Marketing Os
Yuzzyuk/marketing-os
A complete marketing department in one skill. An agent skill from Yuzzyuk/marketing-os.
Turn a source-bound company and market dossier into testable ideal-customer-profile hypotheses, buying roles, triggers, constraints, disqualifiers, standing, counterevidence, and research gaps.
$ npx skills add elvisun/newsjack --skill icp-evidence-analysis -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install elvisun/newsjack icp-evidence-analysis --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/elvisun/newsjack.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/icp-evidence-analysis .claude/skills/icp-evidence-analysis && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "icp-evidence-analysis" agent skill from https://github.com/elvisun/newsjack/tree/main/skills/icp-evidence-analysis into .claude/skills/icp-evidence-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "icp-evidence-analysis", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/elvisun/newsjack/tree/main/skills/icp-evidence-analysisType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add elvisun/newsjack --skill icp-evidence-analysis -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install elvisun/newsjack icp-evidence-analysis --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/elvisun/newsjack.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/icp-evidence-analysis .agents/skills/icp-evidence-analysis && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "icp-evidence-analysis" agent skill from https://github.com/elvisun/newsjack/tree/main/skills/icp-evidence-analysis into .agents/skills/icp-evidence-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "icp-evidence-analysis", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add elvisun/newsjack --skill icp-evidence-analysis -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install elvisun/newsjack icp-evidence-analysis --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/elvisun/newsjack.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/icp-evidence-analysis .cursor/skills/icp-evidence-analysis && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "icp-evidence-analysis" agent skill from https://github.com/elvisun/newsjack/tree/main/skills/icp-evidence-analysis into .cursor/skills/icp-evidence-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "icp-evidence-analysis", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/elvisun/newsjack.git --path skills/icp-evidence-analysis--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add elvisun/newsjack --skill icp-evidence-analysis -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install elvisun/newsjack icp-evidence-analysis --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/elvisun/newsjack.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/icp-evidence-analysis .gemini/skills/icp-evidence-analysis && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "icp-evidence-analysis" agent skill from https://github.com/elvisun/newsjack/tree/main/skills/icp-evidence-analysis into .gemini/skills/icp-evidence-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "icp-evidence-analysis", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install elvisun/newsjack icp-evidence-analysisInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add elvisun/newsjack --skill icp-evidence-analysis -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/elvisun/newsjack.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/icp-evidence-analysis .github/skills/icp-evidence-analysis && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "icp-evidence-analysis" agent skill from https://github.com/elvisun/newsjack/tree/main/skills/icp-evidence-analysis into .github/skills/icp-evidence-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "icp-evidence-analysis", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add elvisun/newsjack --skill icp-evidence-analysis -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install elvisun/newsjack icp-evidence-analysis --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/elvisun/newsjack.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/icp-evidence-analysis .opencode/skills/icp-evidence-analysis && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "icp-evidence-analysis" agent skill from https://github.com/elvisun/newsjack/tree/main/skills/icp-evidence-analysis into .opencode/skills/icp-evidence-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "icp-evidence-analysis", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
icp-evidence-analysisTurn a source-bound company and market dossier into testable ideal-customer-profile hypotheses, buying roles, triggers, constraints, disqualifiers, standing, counterevidence, and research gaps.
Icp Evidence Analysis is an agent skill from elvisun/newsjack. Turn a source-bound company and market dossier into testable ideal-customer-profile hypotheses, buying roles, triggers, constraints, disqualifiers, standing, counterevidence, and research gaps. Use when a URL, company description, monitor profile, or evidence manifest needs to become defensible ICP inputs for buyer research or an AI-visibility prompt panel.
Its SKILL.md is about 1.4k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Positioning and messaging and AI search optimization. The repository describes itself as: The open-source skills that turn your agent into a full PR team. The licence is MIT.
5 steps, taken from the first numbered list in SKILL.md.
Read from SKILL.md and the folder at commit b5a8dc8. It shows what the files ask for, not the result of running them.
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
No scripts in the folder and no shell commands in SKILL.md (its code samples are json).
From the folder's file list and the shell code blocks in SKILL.md.
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Icp Evidence Analysis loads about 1.4k tokens when it runs. Until then it costs about 95 tokens; SKILL.md has 528 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
The full file from elvisun/newsjack at commit b5a8dc8, republished under its MIT licence (© elvisun). 528 words, ~1,380 tokens.
.claude/skills/icp-evidence-analysis/SKILL.md (or your agent's skills folder).Build hypotheses from evidence. Do not write persona fiction.
This skill inherits the ethical floor from skills/ETHICS.md. It enforces anti-hallucination and permission checks. Anti-spray and human-send are not applicable because this skill produces research artifacts, not outreach.
Accept any combination of:
source_manifest.json;If only a URL and description are supplied, research enough independent public evidence to test the website's claims. Never treat a target's own positioning as buyer behavior.
For every material claim, retain:
company_asserted, buyer_behavior, or independent;Keep negative and conflicting evidence. Stop if a source is private, unlawfully obtained, outside the user's permission, or contains personal data that is not needed.
Separate:
Classify by publisher provenance, not by the claim's tone. A target-authored postmortem, benchmark, customer story, or technical article remains company_asserted; split it from any third-party analysis instead of blending both into one independent record.
Use fact-check when a material external claim lacks primary or independent support.
Create testable contexts, not demographic biographies. Each hypothesis must include:
A core-panel ICP needs at least one independent or behavioral source. A website-only ICP stays low confidence and hypothesis_only unless a human explicitly promotes it.
Do not:
high: multiple relevant sources, including direct behavior or strong independent evidence, agree.medium: one strong source or several consistent weaker sources; material gaps remain.low: company assertion, sparse proxy evidence, or conflict dominates.Use null for unsupported fields. Never fill a schema slot with a plausible guess.
Give the human a concise Markdown summary first:
ready_for_human_review, needs_research, or stop_permission_failure.Then write icp_hypotheses.json with the shared envelope:
{
"schema_version": "1.0.0",
"artifact_id": "icp-<stable-slug>",
"created_at": "RFC3339",
"created_by": "declared agent or human",
"source_manifest_hash": null,
"warnings": ["hash_not_computed: compute source_manifest_hash before freeze"],
"gate_status": "ready_for_human_review",
"icps": [
{
"icp_id": "stable-id",
"label": "Evidence-bound context label",
"context": {},
"triggers": [{"text": "Observed trigger", "source_ids": ["source-001"]}],
"roles": [{"role": "champion", "label": "controller", "source_ids": ["source-001"]}],
"constraints": [],
"disqualifiers": [],
"standing_claim_ids": ["claim-001"],
"supporting_source_ids": ["source-001"],
"counterevidence_source_ids": [],
"confidence": "high | medium | low",
"status": "supported | hypothesis_only | excluded",
"open_questions": []
}
]
}Every material field must trace to source IDs or be null. Preserve source spans in source_manifest.json; do not duplicate long excerpts here.
After human Gate 1, pass approved ICP IDs, rejected IDs, permitted source IDs, target markets, and unresolved questions to buyer-job-intent-analysis. Do not silently promote hypotheses.
© elvisun, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Just SKILL.md in skills/icp-evidence-analysis of elvisun/newsjack.
Open the folder on GitHubat commit b5a8dc8
Icp Evidence Analysis next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Icp Evidence Analysis this skillelvisun/newsjack | 1.5k | — | ~1.4k | Automated safety check: Pass | MIT | |
| Marketing OsYuzzyuk/marketing-os | 540 | — | ~2.5k | Automated safety check: Pass | MIT | |
| Research Brandonvoyage-ai/gtm-engineer-skills | 1.3k | — | ~1.3k | Automated safety check: Pass | MIT | |
| CompeteHouseofmvps/ultraship | 123 | — | ~1.1k | Automated safety check: Notes | MIT | |
| Position MeVarnan-Tech/opendirectory | 674 | — | ~1k | Automated safety check: Pass | MIT | |
| SEO Geoeunomia-bpf/eunomia.dev | 236 | — | ~2.1k | Automated safety check: Pass | MIT |
Yuzzyuk/marketing-os
A complete marketing department in one skill. An agent skill from Yuzzyuk/marketing-os.
onvoyage-ai/gtm-engineer-skills
Researches a company from its URL and produces a Brand DNA file covering positioning, audience, competitors, voice, and messaging.
Houseofmvps/ultraship
Competitive X-Ray — analyze any competitor URL vs your site.
Varnan-Tech/opendirectory
Elite Website Reviewer Agent for AEO, GEO, SEO, UI/UX Psychology, and Copywriting.
eunomia-bpf/eunomia.dev
Technical-only page-level and site-level SEO/GEO checklist for eunomia.dev content.
wasp-lang/wasp
Generative Engine Optimization for AI search engines (ChatGPT, Claude, Perplexity).
elvisun/newsjack
Turn an eval study's numbers into on-brand, publish-ready figures using the Newsjack chart room (the eval design system), then validate them with Playwright.
elvisun/newsjack
Audit, question, suggest, or fact-preservingly revise a press release, blog post, contributed article, or expert explainer so AI answer systems can more easily retrieve, understand, quote, and cite…
elvisun/newsjack
Research any company, product, or service from a URL plus description and build a comprehensive, evidence-bound AEO/GEO/AI-visibility prompt panel across buyer jobs, information acts, journey…
elvisun/newsjack
Triage inbound journalist source queries and draft a response only when the user's expertise is a real fit.
elvisun/newsjack
Recover source-bound buyer jobs, struggling moments, desired progress, forces, workarounds, information acts, journey states, criteria, constraints, roles, locales, and authentic language.
elvisun/newsjack
Run a Google Alerts-style keyword coverage tracker. An agent skill from elvisun/newsjack.
Categories
Turn a source-bound company and market dossier into testable ideal-customer-profile hypotheses, buying roles, triggers, constraints, disqualifiers, standing, counterevidence, and research gaps. Icp Evidence Analysis is an agent skill from elvisun/newsjack. Turn a source-bound company and market dossier into testable ideal-customer-profile hypotheses, buying roles, triggers, constraints, disqualifiers, standing, counterevidence, and research gaps.
Icp Evidence Analysis fits situations like: company description; monitor profile; evidence manifest needs to become defensible ICP inputs for buyer research; an AI-visibility prompt panel.
Run `npx skills add elvisun/newsjack --skill icp-evidence-analysis -a claude-code`. Or copy the skill folder (skills/icp-evidence-analysis in elvisun/newsjack) into .claude/skills/icp-evidence-analysis in your project. Claude Code loads it when a task matches its description.
Run `npx skills add elvisun/newsjack --skill icp-evidence-analysis -a codex`. Or copy the skill folder (skills/icp-evidence-analysis in elvisun/newsjack) into .agents/skills/icp-evidence-analysis in your project. Codex loads it when a task matches its description.
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add elvisun/newsjack --skill icp-evidence-analysis -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/icp-evidence-analysis, .gemini/skills/icp-evidence-analysis, .github/skills/icp-evidence-analysis and .opencode/skills/icp-evidence-analysis in your project.
SKILL.md names no scripts, command-line tools or credentials: Icp Evidence Analysis is instructions for the agent only.
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
Icp Evidence Analysis is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
About 1.4k tokens (SKILL.md is roughly 5.5k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
Skills that share tags, products or a category with Icp Evidence Analysis: Marketing Os (Yuzzyuk/marketing-os, 540 stars), Research Brand (onvoyage-ai/gtm-engineer-skills, 1.3k stars), Compete (Houseofmvps/ultraship, 123 stars) and Position Me (Varnan-Tech/opendirectory, 674 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
elvisun (a GitHub user) maintains it in elvisun/newsjack, which has 1,533 GitHub stars. The repository holds 30 skills in this directory. The repository was last updated on October 7, 2026.
Source: elvisun/newsjack on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.