Competitor Analysis
social-media-skills/skills
Competitor analysis for social media — public-data competitive reconnaissance to find the gap a brand can own.
Run a multi-dimensional competitive teardown of 2-5 competitors — content strategy, SEO, paid ads, social, AI answer-engine visibility, and pricing/positioning — producing a competitor overview…
Install Competitor Analysis
$ npx skills add indranilbanerjee/digital-marketing-pro --skill competitor-analysis -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install indranilbanerjee/digital-marketing-pro competitor-analysis --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/indranilbanerjee/digital-marketing-pro.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/competitor-analysis .claude/skills/competitor-analysis && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "competitor-analysis" agent skill from https://github.com/indranilbanerjee/digital-marketing-pro/tree/main/skills/competitor-analysis into .claude/skills/competitor-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitor-analysis", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/indranilbanerjee/digital-marketing-pro/tree/main/skills/competitor-analysisType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add indranilbanerjee/digital-marketing-pro --skill competitor-analysis -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install indranilbanerjee/digital-marketing-pro competitor-analysis --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/indranilbanerjee/digital-marketing-pro.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/competitor-analysis .agents/skills/competitor-analysis && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "competitor-analysis" agent skill from https://github.com/indranilbanerjee/digital-marketing-pro/tree/main/skills/competitor-analysis into .agents/skills/competitor-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitor-analysis", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add indranilbanerjee/digital-marketing-pro --skill competitor-analysis -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install indranilbanerjee/digital-marketing-pro competitor-analysis --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/indranilbanerjee/digital-marketing-pro.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/competitor-analysis .cursor/skills/competitor-analysis && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "competitor-analysis" agent skill from https://github.com/indranilbanerjee/digital-marketing-pro/tree/main/skills/competitor-analysis into .cursor/skills/competitor-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitor-analysis", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/indranilbanerjee/digital-marketing-pro.git --path skills/competitor-analysis--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add indranilbanerjee/digital-marketing-pro --skill competitor-analysis -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install indranilbanerjee/digital-marketing-pro competitor-analysis --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/indranilbanerjee/digital-marketing-pro.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/competitor-analysis .gemini/skills/competitor-analysis && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "competitor-analysis" agent skill from https://github.com/indranilbanerjee/digital-marketing-pro/tree/main/skills/competitor-analysis into .gemini/skills/competitor-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitor-analysis", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install indranilbanerjee/digital-marketing-pro competitor-analysisInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add indranilbanerjee/digital-marketing-pro --skill competitor-analysis -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/indranilbanerjee/digital-marketing-pro.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/competitor-analysis .github/skills/competitor-analysis && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "competitor-analysis" agent skill from https://github.com/indranilbanerjee/digital-marketing-pro/tree/main/skills/competitor-analysis into .github/skills/competitor-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitor-analysis", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add indranilbanerjee/digital-marketing-pro --skill competitor-analysis -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install indranilbanerjee/digital-marketing-pro competitor-analysis --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/indranilbanerjee/digital-marketing-pro.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/competitor-analysis .opencode/skills/competitor-analysis && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "competitor-analysis" agent skill from https://github.com/indranilbanerjee/digital-marketing-pro/tree/main/skills/competitor-analysis into .opencode/skills/competitor-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitor-analysis", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
competitor-analysis- GitHub stars
- 859
- Used in
- 1 other repo
- Token cost
- ~920 tokens
- SKILL.md length
- 328 words
- Files
- 2
- Skills in repo
- 162
- Repo updated
- First seen
- Licence
- MIT
At a glance
Run a multi-dimensional competitive teardown of 2-5 competitors — content strategy, SEO, paid ads, social, AI answer-engine visibility, and pricing/positioning — producing a competitor overview…
- Works in 9 steps: Load brand context: Read… → Content analysis: Content types,… → SEO analysis: Domain authority, keyword… → …
- /digital-marketing-pro:competitor-analysis
- SKILL.md covers Purpose, Input Required, Process and Output, plus 1 more section
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Competitor Analysis is an agent skill from indranilbanerjee/digital-marketing-pro. Run a multi-dimensional competitive teardown of 2-5 competitors — content strategy, SEO, paid ads, social, AI answer-engine visibility, and pricing/positioning — producing a competitor overview matrix, per-competitor SWOT, gap analysis, and strategic recommendations prioritized by opportunity size. Triggers on "/digital-marketing-pro:competitor-analysis", "analyze our competitors", "how do we stack up against X", "competitive landscape report", "what are competitors doing that we aren't". Point-in-time analysis…
Its SKILL.md is about 920 tokens, which your agent loads only when the skill is triggered. The skill folder holds 1 other file (for example `dimension-checklists.md`).
It sits in Marketing & SEO, covering Competitor analysis, Paid advertising and Positioning and messaging. The repository describes itself as: An open-source AI marketing operating system for strategy, SEO, AEO/GEO, paid media, content, CRM, and analytics - grounded in brand context, human approval, and verifiable… The licence is MIT.
When your agent uses it
- /digital-marketing-pro:competitor-analysis
- Analyze our competitors
- How do we stack up against X
- Competitive landscape report
Example prompts
- “/digital-marketing-pro:competitor-analysis”
- “analyze our competitors”
- “how do we stack up against X”
- “/competitor-analysis”
Workflow steps
9 steps, taken from the first numbered list in SKILL.md.
- Load brand context: Read ~/.claude-marketing/brands/_active-brand.json for the active slug, then load…
- Content analysis: Content types, publishing frequency, top-performing content, content gaps, topic authority
- SEO analysis: Domain authority, keyword overlap, ranking gaps, backlink comparison, technical health
- Paid advertising: Ad copy themes, landing page strategies, estimated spend, platform focus
- Social media: Platform presence, follower growth, engagement rates, content mix, posting cadence
- AI visibility: How competitors appear in AI answer engines versus the brand
- Pricing and positioning: Pricing models, value proposition, messaging frameworks, market positioning
- Synthesize findings into strategic opportunities and threats
- Generate actionable recommendations for competitive advantage
What it can do on your machine
Read from SKILL.md and the folder at commit 3343924. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Competitor Analysis loads about 920 tokens when it runs. Until then it costs about 170 tokens; SKILL.md has 328 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from indranilbanerjee/digital-marketing-pro at commit 3343924, republished under its MIT licence (© indranilbanerjee). 328 words, ~920 tokens.
Download SKILL.mdSave it as
.claude/skills/competitor-analysis/SKILL.md (or your agent's skills folder). This skill also uses 1 other file; get the full folder from GitHub.- name
- competitor-analysis
- description
- Run a multi-dimensional competitive teardown of 2-5 competitors — content strategy, SEO, paid ads, social, AI answer-engine visibility, and pricing/positioning — producing a competitor overview matrix, per-competitor SWOT, gap analysis, and strategic recommendations prioritized by opportunity size. Triggers on "/digital-marketing-pro:competitor-analysis", "analyze our competitors", "how do we stack up against X", "competitive landscape report", "what are competitors doing that we aren't". Point-in-time analysis, not ongoing tracking — pair with /digital-marketing-pro:competitor-monitor for that. Reads the brand profile, guidelines, and compliance rules.
- argument-hint
- [competitor names]
/digital-marketing-pro:competitor-analysis
Purpose
Deliver a comprehensive competitive intelligence report across all major marketing dimensions. Identify competitor strengths, weaknesses, strategies, and gaps the brand can exploit.
Input Required
The user must provide (or will be prompted for):
- Competitors: 2-5 competitor names and/or URLs
- Analysis scope: Full analysis or specific dimensions (SEO, content, ads, social, pricing)
- Key battleground keywords: Terms where the brand competes head-to-head
- Industry/category: For contextual benchmarking
Process
- Load brand context: Read
~/.claude-marketing/brands/_active-brand.jsonfor the active slug, then load~/.claude-marketing/brands/{slug}/profile.json. Apply brand voice, compliance rules for target markets (skills/context-engine/compliance-rules.md), and industry context. Also check for guidelines at~/.claude-marketing/brands/{slug}/guidelines/_manifest.json— if present, load restrictions and relevant category files. Check for custom templates at~/.claude-marketing/brands/{slug}/templates/. Check for agency SOPs at~/.claude-marketing/sops/. If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults. - Content analysis: Content types, publishing frequency, top-performing content, content gaps, topic authority
- SEO analysis: Domain authority, keyword overlap, ranking gaps, backlink comparison, technical health
- Paid advertising: Ad copy themes, landing page strategies, estimated spend, platform focus
- Social media: Platform presence, follower growth, engagement rates, content mix, posting cadence
- AI visibility: How competitors appear in AI answer engines versus the brand
- Pricing and positioning: Pricing models, value proposition, messaging frameworks, market positioning
- Synthesize findings into strategic opportunities and threats
- Generate actionable recommendations for competitive advantage
For the per-dimension checklists, report table layouts, the after-analysis follow-up menu, and the parallel-dispatch rules (7 dimensions per competitor in one message; sequence the competitors), read dimension-checklists.md beside this file.
Output
A structured competitive analysis containing:
- Competitor overview matrix with key metrics per competitor
- Content strategy comparison with gap analysis
- SEO competitive landscape with keyword and link opportunities
- Paid media intelligence with creative and targeting insights
- Social media benchmarking with engagement analysis
- AI visibility comparison across platforms
- Pricing and positioning map
- SWOT summary per competitor
- Strategic recommendations prioritized by opportunity size
Agents Used
- competitive-intel — All competitive dimensions, benchmarking, gap analysis, and strategic recommendations
© indranilbanerjee, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 1 other file in skills/competitor-analysis of indranilbanerjee/digital-marketing-pro.
- SKILL.md
- dimension-checklists.md
Open the folder on GitHubat commit 3343924
Used in 1 other repository
We found 1 copy of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in indranilbanerjee/digital-marketing-pro, which our catalogue first saw on October 7, 2026.
Compare with similar skills
Competitor Analysis next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Competitor Analysis this skillindranilbanerjee/digital-marketing-pro | 859 | 1 repos | ~920 | Automated safety check: Pass | MIT | |
| Competitor Analysissocial-media-skills/skills | 128 | — | ~1.3k | Automated safety check: Pass | MIT | |
| Getxapi ConnectLeoYeAI/openclaw-marketing-skills | 1k | 1 repos | ~715 | Automated safety check: Pass | Custom licence | |
| Startup Designferdinandobons/startup-skill | 1.2k | — | ~8.1k | Automated safety check: Pass | MIT | |
| Marketing StrategistCoWork-OS/CoWork-OS | 474 | — | ~893 | Automated safety check: Pass | MIT | |
| X Twitter ConnectLeoYeAI/openclaw-marketing-skills | 1k | 1 repos | ~1.6k | Automated safety check: Pass | Custom licence |
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Related
Categories
Questions about Competitor Analysis
What does Competitor Analysis do?
Run a multi-dimensional competitive teardown of 2-5 competitors — content strategy, SEO, paid ads, social, AI answer-engine visibility, and pricing/positioning — producing a competitor overview…. Competitor Analysis is an agent skill from indranilbanerjee/digital-marketing-pro. Run a multi-dimensional competitive teardown of 2-5 competitors — content strategy, SEO, paid ads, social, AI answer-engine visibility, and pricing/positioning — producing a competitor overview matrix, per-competitor SWOT, gap analysis, and strategic recommendations prioritized by opportunity size.
When should I use Competitor Analysis?
Competitor Analysis fits situations like: /digital-marketing-pro:competitor-analysis; analyze our competitors; how do we stack up against X; competitive landscape report.
How do I install Competitor Analysis in Claude Code?
Run `npx skills add indranilbanerjee/digital-marketing-pro --skill competitor-analysis -a claude-code`. Or copy the skill folder (skills/competitor-analysis in indranilbanerjee/digital-marketing-pro) into .claude/skills/competitor-analysis in your project. Claude Code loads it when a task matches its description.
How do I install Competitor Analysis in Codex?
Run `npx skills add indranilbanerjee/digital-marketing-pro --skill competitor-analysis -a codex`. Or copy the skill folder (skills/competitor-analysis in indranilbanerjee/digital-marketing-pro) into .agents/skills/competitor-analysis in your project. Codex loads it when a task matches its description.
Can I use Competitor Analysis in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add indranilbanerjee/digital-marketing-pro --skill competitor-analysis -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/competitor-analysis, .gemini/skills/competitor-analysis, .github/skills/competitor-analysis and .opencode/skills/competitor-analysis in your project.
What does Competitor Analysis need to run?
SKILL.md names no scripts, command-line tools or credentials: Competitor Analysis is instructions for the agent only.
Does Competitor Analysis access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Competitor Analysis safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Competitor Analysis use?
Competitor Analysis is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Competitor Analysis use?
About 920 tokens (SKILL.md is roughly 3.7k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Competitor Analysis?
Skills that share tags, products or a category with Competitor Analysis: Competitor Analysis (social-media-skills/skills, 128 stars), Getxapi Connect (LeoYeAI/openclaw-marketing-skills, 1k stars), Startup Design (ferdinandobons/startup-skill, 1.2k stars) and Marketing Strategist (CoWork-OS/CoWork-OS, 474 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Competitor Analysis?
indranilbanerjee (a GitHub user) maintains it in indranilbanerjee/digital-marketing-pro, which has 859 GitHub stars. The repository holds 162 skills in this directory. The repository was last updated on October 4, 2026.
Source: indranilbanerjee/digital-marketing-pro on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.