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Plans and executes earned media — press strategy, journalist outreach, announcements, commentary, and crisis response.
MITAuto-check passed
Install Public Relations
$ npx skills add cbrock84/headcount --skill public-relations -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install cbrock84/headcount public-relations --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/cbrock84/headcount.git skills-src && mkdir -p .claude/skills && cp -r skills-src/plugins/marketing/skills/public-relations .claude/skills/public-relations && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "public-relations" agent skill from https://github.com/cbrock84/headcount/tree/main/plugins/marketing/skills/public-relations into .claude/skills/public-relations/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "public-relations", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/cbrock84/headcount/tree/main/plugins/marketing/skills/public-relationsType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add cbrock84/headcount --skill public-relations -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install cbrock84/headcount public-relations --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/cbrock84/headcount.git skills-src && mkdir -p .agents/skills && cp -r skills-src/plugins/marketing/skills/public-relations .agents/skills/public-relations && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "public-relations" agent skill from https://github.com/cbrock84/headcount/tree/main/plugins/marketing/skills/public-relations into .agents/skills/public-relations/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "public-relations", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add cbrock84/headcount --skill public-relations -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install cbrock84/headcount public-relations --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/cbrock84/headcount.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/plugins/marketing/skills/public-relations .cursor/skills/public-relations && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "public-relations" agent skill from https://github.com/cbrock84/headcount/tree/main/plugins/marketing/skills/public-relations into .cursor/skills/public-relations/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "public-relations", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/cbrock84/headcount.git --path plugins/marketing/skills/public-relations--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add cbrock84/headcount --skill public-relations -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install cbrock84/headcount public-relations --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/cbrock84/headcount.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/plugins/marketing/skills/public-relations .gemini/skills/public-relations && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "public-relations" agent skill from https://github.com/cbrock84/headcount/tree/main/plugins/marketing/skills/public-relations into .gemini/skills/public-relations/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "public-relations", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install cbrock84/headcount public-relationsInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add cbrock84/headcount --skill public-relations -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/cbrock84/headcount.git skills-src && mkdir -p .github/skills && cp -r skills-src/plugins/marketing/skills/public-relations .github/skills/public-relations && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "public-relations" agent skill from https://github.com/cbrock84/headcount/tree/main/plugins/marketing/skills/public-relations into .github/skills/public-relations/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "public-relations", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add cbrock84/headcount --skill public-relations -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install cbrock84/headcount public-relations --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/cbrock84/headcount.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/plugins/marketing/skills/public-relations .opencode/skills/public-relations && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "public-relations" agent skill from https://github.com/cbrock84/headcount/tree/main/plugins/marketing/skills/public-relations into .opencode/skills/public-relations/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "public-relations", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
public-relations- GitHub stars
- 2k
- Token cost
- ~921 tokens
- SKILL.md length
- 532 words
- Files
- 2 (incl. references)
- Skills in repo
- 178
- Repo updated
- First seen
- Licence
- MIT
At a glance
Plans and executes earned media — press strategy, journalist outreach, announcements, commentary, and crisis response.
- SKILL.md covers Newsworthy is a high bar, Pitching, Interviews and When a story goes badly, plus 3 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Public Relations is an agent skill from cbrock84/headcount. Plans and executes earned media — press strategy, journalist outreach, announcements, commentary, and crisis response. Use this to plan a press push, write a pitch or release, find and approach the right journalists, prepare for an interview, decide whether something is newsworthy, or respond to a story going badly.
Its SKILL.md is about 920 tokens, which your agent loads only when the skill is triggered. The skill folder holds 2 other files, including reference files (for example `references/sources.md`).
The repository describes itself as: An agent organization structured as a company — 15+ departments, 125+ skills, each independently installable, citing the standards and regulators that settle the question. Runs… The licence is MIT.
Example prompts
- “Use the public-relations skill to plan and executes earned media — press strategy, journalist outreach, announcements, commentary, and crisis response”
- “/public-relations”
What it can do on your machine
Read from SKILL.md and the folder at commit 98d1c17. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Public Relations loads about 921 tokens when it runs, and up to ~1.2k if it reads all its reference files. Until then it costs about 84 tokens; SKILL.md has 532 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from cbrock84/headcount at commit 98d1c17, republished under its MIT licence (© cbrock84). 532 words, ~921 tokens.
Download SKILL.mdSave it as
.claude/skills/public-relations/SKILL.md (or your agent's skills folder). This skill also uses 1 other file; get the full folder from GitHub.- name
- public-relations
- description
- Plans and executes earned media — press strategy, journalist outreach, announcements, commentary, and crisis response. Use this to plan a press push, write a pitch or release, find and approach the right journalists, prepare for an interview, decide whether something is newsworthy, or respond to a story going badly.
Public relations
Newsworthy is a high bar
Most company news is not news. Before pitching, find the actual story — the thing a journalist's readers would care about with your company removed from the sentence.
Genuinely newsworthy: a first, a significant number, a counter-intuitive finding from data you uniquely have, a named conflict, a consequential person moving. Not newsworthy: a funding round of ordinary size, a feature release, a partnership, an award, a rebrand.
If there is no story, the answer is to build one — original research is the most reliable way — not to pitch harder.
Pitching
Journalists receive hundreds of pitches a day and reject most in seconds.
- Pitch a person, not an outlet. Read three of their recent pieces first and reference one specifically and accurately. Generic personalization is worse than none.
- Subject line is the pitch. If it does not carry the story, nothing else will be read.
- Three sentences: the story, why now, why you can speak to it. Offer the assets — data, interview, images — rather than attaching them.
- No embargo without agreement. Declaring one unilaterally is not binding and reads as presumptuous.
- One follow-up, then stop.
Interviews
Decide the two or three things you want to have said, and find honest routes back to them. Never speculate, never say anything you would not want printed, and treat nothing as off the record unless explicitly agreed in advance — and even then, assume it may not hold.
"I don't know, I'll find out" is a complete and respectable answer.
When a story goes badly
- Speed matters, but accuracy matters more. A fast wrong statement extends the story.
- Say what happened, what you are doing, and when you will update. Only that.
- Never dispute a factual detail you have not verified, and never attack the reporter. Both guarantee a second story.
- Correct genuine errors privately, with evidence, and specifically. Vague complaints about tone achieve nothing.
Show full SKILL.md (216 more words)Show less
Sources
references/sources.md in this skill lists the outside authorities that settle the questions
here — what each one is authoritative for, and what you may do with it. Check them before
answering on anything they cover, and cite what you used. Most are free to read and not free
to reproduce; the use note on each is binding.
Tooling
Media databases and pitching: Muck Rack, Cision, Prowly, Roxhill, and similar. They are expensive, and their value is contact accuracy and beat data rather than the ability to send in bulk — a list-blast through one of them is the fastest way to be ignored by the journalists on it.
Wire distribution: Business Wire, PR Newswire, and similar. A wire buys disclosure and syndication, not coverage; treat it as a compliance or record-keeping tool unless you have a reason otherwise.
Monitoring: Meltwater, Brandwatch, Google Alerts, and similar. Set it up before the story you need to see, not after.
Never
- Pitch a story that is only news to you. A funding round, a hire, and a redesign are not news outside the company.
- Send a pitch to a journalist whose recent work you have not read.
- Enter an interview without deciding in advance what you will not say.
- Respond to a damaging story before establishing whether it is accurate.
© cbrock84, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 1 other file (references) in plugins/marketing/skills/public-relations of cbrock84/headcount.
- SKILL.md
- references/sources.md
Open the folder on GitHubat commit 98d1c17
Compare with similar skills
Public Relations next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Public Relations this skillcbrock84/headcount | 2k | — | ~921 | Automated safety check: Pass | MIT | |
| Markdown Article FormatterJimLiu/baoyu-skills | 26k | 6 repos | ~3.5k | Automated safety check: Pass | MIT | |
| Socialcoreyhaines31/marketingskills | 54k | 4 repos | ~4.5k | Automated safety check: Pass | MIT | |
| MarkitdownImCa0/just-laws | 782 | 14 repos | ~3.2k | Automated safety check: Notes | MIT | |
| Obsidian MarkdownAtmosphere/atmosphere | 3.8k | 20 repos | ~1.3k | Automated safety check: Pass | Apache-2.0 | |
| DOCXrvdbreemen/OTGW-firmware | 207 | 33 repos | ~4.3k | Automated safety check: Pass | Proprietary |
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Questions about Public Relations
What does Public Relations do?
Plans and executes earned media — press strategy, journalist outreach, announcements, commentary, and crisis response. Public Relations is an agent skill from cbrock84/headcount. Plans and executes earned media — press strategy, journalist outreach, announcements, commentary, and crisis response.
How do I install Public Relations in Claude Code?
Run `npx skills add cbrock84/headcount --skill public-relations -a claude-code`. Or copy the skill folder (plugins/marketing/skills/public-relations in cbrock84/headcount) into .claude/skills/public-relations in your project. Claude Code loads it when a task matches its description.
How do I install Public Relations in Codex?
Run `npx skills add cbrock84/headcount --skill public-relations -a codex`. Or copy the skill folder (plugins/marketing/skills/public-relations in cbrock84/headcount) into .agents/skills/public-relations in your project. Codex loads it when a task matches its description.
Can I use Public Relations in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add cbrock84/headcount --skill public-relations -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/public-relations, .gemini/skills/public-relations, .github/skills/public-relations and .opencode/skills/public-relations in your project.
What does Public Relations need to run?
SKILL.md names no scripts, command-line tools or credentials: Public Relations is instructions for the agent only.
Does Public Relations access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Public Relations safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Public Relations use?
Public Relations is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Public Relations use?
About 921 tokens (SKILL.md is roughly 3.7k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 323 tokens, read only when the agent opens those files.
What are the alternatives to Public Relations?
Skills that share tags, products or a category with Public Relations: Markdown Article Formatter (JimLiu/baoyu-skills, 26k stars), Social (coreyhaines31/marketingskills, 54k stars), Markitdown (ImCa0/just-laws, 782 stars) and Obsidian Markdown (Atmosphere/atmosphere, 3.8k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Public Relations?
cbrock84 (a GitHub user) maintains it in cbrock84/headcount, which has 2,016 GitHub stars. The repository holds 178 skills in this directory. The repository was last updated on September 17, 2026.
Source: cbrock84/headcount on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.