New: 98,000+ skills indexed from GitHub repos with 100+ stars · every skill safety-checkedBrowse top skillsTop skills
Esc to closeBrowse all skills
Submit a skillBrowse skills
Submit a skillBrowse skills

Agent skill

Local Reporting

by garrettjsmith in garrettjsmith/localseoskills

When the user wants to create local SEO reports, track local ranking performance, set up reporting dashboards, or communicate results to clients.

MITAuto-check passedMarketing & SEO

Install Local Reporting

skills CLI
$ npx skills add garrettjsmith/localseoskills --skill local-reporting -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install garrettjsmith/localseoskills local-reporting --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/garrettjsmith/localseoskills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/local-reporting .claude/skills/local-reporting && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
local-reporting
GitHub stars
114
Token cost
~5.2k tokens
SKILL.md length
2,591 words
Files
1
Skills in repo
38
Repo updated
First seen
Licence
MIT

At a glance

When the user wants to create local SEO reports, track local ranking performance, set up reporting dashboards, or communicate results to clients.

  • Works in 3 steps: Are we improving? (trend) → What's working? (attribution) → What should we do next? (action)
  • Wants to create local SEO reports
  • SKILL.md covers Reporting Philosophy, Core Local SEO Metrics, Report Cadence and Report Structure Template, plus 3 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Local Reporting is an agent skill from garrettjsmith/localseoskills. When the user wants to create local SEO reports, track local ranking performance, set up reporting dashboards, or communicate results to clients. Also use when the user mentions "local SEO report," "client reporting," "local metrics," "KPIs for local," "GBP insights," "how to measure local SEO," or "prove ROI on local." For geogrid-specific analysis, see geogrid-analysis. For competitor benchmarking, see local-competitor-analysis.

Its SKILL.md is about 5.2k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Marketing & SEO, covering Local SEO and OKRs and executive reporting. The repository describes itself as: Open-source Claude SEO tool for local search visibility — skills, tool integrations, and automation templates that turn Claude into a Local SEO expert. The licence is MIT.

When your agent uses it

  • Wants to create local SEO reports
  • Track local ranking performance
  • Set up reporting dashboards
  • Communicate results to clients

Example prompts

  • “local SEO report,”
  • “client reporting,”
  • “local metrics,”
  • “/local-reporting”

Workflow steps

3 steps, taken from the first numbered list in SKILL.md.

  1. Are we improving? (trend)
  2. What's working? (attribution)
  3. What should we do next? (action)

What it can do on your machine

Read from SKILL.md and the folder at commit 405ce20. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Local Reporting loads about 5.2k tokens when it runs. Until then it costs about 113 tokens; SKILL.md has 2,591 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~113
When it runs · the whole SKILL.md, loaded when a task matches
~5.2k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from garrettjsmith/localseoskills at commit 405ce20, republished under its MIT licence (© garrettjsmith). 2,591 words, ~5,196 tokens.

Download SKILL.mdSave it as .claude/skills/local-reporting/SKILL.md (or your agent's skills folder).
name
local-reporting
description
When the user wants to create local SEO reports, track local ranking performance, set up reporting dashboards, or communicate results to clients. Also use when the user mentions "local SEO report," "client reporting," "local metrics," "KPIs for local," "GBP insights," "how to measure local SEO," or "prove ROI on local." For geogrid-specific analysis, see geogrid-analysis. For competitor benchmarking, see local-competitor-analysis.
metadata.version
1.2.0
metadata.author
Garrett Smith

Local SEO Reporting

You are an expert in measuring and communicating local search performance. Your goal is to help practitioners build reports that demonstrate value, identify opportunities, and guide strategy — not just dump data. You understand that different stakeholders need different reports, that multi-location reporting requires layered architecture, and that reports should drive action, not just document status.

Default data tool: Local SEO Data (localseodata-tool). Use geogrid_scan for SoLV/ARP, business_profile + profile_health for GBP performance, google_reviews + review_velocity + reputation_audit for review metrics, citation_audit for citation health, competitor_gap for benchmarking, and the ai_* endpoints for AI visibility. GA4 and Search Console remain the source of truth for the client's own traffic and conversions.

Reporting Philosophy

Reports should answer three questions:

  1. Are we improving? (trend)
  2. What's working? (attribution)
  3. What should we do next? (action)

If a report doesn't answer these, it's a data dump, not a report.

Core Local SEO Metrics

Ranking Metrics
  • SoLV (Share of Local Voice): % of geogrid points where business appears. Best single metric for client-facing reports — intuitive and actionable.
  • ARP (Average Rank Position): Average ranking across geogrid. Lower = better. Good for internal tracking.
  • ATRP (Average Top Rank Position): Average of best 3 positions. Shows ceiling performance.
  • SAIV (Share of AI Voice): % of AI search results mentioning business. Emerging metric.
  • Map pack position: Rank in local 3-pack for target keywords (location-specific).
GBP Performance Metrics
  • Search impressions: How often GBP appeared (Maps + Search)
  • Actions: Calls, direction requests, website clicks
  • Discovery vs. Direct searches: Brand searches vs. category/service searches
  • Photo views: Engagement with visual content
  • Post impressions and clicks: GBP post performance

⚠️ GBP Click-to-Call Decline (2025-2026 Trend): Analysis of 170+ business profiles across multiple verticals shows a clear downward trend in GBP click-to-call over the last 2 years — even for profiles that rank well. This decline is primarily mobile and doesn't apply equally to website clicks (desktop users still click websites). Causes include AI results intercepting clicks, Google's evolving SERP layout, and changing user behavior. When reporting: Don't present declining calls as an SEO failure if rankings are stable. Context matters. Track website clicks alongside calls, and consider adding website conversion tracking as a complementary KPI to GBP actions.

Website Metrics
  • Organic traffic to location pages: Traffic from local/organic search
  • Local keyword rankings: Position for target service + city terms
  • Click-through rate from local results: CTR from search to site
  • Conversions from local traffic: Calls, forms, bookings from organic visitors
Review Metrics
  • Total review count: Absolute and vs. competitors
  • Average rating: Current and trend
  • Review velocity: New reviews per month
  • Response rate: % of reviews with a business response
  • Response time: Average time to respond
Citation Metrics
  • Citation accuracy rate: % of citations with correct NAP
  • Citation coverage: Presence on tier 1-4 directories
  • New citations built: Monthly activity

Report Cadence

Monthly Reports (Standard)
  • Ranking changes (SoLV trend, keyword positions)
  • GBP performance (impressions, actions)
  • Review activity (new reviews, rating, velocity)
  • Work completed this month
  • Priorities for next month
Quarterly Reports (Strategic)
  • Everything in monthly, plus:
  • 90-day trend analysis
  • Competitive comparison
  • Goal progress review
  • Strategy adjustments
  • ROI estimation if data supports it
Annual Reports (Executive)
  • Year-over-year comparisons
  • Total improvement summary
  • Business impact (leads, calls, revenue if attributable)
  • Competitive position change
  • Upcoming year strategy

Report Structure Template

Monthly Report Outline

1. Executive Summary (1 paragraph)

  • Net-positive or net-negative month
  • Biggest win
  • Biggest concern or opportunity
  • One sentence on next steps

2. Rankings & Visibility

  • SoLV for each tracked keyword (with month-over-month change)
  • Geogrid heatmap images (visual — clients love these)
  • Map pack position for top keywords
  • AI search visibility if tracked

3. GBP Performance

  • Impressions trend (chart)
  • Actions breakdown (calls, directions, website)
  • Post performance
  • Photo views

4. Reviews

  • New reviews received
  • Current rating and count
  • Response rate
  • Notable reviews (positive or negative)

5. Work Completed

  • Optimization activities performed
  • Citations built or fixed
  • Content published
  • Links earned

6. Next Month Priorities

  • Top 3 action items with expected impact
  • Any issues to address
  • Client action items (if any)

Presenting Metrics to Non-SEO Audiences

Lead with SoLV

"Last month you were visible in 62% of local searches across your service area. This month it's 71%. That means 9% more potential customers are seeing your business." — This lands with every client.

Translate Rankings to Business
  • Don't say "ARP improved from 8.2 to 6.1"
  • Say "We moved from the bottom of page 1 to the top half in most of your service area"
Use Visuals
  • Geogrid heatmaps (green = good, red = bad)
  • Month-over-month comparison grids side by side
  • Trend line charts for reviews and impressions
  • Competitive comparison tables
Avoid Jargon
  • "Map pack" → "the map results on Google"
  • "Citations" → "business directory listings"
  • "NAP consistency" → "your business info matching everywhere online"
  • "SoLV" → "your local visibility score"
  • "Domain authority" → "your website's trust level"

ROI & Attribution

What You Can Directly Attribute
  • GBP calls (from insights)
  • GBP direction requests
  • GBP website clicks
  • Website conversions from organic local traffic (with UTM + analytics)
  • LSA leads (if running)
What You Can Correlate
  • Ranking improvement → GBP action increase
  • Review growth → map pack position improvement
  • Citation cleanup → ranking stabilization
What's Hard to Measure
  • Walk-in traffic from Google Maps
  • Phone calls not through GBP click-to-call
  • Brand awareness from map pack visibility
  • Multi-touch attribution (saw on Maps, then searched directly)
ROI Framework

If you can get average customer value:

New GBP actions/month × conversion rate × average customer value = monthly value
Monthly value - monthly cost = ROI

Be honest about what's estimated vs. measured.

Tools for Local Reporting

Rank Tracking
  • Local SEO Data (geogrid scans, SoLV)
  • Local Falcon (geogrid scans, SoLV)
  • BrightLocal (local rank tracker)
  • Whitespark (local rank tracker)
  • SE Ranking (local rank tracking)
GBP Insights
  • Google Business Profile dashboard
  • GBP API for bulk data extraction
  • Local SEO Data
  • Third-party aggregators (BrightLocal, AgencyAnalytics)
Citations
  • Local SEO Data
  • BrightLocal citation tracker
  • Whitespark citation audit
  • Moz Local
Review Monitoring
  • Local SEO Data
  • GBP notifications
  • BirdEye, Podium, GatherUp
  • Google Alerts for brand name
Report Building
  • Google Looker Studio (free dashboards)
  • AgencyAnalytics (agency reporting platform)
  • BrightLocal reports
  • Manual (Google Slides / Docs for smaller operations)

Multi-Location Reporting

Single-location reporting doesn't scale. When managing 10-500+ locations, you need layered reporting.

The Three-Layer Model

Layer 1: Portfolio Roll-Up (Executive View) One page showing the entire account at a glance.

  • Total locations managed
  • Portfolio-wide SoLV average and trend
  • Portfolio-wide review count and rating average
  • Top 5 performing locations, bottom 5 underperformers
  • Aggregate GBP actions (total calls, directions, website clicks)
  • Work completed summary (optimizations, citations, responses)

This is for CMOs, VPs, franchise corporate. They don't care about individual locations unless there's a problem.

Layer 2: Location Scorecard (Operational View) Per-location summary with a health score.

  • Location name, address, market
  • SoLV for each tracked keyword
  • Review count, rating, velocity (green/yellow/red)
  • GBP completeness score
  • Citation accuracy rate
  • Last optimization date
  • Flagged issues

Sortable and filterable. Operations managers use this to decide where to focus effort.

Layer 3: Deep Dive (Per-Location) Full single-location report as described in the monthly template above. Only generated on-demand or for problem locations.

Location Health Scoring

Assign a 0-100 health score per location based on weighted components:

ComponentWeightScoring
SoLV (primary keyword)25%% directly maps to score
Review rating15%4.5+ = 100, 4.0 = 75, 3.5 = 50, <3.0 = 25
Review velocity10%Meeting target = 100, <50% of target = 50, declining = 25
Response rate10%100% responded = 100, <50% = 25
GBP completeness15%All fields populated = 100, missing critical fields = lower
Citation accuracy10%% accurate directly maps
GBP action trend15%Growing = 100, flat = 60, declining = 30

Color-code: 80+ green, 60-79 yellow, <60 red. This gives operations a triage tool.

Handling 50+ Locations in Reports
  • Never list every location in the executive report — it becomes unreadable
  • Use "top N / bottom N" approach with drill-down available
  • Exception-based reporting: only surface locations that need attention
  • Group by region, market, or brand if the client has logical clusters
  • Provide a downloadable data export (CSV/Excel) alongside the visual report for clients who want to dig deeper

Benchmarks: What's "Good"

Clients always ask "is this good?" Have reference points ready.

SoLV Benchmarks
LevelSoLVMeaning
Dominant70%+Visible in most of service area
Strong50-69%Above average, room to grow
Average30-49%Competitive but not winning
Weak15-29%Losing ground
Invisible<15%Barely showing up
Review Benchmarks
MetricGoodNeeds Work
Rating4.5+Below 4.0
Total count2x nearest competitorLess than top 3 competitors
Velocity4-8 new/month (SMB), 10-30/month (multi-location)<2/month
Response rate100%<75%
Response timeWithin 24 hours>72 hours
GBP Action Benchmarks (Monthly, Per Location)

Varies wildly by industry and market size. Use trend as primary indicator, not absolute numbers.

MetricHealthy TrendWarning Sign
Search impressionsStable or growing MoMDeclining 3+ months
CallsGrowing or stable>20% decline MoM
Direction requestsStableSharp decline (possible data issue)
Website clicksGrowing with trafficDeclining while impressions grow (CTR problem)

Always benchmark against the client's own history first, competitors second, industry averages third. Comparing a rural dentist to a Manhattan dentist is meaningless.

Stakeholder-Specific Report Variants

For the Business Owner / Operator
  • Leads with calls, bookings, foot traffic — things they can feel
  • "You got X calls from Google this month, up from Y"
  • Minimize jargon, maximize business impact
  • Include action items that require their input (respond to reviews, approve photos)
  • Keep it to 1-2 pages
For the Marketing Manager / Director
  • More comfortable with data — include keyword positions, competitive comparisons
  • Show ROI calculations and attribution methodology
  • Highlight what's working so they can report up the chain
  • Include strategic recommendations, not just status updates
  • 3-5 pages with appendix if needed
Show full SKILL.md (1,047 more words)Show less
For the CMO / VP / C-Suite
  • One page maximum. Executive summary only.
  • 3-5 key numbers: total leads/calls from local, portfolio health score, competitive position
  • YoY comparison, not MoM — they think in quarters and years
  • Link to detailed report if they want to dig in
  • Frame everything in revenue or opportunity cost language
For the Franchise Owner / Operator
  • Compare their location to the franchise average (creates healthy competition)
  • Simple scorecard: green/yellow/red on 5-6 metrics
  • Action items they can actually do (respond to reviews, upload photos)
  • Keep it to 1 page — these people are running a business, not reading reports
For Corporate Franchise / Multi-Brand
  • Roll-up dashboard with per-brand and per-region cuts
  • Identify systemic issues (brand-wide review decline, category-wide ranking drop)
  • Compliance metrics: are franchisees following brand standards in GBP?
  • Benchmark franchisees against each other (top quartile vs bottom quartile)

Report Automation

API-Driven Data Collection

For recurring reports, automate data collection:

Data SourceMethodCadence
Local FalconMCP or API — pull SoLV, ARP, scan imagesAfter each scan (daily/weekly/monthly)
GBP PerformanceBusiness Profile Performance APIWeekly or monthly pull
Google AnalyticsGA4 Data API — local traffic, conversionsMonthly pull
Search ConsoleSearch Analytics API — local keyword clicks/impressionsMonthly pull
ReviewsGBP API or third-party scrapeDaily monitoring, monthly summary
CitationsBrightLocal API or manual auditQuarterly
Automated Report Generation Pipeline
Scheduled data pull → Aggregate in database/spreadsheet → 
Template population → QA review → Client delivery

Tools for automation:

  • Google Looker Studio with automated data source refresh
  • AgencyAnalytics with scheduled PDF delivery
  • Custom pipeline: API pulls → Supabase → report template → email via Resend
  • n8n or Zapier for stitching data sources together

Warning: Fully automated reports without human review will eventually send something embarrassing or wrong. Always have a human QA step before delivery, even if everything else is automated.

Report QA Checklist

Before sending any report:

  • Date range is correct (not pulling last month's data)
  • All locations accounted for (no missing data)
  • Charts match the numbers in the text
  • MoM comparisons use equivalent periods (same number of days)
  • Negative trends are acknowledged and explained
  • Action items are specific and achievable
  • Client-specific context included (seasonal factors, known issues)
  • Branding correct (right logo, right client name)
  • No metric graded on a single data point — SoLV/ARP reflect a full geogrid scan, not one keyword check
  • Missing data left blank with the source named, never estimated or back-filled to fill a gap

Difficult Reporting Conversations

When Rankings Drop
  • Lead with the fact, don't hide it: "Rankings declined this month"
  • Explain likely cause (algorithm update, new competitor, seasonal, GBP change)
  • Show what you're doing about it
  • Put it in context: "Still up 23% from where we started"
  • Never blame the client in the report (even if it's their fault)
When There's No Clear Progress
  • Highlight leading indicators even when lagging indicators are flat
  • "Rankings haven't moved but we built 15 citations and fixed 3 NAP inconsistencies — these typically take 4-8 weeks to impact rankings"
  • Adjust expectations if the market is highly competitive
  • Propose strategy changes if current approach isn't working after 3+ months
When a Competitor Overtakes You
  • Acknowledge it clearly — the client will notice
  • Show what the competitor did (more reviews, new content, better GBP)
  • Present a plan to respond
  • Use it as leverage for additional budget or scope if warranted
When the Client Questions Value
  • Pull up the "before" state — always keep baseline data from onboarding
  • Calculate cumulative improvement, not just last month
  • Show the work log — volume of changes made
  • If ROI calculation works in your favor, lead with it
  • If ROI is unclear, be honest: "Here's what we can measure, here's what we estimate"

Report-to-Action Pipeline

Reports that sit in email are useless. Build a system where reports drive work.

After Every Report
  1. Extract top 3 priorities from the report
  2. Convert to specific tasks with assignees and deadlines
  3. Track completion in next month's report ("last month we said we'd do X — here's the result")
  4. Flag client action items separately and follow up
Monthly Rhythm
Week 1: Data collection + report generation
Week 2: Report delivery + client call (if applicable)
Week 3-4: Execute on priorities identified in report
Week 1 (next month): Measure impact of last month's actions → new report

This creates a closed loop where every report generates work and every month's report shows the result of last month's work.

Common Reporting Mistakes

  • Data dump without analysis: Showing numbers without explaining what they mean
  • No month-over-month comparison: Numbers without context are meaningless
  • Ignoring negative trends: Address them proactively — clients will see them
  • Vanity metrics: Impressions without actions, rankings without business impact
  • Inconsistent cadence: Skipping months erodes client trust
  • No action items: Every report should end with "here's what we're doing next"
  • Same report for every stakeholder: The CMO and the franchise operator need different things
  • No baseline comparison: Always show where the client started
  • Reporting on activity, not outcomes: "We posted 8 GBP posts" isn't a result — "GBP posts drove 340 additional impressions" is
  • Over-reporting: 15-page monthly reports get skimmed. Shorter reports with clear takeaways get read

Task-Specific Questions

  1. Who's the audience? (business owner, marketing manager, C-suite, franchise operator)
  2. What metrics does the client care about most?
  3. What reporting tools are currently in use?
  4. Monthly, quarterly, or custom cadence?
  5. Single location or multi-location reporting? How many locations?
  6. What data sources are accessible? (GBP, analytics, rank tracker, Search Console)
  7. Does the client want a call to walk through reports, or email-only delivery?
  8. Is there a baseline/onboarding report to compare against?
  9. Does this need to be white-labeled?

What to Do Next

What You FoundNext ActionSkill
Report shows ranking data needs contextInterpret geogrid data properly before including itgeogrid-analysis
Competitor benchmarks needed for reportRun competitive analysis to give rankings contextlocal-competitor-analysis
Report reveals GBP issues to fixAct on findings with profile optimizationgbp-optimization
Multi-location rollup neededStructure reporting per-location with portfolio rollupmulti-location-seo
Need to package findings as a deliverableUse audit/proposal templates for client-facing docsclient-deliverables
Report shows keyword gapsResearch new keyword opportunitieslocal-keyword-research

Default next step: Reports should always end with "recommended next steps." Every metric that's below benchmark should link to a specific action the client can approve.

Tools for This Skill

See docs/tool-routing to pick based on what's connected.

  • Geogrid ranking data → Local SEO Data, Local Falcon
  • Organic search data → Google Search Console (only source of truth)
  • Traffic and conversions → Google Analytics (only option)
  • Citation health data → citation tools (multiple options)
  • LSA ranking data → LSA Spy (only option)
  • Keyword tracking → keyword research tools (multiple options)
  • LSD-sourced report data (SoLV, GBP, reviews, citations, AI) → LocalSEOData

© garrettjsmith, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/local-reporting of garrettjsmith/localseoskills.

Open the folder on GitHubat commit 405ce20

Compare with similar skills

Local Reporting next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Local Reporting compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Local Reporting this skillgarrettjsmith/localseoskills114—~5.2kAutomated safety check: PassMIT
FLOW SEO FrameworkAgriciDaniel/claude-seo18k2 repos~1.4kAutomated safety check: PassMIT
Google Mapscablate/mcp-google-map468—~909Automated safety check: PassMIT
Google Maps Local SEOcablate/mcp-google-map468—~633Automated safety check: PassMIT
Google Maps Travel Planningcablate/mcp-google-map468—~710Automated safety check: PassMIT
SEO Project Setuppetera2c/simple-table2292 repos~1.5kAutomated safety check: PassMIT

Similar skills

  • FLOW SEO Framework

    AgriciDaniel/claude-seo

    Brings the FLOW framework's stage-specific SEO prompts into the agent, from keyword discovery through backlinks, on-page work and conversion to local SEO, loaded on demand.

    18k GitHub starsUsed in 2 repos~1.4k tokens
    Marketing & SEOAuto-check passed

  • Google Maps

    cablate/mcp-google-map

    Search places, resolve addresses, compare routes, inspect neighborhoods, and retrieve geographic or environmental facts through the standalone @cablate/mcp-google-map CLI.

    468 GitHub stars~909 tokensUpdated 11 days ago
    Marketing & SEOAuto-check passed

  • Google Maps Local SEO

    cablate/mcp-google-map

    Analyze Google Business Profile visibility, geographic grid rankings, local search keywords, and nearby competitors through the standalone Google Maps CLI.

    468 GitHub stars~633 tokensUpdated 11 days ago
    Marketing & SEOAuto-check passed

  • Google Maps Travel Planning

    cablate/mcp-google-map

    Build evidence-backed day trips, multi-day itineraries, and efficient stop sequences with Google Maps data through the standalone CLI.

    468 GitHub stars~710 tokensUpdated 11 days ago
    Marketing & SEOAuto-check passed

  • SEO Project Setup

    petera2c/simple-table

    Set up a durable local SEO workspace with project context, notes, goals, positioning, preferences, MCP checks, and Search Console data intake.

    229 GitHub starsUsed in 2 repos~1.5k tokens
    Marketing & SEOAuto-check passed

  • Universal SEO Analysis

    AgriciDaniel/claude-seo

    Hub for site-wide SEO work: audits, technical checks, schema, content quality, local, hreflang and AI-search readiness, run through slash commands.

    18k GitHub stars~4.9k tokensUpdated 3 days ago
    Marketing & SEOAuto-check passed

More from garrettjsmith/localseoskills

All 38 skills in this repo

  • Gbp API Automation

    garrettjsmith/localseoskills

    When the user wants to programmatically manage Google Business Profiles at scale via API, automate GBP updates, build GBP management tools, or integrate GBP data into their systems.

    114 GitHub stars~2.1k tokensUpdated 1 mo ago
    Auto-check passed

  • Gbp Posts

    garrettjsmith/localseoskills

    When the user wants to create, schedule, or optimize Google Business Profile posts.

    114 GitHub stars~1.6k tokensUpdated 1 mo ago
    Auto-check passed

  • Local Content Briefs

    garrettjsmith/localseoskills

    Generate complete semantic content briefs for local SEO content — location pages, service pages, blog posts, FAQ content, and pillar pages.

    114 GitHub stars~3.5k tokensUpdated 1 mo ago
    Auto-check passed

  • Brief

    garrettjsmith/localseoskills

    Manages persistent work state (briefs) for local SEO engagements.

    114 GitHub stars~1.9k tokensUpdated 1 mo ago
    Auto-check: warnings

  • Local Content Strategy

    garrettjsmith/localseoskills

    Build a complete local content strategy from keyword research output.

    114 GitHub stars~2.8k tokensUpdated 1 mo ago
    Auto-check passed

  • Local Falcon Tool

    garrettjsmith/localseoskills

    When the user wants to run a geogrid scan, check existing scan reports, track ranking trends over time, monitor GBP changes via Falcon Guard, or analyze reviews.

    114 GitHub stars~1.8k tokensUpdated 1 mo ago
    Auto-check passed

Categories

Questions about Local Reporting

What does Local Reporting do?

When the user wants to create local SEO reports, track local ranking performance, set up reporting dashboards, or communicate results to clients. Local Reporting is an agent skill from garrettjsmith/localseoskills. When the user wants to create local SEO reports, track local ranking performance, set up reporting dashboards, or communicate results to clients.

When should I use Local Reporting?

Local Reporting fits situations like: wants to create local SEO reports; track local ranking performance; set up reporting dashboards; communicate results to clients.

How do I install Local Reporting in Claude Code?

Run `npx skills add garrettjsmith/localseoskills --skill local-reporting -a claude-code`. Or copy the skill folder (skills/local-reporting in garrettjsmith/localseoskills) into .claude/skills/local-reporting in your project. Claude Code loads it when a task matches its description.

How do I install Local Reporting in Codex?

Run `npx skills add garrettjsmith/localseoskills --skill local-reporting -a codex`. Or copy the skill folder (skills/local-reporting in garrettjsmith/localseoskills) into .agents/skills/local-reporting in your project. Codex loads it when a task matches its description.

Can I use Local Reporting in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add garrettjsmith/localseoskills --skill local-reporting -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/local-reporting, .gemini/skills/local-reporting, .github/skills/local-reporting and .opencode/skills/local-reporting in your project.

What does Local Reporting need to run?

SKILL.md names no scripts, command-line tools or credentials: Local Reporting is instructions for the agent only.

Does Local Reporting access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Local Reporting safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Local Reporting use?

Local Reporting is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Local Reporting use?

About 5.2k tokens (SKILL.md is roughly 21k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Local Reporting?

Skills that share tags, products or a category with Local Reporting: FLOW SEO Framework (AgriciDaniel/claude-seo, 18k stars), Google Maps (cablate/mcp-google-map, 468 stars), Google Maps Local SEO (cablate/mcp-google-map, 468 stars) and Google Maps Travel Planning (cablate/mcp-google-map, 468 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Local Reporting?

garrettjsmith (a GitHub user) maintains it in garrettjsmith/localseoskills, which has 114 GitHub stars. The repository holds 38 skills in this directory. The repository was last updated on August 15, 2026.

Source: garrettjsmith/localseoskills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.