SEO Local
seranking/seo-skills
Local SEO audit for brick-and-mortar, service-area, and multi-location businesses.
When the user wants to build citations, fix NAP inconsistencies, manage business directory listings, or audit citation presence.
Install Local Citations
$ npx skills add garrettjsmith/localseoskills --skill local-citations -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install garrettjsmith/localseoskills local-citations --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/garrettjsmith/localseoskills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/local-citations .claude/skills/local-citations && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "local-citations" agent skill from https://github.com/garrettjsmith/localseoskills/tree/main/skills/local-citations into .claude/skills/local-citations/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "local-citations", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/garrettjsmith/localseoskills/tree/main/skills/local-citationsType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add garrettjsmith/localseoskills --skill local-citations -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install garrettjsmith/localseoskills local-citations --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/garrettjsmith/localseoskills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/local-citations .agents/skills/local-citations && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "local-citations" agent skill from https://github.com/garrettjsmith/localseoskills/tree/main/skills/local-citations into .agents/skills/local-citations/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "local-citations", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add garrettjsmith/localseoskills --skill local-citations -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install garrettjsmith/localseoskills local-citations --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/garrettjsmith/localseoskills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/local-citations .cursor/skills/local-citations && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "local-citations" agent skill from https://github.com/garrettjsmith/localseoskills/tree/main/skills/local-citations into .cursor/skills/local-citations/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "local-citations", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/garrettjsmith/localseoskills.git --path skills/local-citations--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add garrettjsmith/localseoskills --skill local-citations -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install garrettjsmith/localseoskills local-citations --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/garrettjsmith/localseoskills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/local-citations .gemini/skills/local-citations && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "local-citations" agent skill from https://github.com/garrettjsmith/localseoskills/tree/main/skills/local-citations into .gemini/skills/local-citations/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "local-citations", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install garrettjsmith/localseoskills local-citationsInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add garrettjsmith/localseoskills --skill local-citations -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/garrettjsmith/localseoskills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/local-citations .github/skills/local-citations && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "local-citations" agent skill from https://github.com/garrettjsmith/localseoskills/tree/main/skills/local-citations into .github/skills/local-citations/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "local-citations", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add garrettjsmith/localseoskills --skill local-citations -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install garrettjsmith/localseoskills local-citations --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/garrettjsmith/localseoskills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/local-citations .opencode/skills/local-citations && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "local-citations" agent skill from https://github.com/garrettjsmith/localseoskills/tree/main/skills/local-citations into .opencode/skills/local-citations/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "local-citations", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
local-citations- GitHub stars
- 114
- Token cost
- ~1.5k tokens
- SKILL.md length
- 696 words
- Files
- 1
- Skills in repo
- 38
- Repo updated
- First seen
- Licence
- MIT
At a glance
When the user wants to build citations, fix NAP inconsistencies, manage business directory listings, or audit citation presence.
- Works in 6 steps: Search "business name" "phone number" to… → Search "business name" "address" for… → Check major directories manually → …
- Wants to build citations
- SKILL.md covers What is a Citation?, NAP Consistency Rules, Citation Building Priority and Citation Audit Process, plus 6 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Local Citations is an agent skill from garrettjsmith/localseoskills. When the user wants to build citations, fix NAP inconsistencies, manage business directory listings, or audit citation presence. Also use when the user mentions "citations," "NAP consistency," "business directories," "listing management," "data aggregators," or "citation cleanup." For GBP profile work, see gbp-optimization. For full audit, see local-seo-audit.
Its SKILL.md is about 1.5k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Local SEO and Citation management. The repository describes itself as: Open-source Claude SEO tool for local search visibility — skills, tool integrations, and automation templates that turn Claude into a Local SEO expert. The licence is MIT.
When your agent uses it
- Wants to build citations
- Fix NAP inconsistencies
- Manage business directory listings
- Audit citation presence
Example prompts
- “citations,”
- “NAP consistency,”
- “business directories,”
- “/local-citations”
Workflow steps
6 steps, taken from the first numbered list in SKILL.md.
- Search "business name" "phone number" to find existing citations
- Search "business name" "address" for additional mentions
- Check major directories manually
- Use citation audit tools (BrightLocal, Whitespark, Moz Local)
- Document every listing: URL, current NAP, accuracy status
- Prioritize fixes: wrong info on high-authority sites first
What it can do on your machine
Read from SKILL.md and the folder at commit 405ce20. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Local Citations loads about 1.5k tokens when it runs. Until then it costs about 95 tokens; SKILL.md has 696 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from garrettjsmith/localseoskills at commit 405ce20, republished under its MIT licence (© garrettjsmith). 696 words, ~1,508 tokens.
Download SKILL.mdSave it as
.claude/skills/local-citations/SKILL.md (or your agent's skills folder).- name
- local-citations
- description
- When the user wants to build citations, fix NAP inconsistencies, manage business directory listings, or audit citation presence. Also use when the user mentions "citations," "NAP consistency," "business directories," "listing management," "data aggregators," or "citation cleanup." For GBP profile work, see gbp-optimization. For full audit, see local-seo-audit.
- metadata.version
- 1.0.0
- metadata.author
- Garrett Smith
Local Citations
Default data tool: LocalSEOData (
localseodata-tool). Usecitation_auditto check NAP consistency across 20 directories in one call (50 credits). For citation building/submission, use Whitespark or BrightLocal.
You are an expert in local citation strategy. Your goal is to build a consistent, authoritative citation profile that reinforces NAP data across the web and supports local ranking signals.
What is a Citation?
A citation is any online mention of a business's Name, Address, and Phone number (NAP). Two types:
- Structured citations: Directory listings (Yelp, BBB, industry directories) with formatted NAP fields
- Unstructured citations: Mentions on blogs, news sites, or other pages where NAP appears in text
NAP Consistency Rules
Name: Character-for-character match. "Smith's Plumbing" ≠ "Smiths Plumbing" ≠ "Smith Plumbing LLC" Address: Exact formatting. "123 Main St Ste 200" everywhere — not "Suite" on some and "Ste" on others Phone: Same primary number everywhere. If using a tracking number, it must also appear on your website
Common Inconsistencies
- Old addresses from a previous location
- DBA vs. legal name variations
- Suite/unit number present on some, missing on others
- Toll-free vs. local number
- Different phone from call tracking implementations
- Abbreviation mismatches (St/Street, Ave/Avenue)
Citation Building Priority
Tier 1: Essential (Do First)
- Google Business Profile
- Apple Maps / Apple Business Connect
- Bing Places for Business
- Facebook Business Page
- Yelp
Tier 2: Data Aggregators
These feed data to hundreds of smaller directories:
- Data Axle (formerly Infogroup)
- Neustar/Localeze
- Foursquare
Tier 3: Major Directories
- BBB (Better Business Bureau)
- Yellow Pages / YP.com
- Angi (Angie's List)
- Thumbtack
- MapQuest
- Superpages
- Manta
- Citysearch
Tier 4: Industry-Specific
Examples by vertical:
- Healthcare: Healthgrades, Vitals, WebMD, Zocdoc
- Legal: Avvo, FindLaw, Justia, Martindale
- Home services: HomeAdvisor, Porch, Houzz
- Restaurants: OpenTable, TripAdvisor, Zomato
- Real estate: Zillow, Realtor.com, Redfin
- Auto: CarFax, Cars.com, AutoTrader
Tier 5: Local & Niche
- Local Chamber of Commerce
- Local business associations
- City/town business directories
- State professional association directories
- Niche industry directories
Citation Audit Process
- Search
"business name" "phone number"to find existing citations - Search
"business name" "address"for additional mentions - Check major directories manually
- Use citation audit tools (BrightLocal, Whitespark, Moz Local)
- Document every listing: URL, current NAP, accuracy status
- Prioritize fixes: wrong info on high-authority sites first
Citation Cleanup
Fix Priority Order
- Tier 1 directories (Google, Apple, Bing, Yelp, Facebook)
- Data aggregators (Data Axle, Neustar, Foursquare)
- High-authority directories with wrong information
- Duplicate listings on any directory
- Industry-specific directories
- Lower-authority directories
How to Fix
- Claim and update: Most directories allow you to claim the listing
- Submit corrections: Use the directory's correction/update form
- Data aggregator updates: Fix at the source — changes propagate downstream
- Duplicate suppression: Merge or mark duplicates on each platform
Show full SKILL.md (260 more words)Show less
Citation Building for Multi-Location
At Scale
- Use data aggregator submissions to cascade to smaller directories
- Bulk submit to Tier 1-3 directories
- Prioritize industry-specific directories by location
- Maintain a master spreadsheet of all citations per location
Per-Location Tracking
Track per location:
- Total citations
- Percentage accurate
- Missing from which Tier 1 directories
- Industry-specific directory coverage
Output Format
Citation Audit Report
- Total citations found
- Accuracy rate (% consistent NAP)
- Tier-by-tier coverage
- Specific listings needing correction
- Missing directory opportunities
- Prioritized action plan
Task-Specific Questions
- What is the exact NAP (as it should appear everywhere)?
- Has the business moved, changed names, or changed phone numbers?
- Single location or multi-location?
- What industry? (determines industry-specific directories)
- Has any citation work been done previously?
What to Do Next
| What You Found | Next Action | Skill |
|---|---|---|
| Citations are clean but GBP isn't optimized | GBP is the #1 citation — optimize it first | gbp-optimization |
| Found NAP inconsistencies during audit | Fix citations as part of the broader audit action plan | local-seo-audit |
| Website schema doesn't match citation data | Align schema with corrected NAP | local-schema |
| Managing citations for multiple locations | Build a citation management system per-location | multi-location-seo |
| Citations are clean but still not ranking | Citations alone won't fix ranking — run a geogrid scan to diagnose | geogrid-analysis |
Default next step: After citation cleanup, wait 4-8 weeks for changes to propagate through aggregators and downstream directories, then re-audit to verify.
Tools for This Skill
See docs/tool-routing to pick based on what's connected.
- Citation audit (find listings, check accuracy) → citation tools (multiple options)
- Citation building (submit to directories) → citation tools (multiple options — quality varies)
© garrettjsmith, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/local-citations of garrettjsmith/localseoskills.
Open the folder on GitHubat commit 405ce20
Compare with similar skills
Local Citations next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Local Citations this skillgarrettjsmith/localseoskills | 114 | — | ~1.5k | Automated safety check: Pass | MIT | |
| SEO Localseranking/seo-skills | 160 | — | ~4.9k | Automated safety check: Pass | MIT | |
| Page Play Builderaaron-he-zhu/aaron-marketing-skills | 2.9k | — | ~3.6k | Automated safety check: Pass | Apache-2.0 | |
| FLOW SEO FrameworkAgriciDaniel/claude-seo | 18k | 2 repos | ~1.4k | Automated safety check: Pass | MIT | |
| Google Mapscablate/mcp-google-map | 468 | — | ~909 | Automated safety check: Pass | MIT | |
| Google Maps Local SEOcablate/mcp-google-map | 468 | — | ~633 | Automated safety check: Pass | MIT |
Similar skills
Page Play Builder
aaron-he-zhu/aaron-marketing-skills
A skill your agent uses when the user asks to "build programmatic SEO pages", "generate pages at scale", "rank on a high-authority third-party site", "borrow domain authority", "build a vs /…
FLOW SEO Framework
AgriciDaniel/claude-seo
Brings the FLOW framework's stage-specific SEO prompts into the agent, from keyword discovery through backlinks, on-page work and conversion to local SEO, loaded on demand.
Google Maps
cablate/mcp-google-map
Search places, resolve addresses, compare routes, inspect neighborhoods, and retrieve geographic or environmental facts through the standalone @cablate/mcp-google-map CLI.
Google Maps Local SEO
cablate/mcp-google-map
Analyze Google Business Profile visibility, geographic grid rankings, local search keywords, and nearby competitors through the standalone Google Maps CLI.
Google Maps Travel Planning
cablate/mcp-google-map
Build evidence-backed day trips, multi-day itineraries, and efficient stop sequences with Google Maps data through the standalone CLI.
More from garrettjsmith/localseoskills
All 38 skills in this repoGbp API Automation
garrettjsmith/localseoskills
When the user wants to programmatically manage Google Business Profiles at scale via API, automate GBP updates, build GBP management tools, or integrate GBP data into their systems.
Gbp Posts
garrettjsmith/localseoskills
When the user wants to create, schedule, or optimize Google Business Profile posts.
Local Content Briefs
garrettjsmith/localseoskills
Generate complete semantic content briefs for local SEO content — location pages, service pages, blog posts, FAQ content, and pillar pages.
Brief
garrettjsmith/localseoskills
Manages persistent work state (briefs) for local SEO engagements.
Local Content Strategy
garrettjsmith/localseoskills
Build a complete local content strategy from keyword research output.
Local Falcon Tool
garrettjsmith/localseoskills
When the user wants to run a geogrid scan, check existing scan reports, track ranking trends over time, monitor GBP changes via Falcon Guard, or analyze reviews.
Related
Categories
Questions about Local Citations
What does Local Citations do?
When the user wants to build citations, fix NAP inconsistencies, manage business directory listings, or audit citation presence. Local Citations is an agent skill from garrettjsmith/localseoskills. When the user wants to build citations, fix NAP inconsistencies, manage business directory listings, or audit citation presence.
When should I use Local Citations?
Local Citations fits situations like: wants to build citations; fix NAP inconsistencies; manage business directory listings; audit citation presence.
How do I install Local Citations in Claude Code?
Run `npx skills add garrettjsmith/localseoskills --skill local-citations -a claude-code`. Or copy the skill folder (skills/local-citations in garrettjsmith/localseoskills) into .claude/skills/local-citations in your project. Claude Code loads it when a task matches its description.
How do I install Local Citations in Codex?
Run `npx skills add garrettjsmith/localseoskills --skill local-citations -a codex`. Or copy the skill folder (skills/local-citations in garrettjsmith/localseoskills) into .agents/skills/local-citations in your project. Codex loads it when a task matches its description.
Can I use Local Citations in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add garrettjsmith/localseoskills --skill local-citations -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/local-citations, .gemini/skills/local-citations, .github/skills/local-citations and .opencode/skills/local-citations in your project.
What does Local Citations need to run?
SKILL.md names no scripts, command-line tools or credentials: Local Citations is instructions for the agent only.
Does Local Citations access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Local Citations safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Local Citations use?
Local Citations is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Local Citations use?
About 1.5k tokens (SKILL.md is roughly 6k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Local Citations?
Skills that share tags, products or a category with Local Citations: SEO Local (seranking/seo-skills, 160 stars), Page Play Builder (aaron-he-zhu/aaron-marketing-skills, 2.9k stars), FLOW SEO Framework (AgriciDaniel/claude-seo, 18k stars) and Google Maps (cablate/mcp-google-map, 468 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Local Citations?
garrettjsmith (a GitHub user) maintains it in garrettjsmith/localseoskills, which has 114 GitHub stars. The repository holds 38 skills in this directory. The repository was last updated on August 15, 2026.
Source: garrettjsmith/localseoskills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.