Product Design Workflow Bundle
XiaomiMiMo/MiMo-Code
Entry point to a bundle of product design workflows covering context, research, audits, ideation, URL or image to code, design QA and sharing a prototype.
Designs products around price using the 9 rules from Ramanujam and Tacke - WTP conversations, needs-based segmentation, Good/Better/Best configuration, monetization models, behavioral pricing, and…
$ npx skills add getagentseal/founder-playbook --skill monetizing-innovation -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install getagentseal/founder-playbook monetizing-innovation --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/getagentseal/founder-playbook.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/monetizing-innovation .claude/skills/monetizing-innovation && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "monetizing-innovation" agent skill from https://github.com/getagentseal/founder-playbook/tree/main/skills/monetizing-innovation into .claude/skills/monetizing-innovation/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "monetizing-innovation", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/getagentseal/founder-playbook/tree/main/skills/monetizing-innovationType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add getagentseal/founder-playbook --skill monetizing-innovation -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install getagentseal/founder-playbook monetizing-innovation --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/getagentseal/founder-playbook.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/monetizing-innovation .agents/skills/monetizing-innovation && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "monetizing-innovation" agent skill from https://github.com/getagentseal/founder-playbook/tree/main/skills/monetizing-innovation into .agents/skills/monetizing-innovation/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "monetizing-innovation", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add getagentseal/founder-playbook --skill monetizing-innovation -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install getagentseal/founder-playbook monetizing-innovation --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/getagentseal/founder-playbook.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/monetizing-innovation .cursor/skills/monetizing-innovation && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "monetizing-innovation" agent skill from https://github.com/getagentseal/founder-playbook/tree/main/skills/monetizing-innovation into .cursor/skills/monetizing-innovation/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "monetizing-innovation", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/getagentseal/founder-playbook.git --path skills/monetizing-innovation--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add getagentseal/founder-playbook --skill monetizing-innovation -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install getagentseal/founder-playbook monetizing-innovation --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/getagentseal/founder-playbook.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/monetizing-innovation .gemini/skills/monetizing-innovation && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "monetizing-innovation" agent skill from https://github.com/getagentseal/founder-playbook/tree/main/skills/monetizing-innovation into .gemini/skills/monetizing-innovation/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "monetizing-innovation", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install getagentseal/founder-playbook monetizing-innovationInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add getagentseal/founder-playbook --skill monetizing-innovation -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/getagentseal/founder-playbook.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/monetizing-innovation .github/skills/monetizing-innovation && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "monetizing-innovation" agent skill from https://github.com/getagentseal/founder-playbook/tree/main/skills/monetizing-innovation into .github/skills/monetizing-innovation/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "monetizing-innovation", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add getagentseal/founder-playbook --skill monetizing-innovation -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install getagentseal/founder-playbook monetizing-innovation --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/getagentseal/founder-playbook.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/monetizing-innovation .opencode/skills/monetizing-innovation && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "monetizing-innovation" agent skill from https://github.com/getagentseal/founder-playbook/tree/main/skills/monetizing-innovation into .opencode/skills/monetizing-innovation/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "monetizing-innovation", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
monetizing-innovationDesigns products around price using the 9 rules from Ramanujam and Tacke - WTP conversations, needs-based segmentation, Good/Better/Best configuration, monetization models, behavioral pricing, and…
Monetizing Innovation is an agent skill from getagentseal/founder-playbook. Designs products around price using the 9 rules from Ramanujam and Tacke - WTP conversations, needs-based segmentation, Good/Better/Best configuration, monetization models, behavioral pricing, and price integrity. Use when designing new products, validating pricing for SaaS/B2B/B2C launches, choosing between subscription/usage/freemium models, fixing post-launch sales below plan, diagnosing failed launches as Feature Shock/Minivation/Hidden Gem/Undead, or when product teams say 'let's price it later'. Not for…
Its SKILL.md is about 2.9k tokens, which your agent loads only when the skill is triggered. The skill folder holds 4 other files (for example `cases.md`, `examples.md` and `frameworks.md`).
The repository describes itself as: 15 proven business books distilled into AI-native skills. Works with Claude Code, ChatGPT, Gemini, Cursor. The licence is MIT.
5 steps, taken from the first numbered list in SKILL.md.
Read from SKILL.md and the folder at commit e811e63. It shows what the files ask for, not the result of running them.
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Monetizing Innovation loads about 2.9k tokens when it runs. Until then it costs about 148 tokens; SKILL.md has 1,217 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
The full file from getagentseal/founder-playbook at commit e811e63, republished under its MIT licence (© getagentseal). 1,217 words, ~2,897 tokens.
.claude/skills/monetizing-innovation/SKILL.md (or your agent's skills folder). This skill also uses 4 other files; get the full folder from GitHub.Note: This skill is independent analysis and commentary, not a reproduction of the original text. It synthesizes the book's core ideas with modern startup practice, surfaces where frameworks are outdated or incomplete, and integrates perspectives from adjacent disciplines. For the full argument and context, read the original book.
"Design the product around the price." - Ramanujam & Tacke
72% of new products fail (Simon-Kucher 2014, n=1,615). Root cause: pricing is decided LAST instead of designing the product around it. This figure comes from Simon-Kucher's own client survey data and has not been independently verified. The authors are principals at Simon-Kucher, a pricing consultancy - the stat motivates hiring firms like theirs. Treat it as directionally correct but not independently validated.
| Old paradigm | New paradigm |
|---|---|
| design → build → market → price | market & price → design → build |
Only ~5% of business cases include real WTP (willingness-to-pay) data. Most companies wait until weeks before launch to set price.
| Failure | Definition | Cultural Cause | Tell-Tale Signs |
|---|---|---|---|
| Feature Shock | Cram too many features → confusing, overpriced | Engineering-driven | Can't articulate value; price slashed post-launch |
| Minivation | Right product, priced too low | Risk-averse | Sales easily hits target; sellouts; channel maxes margin |
| Hidden Gem | Great idea never properly launched | Coddles core business | Mid-level execs kill it; sold as deal sweetener; rival ships first |
| Undead | Wrong answer (or no question asked) | Top-down, no dissent | Sales avoid raising it; pet project of senior management |
Real examples: Amazon Fire Phone (Feature Shock, $170M write-down), Audi Q7 (Minivation, missed €210M/yr), Kodak digital camera 1974 (Hidden Gem), Segway/Google Glass (Undead).
Full case file: see cases.md.
| # | Rule | Headline |
|---|---|---|
| 1 | WTP Talk Early | 80% of companies skip this. Have it before design freezes. |
| 2 | Needs-Based Segmentation | Demographic segmentation is broken. Segment by needs/value/WTP. |
| 3 | Configuration & Bundling | Use Leaders/Fillers/Killers + Good/Better/Best with FENCES. |
| 4 | How You Charge > What You Charge | Choose the right monetization model (5 options). |
| 5 | Pricing Strategy | Maximization / Penetration / Skimming. Apply the BECAUSE test. |
| 6 | Living Business Case | Link Price-Value-Volume-Cost. Update at every milestone. |
| 7 | Value Communication | Sell benefits, not features. Use MOCA matrix. |
| 8 | Behavioral Pricing | 6 tactics: compromise, anchoring, signals, razor-blade, pennies-a-day, thresholds. |
| 9 | Maintain Price Integrity | Don't cut after launch. Use 3 nonprice actions first. |
Full framework details with sub-frameworks, methods, and checklists: see frameworks.md.
| Type | Definition | Action |
|---|---|---|
| Leader | Drives buying, high WTP | Always include |
| Filler | Nice-to-have | Use to fill gaps |
| Killer | Blows the deal if forced to pay | Eliminate or sell à la carte |
Killer test: valued by <20% of customers AND not valued at all by >20%. Killers are segment-dependent (heated seats: leader in cold, killer in tropical).
| Distribution | Diagnosis |
|---|---|
| ≤25% Good, ~70% Better+Best, ≥10% Best | Healthy |
| >50% Good | Trip-wire: cut features from Good |
| Best <10% | Premium tier underpowered |
Fences are mandatory. Every tier needs visible, defensible differences. Without fences G/B/B cannibalizes itself. Fence test: in 10 seconds can a customer see what's missing from Good?
| Model | When to Use | Example |
|---|---|---|
| Subscription | Continual usage | Netflix, Adobe |
| Dynamic Pricing | Volatile demand or constrained supply | Uber, airlines |
| Auctions | Seller's market, constrained inventory | Google AdWords ($35B/yr), eBay |
| Pay-As-You-Go / Alternative Metric | Usage tracks value | Michelin (per-mile), GE engines |
| Freemium | Near-zero production AND fixed cost | LinkedIn, Dropbox |
Freemium warning: fails for 90% of companies; software conversion typically <10%; games lose 75% of users in day 1.
Models are mix-and-matchable (Costco = subscription + per-product; OpenTable = subscription + transaction fee).
Caveat: can't price purely on behavior. Combine with rational/value-based.
Can I clearly state the customer benefit (not features)?
├─ NO → Likely Feature Shock
└─ YES → Has WTP been validated with real customers?
├─ NO → Could be Undead or Minivation
└─ YES → Did C-suite engage personally?
├─ NO → Likely Hidden Gem (won't get launched right)
└─ YES → On the right trackIs value tied to usage?
├─ YES → Alternative Metric (Michelin model)
└─ NO → Demand volatile or supply constrained?
├─ YES → Dynamic Pricing
└─ NO → Production cost near zero?
├─ YES → Freemium (only if 90% of users still profitable)
└─ NO → Subscription or per-unitSales below plan?
└─ YES → Identified ROOT CAUSE?
├─ NO → Diagnose first (likely not price)
└─ YES → Pricing-specific?
├─ NO → Fix actual problem
└─ YES → Tried 3 nonprice actions?
├─ NO → Try those (advertise; add value; upgrade)
└─ YES → War-game competitor reaction
└─ Worse off after counter? → don't cut| Number | Rule |
|---|---|
| 72% | New products fail |
| 80% | Companies wait until just before launch to set price |
| 5% | Business cases include real WTP data |
| 3-4 | Ideal starting number of segments |
| <10% | Killer features valued by less than this % |
| 9 / 4 | Max benefits / products before psychological overload |
| ≤25% / 70% / ≥10% | G/B/B target (Good / Better+Best / Best) |
| 50% | Trip-wire: more than this picking Good = bleeding |
| 20-30% | Healthy deal escalation rate |
| 30-40% | Of ALL DEALS should have price changes upon escalation |
| 3 | Nonprice actions required before any price cut |
| 40% | More likely to realize potential with defined pricing strategy |
| 33% | More profit when C-suite leads pricing (vs delegates) - also from Simon-Kucher client data; same provenance caveat as the 72% figure applies |
| 25% | Of customer interview questions should be "Why?" |
Every pricing decision must end with a "because" traceable to customer data.
Bad: "We priced at $99 to be competitive." Good: "We priced at $99 BECAUSE 60% of segment B told us $100 was the threshold above which they'd reconsider, and our value advantage justifies the high end."
If you can't say "because customers told us X," you don't have a pricing strategy.
Before designing a new product:
The test: Ask anyone "Why this price?" If the answer is "cost-plus" or "competitor benchmark," failure is coming.
Stated WTP and revealed WTP differ. Customers predict their own behavior poorly in interviews. Treat WTP findings as a strong prior, not certainty. Validate with paid pilots, pre-orders, live A/B price tests, or money-back guarantees. See integration.md.
© getagentseal, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
SKILL.md and 4 other files in skills/monetizing-innovation of getagentseal/founder-playbook.
Open the folder on GitHubat commit e811e63
Monetizing Innovation next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Monetizing Innovation this skillgetagentseal/founder-playbook | 729 | — | ~2.9k | Automated safety check: Pass | MIT | |
| Product Design Workflow BundleXiaomiMiMo/MiMo-Code | 14k | — | ~721 | Automated safety check: Pass | MIT | |
| Product Designsickn33/agentic-awesome-skills | 47k | 2 repos | ~2.7k | Automated safety check: Pass | MIT | |
| Product Design Framinglobehub/lobehub | 83k | — | ~2.6k | Automated safety check: Pass | Custom licence | |
| Monetizing Innovationwondelai/skills | 2.4k | — | ~5.2k | Automated safety check: Pass | MIT | |
| Gtm Technical Product Pricinggithub/awesome-copilot | 40k | 1 repos | ~3.2k | Automated safety check: Pass | MIT |
XiaomiMiMo/MiMo-Code
Entry point to a bundle of product design workflows covering context, research, audits, ideation, URL or image to code, design QA and sharing a prototype.
sickn33/agentic-awesome-skills
Design de produto nivel Apple — sistemas visuais, UX flows, acessibilidade, linguagem visual proprietaria, design tokens, prototipagem e handoff.
lobehub/lobehub
Frames new surfaces, redesigns and vague product requests by grounding the business model and the user's task before any layout, in discover, frame or materialize modes.
wondelai/skills
Design products and pricing around validated willingness to pay, from Ramanujam & Tacke's "Monetizing Innovation".
github/awesome-copilot
Pricing strategy for technical products. An agent skill from github/awesome-copilot.
borghei/Claude-Skills
Product design across UI/UX, design systems, prototyping, and user research.
getagentseal/founder-playbook
Builds lead generation systems using Alex Hormozi's Core Four framework (warm outreach, content, cold outreach, paid ads), lead magnets, and Rule of 100.
getagentseal/founder-playbook
Designs irresistible Grand Slam Offers using Alex Hormozi's value equation, obstacle-solution mapping, value-cost trim/stack, and offer-naming patterns.
getagentseal/founder-playbook
Frameworks from Kim & Mauborgne for creating uncontested market space and making competition irrelevant.
getagentseal/founder-playbook
Startup diagnostic router. An agent skill from getagentseal/founder-playbook.
getagentseal/founder-playbook
Cialdini's seven principles of compliance (the classic six — reciprocation, commitment-consistency, social proof, liking, authority, scarcity — plus Unity, added 2016) and Pre-Suasion.
getagentseal/founder-playbook
Applies Eric Ries's Lean Startup methodology for building products under extreme uncertainty.
Designs products around price using the 9 rules from Ramanujam and Tacke - WTP conversations, needs-based segmentation, Good/Better/Best configuration, monetization models, behavioral pricing, and…. Monetizing Innovation is an agent skill from getagentseal/founder-playbook. Designs products around price using the 9 rules from Ramanujam and Tacke - WTP conversations, needs-based segmentation, Good/Better/Best configuration, monetization models, behavioral pricing, and price integrity.
Monetizing Innovation fits situations like: designing new products; validating pricing for SaaS/B2B/B2C launches; choosing between subscription/usage/freemium models; fixing post-launch sales below plan.
Run `npx skills add getagentseal/founder-playbook --skill monetizing-innovation -a claude-code`. Or copy the skill folder (skills/monetizing-innovation in getagentseal/founder-playbook) into .claude/skills/monetizing-innovation in your project. Claude Code loads it when a task matches its description.
Run `npx skills add getagentseal/founder-playbook --skill monetizing-innovation -a codex`. Or copy the skill folder (skills/monetizing-innovation in getagentseal/founder-playbook) into .agents/skills/monetizing-innovation in your project. Codex loads it when a task matches its description.
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add getagentseal/founder-playbook --skill monetizing-innovation -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/monetizing-innovation, .gemini/skills/monetizing-innovation, .github/skills/monetizing-innovation and .opencode/skills/monetizing-innovation in your project.
SKILL.md names no scripts, command-line tools or credentials: Monetizing Innovation is instructions for the agent only.
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
Monetizing Innovation is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
About 2.9k tokens (SKILL.md is roughly 12k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
Skills that share tags, products or a category with Monetizing Innovation: Product Design Workflow Bundle (XiaomiMiMo/MiMo-Code, 14k stars), Product Design (sickn33/agentic-awesome-skills, 47k stars), Product Design Framing (lobehub/lobehub, 83k stars) and Monetizing Innovation (wondelai/skills, 2.4k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
getagentseal (a GitHub organization) maintains it in getagentseal/founder-playbook, which has 729 GitHub stars. The repository holds 16 skills in this directory. The repository was last updated on October 6, 2026.
Source: getagentseal/founder-playbook on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.