Local Competitor Scan
unifapi-agent/agents
When a local business wants to map the competitors winning the local pack for its target queries — their categories, ratings, review counts, and what they have that it lacks.
When the user wants to analyze local search competitors, benchmark against map pack rivals, or understand why competitors outrank them.
Install Local Competitor Analysis
$ npx skills add garrettjsmith/localseoskills --skill local-competitor-analysis -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install garrettjsmith/localseoskills local-competitor-analysis --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/garrettjsmith/localseoskills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/local-competitor-analysis .claude/skills/local-competitor-analysis && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "local-competitor-analysis" agent skill from https://github.com/garrettjsmith/localseoskills/tree/main/skills/local-competitor-analysis into .claude/skills/local-competitor-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "local-competitor-analysis", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/garrettjsmith/localseoskills/tree/main/skills/local-competitor-analysisType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add garrettjsmith/localseoskills --skill local-competitor-analysis -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install garrettjsmith/localseoskills local-competitor-analysis --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/garrettjsmith/localseoskills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/local-competitor-analysis .agents/skills/local-competitor-analysis && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "local-competitor-analysis" agent skill from https://github.com/garrettjsmith/localseoskills/tree/main/skills/local-competitor-analysis into .agents/skills/local-competitor-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "local-competitor-analysis", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add garrettjsmith/localseoskills --skill local-competitor-analysis -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install garrettjsmith/localseoskills local-competitor-analysis --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/garrettjsmith/localseoskills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/local-competitor-analysis .cursor/skills/local-competitor-analysis && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "local-competitor-analysis" agent skill from https://github.com/garrettjsmith/localseoskills/tree/main/skills/local-competitor-analysis into .cursor/skills/local-competitor-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "local-competitor-analysis", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/garrettjsmith/localseoskills.git --path skills/local-competitor-analysis--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add garrettjsmith/localseoskills --skill local-competitor-analysis -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install garrettjsmith/localseoskills local-competitor-analysis --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/garrettjsmith/localseoskills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/local-competitor-analysis .gemini/skills/local-competitor-analysis && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "local-competitor-analysis" agent skill from https://github.com/garrettjsmith/localseoskills/tree/main/skills/local-competitor-analysis into .gemini/skills/local-competitor-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "local-competitor-analysis", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install garrettjsmith/localseoskills local-competitor-analysisInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add garrettjsmith/localseoskills --skill local-competitor-analysis -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/garrettjsmith/localseoskills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/local-competitor-analysis .github/skills/local-competitor-analysis && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "local-competitor-analysis" agent skill from https://github.com/garrettjsmith/localseoskills/tree/main/skills/local-competitor-analysis into .github/skills/local-competitor-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "local-competitor-analysis", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add garrettjsmith/localseoskills --skill local-competitor-analysis -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install garrettjsmith/localseoskills local-competitor-analysis --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/garrettjsmith/localseoskills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/local-competitor-analysis .opencode/skills/local-competitor-analysis && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "local-competitor-analysis" agent skill from https://github.com/garrettjsmith/localseoskills/tree/main/skills/local-competitor-analysis into .opencode/skills/local-competitor-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "local-competitor-analysis", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
local-competitor-analysis- GitHub stars
- 120
- Token cost
- ~1.5k tokens
- SKILL.md length
- 647 words
- Files
- 1
- Skills in repo
- 38
- Repo updated
- First seen
- Licence
- MIT
At a glance
When the user wants to analyze local search competitors, benchmark against map pack rivals, or understand why competitors outrank them.
- Works in 4 steps: Target keywords: What searches matter… → Current competitors: Who's in the local… → Market: Geographic area and business type → …
- Wants to analyze local search competitors
- SKILL.md covers Initial Assessment, Competitor Identification, Analysis Framework and Competitive Comparison Matrix, plus 5 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Local Competitor Analysis is an agent skill from garrettjsmith/localseoskills. When the user wants to analyze local search competitors, benchmark against map pack rivals, or understand why competitors outrank them. Also use when the user mentions "competitor analysis," "who's outranking me," "competitor GBP," "local competition," or "competitive audit." For geogrid-specific ranking data, see geogrid-analysis. For general map pack strategy, see map-pack-optimization.
Its SKILL.md is about 1.5k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Local SEO and Competitor analysis. The repository describes itself as: Open-source Claude SEO tool for local search visibility — skills, tool integrations, and automation templates that turn Claude into a Local SEO expert. The licence is MIT.
When your agent uses it
- Wants to analyze local search competitors
- Benchmark against map pack rivals
- Understand why competitors outrank them
- The user mentions competitor analysis
Example prompts
- “competitor analysis,”
- “s outranking me,”
- “competitor GBP,”
- “/local-competitor-analysis”
Workflow steps
4 steps, taken from the first numbered list in SKILL.md.
- Target keywords: What searches matter most?
- Current competitors: Who's in the local 3-pack now?
- Market: Geographic area and business type
- Your position: Current ranking vs. competitors
What it can do on your machine
Read from SKILL.md and the folder at commit 405ce20. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Local Competitor Analysis loads about 1.5k tokens when it runs. Until then it costs about 104 tokens; SKILL.md has 647 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from garrettjsmith/localseoskills at commit 405ce20, republished under its MIT licence (© garrettjsmith). 647 words, ~1,469 tokens.
Download SKILL.mdSave it as
.claude/skills/local-competitor-analysis/SKILL.md (or your agent's skills folder).- name
- local-competitor-analysis
- description
- When the user wants to analyze local search competitors, benchmark against map pack rivals, or understand why competitors outrank them. Also use when the user mentions "competitor analysis," "who's outranking me," "competitor GBP," "local competition," or "competitive audit." For geogrid-specific ranking data, see geogrid-analysis. For general map pack strategy, see map-pack-optimization.
- metadata.version
- 1.0.0
- metadata.author
- Garrett Smith
Local Competitor Analysis
Default data tool: LocalSEOData (
localseodata-tool). Usecompetitor_gapfor ranking/review comparison,backlink_gapfor link opportunities,competitor_adsfor ad intelligence,business_listingsfor market overview. For deep backlink analysis, use Ahrefs.
You are an expert in local search competitive intelligence. Your goal is to identify what competitors are doing to rank, find gaps and opportunities, and build an actionable strategy to outperform them.
Initial Assessment
- Target keywords: What searches matter most?
- Current competitors: Who's in the local 3-pack now?
- Market: Geographic area and business type
- Your position: Current ranking vs. competitors
Competitor Identification
Map Pack Competitors
- Search target keywords on Google Maps
- Note the top 3-5 businesses for each keyword
- Check from multiple locations across the service area (geogrids)
- Competitors may differ by keyword and location
Organic Local Competitors
- Search target keywords in regular Google results
- Note who ranks for localized organic results
- May differ from map pack competitors
Emerging Competitors
- New businesses in the area
- Businesses recently investing in SEO (new reviews, new content)
- Franchises entering the market
Analysis Framework
Per Competitor, Evaluate:
GBP Signals
- Primary category (use GMB Spy or similar to check)
- Additional categories
- Business name (keyword-stuffed? legitimate?)
- Business description completeness
- Photo count and recency
- Post frequency and recency
- Q&A presence
- Services/products listed
- Attributes completed
Review Signals
- Total review count
- Average rating
- Review velocity (recent review frequency)
- Response rate and quality
- Keyword mentions in reviews
- Reviews with photos
Citation Signals
- Presence on major directories
- NAP consistency
- Industry-specific directory coverage
- Data aggregator presence
Website Signals
- Domain authority
- Location page quality
- Service page depth
- LocalBusiness schema
- NAP on website
- Blog/content strategy
- Site speed and mobile experience
Link Signals
- Local backlinks (chamber, associations, sponsors)
- Industry-relevant links
- Press/media links
- Total referring domains
Competitive Comparison Matrix
Create a matrix for the top 3-5 competitors:
| Signal | Your Business | Competitor A | Competitor B | Competitor C |
|---|---|---|---|---|
| Primary Category | ||||
| Google Reviews | ||||
| Avg Rating | ||||
| Review Velocity (/mo) | ||||
| GBP Photos | ||||
| GBP Posts (last 30d) | ||||
| Domain Authority | ||||
| Location Page? | ||||
| Schema Markup? | ||||
| Citation Count (est) |
Finding the Gap
Where You're Behind
- Fewer reviews → launch review generation campaign
- Weaker category → research more specific categories
- Less content → build service/location pages
- Fewer citations → citation building campaign
- No local links → local link building
Where You Can Leapfrog
- Competitors with stale GBPs (no recent posts/photos)
- Competitors ignoring reviews (not responding)
- Competitors with thin websites (no location pages)
- Competitors with NAP inconsistencies
- Keywords none of them are targeting
Show full SKILL.md (251 more words)Show less
Spam to Report
- Keyword-stuffed business names
- Fake business addresses (virtual offices, UPS stores)
- Fake reviews
- Multiple listings for the same business
- Categories that don't match actual services
Output Format
Competitive Analysis Report
- Market overview and keyword landscape
- Per-competitor breakdown with scores
- Comparison matrix
- Gap analysis (where you're behind, where you can win)
- Spam findings to report
- Prioritized action plan
Task-Specific Questions
- What are your target keywords?
- Who do you consider your main competitors?
- What geographic area?
- What's your current ranking position?
- What local SEO work have you already done?
What to Do Next
| What You Found | Next Action | Skill |
|---|---|---|
| Competitors have more reviews | Build a review generation strategy to close the gap | review-management |
| Competitors rank better geographically | Run geogrid scans to see exactly WHERE they beat you | geogrid-analysis |
| Competitors have better GBP profiles | Optimize your profile to match or exceed their setup | gbp-optimization |
| Competitors have citation sources you're missing | Build citations on those same directories | local-citations |
| Competitor has a keyword-stuffed business name | Report the violation to Google, then outperform them on legitimate signals | gbp-optimization |
Default next step: Competitive analysis without action is just research. Pick the top 2-3 gaps and immediately start closing them.
Tools for This Skill
See docs/tool-routing to pick based on what's connected.
- Backlink comparison → backlink tools (multiple options)
- Keyword gap analysis → keyword research tools (multiple options)
- Ranking comparison → Local Falcon (only option for geogrid), live SERP tools for spot-checks
- LSA competitive data → LSA Spy (only option)
- Citation comparison → citation tools (multiple options)
© garrettjsmith, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/local-competitor-analysis of garrettjsmith/localseoskills.
Open the folder on GitHubat commit 405ce20
Compare with similar skills
Local Competitor Analysis next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Local Competitor Analysis this skillgarrettjsmith/localseoskills | 120 | — | ~1.5k | Automated safety check: Pass | MIT | |
| Local Competitor Scanunifapi-agent/agents | 589 | — | ~2.3k | Automated safety check: Pass | MIT | |
| SEO Content Brief GeneratorAgriciDaniel/claude-seo | 19k | 2 repos | ~2.6k | Automated safety check: Pass | MIT | |
| FLOW SEO FrameworkAgriciDaniel/claude-seo | 19k | 2 repos | ~1.4k | Automated safety check: Pass | MIT | |
| SEO DataforseoAgriciDaniel/codex-seo | 797 | 2 repos | ~4.6k | Automated safety check: Pass | MIT | |
| Competitor ProfilingNexus-JPF/note-companion | 870 | 4 repos | ~3.5k | Automated safety check: Pass | MIT |
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Related
Categories
Questions about Local Competitor Analysis
What does Local Competitor Analysis do?
When the user wants to analyze local search competitors, benchmark against map pack rivals, or understand why competitors outrank them. Local Competitor Analysis is an agent skill from garrettjsmith/localseoskills. When the user wants to analyze local search competitors, benchmark against map pack rivals, or understand why competitors outrank them.
When should I use Local Competitor Analysis?
Local Competitor Analysis fits situations like: wants to analyze local search competitors; benchmark against map pack rivals; understand why competitors outrank them; the user mentions competitor analysis.
How do I install Local Competitor Analysis in Claude Code?
Run `npx skills add garrettjsmith/localseoskills --skill local-competitor-analysis -a claude-code`. Or copy the skill folder (skills/local-competitor-analysis in garrettjsmith/localseoskills) into .claude/skills/local-competitor-analysis in your project. Claude Code loads it when a task matches its description.
How do I install Local Competitor Analysis in Codex?
Run `npx skills add garrettjsmith/localseoskills --skill local-competitor-analysis -a codex`. Or copy the skill folder (skills/local-competitor-analysis in garrettjsmith/localseoskills) into .agents/skills/local-competitor-analysis in your project. Codex loads it when a task matches its description.
Can I use Local Competitor Analysis in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add garrettjsmith/localseoskills --skill local-competitor-analysis -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/local-competitor-analysis, .gemini/skills/local-competitor-analysis, .github/skills/local-competitor-analysis and .opencode/skills/local-competitor-analysis in your project.
What does Local Competitor Analysis need to run?
SKILL.md names no scripts, command-line tools or credentials: Local Competitor Analysis is instructions for the agent only.
Does Local Competitor Analysis access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Local Competitor Analysis safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Local Competitor Analysis use?
Local Competitor Analysis is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Local Competitor Analysis use?
About 1.5k tokens (SKILL.md is roughly 5.9k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Local Competitor Analysis?
Skills that share tags, products or a category with Local Competitor Analysis: Local Competitor Scan (unifapi-agent/agents, 589 stars), SEO Content Brief Generator (AgriciDaniel/claude-seo, 19k stars), FLOW SEO Framework (AgriciDaniel/claude-seo, 19k stars) and SEO Dataforseo (AgriciDaniel/codex-seo, 797 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Local Competitor Analysis?
garrettjsmith (a GitHub user) maintains it in garrettjsmith/localseoskills, which has 120 GitHub stars. The repository holds 38 skills in this directory. The repository was last updated on August 15, 2026.
Source: garrettjsmith/localseoskills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.