Brand Voice Guidelines in Ukrainian
luongnv89/claude-howto
Keeps marketing copy, customer messages and public content in one brand voice, with tone rules, preferred and banned wording and sample sentences; written in Ukrainian.
Keeps marketing copy and customer messages in one consistent brand voice, using a defined mission, tone, writing rules and lists of preferred and avoided terms.
SKILL.md written in Chinese; this summary is our English description.
Install Brand Voice Guide
$ npx skills add lhfer/claude-howto-zh-cn --skill brand-voice -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install lhfer/claude-howto-zh-cn brand-voice --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/lhfer/claude-howto-zh-cn.git skills-src && mkdir -p .claude/skills && cp -r skills-src/03-skills/brand-voice .claude/skills/brand-voice && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "brand-voice" agent skill from https://github.com/lhfer/claude-howto-zh-cn/tree/main/03-skills/brand-voice into .claude/skills/brand-voice/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-voice", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/lhfer/claude-howto-zh-cn/tree/main/03-skills/brand-voiceType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add lhfer/claude-howto-zh-cn --skill brand-voice -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install lhfer/claude-howto-zh-cn brand-voice --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/lhfer/claude-howto-zh-cn.git skills-src && mkdir -p .agents/skills && cp -r skills-src/03-skills/brand-voice .agents/skills/brand-voice && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "brand-voice" agent skill from https://github.com/lhfer/claude-howto-zh-cn/tree/main/03-skills/brand-voice into .agents/skills/brand-voice/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-voice", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add lhfer/claude-howto-zh-cn --skill brand-voice -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install lhfer/claude-howto-zh-cn brand-voice --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/lhfer/claude-howto-zh-cn.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/03-skills/brand-voice .cursor/skills/brand-voice && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "brand-voice" agent skill from https://github.com/lhfer/claude-howto-zh-cn/tree/main/03-skills/brand-voice into .cursor/skills/brand-voice/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-voice", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/lhfer/claude-howto-zh-cn.git --path 03-skills/brand-voice--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add lhfer/claude-howto-zh-cn --skill brand-voice -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install lhfer/claude-howto-zh-cn brand-voice --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/lhfer/claude-howto-zh-cn.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/03-skills/brand-voice .gemini/skills/brand-voice && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "brand-voice" agent skill from https://github.com/lhfer/claude-howto-zh-cn/tree/main/03-skills/brand-voice into .gemini/skills/brand-voice/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-voice", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install lhfer/claude-howto-zh-cn brand-voiceInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add lhfer/claude-howto-zh-cn --skill brand-voice -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/lhfer/claude-howto-zh-cn.git skills-src && mkdir -p .github/skills && cp -r skills-src/03-skills/brand-voice .github/skills/brand-voice && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "brand-voice" agent skill from https://github.com/lhfer/claude-howto-zh-cn/tree/main/03-skills/brand-voice into .github/skills/brand-voice/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-voice", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add lhfer/claude-howto-zh-cn --skill brand-voice -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install lhfer/claude-howto-zh-cn brand-voice --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/lhfer/claude-howto-zh-cn.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/03-skills/brand-voice .opencode/skills/brand-voice && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "brand-voice" agent skill from https://github.com/lhfer/claude-howto-zh-cn/tree/main/03-skills/brand-voice into .opencode/skills/brand-voice/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-voice", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
brand-voice- GitHub stars
- 2.3k
- Token cost
- ~178 tokens
- SKILL.md length
- 50 words
- Files
- 4
- Skills in repo
- 7
- Repo updated
- First seen
- Licence
- MIT
At a glance
Keeps marketing copy and customer messages in one consistent brand voice, using a defined mission, tone, writing rules and lists of preferred and avoided terms.
- Drafting marketing copy that has to match an established brand voice
- SKILL.md covers 概览, 品牌身份, 写作指南 and 词汇
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
- Writing customer emails or social posts in a consistent tone
What it does
A single brand profile sits at the center of this skill, and the agent applies it to anything public-facing. The profile states a mission of helping teams automate development workflows with AI, values such as simplicity and reliability, and a tone that is friendly but professional, clear, confident without exaggeration and aware of the reader's pain points.
Writing rules tell the agent to address the reader directly, prefer active voice, open with the value, give concrete examples and keep sentences short. It should avoid corporate jargon, a condescending tone, empty hype words and long unstructured blocks. A vocabulary section lists terms to prefer, such as Claude, agent and code generation, and a set of terms to avoid. The folder adds an email template, a social post template and a tone-examples file. The text itself is written in Chinese.
When your agent uses it
- Drafting marketing copy that has to match an established brand voice
- Writing customer emails or social posts in a consistent tone
- Checking public-facing text for jargon and hype words before it goes out
Example prompts
- “Write a product announcement email for our new CLI release in our brand voice.”
- “Rewrite this social post so it sounds friendly but professional and drops the hype.”
- “Review the landing page copy in ./site/home.md against the brand tone guidelines.”
What it can do on your machine
Read from SKILL.md and the folder at commit f0da0c6. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Brand Voice Guide loads about 178 tokens when it runs. Until then it costs about 41 tokens; SKILL.md has 50 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from lhfer/claude-howto-zh-cn at commit f0da0c6, republished under its MIT licence (© lhfer). 50 words, ~178 tokens.
Download SKILL.mdSave it as
.claude/skills/brand-voice/SKILL.md (or your agent's skills folder). This skill also uses 3 other files; get the full folder from GitHub.- name
- brand-voice
- description
- 保持品牌语气和写作风格一致。Use when creating marketing copy, customer communication, public-facing content, or when users mention brand voice, tone, or writing style.
- user-invocable
- false
品牌语气技能
概览
这个 skill 用于确保所有对外表达保持统一的 brand voice、tone 和 messaging。
品牌身份
使命
帮助团队用 AI 自动化开发工作流
价值观
- Simplicity
- Reliability
- Empowerment
语气风格
- 友好但专业
- 清晰简洁
- 自信但不过度夸张
- 能理解用户痛点
写作指南
推荐写法
- 面向读者说“你”
- 多用主动语态
- 开头先讲价值
- 多给具体例子
- 句子尽量简洁
避免写法
- 避免企业黑话
- 避免居高临下
- 避免空洞夸张词
- 避免大段无层次文本
词汇
推荐术语
- Claude
- Code generation
- Agent
- Streamline
- Integrate
避免术语
- Cutting-edge
- Game-changer
- Leverage
- Utilize
- Paradigm shift
© lhfer, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 3 other files in 03-skills/brand-voice of lhfer/claude-howto-zh-cn.
- SKILL.md
- templates/email-template.txt
- templates/social-post-template.txt
- tone-examples.md
Open the folder on GitHubat commit f0da0c6
Compare with similar skills
Brand Voice Guide next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Brand Voice Guide this skilllhfer/claude-howto-zh-cn | 2.3k | — | ~178 | Automated safety check: Pass | MIT | |
| Brand Voice Guidelines in Ukrainianluongnv89/claude-howto | 42k | — | ~614 | Automated safety check: Pass | MIT | |
| Brand Voice Skill in Vietnameseluongnv89/claude-howto | 42k | — | ~600 | Automated safety check: Pass | MIT | |
| Marketingericrisco/rsc-harness | 180 | — | ~3.7k | Automated safety check: Pass | MIT | |
| Brand Voice Guideluongnv89/claude-howto | 42k | — | ~609 | Automated safety check: Pass | MIT | |
| Ralph Copywritermuratcankoylan/ralph-wiggum-marketer | 778 | — | ~2.4k | Automated safety check: Pass | None |
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Related
Categories
Questions about Brand Voice Guide
What does Brand Voice Guide do?
Keeps marketing copy and customer messages in one consistent brand voice, using a defined mission, tone, writing rules and lists of preferred and avoided terms. A single brand profile sits at the center of this skill, and the agent applies it to anything public-facing. The profile states a mission of helping teams automate development workflows with AI, values such as simplicity and reliability, and a tone that is friendly but professional, clear, confident without exaggeration and aware of the reader's pain points.
When should I use Brand Voice Guide?
Brand Voice Guide fits situations like: drafting marketing copy that has to match an established brand voice; writing customer emails or social posts in a consistent tone; checking public-facing text for jargon and hype words before it goes out.
How do I install Brand Voice Guide in Claude Code?
Run `npx skills add lhfer/claude-howto-zh-cn --skill brand-voice -a claude-code`. Or copy the skill folder (03-skills/brand-voice in lhfer/claude-howto-zh-cn) into .claude/skills/brand-voice in your project. Claude Code loads it when a task matches its description.
How do I install Brand Voice Guide in Codex?
Run `npx skills add lhfer/claude-howto-zh-cn --skill brand-voice -a codex`. Or copy the skill folder (03-skills/brand-voice in lhfer/claude-howto-zh-cn) into .agents/skills/brand-voice in your project. Codex loads it when a task matches its description.
Can I use Brand Voice Guide in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add lhfer/claude-howto-zh-cn --skill brand-voice -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/brand-voice, .gemini/skills/brand-voice, .github/skills/brand-voice and .opencode/skills/brand-voice in your project.
What does Brand Voice Guide need to run?
SKILL.md names no scripts, command-line tools or credentials: Brand Voice Guide is instructions for the agent only.
Does Brand Voice Guide access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Brand Voice Guide safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Brand Voice Guide use?
Brand Voice Guide is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Brand Voice Guide use?
About 178 tokens (SKILL.md is roughly 712 characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Brand Voice Guide?
Skills that share tags, products or a category with Brand Voice Guide: Brand Voice Guidelines in Ukrainian (luongnv89/claude-howto, 42k stars), Brand Voice Skill in Vietnamese (luongnv89/claude-howto, 42k stars), Marketing (ericrisco/rsc-harness, 180 stars) and Brand Voice Guide (luongnv89/claude-howto, 42k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Brand Voice Guide?
lhfer (a GitHub user) maintains it in lhfer/claude-howto-zh-cn, which has 2,307 GitHub stars. The repository holds 7 skills in this directory. The repository was last updated on August 6, 2026.
Source: lhfer/claude-howto-zh-cn on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.