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Agent skill

Brand Voice

by cbrock84 in cbrock84/headcount

Captures how a person or brand actually writes and turns it into reusable voice instructions every other content skill draws from.

MITAuto-check passedWriting & Content

Install Brand Voice

skills CLI
$ npx skills add cbrock84/headcount --skill brand-voice -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install cbrock84/headcount brand-voice --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/cbrock84/headcount.git skills-src && mkdir -p .claude/skills && cp -r skills-src/plugins/marketing/skills/brand-voice .claude/skills/brand-voice && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
brand-voice
GitHub stars
2k
Token cost
~678 tokens
SKILL.md length
355 words
Files
1
Skills in repo
178
Repo updated
First seen
Licence
MIT

At a glance

Captures how a person or brand actually writes and turns it into reusable voice instructions every other content skill draws from.

  • Tasks that involve Brand voice and tone
  • SKILL.md covers With existing samples, Without samples, The output and Verifying, plus 1 more section
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Brand Voice is an agent skill from cbrock84/headcount. Captures how a person or brand actually writes and turns it into reusable voice instructions every other content skill draws from. Use this before drafting any content for a new brand or client, when output keeps coming back sounding generic, when several writers need to sound like one, or when a voice needs defining without existing samples to learn from.

Its SKILL.md is about 680 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Writing & Content, covering Brand voice and tone. The repository describes itself as: An agent organization structured as a company — 15+ departments, 125+ skills, each independently installable, citing the standards and regulators that settle the question. Runs… The licence is MIT.

When your agent uses it

  • Tasks that involve Brand voice and tone

Example prompts

  • “Use the brand-voice skill to capture how a person or brand actually writes and turns it into reusable voice instructions every other content skill…”
  • “/brand-voice”

What it can do on your machine

Read from SKILL.md and the folder at commit 98d1c17. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Brand Voice loads about 678 tokens when it runs. Until then it costs about 93 tokens; SKILL.md has 355 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~93
When it runs · the whole SKILL.md, loaded when a task matches
~678

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from cbrock84/headcount at commit 98d1c17, republished under its MIT licence (© cbrock84). 355 words, ~678 tokens.

Download SKILL.mdSave it as .claude/skills/brand-voice/SKILL.md (or your agent's skills folder).
name
brand-voice
description
Captures how a person or brand actually writes and turns it into reusable voice instructions every other content skill draws from. Use this before drafting any content for a new brand or client, when output keeps coming back sounding generic, when several writers need to sound like one, or when a voice needs defining without existing samples to learn from.

Brand voice

The upstream dependency for every writing skill. Draft before this exists and it comes back sounding like everyone else.

With existing samples

Collect ten to twenty real pieces the person considers representative — their best, not their most recent. Then extract, with evidence:

  • Sentence rhythm — average length, and whether they vary it deliberately. Most distinctive voices are distinguished by rhythm before vocabulary.
  • Vocabulary tells — the words they reach for and the register they avoid. Note both.
  • Opening moves — how they start. Most writers have two or three habitual openings.
  • Stance — do they assert, hedge, question, or provoke? Who do they assume the reader is?
  • Humor and its absence — where it appears and where it never does.
  • Formatting habits — paragraph length, list usage, emphasis.

Quote a real example for each. A voice guide with adjectives and no samples is unusable.

Without samples

Build from a choice rather than a blank page. Offer archetypes — the practitioner showing their work, the analyst, the contrarian, the teacher, the insider, the enthusiast — with a written paragraph in each. Let them react. People cannot describe their voice but recognize it instantly.

Then interview around the choice: who are you writing for, what do you want them to feel, what would you never say.

Show full SKILL.md (147 more words)Show less

The output

Produce two artifacts other skills read:

  • voice.md — the rules, each with a real example and a counter-example.
  • about-me.md — background, expertise, recurring themes, and the stories available to draw on.

Include a do-not list. Voice guides fail on what they permit, not what they prescribe.

Verifying

Draft two paragraphs and read them to the person cold. If they say "close, but I wouldn't say it that way," ask exactly what they would say — that correction is the most valuable data in the process.

Never

  • Build a voice guide from copy the person did not write. Agency and ghostwritten material describes someone else's voice.
  • Describe voice in adjectives alone. "Friendly but authoritative" is unusable without paired examples of what passes and what fails.
  • Apply a voice guide to a format it was never sampled from. How someone writes an email is not how they write a keynote.

© cbrock84, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in plugins/marketing/skills/brand-voice of cbrock84/headcount.

Open the folder on GitHubat commit 98d1c17

Compare with similar skills

Brand Voice next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Brand Voice compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Brand Voice this skillcbrock84/headcount2k—~678Automated safety check: PassMIT
Avoid AI Writingconorbronsdon/avoid-ai-writing4.9k3 repos~8.1kAutomated safety check: PassMIT
BrandOhh-889/skyroc79513 repos~733Automated safety check: PassMIT
Khazix WeChat Article WriterKKKKhazix/khazix-skills21k1 repos~2.9kAutomated safety check: PassMIT
Writing Guidelinesvercel-labs/agent-skills32k7 repos~309Automated safety check: PassNone
Unslop AI Writing Cleanuptheclaymethod/unslop518—~1.7kAutomated safety check: PassMIT

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    Ohh-889/skyroc

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Categories

Questions about Brand Voice

What does Brand Voice do?

Captures how a person or brand actually writes and turns it into reusable voice instructions every other content skill draws from. Brand Voice is an agent skill from cbrock84/headcount. Captures how a person or brand actually writes and turns it into reusable voice instructions every other content skill draws from.

When should I use Brand Voice?

Brand Voice fits situations like: tasks that involve Brand voice and tone.

How do I install Brand Voice in Claude Code?

Run `npx skills add cbrock84/headcount --skill brand-voice -a claude-code`. Or copy the skill folder (plugins/marketing/skills/brand-voice in cbrock84/headcount) into .claude/skills/brand-voice in your project. Claude Code loads it when a task matches its description.

How do I install Brand Voice in Codex?

Run `npx skills add cbrock84/headcount --skill brand-voice -a codex`. Or copy the skill folder (plugins/marketing/skills/brand-voice in cbrock84/headcount) into .agents/skills/brand-voice in your project. Codex loads it when a task matches its description.

Can I use Brand Voice in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add cbrock84/headcount --skill brand-voice -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/brand-voice, .gemini/skills/brand-voice, .github/skills/brand-voice and .opencode/skills/brand-voice in your project.

What does Brand Voice need to run?

SKILL.md names no scripts, command-line tools or credentials: Brand Voice is instructions for the agent only.

Does Brand Voice access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Brand Voice safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Brand Voice use?

Brand Voice is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Brand Voice use?

About 678 tokens (SKILL.md is roughly 2.7k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Brand Voice?

Skills that share tags, products or a category with Brand Voice: Avoid AI Writing (conorbronsdon/avoid-ai-writing, 4.9k stars), Brand (Ohh-889/skyroc, 795 stars), Khazix WeChat Article Writer (KKKKhazix/khazix-skills, 21k stars) and Writing Guidelines (vercel-labs/agent-skills, 32k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Brand Voice?

cbrock84 (a GitHub user) maintains it in cbrock84/headcount, which has 2,022 GitHub stars. The repository holds 178 skills in this directory. The repository was last updated on September 17, 2026.

Source: cbrock84/headcount on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.