Marketing Os
Yuzzyuk/marketing-os
A complete marketing department in one skill. An agent skill from Yuzzyuk/marketing-os.
A skill your agent uses when building or repairing the conceptual framework of a Journal of International Marketing (JIM) manuscript — theorizing why effects differ across countries, choosing…
Install Jim Theory Development
$ npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jim-theory-development -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install brycewang-stanford/Awesome-Journal-Skills jim-theory-development --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/brycewang-stanford/Awesome-Journal-Skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/Journal-of-International-Marketing-Skills/skills/jim-theory-development .claude/skills/jim-theory-development && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "jim-theory-development" agent skill from https://github.com/brycewang-stanford/Awesome-Journal-Skills/tree/main/Journal-of-International-Marketing-Skills/skills/jim-theory-development into .claude/skills/jim-theory-development/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "jim-theory-development", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/brycewang-stanford/Awesome-Journal-Skills/tree/main/Journal-of-International-Marketing-Skills/skills/jim-theory-developmentType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jim-theory-development -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install brycewang-stanford/Awesome-Journal-Skills jim-theory-development --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/brycewang-stanford/Awesome-Journal-Skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/Journal-of-International-Marketing-Skills/skills/jim-theory-development .agents/skills/jim-theory-development && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "jim-theory-development" agent skill from https://github.com/brycewang-stanford/Awesome-Journal-Skills/tree/main/Journal-of-International-Marketing-Skills/skills/jim-theory-development into .agents/skills/jim-theory-development/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "jim-theory-development", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jim-theory-development -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install brycewang-stanford/Awesome-Journal-Skills jim-theory-development --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/brycewang-stanford/Awesome-Journal-Skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/Journal-of-International-Marketing-Skills/skills/jim-theory-development .cursor/skills/jim-theory-development && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "jim-theory-development" agent skill from https://github.com/brycewang-stanford/Awesome-Journal-Skills/tree/main/Journal-of-International-Marketing-Skills/skills/jim-theory-development into .cursor/skills/jim-theory-development/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "jim-theory-development", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/brycewang-stanford/Awesome-Journal-Skills.git --path Journal-of-International-Marketing-Skills/skills/jim-theory-development--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jim-theory-development -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install brycewang-stanford/Awesome-Journal-Skills jim-theory-development --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/brycewang-stanford/Awesome-Journal-Skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/Journal-of-International-Marketing-Skills/skills/jim-theory-development .gemini/skills/jim-theory-development && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "jim-theory-development" agent skill from https://github.com/brycewang-stanford/Awesome-Journal-Skills/tree/main/Journal-of-International-Marketing-Skills/skills/jim-theory-development into .gemini/skills/jim-theory-development/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "jim-theory-development", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install brycewang-stanford/Awesome-Journal-Skills jim-theory-developmentInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jim-theory-development -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/brycewang-stanford/Awesome-Journal-Skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/Journal-of-International-Marketing-Skills/skills/jim-theory-development .github/skills/jim-theory-development && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "jim-theory-development" agent skill from https://github.com/brycewang-stanford/Awesome-Journal-Skills/tree/main/Journal-of-International-Marketing-Skills/skills/jim-theory-development into .github/skills/jim-theory-development/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "jim-theory-development", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jim-theory-development -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install brycewang-stanford/Awesome-Journal-Skills jim-theory-development --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/brycewang-stanford/Awesome-Journal-Skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/Journal-of-International-Marketing-Skills/skills/jim-theory-development .opencode/skills/jim-theory-development && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "jim-theory-development" agent skill from https://github.com/brycewang-stanford/Awesome-Journal-Skills/tree/main/Journal-of-International-Marketing-Skills/skills/jim-theory-development into .opencode/skills/jim-theory-development/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "jim-theory-development", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
jim-theory-development- GitHub stars
- 1.2k
- Token cost
- ~1.5k tokens
- SKILL.md length
- 703 words
- Files
- 1
- Skills in repo
- 2,387
- Repo updated
- First seen
- Licence
- MIT
At a glance
A skill your agent uses when building or repairing the conceptual framework of a Journal of International Marketing (JIM) manuscript — theorizing why effects differ across countries, choosing…
- Repairing the conceptual framework of a Journal of International Marketing (JIM) manuscript — theorizing why effects differ across countries
- SKILL.md covers When to trigger, The bar: country differences…, Choose the country-level lens… and Respect levels of analysis, plus 5 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
- Choosing cultural/institutional lenses
What it does
Jim Theory Development is an agent skill from brycewang-stanford/Awesome-Journal-Skills. Use when building or repairing the conceptual framework of a Journal of International Marketing (JIM) manuscript — theorizing why effects differ across countries, choosing cultural/institutional lenses, and drafting cross-national hypotheses. It builds the mechanism; jim-literature-positioning stakes the claim against prior work.
Its SKILL.md is about 1.5k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Positioning and messaging. The repository describes itself as: Journal-specific Claude Code/Codex skill packs covering mainstream journals — AER, QJE, Nature, Cell, 管理世界, 经济研究 & 200+ more — your fast track to getting published. ｜ 覆盖主流期刊的… The licence is MIT.
When your agent uses it
- Repairing the conceptual framework of a Journal of International Marketing (JIM) manuscript — theorizing why effects differ across countries
- Choosing cultural/institutional lenses
- Drafting cross-national hypotheses
Example prompts
- “/jim-theory-development”
What it can do on your machine
Read from SKILL.md and the folder at commit 932eb23. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Jim Theory Development loads about 1.5k tokens when it runs. Until then it costs about 89 tokens; SKILL.md has 703 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from brycewang-stanford/Awesome-Journal-Skills at commit 932eb23, republished under its MIT licence (© brycewang-stanford). 703 words, ~1,549 tokens.
Download SKILL.mdSave it as
.claude/skills/jim-theory-development/SKILL.md (or your agent's skills folder).- name
- jim-theory-development
- description
- Use when building or repairing the conceptual framework of a Journal of International Marketing (JIM) manuscript — theorizing why effects differ across countries, choosing cultural/institutional lenses, and drafting cross-national hypotheses. It builds the mechanism; jim-literature-positioning stakes the claim against prior work.
Cross-National Theory Development (jim-theory-development)
When to trigger
- Hypotheses exist but the "because" clause is missing for every country difference
- Culture is mentioned only in the discussion section, explaining results after the fact
- The framework is a domestic theory with country dummies bolted on
- Reviewers (or coauthors) ask "why would this differ across borders at all?"
The bar: country differences must be predicted, not discovered
JIM reviewers read the front end asking one question: did the authors theorize the cross-national variation before seeing it? Culture invoked post hoc — "the effect was weaker in Japan, perhaps because of collectivism" — is the single most cited theory failure in JIM rejections. The fix is architectural, not cosmetic: pick the country-level construct first, derive directional predictions from it, and let the data confirm or refute.
Choose the country-level lens deliberately
| Lens | Constructs | Use when |
|---|---|---|
| Cultural values | Hofstede dimensions, GLOBE practices/values, Schwartz value types | consumer psychology mechanisms shift with shared values |
| Institutions | regulatory quality, contract enforcement, institutional voids, IP protection | firm strategies (channels, entry modes, signaling) depend on the rules of the game |
| Economic development | income, market maturity, retail infrastructure, digital penetration | the mechanism requires resources or infrastructure to operate |
| Distance | cultural, psychic, institutional, geographic (CAGE-style decomposition) | dyadic home–host questions: exporting, entry, partner selection |
| Global consumer culture | perceived brand globalness, GCC positioning, consumer ethnocentrism/animosity | the global-local identity tension is the mechanism itself |
Rules of engagement: (1) name the specific dimension doing the work — "culture" is not a variable; (2) justify the lens against alternatives — if individualism and income level make the same prediction, say why you credit one; (3) prefer measured country variables over country dummies whenever more than a handful of countries are available.
Respect levels of analysis
Most JIM theory spans levels: mechanisms live in consumers or firms, moderators live in countries. Three discipline rules:
- State each construct's level. A hypothesis mixing a country-level cause with an individual-level outcome must say how the levels connect (a cross-level moderation, not a vague "context effect").
- Avoid the ecological fallacy. Country-mean Hofstede scores do not describe individuals; if the mechanism is individual-level cultural orientation, measure it at the individual level (e.g., independent vs. interdependent self-construal) and treat national scores as the macro moderator.
- Avoid the reverse error too: individual-level values aggregated up do not automatically constitute national culture.
Show full SKILL.md (322 more words)Show less
Hypothesis craft for cross-national claims
- Write the baseline mechanism first (H1: X → Y through M), then the cross-national moderation (H2: the X → Y effect strengthens where
<country dimension>is higher, because<dimension>amplifies/suppresses M). - Every moderation hypothesis carries its own "because" clause tied to the mechanism M — not to a country stereotype.
- If theory genuinely permits opposite signs across countries, hypothesize the crossover explicitly; it is a stronger, more falsifiable claim than "weaker/stronger."
- Cap the framework: one mechanism, one or two theorized country moderators. Six moderators signal fishing.
- Pre-commit the framework in a conceptual figure: boxes with levels labeled, the country-level moderator visibly at its own level.
Conceptual papers and theory-building at JIM
JIM also publishes conceptual and framework papers, but the bar mirrors the empirical one: the framework must generate new, testable cross-national propositions and must engage marketing constructs — not re-summarize IB theory. A useful skeleton: identify a tension two literatures leave unresolved across borders; build the integrating construct; derive propositions that specify which countries (by dimension, not by name) sit where; close with the research agenda and the managerial decision map.
Checklist
- Country-level lens named at the dimension level, chosen over stated alternatives
- Every cross-national hypothesis written before data analysis, with a mechanism-tied "because"
- Levels of analysis labeled for every construct; cross-level links explicit
- No ecological fallacy: individual-level mechanisms measured at the individual level
- Crossover predictions made where theory supports sign reversal
- Conceptual figure drawn with the country moderator at its own level
- Framework parsimonious: one mechanism, at most two theorized country moderators
Anti-patterns
- Culture as a post-hoc rescue for unexpected results — the canonical JIM theory failure
- "Hofstede said so" hypotheses with no marketing mechanism in between
- Country dummies presented as theory ("effects differ across our six countries")
- National-score reasoning applied to individuals (ecological fallacy) or vice versa
- Borrowing a domestic framework wholesale and asserting it "should generalize"
- Ten moderators from three cultural frameworks stapled onto one model
Output format
【Mechanism】X → Y through M (level: consumer / firm / dyad)
【Country lens】dimension + framework (e.g., in-group collectivism, GLOBE) + why over rivals
【Cross-national hypotheses】H#: direction + because-clause tied to M
【Levels】each construct labeled; cross-level moderation stated
【Falsifiability】what pattern across countries would disconfirm
【Next skill】jim-literature-positioning© brycewang-stanford, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in Journal-of-International-Marketing-Skills/skills/jim-theory-development of brycewang-stanford/Awesome-Journal-Skills.
Open the folder on GitHubat commit 932eb23
Compare with similar skills
Jim Theory Development next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Jim Theory Development this skillbrycewang-stanford/Awesome-Journal-Skills | 1.2k | — | ~1.5k | Automated safety check: Pass | MIT | |
| Marketing OsYuzzyuk/marketing-os | 540 | — | ~2.5k | Automated safety check: Pass | MIT | |
| Revenue Centric Designheliocosta-dev/revenue-centric-design | 740 | — | ~1.6k | Automated safety check: Pass | Custom licence | |
| Startup Positioningferdinandobons/startup-skill | 1.2k | — | ~4.6k | Automated safety check: Pass | MIT | |
| Stanley Druckenmiller Investmenttradermonty/claude-trading-skills | 3k | 1 repos | ~2k | Automated safety check: Pass | MIT | |
| B2b Playbookweilun88313/B2B-Playbook | 203 | — | ~3.1k | Automated safety check: Pass | Proprietary |
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Market positioning strategy using the April Dunford framework, enriched with JTBD discovery, Moore positioning statement, and Neumeier's Onliness Test.
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Questions about Jim Theory Development
What does Jim Theory Development do?
A skill your agent uses when building or repairing the conceptual framework of a Journal of International Marketing (JIM) manuscript — theorizing why effects differ across countries, choosing…. Jim Theory Development is an agent skill from brycewang-stanford/Awesome-Journal-Skills. Use when building or repairing the conceptual framework of a Journal of International Marketing (JIM) manuscript — theorizing why effects differ across countries, choosing cultural/institutional lenses, and drafting cross-national hypotheses.
When should I use Jim Theory Development?
Jim Theory Development fits situations like: repairing the conceptual framework of a Journal of International Marketing (JIM) manuscript — theorizing why effects differ across countries; choosing cultural/institutional lenses; drafting cross-national hypotheses.
How do I install Jim Theory Development in Claude Code?
Run `npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jim-theory-development -a claude-code`. Or copy the skill folder (Journal-of-International-Marketing-Skills/skills/jim-theory-development in brycewang-stanford/Awesome-Journal-Skills) into .claude/skills/jim-theory-development in your project. Claude Code loads it when a task matches its description.
How do I install Jim Theory Development in Codex?
Run `npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jim-theory-development -a codex`. Or copy the skill folder (Journal-of-International-Marketing-Skills/skills/jim-theory-development in brycewang-stanford/Awesome-Journal-Skills) into .agents/skills/jim-theory-development in your project. Codex loads it when a task matches its description.
Can I use Jim Theory Development in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jim-theory-development -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/jim-theory-development, .gemini/skills/jim-theory-development, .github/skills/jim-theory-development and .opencode/skills/jim-theory-development in your project.
What does Jim Theory Development need to run?
SKILL.md names no scripts, command-line tools or credentials: Jim Theory Development is instructions for the agent only.
Does Jim Theory Development access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Jim Theory Development safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Jim Theory Development use?
Jim Theory Development is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Jim Theory Development use?
About 1.5k tokens (SKILL.md is roughly 6.2k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Jim Theory Development?
Skills that share tags, products or a category with Jim Theory Development: Marketing Os (Yuzzyuk/marketing-os, 540 stars), Revenue Centric Design (heliocosta-dev/revenue-centric-design, 740 stars), Startup Positioning (ferdinandobons/startup-skill, 1.2k stars) and Stanley Druckenmiller Investment (tradermonty/claude-trading-skills, 3k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Jim Theory Development?
brycewang-stanford (a GitHub user) maintains it in brycewang-stanford/Awesome-Journal-Skills, which has 1,231 GitHub stars. The repository holds 2,387 skills in this directory. The repository was last updated on September 27, 2026.
Source: brycewang-stanford/Awesome-Journal-Skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.