Official agent skill

Competitor Ad Intelligence

by github in github/awesome-copilot

A skill your agent uses when the user asks to analyze, tear down, or reverse-engineer a competitor's paid ads.

OfficialMITAuto-check passedMarketing & SEO

Install Competitor Ad Intelligence

skills CLI
$ npx skills add github/awesome-copilot --skill competitor-ad-intelligence -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install github/awesome-copilot competitor-ad-intelligence --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/github/awesome-copilot.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/competitor-ad-intelligence .claude/skills/competitor-ad-intelligence && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
competitor-ad-intelligence
GitHub stars
40k
Used in
1 other repo
Token cost
~3.2k tokens
SKILL.md length
1,167 words
Files
1
Skills in repo
417
Repo updated
First seen
Licence
MIT

At a glance

A skill your agent uses when the user asks to analyze, tear down, or reverse-engineer a competitor's paid ads.

  • Works in 7 steps: Intake → Scrape Meta Ads → Scrape Google Ads → …
  • The user asks to analyze
  • SKILL.md covers When to Use, Phase 0: Intake, Phase 1: Scrape Meta Ads and Phase 2: Scrape Google Ads, plus 8 more sections
  • Reaches facebook.com and adstransparency.google.com

What it does

Competitor Ad Intelligence is an agent skill from github/awesome-copilot, published by the product's own GitHub organization. Use this skill when the user asks to analyze, tear down, or reverse-engineer a competitor's paid ads. Trigger for prompts like "what ads is [competitor] running", "tear down their ad strategy", "competitor ad analysis", "find ad angles we haven't tried", or "reverse-engineer their paid funnel". Do not trigger for organic/SEO competitor research or website positioning analysis.

Its SKILL.md is about 3.2k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts. Compatibility notes: Cross-platform. Uses web search and public ad libraries (Meta Ad Library, Google Ads Transparency Center) only — no API keys or credentials required.

It sits in Marketing & SEO, covering Paid advertising, Web scraping and Competitor analysis. The repository describes itself as: Community-contributed instructions, agents, skills, and configurations to help you make the most of GitHub Copilot. The licence is MIT.

When your agent uses it

  • The user asks to analyze
  • Reverse-engineer a competitors paid ads
  • Prompts like what ads is [competitor] running
  • Tear down their ad strategy

Example prompts

  • “s paid ads. Trigger for prompts like”
  • “tear down their ad strategy”
  • “competitor ad analysis”
  • “/competitor-ad-intelligence”

Requirements

  • Compatibility (from SKILL.md): Cross-platform. Uses web search and public ad libraries (Meta Ad Library, Google Ads Transparency Center) only — no API keys or credentials required.

Workflow steps

7 steps, taken from the step headings in SKILL.md.

  1. Intake
  2. Scrape Meta Ads
  3. Scrape Google Ads
  4. Analyze Creative Patterns
  5. Landing Page & Funnel Analysis
  6. Strategic Analysis
  7. Output

What it can do on your machine

Read from SKILL.md and the folder at commit 727ff2e. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    Hosts in commands or code, which the agent is likely to contact:

    • facebook.com
    • adstransparency.google.com

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

  • Compatibility

    Cross-platform. Uses web search and public ad libraries (Meta Ad Library, Google Ads Transparency Center) only — no API keys or credentials required.

    From compatibility in the SKILL.md frontmatter.

Context cost

Competitor Ad Intelligence loads about 3.2k tokens when it runs. Until then it costs about 102 tokens; SKILL.md has 1,167 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~102
When it runs · the whole SKILL.md, loaded when a task matches
~3.2k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from github/awesome-copilot at commit 727ff2e, republished under its MIT licence (© github). 1,167 words, ~3,239 tokens.

Download SKILL.mdSave it as .claude/skills/competitor-ad-intelligence/SKILL.md (or your agent's skills folder).
name
competitor-ad-intelligence
description
Use this skill when the user asks to analyze, tear down, or reverse-engineer a competitor's paid ads. Trigger for prompts like "what ads is [competitor] running", "tear down their ad strategy", "competitor ad analysis", "find ad angles we haven't tried", or "reverse-engineer their paid funnel". Do not trigger for organic/SEO competitor research or website positioning analysis.
compatibility
Cross-platform. Uses web search and public ad libraries (Meta Ad Library, Google Ads Transparency Center) only — no API keys or credentials required.
license
MIT
metadata.version
1.0
metadata.author
GooseWorks
metadata.source
https://github.com/gooseworks-ai/goose-skills

Competitor Ad Intelligence

Scrape competitor ads from Meta and Google, analyze creative patterns, reverse-engineer landing page funnels, and produce a full strategic teardown — hooks, formats, positioning bets, vulnerabilities, and counter-plays.

Core principle: A competitor's ad portfolio is a window into their growth strategy. Long-running ads reveal what converts. New ads reveal what they're testing. Landing pages reveal their positioning bets. The best ad creative teams start with evidence from what's already working, then differentiate.

When to Use

  • "What ads are my competitors running?"
  • "Tear down [competitor]'s ad strategy"
  • "Find new creative angles for our paid campaigns"
  • "Reverse-engineer [competitor]'s paid funnel"
  • "What hooks are working in [our space]?"
  • "Audit the ad landscape before we launch"
  • "Find weaknesses in [competitor]'s ad strategy"
  • "What format — video, image, carousel — is dominant in our category?"

Phase 0: Intake

Gather from the user:

  1. Competitor names + domains (e.g., apollo.io, clay.run)
  2. Your product/domain — for comparison framing
  3. Channels: Meta only, Google only, or both? (default: both)
  4. Depth level:
    • Standard: Ad scrape + creative analysis + landing page analysis
    • Deep: Standard + historical comparison + funnel reconstruction + counter-plays
  5. Product category — helps frame analysis
  6. Known competitor landing pages? — any URLs already spotted in their ads

Phase 1: Scrape Meta Ads

For each competitor domain, scrape ads from Meta Ad Library.

Use web_search to find competitor ads in the Meta Ad Library (publicly accessible, no API key needed):

web_search: site:facebook.com/ads/library "[competitor_name]"
web_search: "[competitor_name]" Meta Ad Library active ads
web_search: "[competitor_name]" facebook ads examples

You can also visit the Meta Ad Library directly: https://www.facebook.com/ads/library/?active_status=active&ad_type=all&country=US&q=<competitor_name>

Use fetch_webpage on the Ad Library URL to extract ad details if your agent supports it.

Note: Apify actors for Meta Ad Library scraping exist but are unreliable as of April 2026 due to Meta's anti-scraping measures. Use web_search as the primary method.

Collect per ad:

  • Ad copy (headline + primary text)
  • Visual type (image / video / carousel)
  • CTA button text
  • Landing page URL
  • Active duration (first seen, still running or stopped)
  • Platforms (Facebook, Instagram, Audience Network)
  • Ad variations (A/B tests — same landing page, different creative)

Phase 2: Scrape Google Ads

For each competitor domain, scrape ads from Google Ads Transparency Center.

Use web_search to find competitor ads in Google Ads Transparency Center (publicly accessible):

web_search: site:adstransparency.google.com "[competitor_name]"
web_search: "[competitor_name]" Google Ads transparency
web_search: "[competitor_name]" google search ads examples

You can also visit directly: https://adstransparency.google.com/?search_text=<competitor_name>

Use fetch_webpage on the Transparency Center URL to extract ad details if your agent supports it.

Collect per ad:

  • Headline variants (up to 3)
  • Description lines
  • Ad type (Search / Display / YouTube / Shopping)
  • Landing page URL
  • Geographic targeting (if visible)

Phase 3: Analyze Creative Patterns

After collecting all ads, perform structured analysis.

Hook Pattern Clustering

Group all ad headlines/openers by hook type:

Hook TypePatternExample
Fear/LossRisk of missing out or falling behind"Your competitors are already using AI SDRs"
OutcomeDirect result promise"10x your pipeline in 30 days"
QuestionChallenges current assumption"Still doing outbound manually?"
Social proofNames customers or numbers"Join 500+ B2B teams using [product]"
ContrarianChallenges conventional wisdom"Cold email isn't dead. Your copy is."
EmpathyValidates their pain"We know SDR ramp time is brutal"
Product-ledFeature as hook"[Feature] is live — see what's new"

Count how many ads per competitor use each hook type. This reveals their primary messaging strategy.

Format Distribution
FormatMetaGoogle
Static image[N]N/A
Video[N][N]
Carousel[N]N/A
Search textN/A[N]
Display bannerN/A[N]
CTA Taxonomy

List all unique CTAs found. Common patterns:

  • Urgency: "Start free", "Try now", "Get started today"
  • Low-friction: "See how it works", "Watch demo", "Learn more"
  • Outcome: "Book a demo", "Get your free audit", "Calculate your ROI"

Phase 4: Landing Page & Funnel Analysis

For each unique landing page URL found in ads, fetch and analyze:

fetch_webpage: [landing_page_url]

Or use curl if fetch_webpage is unavailable.

Extract per landing page:

  • Hero headline — Does it match the ad promise?
  • Subheadline — Value prop expansion
  • Primary CTA — What action are they driving? (Demo / Free trial / Sign up / Download)
  • Social proof — Logos, testimonials, case study metrics
  • Pricing visibility — Is pricing shown or hidden?
  • Form fields — How much info do they ask for?
  • Page type — General homepage / dedicated LP / feature page / use-case page
  • Message match score — How well does the LP deliver on the ad's promise? (1-10)
Campaign Clustering

Group all ads into logical campaigns by:

  • Landing page destination — Ads pointing to the same URL = same campaign
  • Messaging theme — Similar copy angles = same strategic bet
  • Audience signal — Different copy for different personas
Show full SKILL.md (456 more words)Show less
Per-Campaign Funnel Analysis

For each campaign cluster:

DimensionAnalysis
Strategic intentWhat is this campaign trying to achieve? (Awareness / Lead gen / Free trial / Competitive displacement)
Target personaWho is this ad speaking to? (Role, pain, stage)
Positioning betWhat market position are they claiming?
Hook strategyFear / Outcome / Social proof / Contrarian / Product-led
Conversion pathAd → LP → CTA → [Demo call / Free trial / Content download]
Longevity signalHow long has this been running? (Longer = likely working)
A/B tests detectedMultiple creatives to same LP = active testing
Budget Allocation Inference

Based on ad volume and platform distribution, estimate where they're concentrating spend:

PlatformAd Count% of TotalEstimated Focus
Meta (Facebook)[N][X%][Awareness / Retargeting]
Meta (Instagram)[N][X%][Visual / younger audience]
Google Search[N][X%][Bottom-funnel capture]
Google Display[N][X%][Awareness / retargeting]
YouTube[N][X%][Education / awareness]

Phase 5: Strategic Analysis

Creative Gap Analysis

Identify across all competitors:

  1. Angles nobody is running — Hook types absent from competitor ads = white space
  2. Overcrowded angles — If everyone leads with "save time", avoid it or be more specific
  3. Format opportunities — If no one is running video in your space, it may stand out
  4. Underutilized proof — Are competitors avoiding specific proof points you could own?
  5. CTA patterns to test — What CTAs do the longest-running ads use?
Vulnerability Analysis

Identify weaknesses in each competitor's ad strategy:

Vulnerability TypeDescription
Message-LP mismatchAd promises one thing, LP delivers another
Single-persona dependencyAll ads target the same persona — missing segments
Platform concentrationHeavy on one platform, absent from others
No social proofAds or LPs lack credibility markers
Weak CTAAsking for too much too soon (demo before value)
Generic positioningClaims anyone could make — not differentiated
Stale creativeSame ads running unchanged for months — fatigue risk
Historical Comparison (Deep Mode)

If Web Archive data exists for their landing pages:

  • Has their positioning changed in the last 6-12 months?
  • What campaigns did they retire? (Possible losers)
  • What campaigns have they scaled up? (Possible winners)

Phase 6: Output

markdown
# Competitor Ad Intelligence Report — [DATE]

## Coverage
- Competitors analyzed: [list]
- Meta ads collected: [N]
- Google ads collected: [N]
- Unique landing pages analyzed: [N]
- Estimated active campaigns: [N]

---

## Executive Summary

[3-5 sentence summary: What is the competitive ad landscape? What's working? Where are the gaps and vulnerabilities?]

---

## Meta Ad Analysis

### Hook Distribution
| Hook Type | [Comp1] | [Comp2] | [Comp3] |
|-----------|---------|---------|---------|
| Fear/Loss | 40% | 10% | 0% |
| Outcome | 30% | 50% | 60% |
...

### Top Performing Ads (Longest Running)
**[Competitor] — [Ad Title/Hook]**
> [Ad copy excerpt]
- Format: [type]
- CTA: [text]
- Running since: [date]
- Why it likely works: [analysis]

---

## Google Ad Analysis

### Headline Patterns
[Top headline structures with examples]

### Most Common CTAs
[ranked list]

---

## Campaign Breakdown

### Campaign 1: [Inferred Campaign Name]
- **Competitor:** [name]
- **Ads in cluster:** [N]
- **Platform(s):** [Meta / Google / Both]
- **Strategic intent:** [Awareness / Lead gen / Competitive displacement / etc.]
- **Target persona:** [Description]
- **Hook strategy:** [Type]
- **Landing page:** [URL]
  - Hero: "[Headline text]"
  - CTA: "[Button text]"
  - Message match: [Score/10]
- **Longevity:** [First seen date → status]
- **A/B tests detected:** [Yes/No — what they're testing]

**Sample ad:**
> **Headline:** [text]
> **Body:** [text]
> **CTA:** [button]
> **Format:** [Image/Video/Carousel]

**Assessment:** [1-2 sentences — is this working? Why/why not?]

### Campaign 2: ...

---

## Funnel Map

[Ad: Hook/Angle] → [LP: /landing-page-url] → [CTA: Book Demo] ↓ [Ad: Different angle] → [LP: /same-or-different] → [CTA: Free Trial]


---

## Budget Allocation Estimate

| Platform | Share | Focus Area |
|----------|-------|-----------|
| [Platform] | [X%] | [Intent] |

---

## Creative Gap Analysis

### Angles Nobody Is Running
1. [Angle] — Why it could work for you: [reasoning]
2. [Angle] — ...

### Overcrowded Angles (Avoid or Differentiate)
- [Angle] — [N] of [N] competitors use this

### Format White Space
- [Format] is not being used by competitors on [platform]

---

## Vulnerability Report

### 1. [Vulnerability]
**Competitor:** [name]
**Evidence:** [What we observed]
**Your opportunity:** [How to exploit this gap]

### 2. ...

---

## Recommended Counter-Plays

### Counter-Play 1: [Name]
- **Target their weakness:** [Which vulnerability]
- **Your ad angle:** [Hook]
- **Platform:** [Where to run]
- **Proposed headline:** "[headline]"
- **Proposed body:** "[copy]"
- **LP strategy:** [What your landing page should emphasize]
- **Why test this:** [rationale]

### Counter-Play 2: ...

Cost

ComponentCost
Ad library research (web_search)Free
Landing page fetchingFree
Web Archive lookup (deep mode)Free
AnalysisFree (LLM reasoning)
TotalFree

Environment Variables

  • No API keys required. This skill uses publicly accessible ad libraries and web search.

Tools Used

  • web_search — query Meta Ad Library and Google Ads Transparency Center
  • fetch_webpage or curl — fetch and analyze landing pages

Trigger Phrases

  • "What ads are [competitor] running?"
  • "Tear down [competitor]'s ad strategy"
  • "Audit the ad landscape for [product category]"
  • "Run ad intelligence for [competitors]"
  • "Find new paid ad angles we haven't tried"
  • "Reverse-engineer [competitor]'s paid funnel"
  • "Find weaknesses in [competitor]'s ad strategy"
  • "Deep competitive ad analysis on [competitor]"

© github, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/competitor-ad-intelligence of github/awesome-copilot.

Open the folder on GitHubat commit 727ff2e

Used in 1 other repository

We found 1 copy of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in github/awesome-copilot, which our catalogue first saw on October 7, 2026.

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Categories

Questions about Competitor Ad Intelligence

What does Competitor Ad Intelligence do?

A skill your agent uses when the user asks to analyze, tear down, or reverse-engineer a competitor's paid ads. Competitor Ad Intelligence is an agent skill from github/awesome-copilot, published by the product's own GitHub organization. Use this skill when the user asks to analyze, tear down, or reverse-engineer a competitor's paid ads.

When should I use Competitor Ad Intelligence?

Competitor Ad Intelligence fits situations like: the user asks to analyze; reverse-engineer a competitors paid ads; prompts like what ads is [competitor] running; tear down their ad strategy.

How do I install Competitor Ad Intelligence in Claude Code?

Run `npx skills add github/awesome-copilot --skill competitor-ad-intelligence -a claude-code`. Or copy the skill folder (skills/competitor-ad-intelligence in github/awesome-copilot) into .claude/skills/competitor-ad-intelligence in your project. Claude Code loads it when a task matches its description.

How do I install Competitor Ad Intelligence in Codex?

Run `npx skills add github/awesome-copilot --skill competitor-ad-intelligence -a codex`. Or copy the skill folder (skills/competitor-ad-intelligence in github/awesome-copilot) into .agents/skills/competitor-ad-intelligence in your project. Codex loads it when a task matches its description.

Can I use Competitor Ad Intelligence in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add github/awesome-copilot --skill competitor-ad-intelligence -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/competitor-ad-intelligence, .gemini/skills/competitor-ad-intelligence, .github/skills/competitor-ad-intelligence and .opencode/skills/competitor-ad-intelligence in your project.

What does Competitor Ad Intelligence need to run?

SKILL.md names no scripts, command-line tools or credentials: Competitor Ad Intelligence is instructions for the agent only. Compatibility (from SKILL.md): Cross-platform. Uses web search and public ad libraries (Meta Ad Library, Google Ads Transparency Center) only — no API keys or credentials required..

Does Competitor Ad Intelligence access the network?

SKILL.md names 2 domains. In commands or code: facebook.com and adstransparency.google.com; the agent is likely to contact these when it follows the instructions. This is read from the text; nothing was executed.

Is Competitor Ad Intelligence safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Competitor Ad Intelligence use?

Competitor Ad Intelligence is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Competitor Ad Intelligence use?

About 3.2k tokens (SKILL.md is roughly 13k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Competitor Ad Intelligence?

Skills that share tags, products or a category with Competitor Ad Intelligence: Marketing Os (Yuzzyuk/marketing-os, 535 stars), Competitor Teardown (irinabuht12-oss/marketing-skills, 3.8k stars), Competitor Researcher (hanzili/hanzi-browse, 177 stars) and Competitive Teardown (alirezarezvani/claude-skills, 28k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Competitor Ad Intelligence?

github (a GitHub organization, an official publisher) maintains it in github/awesome-copilot, which has 39,748 GitHub stars. The repository holds 417 skills in this directory. The repository was last updated on October 7, 2026.

Source: github/awesome-copilot on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.