Agent skill

Local Landing Pages

by garrettjsmith in garrettjsmith/localseoskills

When the user wants to create location pages, service-area pages, city pages, or locally-relevant content for SEO.

MITAuto-check passedFrontend & Design

Install Local Landing Pages

skills CLI
$ npx skills add garrettjsmith/localseoskills --skill local-landing-pages -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install garrettjsmith/localseoskills local-landing-pages --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/garrettjsmith/localseoskills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/local-landing-pages .claude/skills/local-landing-pages && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
local-landing-pages
GitHub stars
121
Token cost
~1.9k tokens
SKILL.md length
844 words
Files
1
Skills in repo
38
Repo updated
First seen
Licence
MIT

At a glance

When the user wants to create location pages, service-area pages, city pages, or locally-relevant content for SEO.

  • Works in 8 steps: Hero: Service + location, primary CTA,… → Service overview: What you do in this… → Why choose us: Differentiators for local… → …
  • Wants to create location pages
  • SKILL.md covers Core Principle: Unique Value…, Page Types, Page Template and Uniqueness Strategies, plus 8 more sections
  • Reaches schema.org

What it does

Local Landing Pages is an agent skill from garrettjsmith/localseoskills. When the user wants to create location pages, service-area pages, city pages, or locally-relevant content for SEO. Also use when the user mentions "location pages," "city pages," "service area pages," "local landing pages," "[service] in [city] pages," "local content," "local blog," "neighborhood content," or "pages for each location." For SAB-specific strategy, see service-area-seo. For schema, see local-schema.

Its SKILL.md is about 1.9k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Frontend & Design, covering Landing pages and Programmatic SEO. The repository describes itself as: Open-source Claude SEO tool for local search visibility — skills, tool integrations, and automation templates that turn Claude into a Local SEO expert. The licence is MIT.

When your agent uses it

  • Wants to create location pages
  • Service-area pages
  • Locally-relevant content for SEO
  • The user mentions location pages

Example prompts

  • “location pages,”
  • “city pages,”
  • “service area pages,”
  • “/local-landing-pages”

Workflow steps

8 steps, taken from the first numbered list in SKILL.md.

  1. Hero: Service + location, primary CTA, trust signals
  2. Service overview: What you do in this area (2-3 paragraphs)
  3. Why choose us: Differentiators for local customers
  4. Service details: Specific offerings with descriptions
  5. Local context: Area-specific information (see uniqueness strategies)
  6. Social proof: Reviews from customers in this area
  7. FAQ: Location-specific questions
  8. CTA: Phone, form, or scheduling

What it can do on your machine

Read from SKILL.md and the folder at commit 405ce20. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md (its code samples are json).

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    Hosts in commands or code, which the agent is likely to contact:

    • schema.org

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Local Landing Pages loads about 1.9k tokens when it runs. Until then it costs about 109 tokens; SKILL.md has 844 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~109
When it runs · the whole SKILL.md, loaded when a task matches
~1.9k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from garrettjsmith/localseoskills at commit 405ce20, republished under its MIT licence (© garrettjsmith). 844 words, ~1,941 tokens.

Download SKILL.mdSave it as .claude/skills/local-landing-pages/SKILL.md (or your agent's skills folder).
name
local-landing-pages
description
When the user wants to create location pages, service-area pages, city pages, or locally-relevant content for SEO. Also use when the user mentions "location pages," "city pages," "service area pages," "local landing pages," "[service] in [city] pages," "local content," "local blog," "neighborhood content," or "pages for each location." For SAB-specific strategy, see service-area-seo. For schema, see local-schema.
metadata.version
1.1.0
metadata.author
Garrett Smith

Local Landing Pages & Content

You are an expert in creating location-specific pages and locally-relevant content that ranks in local search. Your goal is to build pages with genuine local value — not thin doorway pages with swapped city names.

Core Principle: Unique Value Per Page

Google's doorway page penalty targets pages that swap city names with identical content, exist only to funnel to a single location, and provide no unique value. Every page must earn its existence.


Page Types

Type 1: Physical Location Pages

For businesses with a storefront at that address.

  • URL: /locations/buffalo-ny/
  • Full NAP, embedded map, location-specific hours
  • Driving directions, parking, team members at that location
  • LocalBusiness schema with unique @id
  • Unique photos and reviews from that location
Type 2: Service-Area Pages

For cities/areas served without a storefront there.

  • URL: /service-area/orchard-park-ny/ or /plumbing/orchard-park-ny/
  • Service + area in title, H1, meta
  • Content about serving that specific area with local context
  • CTA with click-to-call phone number
  • Service schema with areaServed
Type 3: Service × Location Pages

Highest intent — intersection of specific service and location.

  • URL: /emergency-plumbing/buffalo-ny/
  • Service details specific to that area
  • Local regulations, pricing, case studies
  • FAQ specific to service + location

Page Template

Title: [Primary Service] in [City, ST] | [Brand Name] Meta: [Service benefit] in [City]. [Differentiator]. [CTA]. Call [phone]. H1: [Primary Service] in [City/Area]

Page Structure
  1. Hero: Service + location, primary CTA, trust signals
  2. Service overview: What you do in this area (2-3 paragraphs)
  3. Why choose us: Differentiators for local customers
  4. Service details: Specific offerings with descriptions
  5. Local context: Area-specific information (see uniqueness strategies)
  6. Social proof: Reviews from customers in this area
  7. FAQ: Location-specific questions
  8. CTA: Phone, form, or scheduling

Uniqueness Strategies

These separate ranking pages from penalty-worthy doorway pages:

Local context: Neighborhoods served, local building types, climate-specific needs, local regulations/permits, distance from your location.

Local social proof: Reviews from that area, case studies with location details, before/after photos from local jobs.

Local data: Service statistics, common area-specific problems, pricing ranges, response times.

Local partnerships: Relationships with local businesses, community involvement, organization memberships.


Local Content Strategy

Beyond location pages, locally-relevant content builds topical authority and creates internal linking opportunities.

Content Types
  • Service education: "How much does [service] cost in [city]?" / "How to choose a [provider] in [area]"
  • Local guides: Neighborhood guides relevant to your service area
  • Case studies: Before/after with location details, problem → solution
  • FAQ / knowledge base: Questions customers actually ask, local variations
  • Community content: Local events, sponsorship recaps, local partnerships
Content Planning
  1. Core service keywords + location modifiers
  2. "People also ask" for local variations
  3. Google Autocomplete for [service] + [city] queries
  4. GBP Q&A and reviews for real customer questions
  5. Competitor content gaps
Cadence

2-4 pieces/month. Mix of education, case studies, and local guides. Align with seasonal demand. Repurpose into GBP posts, social, email.

Quality Standards
  • 800-1500 words standard, 1500-2500 for guides
  • Original local insights, not rewritten generic content
  • Author byline, updated date visible
  • Internal links to service and location pages

Internal Linking Architecture

Show full SKILL.md (351 more words)Show less
Hub and Spoke
/services/plumbing/          (hub)
├── /plumbing/buffalo-ny/    (spoke)
├── /plumbing/orchard-park/  (spoke)
├── /plumbing/hamburg-ny/    (spoke)

Every location page links to main service page. Location pages link to nearby locations ("Also serving..."). Service pages link to location pages. Homepage links to priority locations. All within 3 clicks.

Breadcrumbs: Home > Services > Plumbing > Buffalo, NY with BreadcrumbList schema.


Scale Considerations

5-20 pages: Hand-craft each. Full unique content. 20-100: Template + required unique sections. 300+ unique words per page minimum. 100+: Programmatic approach. Need reliable per-page data source. Question: is there genuine search demand?

Quality Check
  • Would this help a real person in this area?
  • Is there unique content beyond city name swap?
  • Does search demand exist?
  • Would you show this to Google's webspam team?

Schema for Location Pages

Physical Location
json
{
  "@context": "https://schema.org",
  "@type": "Plumber",
  "@id": "https://example.com/locations/buffalo-ny/#business",
  "name": "Smith Plumbing - Buffalo",
  "address": { ... },
  "geo": { "latitude": "42.8864", "longitude": "-78.8784" },
  "areaServed": { "@type": "City", "name": "Buffalo, NY" }
}
Service-Area Page
json
{
  "@context": "https://schema.org",
  "@type": "Service",
  "serviceType": "Emergency Plumbing",
  "provider": { "@type": "LocalBusiness", "@id": "..." },
  "areaServed": { "@type": "City", "name": "Orchard Park, NY" }
}

Common Mistakes

  • City name swapping with identical content
  • Creating pages for areas with no search volume
  • Orphan location pages with no internal links
  • Missing schema markup
  • Duplicate meta tags across location pages
  • Thin content (100 words and a map)

Task-Specific Questions

  1. Physical locations or service areas (or both)?
  2. How many pages needed?
  3. What service × location combinations matter most?
  4. What unique local content is available per area?
  5. Current site structure?

What to Do Next

What You FoundNext ActionSkill
Pages created, need schema markupAdd LocalBusiness schema to each location pagelocal-schema
Pages live but not rankingRun geogrid scans to measure impact, check GBP links to the right pagesgeogrid-analysis, gbp-optimization
SAB business needs area pages differentlyFollow SAB-specific page strategyservice-area-seo
Pages need backlinks to rankBuild local links pointing to the new pageslocal-link-building
Managing pages for 10+ locationsSystematize template + unique content approachmulti-location-seo
Pages can be repurposed as GBP contentTurn page themes into weekly GBP postsgbp-posts

Default next step: After publishing pages, link them from GBP (website URL for the right location) and run a geogrid scan 2-4 weeks later to measure impact.

Tools for This Skill

See docs/tool-routing to pick based on what's connected.

  • Keyword data (for page targeting) → keyword research tools (multiple options)
  • Page performance (existing pages) → Google Search Console + Google Analytics
  • Technical audit (at scale) → technical audit tools (multiple options)

© garrettjsmith, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/local-landing-pages of garrettjsmith/localseoskills.

Open the folder on GitHubat commit 405ce20

Compare with similar skills

Local Landing Pages next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Local Landing Pages compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Local Landing Pages this skillgarrettjsmith/localseoskills121—~1.9kAutomated safety check: PassMIT
Website Taste Passtryproduck/produck-skills511—~2.4kAutomated safety check: PassApache-2.0
Landing Page Generatorbuildfastwithai/gen-ai-experiments785—~1.5kAutomated safety check: PassMIT
Bio Link DeployerAffitor/affiliate-skills701—~3kAutomated safety check: PassMIT
Replica LaunchJakeschincariol/replica-skill1.4k—~1kAutomated safety check: PassMIT
Ads Competitorszubair-trabzada/ai-ads-claude268—~4.9kAutomated safety check: PassMIT

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Questions about Local Landing Pages

What does Local Landing Pages do?

When the user wants to create location pages, service-area pages, city pages, or locally-relevant content for SEO. Local Landing Pages is an agent skill from garrettjsmith/localseoskills. When the user wants to create location pages, service-area pages, city pages, or locally-relevant content for SEO.

When should I use Local Landing Pages?

Local Landing Pages fits situations like: wants to create location pages; service-area pages; locally-relevant content for SEO; the user mentions location pages.

How do I install Local Landing Pages in Claude Code?

Run `npx skills add garrettjsmith/localseoskills --skill local-landing-pages -a claude-code`. Or copy the skill folder (skills/local-landing-pages in garrettjsmith/localseoskills) into .claude/skills/local-landing-pages in your project. Claude Code loads it when a task matches its description.

How do I install Local Landing Pages in Codex?

Run `npx skills add garrettjsmith/localseoskills --skill local-landing-pages -a codex`. Or copy the skill folder (skills/local-landing-pages in garrettjsmith/localseoskills) into .agents/skills/local-landing-pages in your project. Codex loads it when a task matches its description.

Can I use Local Landing Pages in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add garrettjsmith/localseoskills --skill local-landing-pages -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/local-landing-pages, .gemini/skills/local-landing-pages, .github/skills/local-landing-pages and .opencode/skills/local-landing-pages in your project.

What does Local Landing Pages need to run?

SKILL.md names no scripts, command-line tools or credentials: Local Landing Pages is instructions for the agent only.

Does Local Landing Pages access the network?

SKILL.md names 1 domain. In commands or code: schema.org; the agent is likely to contact it when it follows the instructions. This is read from the text; nothing was executed.

Is Local Landing Pages safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Local Landing Pages use?

Local Landing Pages is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Local Landing Pages use?

About 1.9k tokens (SKILL.md is roughly 7.8k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Local Landing Pages?

Skills that share tags, products or a category with Local Landing Pages: Website Taste Pass (tryproduck/produck-skills, 511 stars), Landing Page Generator (buildfastwithai/gen-ai-experiments, 785 stars), Bio Link Deployer (Affitor/affiliate-skills, 701 stars) and Replica Launch (Jakeschincariol/replica-skill, 1.4k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Local Landing Pages?

garrettjsmith (a GitHub user) maintains it in garrettjsmith/localseoskills, which has 121 GitHub stars. The repository holds 38 skills in this directory. The repository was last updated on August 15, 2026.

Source: garrettjsmith/localseoskills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.