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Agent skill

Social Post Craft

by cbrock84 in cbrock84/headcount

Writes, structures, and evaluates social posts end to end — hooks, body, formatting for how each platform renders, and a quality check before publishing.

MITAuto-check passedWriting & Content

Install Social Post Craft

skills CLI
$ npx skills add cbrock84/headcount --skill social-post-craft -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install cbrock84/headcount social-post-craft --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/cbrock84/headcount.git skills-src && mkdir -p .claude/skills && cp -r skills-src/plugins/marketing/skills/social-post-craft .claude/skills/social-post-craft && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
social-post-craft
GitHub stars
2k
Token cost
~854 tokens
SKILL.md length
491 words
Files
2 (incl. references)
Skills in repo
178
Repo updated
First seen
Licence
MIT

At a glance

Writes, structures, and evaluates social posts end to end — hooks, body, formatting for how each platform renders, and a quality check before publishing.

  • Tasks that involve Social media posts
  • SKILL.md covers The hook decides everything, Structure, Formatting is not cosmetic and Check before publishing, plus 3 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Social Post Craft is an agent skill from cbrock84/headcount. Writes, structures, and evaluates social posts end to end — hooks, body, formatting for how each platform renders, and a quality check before publishing. Use this to draft a post, rewrite one that underperformed, turn a longer piece into social content, sharpen an opening, or judge whether a draft is worth publishing.

Its SKILL.md is about 850 tokens, which your agent loads only when the skill is triggered. The skill folder holds 2 other files, including reference files (for example `references/sources.md`).

It sits in Writing & Content, covering Social media posts. The repository describes itself as: An agent organization structured as a company — 15+ departments, 125+ skills, each independently installable, citing the standards and regulators that settle the question. Runs… The licence is MIT.

When your agent uses it

  • Tasks that involve Social media posts

Example prompts

  • “/social-post-craft”

What it can do on your machine

Read from SKILL.md and the folder at commit 98d1c17. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Social Post Craft loads about 854 tokens when it runs, and up to ~1.2k if it reads all its reference files. Until then it costs about 84 tokens; SKILL.md has 491 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~84
When it runs · the whole SKILL.md, loaded when a task matches
~854
With references · SKILL.md plus every file in references/, read only if the agent opens them
~1.2k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from cbrock84/headcount at commit 98d1c17, republished under its MIT licence (© cbrock84). 491 words, ~854 tokens.

Download SKILL.mdSave it as .claude/skills/social-post-craft/SKILL.md (or your agent's skills folder). This skill also uses 1 other file; get the full folder from GitHub.
name
social-post-craft
description
Writes, structures, and evaluates social posts end to end — hooks, body, formatting for how each platform renders, and a quality check before publishing. Use this to draft a post, rewrite one that underperformed, turn a longer piece into social content, sharpen an opening, or judge whether a draft is worth publishing.

Social post craft

The hook decides everything

Most posts are lost in the first line, before any of the substance is reached. The opening has one job: make continuing feel more attractive than scrolling.

Openings that work:

  • A specific claim with a number — concrete beats clever.
  • A stated tension — two things the reader believes that cannot both be true.
  • A named mistake — especially one the reader is probably making.
  • An outcome, before the method — the result first, the how afterward.

Openings that do not: a question the reader can answer "no" to, a definition, throat-clearing about why the topic matters, and anything beginning "In today's world."

Write the hook last, after you know what the post actually says. Written first, it commits you to a post you have not thought through.

Structure

One idea. A post carrying two ideas gets remembered for neither.

Then: hook, the turn (why the obvious view is incomplete), the substance (specific, ideally first-hand), and the landing — a conclusion, not a request for engagement.

Cut the first two lines of your draft. They are almost always warm-up.

Formatting is not cosmetic

Line breaks control pace and determine what is visible before the "see more" fold. On every major platform, the visible portion is one to three lines — everything about whether the post is read is decided there.

Short paragraphs. One thought per line for emphasis. No walls. Emphasis carried by structure, since most platforms strip formatting.

Check before publishing

  • Is the first line strong enough alone, with no context?
  • Does it survive the fold — is the visible part a complete enough thought to earn expansion?
  • One idea, or two?
  • Is anything in it specific to you? A post anyone in your field could have written performs like it.
  • Would you send this to one person you respect? If not, do not send it to everyone.

A draft that fails these gets rewritten, not published with a caveat.

Show full SKILL.md (170 more words)Show less

Sources

references/sources.md in this skill lists the outside authorities that settle the questions here — what each one is authoritative for, and what you may do with it. Check them before answering on anything they cover, and cite what you used. Most are free to read and not free to reproduce; the use note on each is binding.

Tooling

Scheduling and publishing: Buffer, Hootsuite, Later, Sprout Social, Typefully, and similar. Native composers usually get better reach handling and newer formats first, so schedule what benefits from timing and post natively what benefits from features.

Whatever you use, keep the draft somewhere the copy can be reviewed before it enters the scheduler. Editing inside a publishing queue is how a typo goes out at 6am.

Never

  • Publish a post whose first line only works after the reader expands it.
  • Reuse one format across platforms unchanged. Line breaks and truncation differ, and the post breaks in ways the composer does not show you.
  • Post a link without deciding whether the platform suppresses them.

© cbrock84, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 1 other file (references) in plugins/marketing/skills/social-post-craft of cbrock84/headcount.

  • SKILL.md
  • references/sources.md

Open the folder on GitHubat commit 98d1c17

Compare with similar skills

Social Post Craft next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Social Post Craft compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Social Post Craft this skillcbrock84/headcount2k—~854Automated safety check: PassMIT
Socialcoreyhaines31/marketingskills54k4 repos~4.5kAutomated safety check: PassMIT
Social Contentfreekmurze/dotfiles1k23 repos~2.1kAutomated safety check: PassNone
Linkedin Marketingsergebulaev/linkedin-skills4.4k1 repos~3.2kAutomated safety check: NotesMIT
Linkedin Content Plannersergebulaev/linkedin-skills4.4k1 repos~2.1kAutomated safety check: PassMIT
Typefullyfreekmurze/dotfiles1k1 repos~3.4kAutomated safety check: NotesNone

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Categories

Questions about Social Post Craft

What does Social Post Craft do?

Writes, structures, and evaluates social posts end to end — hooks, body, formatting for how each platform renders, and a quality check before publishing. Social Post Craft is an agent skill from cbrock84/headcount. Writes, structures, and evaluates social posts end to end — hooks, body, formatting for how each platform renders, and a quality check before publishing.

When should I use Social Post Craft?

Social Post Craft fits situations like: tasks that involve Social media posts.

How do I install Social Post Craft in Claude Code?

Run `npx skills add cbrock84/headcount --skill social-post-craft -a claude-code`. Or copy the skill folder (plugins/marketing/skills/social-post-craft in cbrock84/headcount) into .claude/skills/social-post-craft in your project. Claude Code loads it when a task matches its description.

How do I install Social Post Craft in Codex?

Run `npx skills add cbrock84/headcount --skill social-post-craft -a codex`. Or copy the skill folder (plugins/marketing/skills/social-post-craft in cbrock84/headcount) into .agents/skills/social-post-craft in your project. Codex loads it when a task matches its description.

Can I use Social Post Craft in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add cbrock84/headcount --skill social-post-craft -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/social-post-craft, .gemini/skills/social-post-craft, .github/skills/social-post-craft and .opencode/skills/social-post-craft in your project.

What does Social Post Craft need to run?

SKILL.md names no scripts, command-line tools or credentials: Social Post Craft is instructions for the agent only.

Does Social Post Craft access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Social Post Craft safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Social Post Craft use?

Social Post Craft is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Social Post Craft use?

About 854 tokens (SKILL.md is roughly 3.4k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 336 tokens, read only when the agent opens those files.

What are the alternatives to Social Post Craft?

Skills that share tags, products or a category with Social Post Craft: Social (coreyhaines31/marketingskills, 54k stars), Social Content (freekmurze/dotfiles, 1k stars), Linkedin Marketing (sergebulaev/linkedin-skills, 4.4k stars) and Linkedin Content Planner (sergebulaev/linkedin-skills, 4.4k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Social Post Craft?

cbrock84 (a GitHub user) maintains it in cbrock84/headcount, which has 2,022 GitHub stars. The repository holds 178 skills in this directory. The repository was last updated on September 17, 2026.

Source: cbrock84/headcount on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.