for a personal install.

Manual copy

$ git clone --depth 1 https://github.com/freekmurze/dotfiles.git skills-src && mkdir -p .agents/skills && cp -r skills-src/config/claude/skills/marketing/skills/copywriting .agents/skills/copywriting && rm -rf skills-src

Use ~/.agents/skills/ instead of .agents/skills for a personal install.

Codex skills documentation · loads skills from .agents/skills/

Paste into Codex

Install the "copywriting" agent skill from https://github.com/freekmurze/dotfiles/tree/main/config/claude/skills/marketing/skills/copywriting into .agents/skills/copywriting/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "copywriting", then confirm the skill loads.

Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

skills CLI

$ npx skills add freekmurze/dotfiles --skill copywriting -a cursor

Project install goes to .agents/skills/; add -g for ~/.cursor/skills/.

GitHub CLI

$ gh skill install freekmurze/dotfiles copywriting --agent cursor

Project scope by default (.agents/skills/); add --scope user for a personal install.

Manual copy

$ git clone --depth 1 https://github.com/freekmurze/dotfiles.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/config/claude/skills/marketing/skills/copywriting .cursor/skills/copywriting && rm -rf skills-src

Use ~/.cursor/skills/ instead of .cursor/skills for a personal install.

Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/

Paste into Cursor

Install the "copywriting" agent skill from https://github.com/freekmurze/dotfiles/tree/main/config/claude/skills/marketing/skills/copywriting into .cursor/skills/copywriting/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "copywriting", then confirm the skill loads.

Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

gemini skills install

$ gemini skills install https://github.com/freekmurze/dotfiles.git --path config/claude/skills/marketing/skills/copywriting

--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.

skills CLI

$ npx skills add freekmurze/dotfiles --skill copywriting -a gemini-cli

Project install goes to .agents/skills/; add -g for ~/.gemini/skills/.

GitHub CLI

$ gh skill install freekmurze/dotfiles copywriting --agent gemini-cli

Project scope by default (.agents/skills/); add --scope user for a personal install.

Manual copy

$ git clone --depth 1 https://github.com/freekmurze/dotfiles.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/config/claude/skills/marketing/skills/copywriting .gemini/skills/copywriting && rm -rf skills-src

Use ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.

Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/

Paste into Gemini CLI

Install the "copywriting" agent skill from https://github.com/freekmurze/dotfiles/tree/main/config/claude/skills/marketing/skills/copywriting into .gemini/skills/copywriting/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "copywriting", then confirm the skill loads.

Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

GitHub CLI

$ gh skill install freekmurze/dotfiles copywriting

Installs for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).

skills CLI

$ npx skills add freekmurze/dotfiles --skill copywriting -a github-copilot

Project install goes to .agents/skills/; add -g for ~/.copilot/skills/.

Manual copy

$ git clone --depth 1 https://github.com/freekmurze/dotfiles.git skills-src && mkdir -p .github/skills && cp -r skills-src/config/claude/skills/marketing/skills/copywriting .github/skills/copywriting && rm -rf skills-src

Use ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.

GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/

Paste into GitHub Copilot

Install the "copywriting" agent skill from https://github.com/freekmurze/dotfiles/tree/main/config/claude/skills/marketing/skills/copywriting into .github/skills/copywriting/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "copywriting", then confirm the skill loads.

GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

skills CLI

$ npx skills add freekmurze/dotfiles --skill copywriting -a opencode

OpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.

GitHub CLI

$ gh skill install freekmurze/dotfiles copywriting --agent opencode

Project scope by default (.agents/skills/); add --scope user for a personal install.

Manual copy

$ git clone --depth 1 https://github.com/freekmurze/dotfiles.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/config/claude/skills/marketing/skills/copywriting .opencode/skills/copywriting && rm -rf skills-src

Use ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.

OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/

Paste into OpenCode

Install the "copywriting" agent skill from https://github.com/freekmurze/dotfiles/tree/main/config/claude/skills/marketing/skills/copywriting into .opencode/skills/copywriting/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "copywriting", then confirm the skill loads.

OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

Facts

Skill name: copywriting
GitHub stars: 1k
Used in: 28 other repos
Token cost: ~1.8k tokens
SKILL.md length: 854 words
Files: 3 (incl. references)
Skills in repo: 52
Repo updated: Oct 8, 2026
First seen: Oct 7, 2026
Licence: None found

At a glance

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages.

Works in 4 steps: Page Purpose → Audience → Product/Offer → …
Improve marketing copy for any page — including homepage
SKILL.md covers Before Writing, Copywriting Principles, Writing Style Rules and Best Practices, plus 3 more sections
Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Copywriting is an agent skill from freekmurze/dotfiles. When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," or "CTA copy." For email copy, see email-sequence. For popup copy, see popup-cro.

Its SKILL.md is about 1.8k tokens, which your agent loads only when the skill is triggered. The skill folder holds 3 other files, including reference files (for example `references/copy-frameworks.md` and `references/natural-transitions.md`).

It sits in Writing & Content, covering Copywriting and Landing pages.

When your agent uses it

Improve marketing copy for any page — including homepage
The user says write copy for
Improve this copy
Rewrite this page

Example prompts

“write copy for,”
“improve this copy,”
“rewrite this page,”
“/copywriting”

Workflow steps

4 steps, taken from the step headings in SKILL.md.

Page Purpose
Audience
Product/Offer
Context

What it can do on your machine

Read from SKILL.md and the folder at commit 8874280. It shows what the files ask for, not the result of running them.

Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Copywriting loads about 1.8k tokens when it runs, and up to ~4.9k if it reads all its reference files. Until then it costs about 98 tokens; SKILL.md has 854 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it: ~98
When it runs · the whole SKILL.md, loaded when a task matches: ~1.8k
With references · SKILL.md plus every file in references/, read only if the agent opens them: ~4.9k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

Without a licence we can't republish the file, so here is its outline and opening line. It has 854 words (~1,775 tokens).

“You are an expert conversion copywriter. Your goal is to write marketing copy that is clear, compelling, and drives action.”

— opening of SKILL.md by freekmurze

name: copywriting
version: 1.0.0

Outline of SKILL.md

Copywriting
Before Writing
1. Page Purpose
2. Audience
3. Product/Offer
4. Context
Copywriting Principles
Clarity Over Cleverness
Benefits Over Features
Specificity Over Vagueness
Customer Language Over Company Language
One Idea Per Section
Writing Style Rules
Core Principles
Quick Quality Check
Best Practices
Be Direct
Use Rhetorical Questions
Use Analogies When Helpful
Pepper in Humor (When Appropriate)
Page Structure Framework
Above the Fold
Core Sections
CTA Copy Guidelines
Page-Specific Guidance
Homepage
Landing Page
Pricing Page
Feature Page
About Page

Read the full SKILL.md on GitHub

Files

SKILL.md and 2 other files (references) in config/claude/skills/marketing/skills/copywriting of freekmurze/dotfiles.

SKILL.md
references/copy-frameworks.md
references/natural-transitions.md

Open the folder on GitHubat commit 8874280

Used in 29 other repositories

We found 41 copies of this SKILL.md (exact, near-identical or edited) in other folders, from 28 other GitHub owners. This page covers the copy in freekmurze/dotfiles, which our catalogue first saw on October 7, 2026.

Compare with similar skills

Copywriting next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Copywriting compared with similar skills
Skill	Stars	Used in	Tokens	Auto-check	Licence	Repo updated
Copywriting this skillfreekmurze/dotfiles	1k	28 repos	~1.8k	Automated safety check: Pass	None	2 days ago
Hormozi Ad Factorypedronauck/skills	634	—	~2.1k	Automated safety check: Pass	None	25 days ago
PromoN1arko/redaktura-skills	168	—	~1.6k	Automated safety check: Pass	Custom licence	2 mo ago
Copy Squadohmyjahh/xquads-squads	277	—	~949	Automated safety check: Pass	MIT	11 days ago
Qualitythedaviddias/Front-End-Checklist	74k	—	~654	Automated safety check: Pass	MIT	4 days ago
Copywritingnexu-io/open-design	100k	—	~298	Automated safety check: Pass	Apache-2.0	today

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Questions about Copywriting

What does Copywriting do?

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Copywriting is an agent skill from freekmurze/dotfiles. When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages.

When should I use Copywriting?

Copywriting fits situations like: improve marketing copy for any page — including homepage; the user says write copy for; improve this copy; rewrite this page.

How do I install Copywriting in Claude Code?

Run `npx skills add freekmurze/dotfiles --skill copywriting -a claude-code`. Or copy the skill folder (config/claude/skills/marketing/skills/copywriting in freekmurze/dotfiles) into .claude/skills/copywriting in your project. Claude Code loads it when a task matches its description.

How do I install Copywriting in Codex?

Run `npx skills add freekmurze/dotfiles --skill copywriting -a codex`. Or copy the skill folder (config/claude/skills/marketing/skills/copywriting in freekmurze/dotfiles) into .agents/skills/copywriting in your project. Codex loads it when a task matches its description.

Can I use Copywriting in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add freekmurze/dotfiles --skill copywriting -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/copywriting, .gemini/skills/copywriting, .github/skills/copywriting and .opencode/skills/copywriting in your project.

What does Copywriting need to run?

SKILL.md names no scripts, command-line tools or credentials: Copywriting is instructions for the agent only.

Does Copywriting access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Copywriting safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Copywriting use?

No licence was found for Copywriting or its repository. Without one, default copyright applies: ask the author before reusing or redistributing it.

How many tokens does Copywriting use?

About 1.8k tokens (SKILL.md is roughly 7.1k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 3.2k tokens, read only when the agent opens those files.

What are the alternatives to Copywriting?

Skills that share tags, products or a category with Copywriting: Hormozi Ad Factory (pedronauck/skills, 634 stars), Promo (N1arko/redaktura-skills, 168 stars), Copy Squad (ohmyjahh/xquads-squads, 277 stars) and Quality (thedaviddias/Front-End-Checklist, 74k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Copywriting?

freekmurze (a GitHub user) maintains it in freekmurze/dotfiles, which has 1,013 GitHub stars. The repository holds 52 skills in this directory. The repository was last updated on October 8, 2026.

Source: freekmurze/dotfiles on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.

Copywriting

Install Copywriting

Facts

At a glance

What it does

When your agent uses it

Example prompts

Workflow steps

What it can do on your machine

Tool permissions

Runs code

Network

Credentials

Context cost

Safety

SKILL.md

Files

Used in 29 other repositories

Compare with similar skills

Similar skills

Hormozi Ad Factory

Promo

Copy Squad

Quality

Copywriting

Memstack Content Landing Page Copy

More from freekmurze/dotfiles

Social Content

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Referral Program

Onboarding Cro

Typefully

Paywall Upgrade Cro

Questions about Copywriting

Install Copywriting

Facts

At a glance

What it does

When your agent uses it

Example prompts

Workflow steps

What it can do on your machine

Tool permissions

Runs code

Network

Credentials

Context cost

Safety

SKILL.md

Files

Used in 29 other repositories

Compare with similar skills

Similar skills

More from freekmurze/dotfiles

Related

Questions about Copywriting