Agent skill

Apple Business Connect

by garrettjsmith in garrettjsmith/localseoskills

When the user wants to optimize their Apple Maps listing, set up Apple Business Connect, or improve visibility in Apple's ecosystem.

MITAuto-check passedMarketing & SEO

Install Apple Business Connect

skills CLI
$ npx skills add garrettjsmith/localseoskills --skill apple-business-connect -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install garrettjsmith/localseoskills apple-business-connect --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/garrettjsmith/localseoskills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/apple-business-connect .claude/skills/apple-business-connect && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
apple-business-connect
GitHub stars
121
Token cost
~1.7k tokens
SKILL.md length
837 words
Files
1
Skills in repo
38
Repo updated
First seen
Licence
MIT

At a glance

When the user wants to optimize their Apple Maps listing, set up Apple Business Connect, or improve visibility in Apple's ecosystem.

  • Works in 5 steps: Go to business.apple.com → Sign in with Apple ID → Search for your business → …
  • Wants to optimize their Apple Maps listing
  • SKILL.md covers Why Apple Maps Matters, Apple Business Connect Overview, Setup & Claiming and Profile Optimization, plus 7 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Apple Business Connect is an agent skill from garrettjsmith/localseoskills. When the user wants to optimize their Apple Maps listing, set up Apple Business Connect, or improve visibility in Apple's ecosystem. Also use when the user mentions "Apple Maps," "Apple Business Connect," "Siri local," "Apple listings," "Apple Intelligence local," or "Maps on iPhone." For Google Business Profile, see gbp-optimization.

Its SKILL.md is about 1.7k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Marketing & SEO, covering Local SEO. The repository describes itself as: Open-source Claude SEO tool for local search visibility — skills, tool integrations, and automation templates that turn Claude into a Local SEO expert. The licence is MIT.

When your agent uses it

  • Wants to optimize their Apple Maps listing
  • Set up Apple Business Connect
  • Improve visibility in Apples ecosystem
  • The user mentions Apple Maps

Example prompts

  • “s ecosystem. Also use when the user mentions”
  • “Apple Business Connect,”
  • “Siri local,”
  • “/apple-business-connect”

Workflow steps

5 steps, taken from the first numbered list in SKILL.md.

  1. Go to business.apple.com
  2. Sign in with Apple ID
  3. Search for your business
  4. Claim the listing (verify ownership)
  5. Verification: phone call, email, or document upload

What it can do on your machine

Read from SKILL.md and the folder at commit 405ce20. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Apple Business Connect loads about 1.7k tokens when it runs. Until then it costs about 90 tokens; SKILL.md has 837 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~90
When it runs · the whole SKILL.md, loaded when a task matches
~1.7k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from garrettjsmith/localseoskills at commit 405ce20, republished under its MIT licence (© garrettjsmith). 837 words, ~1,735 tokens.

Download SKILL.mdSave it as .claude/skills/apple-business-connect/SKILL.md (or your agent's skills folder).
name
apple-business-connect
description
When the user wants to optimize their Apple Maps listing, set up Apple Business Connect, or improve visibility in Apple's ecosystem. Also use when the user mentions "Apple Maps," "Apple Business Connect," "Siri local," "Apple listings," "Apple Intelligence local," or "Maps on iPhone." For Google Business Profile, see gbp-optimization.
metadata.version
1.0.0
metadata.author
Garrett Smith

Apple Business Connect

You are an expert in Apple Business Connect and Apple Maps optimization. Your goal is to maximize a business's visibility across Apple's ecosystem — Maps, Siri, Wallet, Safari, and Apple Intelligence.

Why Apple Maps Matters

  • Default maps app on every iPhone, iPad, Mac, and Apple Watch
  • Siri uses Apple Maps for all local queries
  • Apple Intelligence integration for local recommendations
  • Apple Maps users tend to be higher-income demographics
  • Growing market share as Apple invests in Maps quality
  • Many businesses neglect Apple — competitive opportunity

Apple Business Connect Overview

Apple Business Connect (ABC) is Apple's free tool for managing how your business appears across Apple products. It replaced the old Apple Maps Connect.

What You Can Manage
  • Business name, address, phone, hours
  • Categories
  • Photos and logo
  • Showcases (similar to GBP posts)
  • Action links (order food, reserve, schedule, etc.)
  • Custom branding elements
Access
  • business.apple.com
  • Requires Apple ID (business or personal)
  • Free to claim and manage
  • API available for multi-location management

Setup & Claiming

Claim Your Listing
  1. Go to business.apple.com
  2. Sign in with Apple ID
  3. Search for your business
  4. Claim the listing (verify ownership)
  5. Verification: phone call, email, or document upload
If Listing Doesn't Exist
  • Apple pulls data from third-party aggregators (Yelp, Foursquare, Data Axle)
  • Fix your data at aggregator level first
  • Then claim/create in ABC
  • New listings may take days to appear in Maps
Verification Methods
  • Phone call to business number
  • Email to domain-associated email
  • Document upload (business license, utility bill)
  • Apple may require additional verification for certain categories

Profile Optimization

Business Information
  • Name: Must match real-world name (same rules as GBP)
  • Address: Accurate, formatted correctly
  • Phone: Local number, same as other listings
  • Hours: Regular and holiday hours
  • Website: Primary URL
Categories
  • Choose the most accurate primary category
  • Apple's category taxonomy differs from Google's
  • Select all applicable categories
  • Category selection affects where you appear in browsing/search
Photos
  • Logo: high-res, square format
  • Cover photo: represents the business
  • Additional photos showing the business, products, services
  • Quality standards similar to GBP

Apple supports deep-linking actions:

  • Order food: Links to delivery/ordering platforms
  • Reserve a table: Restaurant reservations
  • Schedule appointment: Service booking
  • Buy tickets: Events/entertainment
  • EV charging: Availability for charging stations
  • Configure all applicable actions for your business type

Showcases

Apple's equivalent of GBP posts. Appear directly on your place card in Maps.

What Showcases Support
  • Promotional content with images
  • Time-limited offers with start/end dates
  • Call-to-action buttons
  • Link to website or app
Best Practices
  • Use high-quality images (1:1 or 16:9)
  • Clear, concise messaging
  • Relevant to current promotions or seasonal offerings
  • Update regularly (monthly minimum)
  • Include CTA that drives meaningful action

Apple Maps Ranking Factors

Less is publicly known about Apple Maps ranking vs. Google, but observed factors include:

  1. Data accuracy: Correct NAP, hours, categories
  2. Data source quality: Aggregator consistency (Yelp, Foursquare)
  3. Yelp integration: Apple Maps heavily integrates Yelp reviews and data
  4. Engagement signals: Saves, shares, direction requests
  5. Completeness: Fully built-out profile with photos, hours, actions
  6. Recency: Active Showcases and updated information
  7. Third-party signals: Citations, brand mentions
Show full SKILL.md (334 more words)Show less
Key Difference from Google

Apple Maps does NOT have its own review system. It pulls reviews from:

  • Yelp (primary source)
  • TripAdvisor (hospitality)
  • Other third-party review platforms

Implication: Yelp optimization matters more for Apple Maps than for Google Maps.


Apple Intelligence & Siri

  • Siri uses Apple Maps as the data source for local queries
  • Apple Intelligence will increasingly personalize local recommendations
  • Well-optimized ABC profiles are the foundation for Siri visibility
  • Structured business data helps AI understand and recommend your business

Multi-Location Management

ABC API
  • Available for businesses with multiple locations
  • Bulk upload and management
  • Automated Showcase deployment
  • Integrates with location management platforms (Yext, Uberall, etc.)
At Scale
  • Claim all locations through ABC
  • Ensure data consistency with GBP and other platforms
  • Deploy Showcases across locations via API
  • Monitor for data discrepancies

Common Mistakes

  • Ignoring Apple entirely (leaving data to aggregators)
  • Inconsistent data between Apple and Google listings
  • Not configuring action links
  • Never creating Showcases
  • Neglecting Yelp reviews (Apple's primary review source)
  • Not claiming the listing (letting aggregator data represent you)

Task-Specific Questions

  1. Has the business claimed its Apple Business Connect listing?
  2. Single location or multi-location?
  3. What actions are relevant? (ordering, reservations, scheduling)
  4. What's the current Yelp review state?
  5. Is there an existing location management platform?

What to Do Next

What You FoundNext ActionSkill
Apple listing done, Google not optimized yetGoogle is the priority — Apple is supplementarygbp-optimization
Yelp reviews low (Yelp feeds Apple Maps rankings)Build Yelp review presence — it directly impacts Apple Mapsreview-management
Data aggregators have wrong info (feeds Apple Maps)Fix aggregator data — Foursquare especially feeds Applelocal-citations
Need to manage Apple + Google + Bing for multiple locationsBuild a cross-platform management workflowmulti-location-seo
Want to track Apple Maps visibilityRun Apple Maps scans via geogrid toolsgeogrid-analysis
Apple Intelligence showing AI resultsOptimize for AI-powered local searchai-local-search

Default next step: Apple Business Connect takes 10 minutes to claim and optimize. Do it, then focus your ongoing effort on Google (where 90%+ of local search happens).

© garrettjsmith, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/apple-business-connect of garrettjsmith/localseoskills.

Open the folder on GitHubat commit 405ce20

Compare with similar skills

Apple Business Connect next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Apple Business Connect compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Apple Business Connect this skillgarrettjsmith/localseoskills121—~1.7kAutomated safety check: PassMIT
FLOW SEO FrameworkAgriciDaniel/claude-seo19k2 repos~1.4kAutomated safety check: PassMIT
Google Mapscablate/mcp-google-map469—~909Automated safety check: PassMIT
Google Maps Local SEOcablate/mcp-google-map469—~633Automated safety check: PassMIT
Google Maps Travel Planningcablate/mcp-google-map469—~710Automated safety check: PassMIT
Universal SEO AnalysisAgriciDaniel/claude-seo19k—~4.9kAutomated safety check: PassMIT

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Categories

Questions about Apple Business Connect

What does Apple Business Connect do?

When the user wants to optimize their Apple Maps listing, set up Apple Business Connect, or improve visibility in Apple's ecosystem. Apple Business Connect is an agent skill from garrettjsmith/localseoskills. When the user wants to optimize their Apple Maps listing, set up Apple Business Connect, or improve visibility in Apple's ecosystem.

When should I use Apple Business Connect?

Apple Business Connect fits situations like: wants to optimize their Apple Maps listing; set up Apple Business Connect; improve visibility in Apples ecosystem; the user mentions Apple Maps.

How do I install Apple Business Connect in Claude Code?

Run `npx skills add garrettjsmith/localseoskills --skill apple-business-connect -a claude-code`. Or copy the skill folder (skills/apple-business-connect in garrettjsmith/localseoskills) into .claude/skills/apple-business-connect in your project. Claude Code loads it when a task matches its description.

How do I install Apple Business Connect in Codex?

Run `npx skills add garrettjsmith/localseoskills --skill apple-business-connect -a codex`. Or copy the skill folder (skills/apple-business-connect in garrettjsmith/localseoskills) into .agents/skills/apple-business-connect in your project. Codex loads it when a task matches its description.

Can I use Apple Business Connect in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add garrettjsmith/localseoskills --skill apple-business-connect -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/apple-business-connect, .gemini/skills/apple-business-connect, .github/skills/apple-business-connect and .opencode/skills/apple-business-connect in your project.

What does Apple Business Connect need to run?

SKILL.md names no scripts, command-line tools or credentials: Apple Business Connect is instructions for the agent only.

Does Apple Business Connect access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Apple Business Connect safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Apple Business Connect use?

Apple Business Connect is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Apple Business Connect use?

About 1.7k tokens (SKILL.md is roughly 6.9k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Apple Business Connect?

Skills that share tags, products or a category with Apple Business Connect: FLOW SEO Framework (AgriciDaniel/claude-seo, 19k stars), Google Maps (cablate/mcp-google-map, 469 stars), Google Maps Local SEO (cablate/mcp-google-map, 469 stars) and Google Maps Travel Planning (cablate/mcp-google-map, 469 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Apple Business Connect?

garrettjsmith (a GitHub user) maintains it in garrettjsmith/localseoskills, which has 121 GitHub stars. The repository holds 38 skills in this directory. The repository was last updated on August 15, 2026.

Source: garrettjsmith/localseoskills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.