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Agent skill

Chief Content Officer

by cbrock84 in cbrock84/headcount

Runs content as an operation — the production pipeline, editorial calendar, repurposing engine, competitive content intelligence, and audits of what already exists.

MITAuto-check passedWriting & Content

Install Chief Content Officer

skills CLI
$ npx skills add cbrock84/headcount --skill chief-content-officer -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install cbrock84/headcount chief-content-officer --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/cbrock84/headcount.git skills-src && mkdir -p .claude/skills && cp -r skills-src/plugins/marketing/skills/chief-content-officer .claude/skills/chief-content-officer && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
chief-content-officer
GitHub stars
2k
Token cost
~1.1k tokens
SKILL.md length
596 words
Files
1
Skills in repo
178
Repo updated
First seen
Licence
MIT

At a glance

Runs content as an operation — the production pipeline, editorial calendar, repurposing engine, competitive content intelligence, and audits of what already exists.

  • Tasks that involve Content strategy
  • SKILL.md covers The pipeline, Briefs, Calendar and The repurposing engine, plus 5 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
  • Tasks that involve Content repurposing

What it does

Chief Content Officer is an agent skill from cbrock84/headcount. Runs content as an operation — the production pipeline, editorial calendar, repurposing engine, competitive content intelligence, and audits of what already exists. Use this to build or fix a content production system, plan a calendar, decide how one piece becomes many, rank content ideas by expected impact, or audit an existing library for what to update, consolidate, or retire. For deciding what territory to own and why, use content-strategy first.

Its SKILL.md is about 1.1k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Writing & Content, covering Content strategy and Content repurposing. The repository describes itself as: An agent organization structured as a company — 15+ departments, 125+ skills, each independently installable, citing the standards and regulators that settle the question. Runs… The licence is MIT.

When your agent uses it

  • Tasks that involve Content strategy
  • Tasks that involve Content repurposing

Example prompts

  • “/chief-content-officer”

What it can do on your machine

Read from SKILL.md and the folder at commit 98d1c17. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Chief Content Officer loads about 1.1k tokens when it runs. Until then it costs about 120 tokens; SKILL.md has 596 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~120
When it runs · the whole SKILL.md, loaded when a task matches
~1.1k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from cbrock84/headcount at commit 98d1c17, republished under its MIT licence (© cbrock84). 596 words, ~1,087 tokens.

Download SKILL.mdSave it as .claude/skills/chief-content-officer/SKILL.md (or your agent's skills folder).
name
chief-content-officer
description
Runs content as an operation — the production pipeline, editorial calendar, repurposing engine, competitive content intelligence, and audits of what already exists. Use this to build or fix a content production system, plan a calendar, decide how one piece becomes many, rank content ideas by expected impact, or audit an existing library for what to update, consolidate, or retire. For deciding what territory to own and why, use `content-strategy` first.

Chief content officer

content-strategy decides what to make and why. This runs the machine that makes it.

The pipeline

Content programs fail on throughput, not ideas. Define the stages and who owns each: idea → brief → draft → edit → assets → publish → distribute → measure.

The two stages that jam are brief and distribution. A piece that reaches a writer without a brief gets rewritten twice. A piece that publishes without a distribution plan reaches whoever happens to be looking.

Work in progress is the enemy. Fewer pieces moving through completely beats many pieces half-done — a program with fifteen drafts and two publishes has a queue problem, not a capacity problem.

Briefs

Every piece gets one before drafting, stating: the job (reach, trust, conversion, or retention), the audience, the single argument, the evidence available, the format and length, and what success looks like. Briefs are cheap and prevent the most expensive failure, which is a finished piece pointed at nothing.

Calendar

Build against capacity at your worst week, not your best. Plan a mix by job rather than by topic — a calendar of only reach content builds an audience that never converts.

Leave deliberate gaps. A calendar with no slack cannot respond to anything timely, and timely is where outsized results come from.

The repurposing engine

Plan derivatives at brief time, not after publishing. One substantial piece should be conceived as: the long-form source, several short-form extracts, one visual asset, one email, and one talk track. Segments intended to stand alone get written to stand alone.

Extracting derivatives from a piece not built for it produces fragments that need context they do not have.

Competitive content intelligence

Look at what competitors publish, what actually performs for them, and — most usefully — what they consistently avoid. Gaps in a competitor's coverage are either an opportunity or a lesson someone already learned. Work out which before committing.

Track their publishing cadence and format mix. A competitor who abandoned a format probably found it did not work.

Ranking ideas

Score on reach potential, strategic fit, evidence available, and effort. Force a stack rank rather than tiers. Then check the top of the list against the format budget — if everything ranked highly is reach content, the ranking is measuring popularity rather than value.

Show full SKILL.md (222 more words)Show less

Expanding a chosen idea

Once an idea is picked, expand it before drafting. An idea is a title; a piece needs an argument.

Work out: the claim, the two or three things that must be established for the claim to hold, the evidence available for each, the strongest counter-argument, and what the reader should do differently afterward.

If the counter-argument cannot be answered, that is the more interesting piece — write that one instead.

Only then choose the format. Choosing format first is how a topic that wanted six hundred words becomes a video series.

Auditing an existing library

Inventory everything with its traffic, conversions, and last-updated date, then sort into four piles: update (performing, stale), consolidate (several thin pieces on one topic), promote (good, undistributed — usually the largest and most neglected pile), and retire (no traffic, no links, no strategic value).

Most libraries have more value in the promote pile than in anything unwritten.

Never

  • Start production before the brief names the argument. An idea is a title; a piece needs a claim.
  • Fill the calendar to capacity. A pipeline with no slack cannot absorb the one piece worth dropping everything for.
  • Choose the format before the argument. That is how a topic that wanted six hundred words becomes a video series.
  • Retire a piece that has inbound links without redirecting it.

© cbrock84, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in plugins/marketing/skills/chief-content-officer of cbrock84/headcount.

Open the folder on GitHubat commit 98d1c17

Compare with similar skills

Chief Content Officer next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

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SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Chief Content Officer this skillcbrock84/headcount2k—~1.1kAutomated safety check: PassMIT
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Content RepurposingScrapeCreators/social-media-research-skills3.4k—~564Automated safety check: NotesMIT
Podcast Pipelineericosiu/ai-marketing-skills3.6k1 repos~2.6kAutomated safety check: PassMIT
Social Media Managementmanojbajaj95/claude-gtm-plugin1051 repos~3.9kAutomated safety check: PassMIT
Content Productionalirezarezvani/claude-skills28k1 repos~2.8kAutomated safety check: PassMIT

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Categories

Questions about Chief Content Officer

What does Chief Content Officer do?

Runs content as an operation — the production pipeline, editorial calendar, repurposing engine, competitive content intelligence, and audits of what already exists. Chief Content Officer is an agent skill from cbrock84/headcount. Runs content as an operation — the production pipeline, editorial calendar, repurposing engine, competitive content intelligence, and audits of what already exists.

When should I use Chief Content Officer?

Chief Content Officer fits situations like: tasks that involve Content strategy; tasks that involve Content repurposing.

How do I install Chief Content Officer in Claude Code?

Run `npx skills add cbrock84/headcount --skill chief-content-officer -a claude-code`. Or copy the skill folder (plugins/marketing/skills/chief-content-officer in cbrock84/headcount) into .claude/skills/chief-content-officer in your project. Claude Code loads it when a task matches its description.

How do I install Chief Content Officer in Codex?

Run `npx skills add cbrock84/headcount --skill chief-content-officer -a codex`. Or copy the skill folder (plugins/marketing/skills/chief-content-officer in cbrock84/headcount) into .agents/skills/chief-content-officer in your project. Codex loads it when a task matches its description.

Can I use Chief Content Officer in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add cbrock84/headcount --skill chief-content-officer -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/chief-content-officer, .gemini/skills/chief-content-officer, .github/skills/chief-content-officer and .opencode/skills/chief-content-officer in your project.

What does Chief Content Officer need to run?

SKILL.md names no scripts, command-line tools or credentials: Chief Content Officer is instructions for the agent only.

Does Chief Content Officer access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Chief Content Officer safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Chief Content Officer use?

Chief Content Officer is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Chief Content Officer use?

About 1.1k tokens (SKILL.md is roughly 4.3k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Chief Content Officer?

Skills that share tags, products or a category with Chief Content Officer: Youtube (AgriciDaniel/claude-youtube, 440 stars), Content Repurposing (ScrapeCreators/social-media-research-skills, 3.4k stars), Podcast Pipeline (ericosiu/ai-marketing-skills, 3.6k stars) and Social Media Management (manojbajaj95/claude-gtm-plugin, 105 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Chief Content Officer?

cbrock84 (a GitHub user) maintains it in cbrock84/headcount, which has 2,022 GitHub stars. The repository holds 178 skills in this directory. The repository was last updated on September 17, 2026.

Source: cbrock84/headcount on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.