Startup Design
ferdinandobons/startup-skill
Design, validate, and plan a startup from scratch. An agent skill from ferdinandobons/startup-skill.
Analyze your competitive landscape using Porter's Five Forces and modern frameworks—understand industry dynamics, identify strategic opportunities, and position your business for sustainable…
Install Competitive Analysis
$ npx skills add guia-matthieu/clawfu-skills --skill competitive-analysis -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install guia-matthieu/clawfu-skills competitive-analysis --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/guia-matthieu/clawfu-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/strategy/competitive-analysis .claude/skills/competitive-analysis && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "competitive-analysis" agent skill from https://github.com/guia-matthieu/clawfu-skills/tree/main/skills/strategy/competitive-analysis into .claude/skills/competitive-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitive-analysis", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/guia-matthieu/clawfu-skills/tree/main/skills/strategy/competitive-analysisType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add guia-matthieu/clawfu-skills --skill competitive-analysis -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install guia-matthieu/clawfu-skills competitive-analysis --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/guia-matthieu/clawfu-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/strategy/competitive-analysis .agents/skills/competitive-analysis && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "competitive-analysis" agent skill from https://github.com/guia-matthieu/clawfu-skills/tree/main/skills/strategy/competitive-analysis into .agents/skills/competitive-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitive-analysis", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add guia-matthieu/clawfu-skills --skill competitive-analysis -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install guia-matthieu/clawfu-skills competitive-analysis --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/guia-matthieu/clawfu-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/strategy/competitive-analysis .cursor/skills/competitive-analysis && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "competitive-analysis" agent skill from https://github.com/guia-matthieu/clawfu-skills/tree/main/skills/strategy/competitive-analysis into .cursor/skills/competitive-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitive-analysis", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/guia-matthieu/clawfu-skills.git --path skills/strategy/competitive-analysis--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add guia-matthieu/clawfu-skills --skill competitive-analysis -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install guia-matthieu/clawfu-skills competitive-analysis --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/guia-matthieu/clawfu-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/strategy/competitive-analysis .gemini/skills/competitive-analysis && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "competitive-analysis" agent skill from https://github.com/guia-matthieu/clawfu-skills/tree/main/skills/strategy/competitive-analysis into .gemini/skills/competitive-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitive-analysis", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install guia-matthieu/clawfu-skills competitive-analysisInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add guia-matthieu/clawfu-skills --skill competitive-analysis -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/guia-matthieu/clawfu-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/strategy/competitive-analysis .github/skills/competitive-analysis && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "competitive-analysis" agent skill from https://github.com/guia-matthieu/clawfu-skills/tree/main/skills/strategy/competitive-analysis into .github/skills/competitive-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitive-analysis", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add guia-matthieu/clawfu-skills --skill competitive-analysis -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install guia-matthieu/clawfu-skills competitive-analysis --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/guia-matthieu/clawfu-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/strategy/competitive-analysis .opencode/skills/competitive-analysis && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "competitive-analysis" agent skill from https://github.com/guia-matthieu/clawfu-skills/tree/main/skills/strategy/competitive-analysis into .opencode/skills/competitive-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitive-analysis", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
competitive-analysis- GitHub stars
- 150
- Token cost
- ~5.2k tokens
- SKILL.md length
- 1,716 words
- Files
- 3 (incl. scripts)
- Skills in repo
- 31
- Repo updated
- First seen
- Licence
- MIT
At a glance
Analyze your competitive landscape using Porter's Five Forces and modern frameworks—understand industry dynamics, identify strategic opportunities, and position your business for sustainable…
- Works in 6 steps: Define your competitive arena - Identify… → Analyze the Five Forces - Evaluate each… → Map competitor landscape - Profile… → …
- : Evaluate an industry before entering
- SKILL.md covers When to Use This Skill, Methodology Foundation, What Claude Does vs What You… and What This Skill Does, plus 7 more sections
- Runs Python scripts from its folder
What it does
Competitive Analysis is an agent skill from guia-matthieu/clawfu-skills. Analyze your competitive landscape using Porter's Five Forces and modern frameworks—understand industry dynamics, identify strategic opportunities, and position your business for sustainable advantage. Use when: Evaluate an industry before entering or investing; Understand competitive dynamics in your market; Identify strategic opportunities based on industry structure; Assess threats from competitors, new entrants, or substitutes; Develop positioning strategy relative to ...
Its SKILL.md is about 5.2k tokens, which your agent loads only when the skill is triggered. The skill folder holds 3 other files, including scripts (for example `scripts/main.py`).
It sits in Marketing & SEO, covering Competitor analysis and Positioning and messaging. The repository describes itself as: 172 expert marketing skills for AI agents — ClawFu MCP Server. The licence is MIT.
When your agent uses it
- : Evaluate an industry before entering
- Understand competitive dynamics in your market
- Identify strategic opportunities based on industry structure
- Assess threats from competitors
Example prompts
- “/competitive-analysis”
Requirements
- Python 3
Workflow steps
6 steps, taken from the first numbered list in SKILL.md.
- Define your competitive arena - Identify industry boundaries and key players
- Analyze the Five Forces - Evaluate each competitive force systematically
- Map competitor landscape - Profile direct and indirect competitors
- Assess industry attractiveness - Determine profit potential
- Identify strategic opportunities - Find positioning gaps and advantages
- Monitor competitive dynamics - Set up ongoing intelligence gathering
What it can do on your machine
Read from SKILL.md and the folder at commit 4108f5c. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
Ships 2 files in scripts/ (Python), which the agent can run.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Competitive Analysis loads about 5.2k tokens when it runs. Until then it costs about 130 tokens; SKILL.md has 1,716 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); the scripts in this folder are not scanned.
SKILL.md
The full file from guia-matthieu/clawfu-skills at commit 4108f5c, republished under its MIT licence (© guia-matthieu). 1,716 words, ~5,153 tokens.
Download SKILL.mdSave it as
.claude/skills/competitive-analysis/SKILL.md (or your agent's skills folder). This skill also uses 2 other files; get the full folder from GitHub.- name
- competitive-analysis
- description
- Analyze your competitive landscape using Porter's Five Forces and modern frameworks—understand industry dynamics, identify strategic opportunities, and position your business for sustainable advantage. Use when: **Evaluate an industry** before entering or investing; **Understand competitive dynamics** in your market; **Identify strategic opportunities** based on industry structure; **Assess threats** from competitors, new entrants, or substitutes; **Develop positioning strategy** relative to ...
- license
- MIT
- metadata.author
- ClawFu
- metadata.version
- 1.0.0
- metadata.mcp-server
- @clawfu/mcp-skills
Competitive Analysis
Analyze your competitive landscape using Porter's Five Forces and modern frameworks—understand industry dynamics, identify strategic opportunities, and position your business for sustainable advantage.
When to Use This Skill
Use this skill when you need to:
- Evaluate an industry before entering or investing
- Understand competitive dynamics in your market
- Identify strategic opportunities based on industry structure
- Assess threats from competitors, new entrants, or substitutes
- Develop positioning strategy relative to competition
- Prepare investor pitches with market analysis
- Plan product launches in competitive markets
- Make pricing decisions based on competitive forces
This skill is particularly valuable for:
- Founders evaluating market opportunities
- Strategy teams assessing competitive position
- Investors analyzing industry attractiveness
- Product managers planning market entry
- Business development professionals identifying partners/threats
Methodology Foundation
Source: Michael Porter - Harvard Business School (1979-present) + modern competitive intelligence best practices
Core Principle: Industry structure, together with a company's relative position within the industry, are the two basic drivers of company profitability. Understand the five competitive forces to anticipate shifts, shape industry evolution, and find better strategic positions.
"The essence of strategy formulation is coping with competition."
What Claude Does vs What You Decide
| Claude Does | You Decide |
|---|---|
| Structures production workflow | Final creative direction |
| Suggests technical approaches | Equipment and tool choices |
| Creates templates and checklists | Quality standards |
| Identifies best practices | Brand/voice decisions |
| Generates script outlines | Final script approval |
What This Skill Does
When invoked, I will guide you through comprehensive competitive analysis:
- Define your competitive arena - Identify industry boundaries and key players
- Analyze the Five Forces - Evaluate each competitive force systematically
- Map competitor landscape - Profile direct and indirect competitors
- Assess industry attractiveness - Determine profit potential
- Identify strategic opportunities - Find positioning gaps and advantages
- Monitor competitive dynamics - Set up ongoing intelligence gathering
How to Use
Provide information about your competitive situation:
Example prompts:
- "Analyze the competitive landscape for [industry/market]"
- "Apply Porter's Five Forces to my [business type]"
- "Create a competitor analysis for [company/product]"
- "Assess the threat of new entrants in [market]"
- "Evaluate supplier/buyer power in [industry]"
- "Help me find competitive positioning opportunities"
Information that helps:
- Your industry or market
- Key competitors you're aware of
- Your product/service category
- Geographic scope
- Target customer segment
- Current market position
Instructions
The Five Forces Framework
Overview
Porter's Five Forces determine the competitive structure of an industry and its profitability.
Threat of
New Entrants
↓
Supplier → COMPETITIVE ← Buyer
Power RIVALRY Power
↑
Threat of
Substitutes| Force | Key Question | High = |
|---|---|---|
| Rivalry | How intense is competition? | Lower profits |
| New Entrants | How easy to enter? | More competition |
| Supplier Power | Can suppliers dictate terms? | Higher costs |
| Buyer Power | Can customers dictate terms? | Lower prices |
| Substitutes | Are alternatives available? | Less pricing power |
Force 1: Competitive Rivalry
Analyze the intensity of competition among existing players.
Assessment Questions
| Factor | Questions to Ask |
|---|---|
| Number of competitors | How many significant players exist? |
| Market concentration | Is it dominated by few or fragmented? |
| Industry growth | Growing, stable, or declining? |
| Product differentiation | Are products similar or distinct? |
| Switching costs | How hard is it for customers to switch? |
| Exit barriers | Can companies easily leave? |
| Fixed costs | Do high fixed costs drive price competition? |
Rivalry Intensity Scale
| Level | Characteristics | Profit Impact |
|---|---|---|
| Low | Few competitors, differentiated products, high growth | Higher margins |
| Medium | Several competitors, some differentiation, stable growth | Moderate margins |
| High | Many competitors, commodity products, slow/negative growth | Thin margins |
Red Flags (High Rivalry)
- Frequent price wars
- Heavy advertising spending
- Constant product launches
- Difficulty maintaining margins
- High customer churn
Force 2: Threat of New Entrants
Analyze how easy or difficult it is for new players to enter your market.
Barriers to Entry Assessment
| Barrier | Low Threat | High Threat |
|---|---|---|
| Capital requirements | Low startup costs | High investment needed |
| Economies of scale | Small players viable | Must be large to compete |
| Brand loyalty | Weak brands | Strong incumbent brands |
| Switching costs | Easy to try new | Locked-in customers |
| Distribution access | Open channels | Controlled by incumbents |
| Regulatory | Few requirements | Heavy licensing/compliance |
| Technology/IP | Accessible tech | Patents, proprietary tech |
| Network effects | Weak | Strong winner-take-all |
Entry Threat Signals
- Venture capital flowing into your space
- Adjacent companies expanding into your market
- International competitors entering
- Technology reducing traditional barriers
- Regulatory changes opening markets
Force 3: Supplier Power
Analyze the leverage suppliers have over industry participants.
Supplier Power Assessment
| Factor | Low Power | High Power |
|---|---|---|
| Number of suppliers | Many alternatives | Few/sole source |
| Uniqueness | Commodity inputs | Proprietary/specialized |
| Switching costs | Easy to change | Expensive/difficult |
| Forward integration | Unlikely | Credible threat |
| Importance to supplier | Major customer | Small customer |
| Substitute inputs | Available | None |
High Supplier Power Examples
- Specialized software vendors (few alternatives)
- Rare material suppliers (limited sources)
- Highly skilled labor markets (talent scarcity)
- Platform dependencies (AWS, Shopify, etc.)
Force 4: Buyer Power
Analyze the leverage customers have over your business.
Buyer Power Assessment
| Factor | Low Power | High Power |
|---|---|---|
| Buyer concentration | Many small buyers | Few large buyers |
| Purchase volume | Small orders | Large orders |
| Standardization | Differentiated products | Commodity products |
| Switching costs | High costs to change | Easy to switch |
| Price sensitivity | Value-focused | Price-focused |
| Information | Limited knowledge | Well-informed |
| Backward integration | Unlikely | Credible threat |
Managing Buyer Power
- Differentiate your offering
- Create switching costs (integrations, training, data)
- Target less price-sensitive segments
- Build brand loyalty
- Diversify customer base
Force 5: Threat of Substitutes
Analyze alternatives that meet the same customer need differently.
Substitute Threat Assessment
| Factor | Low Threat | High Threat |
|---|---|---|
| Price-performance | Worse value | Better value |
| Switching costs | High | Low |
| Buyer propensity | Loyal to current | Open to alternatives |
| Functional similarity | Different experience | Similar outcome |
Common Substitute Patterns
| Your Category | Potential Substitutes |
|---|---|
| Physical stores | E-commerce |
| Air travel | Video conferencing |
| Newspapers | Social media, podcasts |
| Cable TV | Streaming services |
| Taxis | Ride-sharing, bikes, public transit |
| Hotels | Airbnb, corporate housing |
| Consultants | Software, DIY templates |
Defending Against Substitutes
- Improve price-performance ratio
- Create switching costs
- Add unique value substitutes can't match
- Acquire or partner with substitutes
- Position as premium alternative
Industry Attractiveness Assessment
After analyzing all five forces, determine overall industry attractiveness:
| Profile | Characteristics | Strategic Implication |
|---|---|---|
| Attractive | Weak forces across the board | Enter/invest, potential for strong profits |
| Moderately Attractive | Mixed forces | Selective entry, focus on positioning |
| Unattractive | Strong forces across the board | Avoid or find niche, low profit potential |
Profitability Spectrum
ATTRACTIVE UNATTRACTIVE
(Higher profits) (Lower profits)
| |
Commercial aircraft ←―――――――――――――――→ Fast food
Pharmaceuticals ←―――――――――――――――→ Retail grocers
Enterprise SaaS ←―――――――――――――――→ Commodity tradingCompetitor Profiling
Beyond industry forces, analyze specific competitors:
Competitor Profile Template
| Dimension | Questions |
|---|---|
| Overview | Who are they? Size, history, ownership? |
| Products/Services | What do they offer? Key features? |
| Target Market | Who do they serve? Segments? |
| Positioning | How do they position? Messaging? |
| Pricing | Price points? Model? |
| Strengths | What are they great at? |
| Weaknesses | Where do they struggle? |
| Strategy | What's their apparent strategy? |
| Recent Moves | New products, partnerships, hires? |
Show full SKILL.md (673 more words)Show less
Competitive Intelligence Sources
| Source Type | Examples |
|---|---|
| Public filings | Annual reports, SEC filings, press releases |
| Website/content | Pricing pages, blog, case studies |
| Job postings | Reveals priorities, tech stack, expansion |
| Social media | Company pages, employee posts |
| Reviews | G2, Capterra, Glassdoor, Trustpilot |
| Customer interviews | Win/loss analysis, churned customers |
| Industry reports | Analyst reports, market research |
| Events/conferences | Presentations, booth messaging |
Strategic Positioning Options
Based on your analysis, consider positioning strategies:
| Strategy | Description | Best When |
|---|---|---|
| Cost Leadership | Lowest cost producer | Scale advantages, commodity market |
| Differentiation | Unique value proposition | Can sustain uniqueness |
| Focus (Cost) | Low cost in niche segment | Niche has distinct needs |
| Focus (Differentiation) | Unique value in niche | Niche underserved |
Finding Positioning Gaps
Look for areas where:
- Customer needs are unmet
- Competitors have weaknesses
- Your strengths align with opportunity
- Forces are favorable
Examples
Example 1: SaaS Project Management Tool
Context: Startup considering entering project management software market
Industry Definition: Cloud-based project management software for SMBs
Five Forces Analysis:
| Force | Assessment | Rating |
|---|---|---|
| Rivalry | Extremely high—Asana, Monday, Notion, ClickUp, etc. Constant feature releases, price competition | HIGH |
| New Entrants | Moderate—Low capital requirements but network effects and switching costs protect incumbents | MEDIUM |
| Supplier Power | Low—Cloud infrastructure (AWS, GCP) is commoditized | LOW |
| Buyer Power | High—Many alternatives, low switching costs, free tiers available | HIGH |
| Substitutes | High—Spreadsheets, email, Slack, Trello (freemium) | HIGH |
Overall Industry Attractiveness: LOW - Very competitive with strong buyer power and many substitutes
Strategic Implications:
- General PM market is unattractive
- Need differentiated positioning to succeed
- Options:
- Vertical focus: PM for specific industry (construction, agencies, healthcare)
- Unique capability: AI-native, specific methodology (Agile, OKRs)
- Integration play: Deep integration with specific ecosystem
Recommended Positioning: Focus on underserved vertical (e.g., "Project management built for creative agencies") where:
- Buyer power is lower (fewer alternatives serve niche needs)
- Differentiation is sustainable (industry-specific features)
- Word-of-mouth is concentrated (industry networks)
Example 2: Direct-to-Consumer Coffee Brand
Context: Evaluating market entry for premium DTC coffee subscription
Industry Definition: Direct-to-consumer specialty coffee subscription (US market)
Five Forces Analysis:
| Force | Assessment | Rating |
|---|---|---|
| Rivalry | High—Blue Bottle, Trade, Atlas, Driftaway, plus local roasters | HIGH |
| New Entrants | High threat—Low barriers, minimal capital, e-commerce accessible | HIGH |
| Supplier Power | Moderate—Quality beans require relationships, but multiple origins | MEDIUM |
| Buyer Power | High—Many options, easy cancellation, price-sensitive | HIGH |
| Substitutes | Very high—Supermarket coffee, local cafes, instant coffee | VERY HIGH |
Overall Industry Attractiveness: LOW - Highly competitive commodity market
Competitor Landscape:
| Competitor | Positioning | Strength | Weakness |
|---|---|---|---|
| Blue Bottle | Premium, artisanal | Brand, quality | Price, accessibility |
| Trade Coffee | Discovery, variety | Selection, tech | Generic brand |
| Atlas Coffee | World exploration | Unique experience | Niche appeal |
| Local roasters | Authentic, local | Community, freshness | Scale, convenience |
Positioning Gap Identified:
- Underserved need: Busy professionals who want premium coffee but zero effort
- Current options: Either require grinding/brewing skill OR sacrifice quality
Recommended Positioning: "Autopilot premium" - Ultra-convenient premium coffee for busy professionals
- Pre-ground for specific brewing methods (not beans)
- Optimal freshness timed delivery
- Simple subscription (one choice, auto-adjusted)
- Position against: "You don't need to be a coffee snob to drink great coffee"
Checklists & Templates
Five Forces Analysis Template
INDUSTRY: ____________________
DATE: ____________________
FORCE 1: COMPETITIVE RIVALRY
━━━━━━━━━━━━━━━━━━━━━━━━━━━
Key competitors:
1. ____________________
2. ____________________
3. ____________________
Assessment:
□ Number of competitors: Few / Several / Many
□ Industry growth: High / Stable / Declining
□ Product differentiation: High / Moderate / Low
□ Exit barriers: Low / Moderate / High
□ Fixed costs: Low / Moderate / High
RIVALRY INTENSITY: □ Low □ Medium □ High
FORCE 2: THREAT OF NEW ENTRANTS
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Barriers to entry:
□ Capital requirements: High / Moderate / Low
□ Economies of scale: Strong / Moderate / Weak
□ Brand loyalty: Strong / Moderate / Weak
□ Switching costs: High / Moderate / Low
□ Distribution access: Difficult / Moderate / Easy
□ Regulatory barriers: High / Moderate / Low
ENTRY THREAT: □ Low □ Medium □ High
FORCE 3: SUPPLIER POWER
━━━━━━━━━━━━━━━━━━━━━━━
Key suppliers/inputs:
1. ____________________
2. ____________________
Assessment:
□ Number of suppliers: Many / Several / Few
□ Uniqueness of inputs: Commodity / Specialized / Unique
□ Switching costs: Low / Moderate / High
□ Forward integration threat: Low / Moderate / High
SUPPLIER POWER: □ Low □ Medium □ High
FORCE 4: BUYER POWER
━━━━━━━━━━━━━━━━━━━━
Key buyer segments:
1. ____________________
2. ____________________
Assessment:
□ Buyer concentration: Fragmented / Moderate / Concentrated
□ Purchase volume: Small / Moderate / Large
□ Product differentiation: High / Moderate / Low
□ Switching costs: High / Moderate / Low
□ Price sensitivity: Low / Moderate / High
BUYER POWER: □ Low □ Medium □ High
FORCE 5: THREAT OF SUBSTITUTES
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Key substitutes:
1. ____________________
2. ____________________
Assessment:
□ Price-performance of substitutes: Poor / Comparable / Better
□ Switching costs: High / Moderate / Low
□ Buyer willingness to switch: Low / Moderate / High
SUBSTITUTE THREAT: □ Low □ Medium □ High
OVERALL INDUSTRY ATTRACTIVENESS
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
□ Attractive (weak forces)
□ Moderately attractive (mixed forces)
□ Unattractive (strong forces)
KEY STRATEGIC IMPLICATIONS:
1. ____________________
2. ____________________
3. ____________________Competitor Profile Template
COMPETITOR: ____________________
LAST UPDATED: ____________________
OVERVIEW
━━━━━━━━
Company type: ____________________
Founded: ____________________
Size (employees/revenue): ____________________
Funding/ownership: ____________________
PRODUCT/SERVICE
━━━━━━━━━━━━━━━
Core offering: ____________________
Key features: ____________________
Pricing: ____________________
Target market: ____________________
POSITIONING
━━━━━━━━━━━
Tagline/messaging: ____________________
Key differentiator: ____________________
Brand perception: ____________________
SWOT SUMMARY
━━━━━━━━━━━━
Strengths:
• ____________________
• ____________________
Weaknesses:
• ____________________
• ____________________
RECENT ACTIVITY
━━━━━━━━━━━━━━
□ New product launches: ____________________
□ Partnerships: ____________________
□ Key hires: ____________________
□ Funding/acquisitions: ____________________
STRATEGIC IMPLICATIONS FOR US
━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Opportunity: ____________________
Threat: ____________________
Action: ____________________Quick Industry Assessment Checklist
Before deep analysis, quick gut-check:
- Can you name 5+ significant competitors?
- Have new players entered in the last 2 years?
- Are prices stable or declining?
- Do customers frequently switch providers?
- Are there major technology shifts affecting the industry?
- Do a few large buyers dominate purchasing?
- Are there obvious substitutes customers use?
If most answers are "yes," expect a challenging competitive environment.
Skill Boundaries
What This Skill Does Well
- Structuring audio production workflows
- Providing technical guidance
- Creating quality checklists
- Suggesting creative approaches
What This Skill Cannot Do
- Replace audio engineering expertise
- Make subjective creative decisions
- Access or edit audio files directly
- Guarantee commercial success
References
Primary Sources:
- Porter, Michael E. "How Competitive Forces Shape Strategy." Harvard Business Review, 1979.
- Porter, Michael E. "Competitive Strategy." Free Press, 1980.
- Porter, Michael E. "On Competition." Harvard Business Review Press, 2008.
Additional Resources:
- Harvard Business School Institute for Strategy and Competitiveness
- "Understanding Michael Porter" by Joan Magretta
Related Skills
- competitive-moats - Building sustainable competitive advantages (7 Powers)
- value-proposition-canvas - Designing customer value fit
- positioning-dunford - Positioning your product effectively
- pricing-strategy - Pricing based on competitive dynamics
- category-design - Creating new market categories
© guia-matthieu, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 2 other files (scripts) in skills/strategy/competitive-analysis of guia-matthieu/clawfu-skills.
- SKILL.md
- scripts/main.py
- scripts/requirements.txt
Open the folder on GitHubat commit 4108f5c
Compare with similar skills
Competitive Analysis next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Competitive Analysis this skillguia-matthieu/clawfu-skills | 150 | — | ~5.2k | Automated safety check: Pass | MIT | |
| Startup Designferdinandobons/startup-skill | 1.2k | — | ~8.1k | Automated safety check: Pass | MIT | |
| Competitor Teardownirinabuht12-oss/marketing-skills | 4k | — | ~1.6k | Automated safety check: Pass | None | |
| Competitive Analysisw95/awesome-claude-corporate-skills | 239 | 1 repos | ~4k | Automated safety check: Pass | MIT | |
| Competitor Researcherhanzili/hanzi-browse | 177 | — | ~4.7k | Automated safety check: Pass | Custom licence | |
| Yao Positioning Skillyaojingang/yao-open-skills | 1.3k | — | ~805 | Automated safety check: Pass | MIT |
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Categories
Questions about Competitive Analysis
What does Competitive Analysis do?
Analyze your competitive landscape using Porter's Five Forces and modern frameworks—understand industry dynamics, identify strategic opportunities, and position your business for sustainable…. Competitive Analysis is an agent skill from guia-matthieu/clawfu-skills. Analyze your competitive landscape using Porter's Five Forces and modern frameworks—understand industry dynamics, identify strategic opportunities, and position your business for sustainable advantage.
When should I use Competitive Analysis?
Competitive Analysis fits situations like: : Evaluate an industry before entering; understand competitive dynamics in your market; identify strategic opportunities based on industry structure; assess threats from competitors.
How do I install Competitive Analysis in Claude Code?
Run `npx skills add guia-matthieu/clawfu-skills --skill competitive-analysis -a claude-code`. Or copy the skill folder (skills/strategy/competitive-analysis in guia-matthieu/clawfu-skills) into .claude/skills/competitive-analysis in your project. Claude Code loads it when a task matches its description.
How do I install Competitive Analysis in Codex?
Run `npx skills add guia-matthieu/clawfu-skills --skill competitive-analysis -a codex`. Or copy the skill folder (skills/strategy/competitive-analysis in guia-matthieu/clawfu-skills) into .agents/skills/competitive-analysis in your project. Codex loads it when a task matches its description.
Can I use Competitive Analysis in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add guia-matthieu/clawfu-skills --skill competitive-analysis -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/competitive-analysis, .gemini/skills/competitive-analysis, .github/skills/competitive-analysis and .opencode/skills/competitive-analysis in your project.
What does Competitive Analysis need to run?
Going by SKILL.md and its folder, Competitive Analysis needs Python for the scripts in its folder. Our summary lists: Python 3.
Does Competitive Analysis access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Competitive Analysis safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. The check reads SKILL.md only: the scripts in the folder are not scanned, so read them before running anything.
What licence does Competitive Analysis use?
Competitive Analysis is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Competitive Analysis use?
About 5.2k tokens (SKILL.md is roughly 21k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Competitive Analysis?
Skills that share tags, products or a category with Competitive Analysis: Startup Design (ferdinandobons/startup-skill, 1.2k stars), Competitor Teardown (irinabuht12-oss/marketing-skills, 4k stars), Competitive Analysis (w95/awesome-claude-corporate-skills, 239 stars) and Competitor Researcher (hanzili/hanzi-browse, 177 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Competitive Analysis?
guia-matthieu (a GitHub user) maintains it in guia-matthieu/clawfu-skills, which has 150 GitHub stars. The repository holds 31 skills in this directory. The repository was last updated on October 1, 2026.
Source: guia-matthieu/clawfu-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.