Brand Voice Content Creator
davila7/claude-code-templates
Analyzes a brand's existing writing to lock in a consistent voice, then builds SEO blog posts and platform-specific social content around it.
A skill your agent uses when writing or revising the prose of a Journal of Consumer Psychology (JCP) manuscript — the process-led intro, the abstract, the theory build, and the APA-style voice — so…
Install Jcp Writing Style
$ npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jcp-writing-style -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install brycewang-stanford/Awesome-Journal-Skills jcp-writing-style --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/brycewang-stanford/Awesome-Journal-Skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/Journal-of-Consumer-Psychology-Skills/skills/jcp-writing-style .claude/skills/jcp-writing-style && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "jcp-writing-style" agent skill from https://github.com/brycewang-stanford/Awesome-Journal-Skills/tree/main/Journal-of-Consumer-Psychology-Skills/skills/jcp-writing-style into .claude/skills/jcp-writing-style/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "jcp-writing-style", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/brycewang-stanford/Awesome-Journal-Skills/tree/main/Journal-of-Consumer-Psychology-Skills/skills/jcp-writing-styleType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jcp-writing-style -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install brycewang-stanford/Awesome-Journal-Skills jcp-writing-style --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/brycewang-stanford/Awesome-Journal-Skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/Journal-of-Consumer-Psychology-Skills/skills/jcp-writing-style .agents/skills/jcp-writing-style && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "jcp-writing-style" agent skill from https://github.com/brycewang-stanford/Awesome-Journal-Skills/tree/main/Journal-of-Consumer-Psychology-Skills/skills/jcp-writing-style into .agents/skills/jcp-writing-style/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "jcp-writing-style", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jcp-writing-style -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install brycewang-stanford/Awesome-Journal-Skills jcp-writing-style --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/brycewang-stanford/Awesome-Journal-Skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/Journal-of-Consumer-Psychology-Skills/skills/jcp-writing-style .cursor/skills/jcp-writing-style && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "jcp-writing-style" agent skill from https://github.com/brycewang-stanford/Awesome-Journal-Skills/tree/main/Journal-of-Consumer-Psychology-Skills/skills/jcp-writing-style into .cursor/skills/jcp-writing-style/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "jcp-writing-style", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/brycewang-stanford/Awesome-Journal-Skills.git --path Journal-of-Consumer-Psychology-Skills/skills/jcp-writing-style--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jcp-writing-style -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install brycewang-stanford/Awesome-Journal-Skills jcp-writing-style --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/brycewang-stanford/Awesome-Journal-Skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/Journal-of-Consumer-Psychology-Skills/skills/jcp-writing-style .gemini/skills/jcp-writing-style && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "jcp-writing-style" agent skill from https://github.com/brycewang-stanford/Awesome-Journal-Skills/tree/main/Journal-of-Consumer-Psychology-Skills/skills/jcp-writing-style into .gemini/skills/jcp-writing-style/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "jcp-writing-style", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install brycewang-stanford/Awesome-Journal-Skills jcp-writing-styleInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jcp-writing-style -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/brycewang-stanford/Awesome-Journal-Skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/Journal-of-Consumer-Psychology-Skills/skills/jcp-writing-style .github/skills/jcp-writing-style && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "jcp-writing-style" agent skill from https://github.com/brycewang-stanford/Awesome-Journal-Skills/tree/main/Journal-of-Consumer-Psychology-Skills/skills/jcp-writing-style into .github/skills/jcp-writing-style/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "jcp-writing-style", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jcp-writing-style -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install brycewang-stanford/Awesome-Journal-Skills jcp-writing-style --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/brycewang-stanford/Awesome-Journal-Skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/Journal-of-Consumer-Psychology-Skills/skills/jcp-writing-style .opencode/skills/jcp-writing-style && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "jcp-writing-style" agent skill from https://github.com/brycewang-stanford/Awesome-Journal-Skills/tree/main/Journal-of-Consumer-Psychology-Skills/skills/jcp-writing-style into .opencode/skills/jcp-writing-style/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "jcp-writing-style", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
jcp-writing-style- GitHub stars
- 1.2k
- Token cost
- ~1.1k tokens
- SKILL.md length
- 533 words
- Files
- 1
- Skills in repo
- 2,387
- Repo updated
- First seen
- Licence
- MIT
At a glance
A skill your agent uses when writing or revising the prose of a Journal of Consumer Psychology (JCP) manuscript — the process-led intro, the abstract, the theory build, and the APA-style voice — so…
- Works in 4 steps: The puzzle — a consumer phenomenon or a… → The process gap — what the field thinks… → The contribution — "We propose that… → …
- Revising the prose of a Journal of Consumer Psychology (JCP) manuscript — the process-led intro
- SKILL.md covers When to trigger, Write the mechanism as the…, The process-led introduction and The abstract, plus 4 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Jcp Writing Style is an agent skill from brycewang-stanford/Awesome-Journal-Skills. Use when writing or revising the prose of a Journal of Consumer Psychology (JCP) manuscript — the process-led intro, the abstract, the theory build, and the APA-style voice — so the mechanism, not the effect, is the story. Polishes the writing; it does not change the design or analysis.
Its SKILL.md is about 1.1k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Writing & Content, covering Brand voice and tone and Marketing psychology. The repository describes itself as: Journal-specific Claude Code/Codex skill packs covering mainstream journals — AER, QJE, Nature, Cell, 管理世界, 经济研究 & 200+ more — your fast track to getting published. ｜ 覆盖主流期刊的… The licence is MIT.
When your agent uses it
- Revising the prose of a Journal of Consumer Psychology (JCP) manuscript — the process-led intro
- The theory build
- The APA-style voice — so the mechanism
Example prompts
- “/jcp-writing-style”
Workflow steps
4 steps, taken from the first numbered list in SKILL.md.
- The puzzle — a consumer phenomenon or a tension between what we'd expect and what happens.
- The process gap — what the field thinks the mechanism is, and why that's incomplete or wrong.
- The contribution — "We propose that [antecedent] affects [outcome] because it [changes mental state M]," with the theory-predicted…
- The roadmap — what each study establishes (effect → process → boundary).
What it can do on your machine
Read from SKILL.md and the folder at commit 932eb23. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Jcp Writing Style loads about 1.1k tokens when it runs. Until then it costs about 76 tokens; SKILL.md has 533 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from brycewang-stanford/Awesome-Journal-Skills at commit 932eb23, republished under its MIT licence (© brycewang-stanford). 533 words, ~1,119 tokens.
Download SKILL.mdSave it as
.claude/skills/jcp-writing-style/SKILL.md (or your agent's skills folder).- name
- jcp-writing-style
- description
- Use when writing or revising the prose of a Journal of Consumer Psychology (JCP) manuscript — the process-led intro, the abstract, the theory build, and the APA-style voice — so the mechanism, not the effect, is the story. Polishes the writing; it does not change the design or analysis.
Writing Style (jcp-writing-style)
When to trigger
- The introduction opens with an effect or a context, not the psychological process
- The abstract reports "X affects Y" and never names the mechanism
- The theory section reads as a literature list rather than an argument toward a mediator
- Reviewers say the paper is "hard to follow" or "the contribution is buried"
- The prose is the bottleneck — but only after design and process evidence are stable
Write the mechanism as the protagonist
JCP papers are stories about the consumer's mind. The reader should learn, early, which mental process the paper is about and why it matters — then watch each study tighten the case. The house voice is APA-scientific: precise, hypothesis-driven, economical. Unlike JCR's longer, more discursive intros, JCP prose is tight and process-forward, and the Research Report format (<4,000 words; 检索于 2026-06；以官网为准) rewards severe economy. Do the writing last: an intro that promises a mechanism cannot be finalized until the mediation/moderation evidence is settled.
The process-led introduction
A JCP intro typically moves in four beats:
- The puzzle — a consumer phenomenon or a tension between what we'd expect and what happens.
- The process gap — what the field thinks the mechanism is, and why that's incomplete or wrong.
- The contribution — "We propose that [antecedent] affects [outcome] because it [changes mental state M]," with the theory-predicted moderation that tests it.
- The roadmap — what each study establishes (effect → process → boundary).
Lead with the mechanism, not "Marketing managers care about…". The managerial hook can come after the theoretical contribution, never before it.
The abstract
The abstract must name the effect, the process, and the boundary in a few sentences: what shifts, the mental mechanism that drives it, the moderator that proves the mechanism, and the contribution. Reviewers and the editor decide fit from the abstract; an abstract that reports only an effect signals an effect-only paper.
Show full SKILL.md (222 more words)Show less
Sentence-level craft
- Name the construct, then use its logic — invoke a process by its established meaning, not as a label.
- Hypotheses stated cleanly (H1, H2…), each tied to a study and a link in the chain.
- No HARKing in the prose: present a priori predictions as predictions, post-hoc insights as exploratory.
- Active, economical voice; cut throat-clearing ("It is important to note that…").
- APA mechanics: tense (past for completed studies), statistics formatted per APA, hedge appropriately ("suggests," "is consistent with") when evidence is correlational.
Checklist
- The intro names the psychological process within the first page
- The abstract states effect + process + boundary + contribution
- The contribution is process-led ("because [M]"), not effect-led, throughout
- Hypotheses are clean, a priori, and mapped to the study chain
- Managerial relevance is present but subordinate to the theoretical process
- Voice is tight, APA-scientific; Research Reports respect the word ceiling
- No HARKing; correlational claims are hedged appropriately
Anti-patterns
- Effect-first opening: an intro that leads with the finding or the context, not the mechanism
- Managerial cold open: opening with what firms should do before the theory
- Process-free abstract: reporting "X affects Y" with no mechanism
- Literature-list theory: paragraphs of citations with no argument toward the mediator
- Bloated prose: discursive, hedge-heavy writing that buries the contribution (and busts the Report limit)
- Tense/HARK slippage: post-hoc accounts written as if predicted a priori
Output format
【Intro lead】process named on page 1? [Y/N]
【Abstract】effect + process + boundary + contribution present? [Y/N]
【Contribution thread】process-led and consistent across intro/abstract/discussion? [Y/N]
【Hypotheses】clean, a priori, mapped to studies? [Y/N]
【Voice】APA-scientific, economical; Report within word limit? [Y/N]
【Next skill】jcp-submission© brycewang-stanford, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in Journal-of-Consumer-Psychology-Skills/skills/jcp-writing-style of brycewang-stanford/Awesome-Journal-Skills.
Open the folder on GitHubat commit 932eb23
Compare with similar skills
Jcp Writing Style next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Jcp Writing Style this skillbrycewang-stanford/Awesome-Journal-Skills | 1.2k | — | ~1.1k | Automated safety check: Pass | MIT | |
| Brand Voice Content Creatordavila7/claude-code-templates | 33k | 3 repos | ~1.9k | Automated safety check: Pass | MIT | |
| Content Creatorsickn33/agentic-awesome-skills | 47k | 1 repos | ~2.5k | Automated safety check: Pass | MIT | |
| Building Communication EngineGTM-Strategist/gtm-strategist-skills | 264 | — | ~2.8k | Automated safety check: Pass | MIT | |
| Brand Voice Guidelhfer/claude-howto-zh-cn | 2.3k | — | ~178 | Automated safety check: Pass | MIT | |
| Brand Voice Guidelines in Ukrainianluongnv89/claude-howto | 42k | — | ~614 | Automated safety check: Pass | MIT |
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Brand Voice Guide
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Categories
Questions about Jcp Writing Style
What does Jcp Writing Style do?
A skill your agent uses when writing or revising the prose of a Journal of Consumer Psychology (JCP) manuscript — the process-led intro, the abstract, the theory build, and the APA-style voice — so…. Jcp Writing Style is an agent skill from brycewang-stanford/Awesome-Journal-Skills. Use when writing or revising the prose of a Journal of Consumer Psychology (JCP) manuscript — the process-led intro, the abstract, the theory build, and the APA-style voice — so the mechanism, not the effect, is the story.
When should I use Jcp Writing Style?
Jcp Writing Style fits situations like: revising the prose of a Journal of Consumer Psychology (JCP) manuscript — the process-led intro; the theory build; the APA-style voice — so the mechanism.
How do I install Jcp Writing Style in Claude Code?
Run `npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jcp-writing-style -a claude-code`. Or copy the skill folder (Journal-of-Consumer-Psychology-Skills/skills/jcp-writing-style in brycewang-stanford/Awesome-Journal-Skills) into .claude/skills/jcp-writing-style in your project. Claude Code loads it when a task matches its description.
How do I install Jcp Writing Style in Codex?
Run `npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jcp-writing-style -a codex`. Or copy the skill folder (Journal-of-Consumer-Psychology-Skills/skills/jcp-writing-style in brycewang-stanford/Awesome-Journal-Skills) into .agents/skills/jcp-writing-style in your project. Codex loads it when a task matches its description.
Can I use Jcp Writing Style in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jcp-writing-style -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/jcp-writing-style, .gemini/skills/jcp-writing-style, .github/skills/jcp-writing-style and .opencode/skills/jcp-writing-style in your project.
What does Jcp Writing Style need to run?
SKILL.md names no scripts, command-line tools or credentials: Jcp Writing Style is instructions for the agent only.
Does Jcp Writing Style access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Jcp Writing Style safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Jcp Writing Style use?
Jcp Writing Style is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Jcp Writing Style use?
About 1.1k tokens (SKILL.md is roughly 4.5k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Jcp Writing Style?
Skills that share tags, products or a category with Jcp Writing Style: Brand Voice Content Creator (davila7/claude-code-templates, 33k stars), Content Creator (sickn33/agentic-awesome-skills, 47k stars), Building Communication Engine (GTM-Strategist/gtm-strategist-skills, 264 stars) and Brand Voice Guide (lhfer/claude-howto-zh-cn, 2.3k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Jcp Writing Style?
brycewang-stanford (a GitHub user) maintains it in brycewang-stanford/Awesome-Journal-Skills, which has 1,231 GitHub stars. The repository holds 2,387 skills in this directory. The repository was last updated on September 27, 2026.
Source: brycewang-stanford/Awesome-Journal-Skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.