Marketing Os
Yuzzyuk/marketing-os
A complete marketing department in one skill. An agent skill from Yuzzyuk/marketing-os.
Competitive X-Ray — analyze any competitor URL vs your site.
Install Compete
$ npx skills add Houseofmvps/ultraship --skill compete -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install Houseofmvps/ultraship compete --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/Houseofmvps/ultraship.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/compete .claude/skills/compete && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "compete" agent skill from https://github.com/Houseofmvps/ultraship/tree/main/skills/compete into .claude/skills/compete/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "compete", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/Houseofmvps/ultraship/tree/main/skills/competeType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add Houseofmvps/ultraship --skill compete -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install Houseofmvps/ultraship compete --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/Houseofmvps/ultraship.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/compete .agents/skills/compete && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "compete" agent skill from https://github.com/Houseofmvps/ultraship/tree/main/skills/compete into .agents/skills/compete/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "compete", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add Houseofmvps/ultraship --skill compete -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install Houseofmvps/ultraship compete --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/Houseofmvps/ultraship.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/compete .cursor/skills/compete && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "compete" agent skill from https://github.com/Houseofmvps/ultraship/tree/main/skills/compete into .cursor/skills/compete/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "compete", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/Houseofmvps/ultraship.git --path skills/compete--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add Houseofmvps/ultraship --skill compete -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install Houseofmvps/ultraship compete --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/Houseofmvps/ultraship.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/compete .gemini/skills/compete && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "compete" agent skill from https://github.com/Houseofmvps/ultraship/tree/main/skills/compete into .gemini/skills/compete/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "compete", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install Houseofmvps/ultraship competeInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add Houseofmvps/ultraship --skill compete -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/Houseofmvps/ultraship.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/compete .github/skills/compete && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "compete" agent skill from https://github.com/Houseofmvps/ultraship/tree/main/skills/compete into .github/skills/compete/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "compete", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add Houseofmvps/ultraship --skill compete -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install Houseofmvps/ultraship compete --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/Houseofmvps/ultraship.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/compete .opencode/skills/compete && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "compete" agent skill from https://github.com/Houseofmvps/ultraship/tree/main/skills/compete into .opencode/skills/compete/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "compete", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
compete- GitHub stars
- 123
- Token cost
- ~1.1k tokens
- SKILL.md length
- 592 words
- Files
- 1
- Skills in repo
- 28
- Repo updated
- First seen
- Licence
- MIT
At a glance
Competitive X-Ray — analyze any competitor URL vs your site.
- Works in 6 steps: Gather URLs → Run Analysis → Present Comparison → …
- User wants to compare their site against a competitor
- SKILL.md covers Process and Key Principles
- Calls node
What it does
Compete is an agent skill from Houseofmvps/ultraship. Competitive X-Ray — analyze any competitor URL vs your site. Use when user wants to compare their site against a competitor, benchmark performance, or understand competitive positioning.
Its SKILL.md is about 1.1k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Positioning and messaging and AI search optimization. The repository describes itself as: "ULTRASHIP" Claude Code plugin — 39 skills, 33 tools, 11 agents for ship-ready workflows: planning, review, pentesting, safety guardrails, canary monitoring, SEO/AI-readiness… The licence is MIT.
When your agent uses it
- User wants to compare their site against a competitor
- Benchmark performance
- Understand competitive positioning
Example prompts
- “/compete”
Requirements
- Pre-approved tools (allowed-tools): Bash, Read, Grep, Glob
Workflow steps
6 steps, taken from the step headings in SKILL.md.
What it can do on your machine
Read from SKILL.md and the folder at commit ed232cb. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves these tools, so the agent can use them without asking each time:
BashReadGrepGlob
From allowed-tools in the SKILL.md frontmatter.
Runs code
Shell commands in SKILL.md call:
node
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Compete loads about 1.1k tokens when it runs. Until then it costs about 49 tokens; SKILL.md has 592 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check: notes
The automated check noted patterns worth knowing about, such as sudo or a known installer.
- NotePre-approves every shell command (allowed-tools: Bash)SKILL.md
allowed-tools: Bash, Read, Grep, Glob
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from Houseofmvps/ultraship at commit ed232cb, republished under its MIT licence (© Houseofmvps). 592 words, ~1,136 tokens.
Download SKILL.mdSave it as
.claude/skills/compete/SKILL.md (or your agent's skills folder).- name
- compete
- description
- Competitive X-Ray — analyze any competitor URL vs your site. Use when user wants to compare their site against a competitor, benchmark performance, or understand competitive positioning.
- allowed-tools
- Bash, Read, Grep, Glob
- argument-hint
- <competitor-url>
Competitive X-Ray
Know what you're up against. Understand where you win, where you lose, and where the gaps are. This isn't just a technical comparison — it's a strategic assessment.
Process
Phase 1: Gather URLs
Ask the user for:
- Your site URL (production URL)
- Competitor URL (the site to compare against)
If the user provided both URLs already, skip asking.
Phase 2: Run Analysis
node ${CLAUDE_PLUGIN_ROOT}/tools/compete-analyzer.mjs <your-url> <competitor-url>Parse the JSON output.
Phase 3: Present Comparison
Present results in a clear head-to-head format:
Performance:
- Response time comparison (who's faster, by how much)
- Content size comparison
- What the speed difference means for user experience and SEO
Tech Stack:
- What each site is built with (framework, hosting, analytics, payments)
- What their tech choices reveal about their stage and priorities
- Overlap and differences
SEO:
- Score comparison (out of 10)
- Specific wins/losses (who has better meta tags, OG tags, sitemap, etc.)
- GEO readiness comparison (llms.txt, AI-friendly robots.txt, structured data)
- AEO readiness comparison (FAQPage schema, answer formatting)
Security:
- Header comparison
- HTTPS status
- What missing headers reveal about their security posture
Phase 4: Strategic Analysis
Go beyond raw data. A principal-level competitive analysis answers:
1. Moat Assessment
- What is their defensible advantage? (network effects, data, integrations, brand, switching costs)
- What is YOUR defensible advantage?
- Which moat is stronger, and what would it take to erode theirs?
2. Positioning Gap Analysis
- What market segment are they targeting? (enterprise, SMB, developer, consumer)
- Is there an underserved segment between you? (e.g., they target enterprise, you target solo founders — is there an SMB gap?)
- Where do they over-serve (features their users don't need) or under-serve (features their users wish they had)?
3. Pricing & Value Perception
- If pricing is visible, compare positioning: are they premium or budget? Is there room above, below, or between?
- What does their pricing structure tell you? (per-seat = team play, usage-based = API/developer, flat = SMB simplicity)
4. Technical Debt Signals
- Slow response time = legacy stack or unoptimized infrastructure
- Missing security headers = early stage or no security focus
- No structured data = SEO is an afterthought
- Heavy bundle = frontend debt accumulating
- These are exploitable advantages if you're faster, more secure, or more SEO-optimized
5. Your Advantages — where you're ahead, how to maintain and widen the lead 6. Their Advantages — where they beat you, how to close the gap 7. Quick Wins — low-effort improvements that would flip a loss into a win
Show full SKILL.md (204 more words)Show less
Phase 5: Comparison Card
Display the ASCII comparison card from the tool output. This is designed to be screenshot-shareable on Twitter/X.
Suggest the user share it with context like: "Ran a competitive analysis of [my product] vs [competitor]. Here's what the data shows:" — factual, not adversarial.
Phase 6: Action Items
Create a prioritized action plan:
This week (quick wins):
- Technical gaps you can close in hours (add missing headers, optimize images, fix meta tags)
- Low-effort improvements that flip a score
This month (strategic):
- Feature or content gaps that require development work
- SEO + AI visibility improvements that compound over time
This quarter (moat building):
- Structural advantages to invest in (integrations, community, content library)
- Things that get harder to replicate the earlier you start
Key Principles
- Know thy enemy. This isn't about scores — it's about understanding what a competitor prioritizes and finding your unfair advantage.
- Compete on strengths, not weaknesses. Don't try to match every feature — find where you win and amplify it.
- Data over opinion. Every recommendation should be backed by the comparison data. No "I feel like you should" — only "the data shows X, so do Y."
- Share the card. The comparison card is designed for virality. Factual competitive analysis gets engagement on Twitter.
© Houseofmvps, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/compete of Houseofmvps/ultraship.
Open the folder on GitHubat commit ed232cb
Compare with similar skills
Compete next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Compete this skillHouseofmvps/ultraship | 123 | — | ~1.1k | Automated safety check: Notes | MIT | |
| Marketing OsYuzzyuk/marketing-os | 536 | — | ~2.5k | Automated safety check: Pass | MIT | |
| Research Brandonvoyage-ai/gtm-engineer-skills | 1.3k | — | ~1.3k | Automated safety check: Pass | MIT | |
| Icp Evidence Analysiselvisun/newsjack | 1.5k | — | ~1.4k | Automated safety check: Pass | MIT | |
| Position MeVarnan-Tech/opendirectory | 674 | — | ~1k | Automated safety check: Pass | MIT | |
| SEO Geoeunomia-bpf/eunomia.dev | 236 | — | ~2.1k | Automated safety check: Pass | MIT |
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onvoyage-ai/gtm-engineer-skills
Researches a company from its URL and produces a Brand DNA file covering positioning, audience, competitors, voice, and messaging.
Icp Evidence Analysis
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Turn a source-bound company and market dossier into testable ideal-customer-profile hypotheses, buying roles, triggers, constraints, disqualifiers, standing, counterevidence, and research gaps.
Position Me
Varnan-Tech/opendirectory
Elite Website Reviewer Agent for AEO, GEO, SEO, UI/UX Psychology, and Copywriting.
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Technical-only page-level and site-level SEO/GEO checklist for eunomia.dev content.
Narrative Tracker
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Track what AI engines (ChatGPT, Perplexity, Gemini, AI Overviews, Copilot) say about the brand, score responses against desired positioning, and flag misrepresentations, drift, and competitor…
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Categories
Questions about Compete
What does Compete do?
Competitive X-Ray — analyze any competitor URL vs your site. Compete is an agent skill from Houseofmvps/ultraship. Competitive X-Ray — analyze any competitor URL vs your site.
When should I use Compete?
Compete fits situations like: user wants to compare their site against a competitor; benchmark performance; understand competitive positioning.
How do I install Compete in Claude Code?
Run `npx skills add Houseofmvps/ultraship --skill compete -a claude-code`. Or copy the skill folder (skills/compete in Houseofmvps/ultraship) into .claude/skills/compete in your project. Claude Code loads it when a task matches its description.
How do I install Compete in Codex?
Run `npx skills add Houseofmvps/ultraship --skill compete -a codex`. Or copy the skill folder (skills/compete in Houseofmvps/ultraship) into .agents/skills/compete in your project. Codex loads it when a task matches its description.
Can I use Compete in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add Houseofmvps/ultraship --skill compete -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/compete, .gemini/skills/compete, .github/skills/compete and .opencode/skills/compete in your project.
What does Compete need to run?
Going by SKILL.md and its folder, Compete needs the command-line tools its instructions call (node). Its frontmatter pre-approves these tools: Bash, Read, Grep, Glob.
Does Compete access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Compete safe to install?
Our automated static check of SKILL.md found notes only (pre-approves every shell command (allowed-tools: bash)), nothing it rates as a warning. It is not a guarantee. Review the folder before installing.
What licence does Compete use?
Compete is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Compete use?
About 1.1k tokens (SKILL.md is roughly 4.5k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Compete?
Skills that share tags, products or a category with Compete: Marketing Os (Yuzzyuk/marketing-os, 536 stars), Research Brand (onvoyage-ai/gtm-engineer-skills, 1.3k stars), Icp Evidence Analysis (elvisun/newsjack, 1.5k stars) and Position Me (Varnan-Tech/opendirectory, 674 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Compete?
Houseofmvps (a GitHub user) maintains it in Houseofmvps/ultraship, which has 123 GitHub stars. The repository holds 28 skills in this directory. The repository was last updated on July 8, 2026.
Source: Houseofmvps/ultraship on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.