Apply the Marketing Mix (4P/7P) framework to design tactical marketing decisions across Product, Price, Place, Promotion — plus People, Process, Physical Evidence for services.

MITAuto-check passedMarketing & SEO

Install Biz 4p 7p

skills CLI
$ npx skills add asgard-ai-platform/skills --skill biz-4p-7p -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install asgard-ai-platform/skills biz-4p-7p --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/asgard-ai-platform/skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/biz-4p-7p .claude/skills/biz-4p-7p && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
biz-4p-7p
GitHub stars
242
Token cost
~1.8k tokens
SKILL.md length
694 words
Files
4 (incl. references)
Skills in repo
207
Repo updated
First seen
Licence
MIT

At a glance

Apply the Marketing Mix (4P/7P) framework to design tactical marketing decisions across Product, Price, Place, Promotion — plus People, Process, Physical Evidence for services.

  • Works in 5 steps: Confirm target segment (from STP) → Design each P with the target in mind → Check internal consistency across all Ps → …
  • The user needs to plan a product launch
  • SKILL.md covers Overview, When to Use, Framework and Output Format, plus 3 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Biz 4p 7p is an agent skill from asgard-ai-platform/skills. Apply the Marketing Mix (4P/7P) framework to design tactical marketing decisions across Product, Price, Place, Promotion — plus People, Process, Physical Evidence for services. Use this skill when the user needs to plan a product launch, design a go-to-market strategy, or audit their marketing mix — even if they say 'how should we price this', 'where should we sell', or 'what's our go-to-market plan'.

Its SKILL.md is about 1.8k tokens, which your agent loads only when the skill is triggered. The skill folder holds 5 other files, including reference files (for example `examples/sample_scenario.md`, `references/distribution-channels.md` and `references/pricing-strategies.md`).

It sits in Marketing & SEO, covering Go-to-market strategy and Product launch strategy. The repository describes itself as: 301 open-source coding agent skills across 22 domains — methodology, judgment & gotchas packaged as Claude Agent Skills for the Asgard AI Platform. The licence is MIT.

When your agent uses it

  • The user needs to plan a product launch
  • Design a go-to-market strategy
  • Audit their marketing mix — even if they say how should we price this
  • Where should we sell

Example prompts

  • “how should we price this”
  • “where should we sell”
  • “s our go-to-market plan”
  • “/biz-4p-7p”

Workflow steps

5 steps, taken from the first numbered list in SKILL.md.

  1. Confirm target segment (from STP)
  2. Design each P with the target in mind
  3. Check internal consistency across all Ps
  4. Identify gaps — which P is weakest?
  5. Prioritize actions — which P has the biggest impact on the target?

What it can do on your machine

Read from SKILL.md and the folder at commit 4e7f4f8. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Biz 4p 7p loads about 1.8k tokens when it runs, and up to ~8.8k if it reads all its reference files. Until then it costs about 104 tokens; SKILL.md has 694 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~104
When it runs · the whole SKILL.md, loaded when a task matches
~1.8k
With references · SKILL.md plus every file in references/, read only if the agent opens them
~8.8k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from asgard-ai-platform/skills at commit 4e7f4f8, republished under its MIT licence (© asgard-ai-platform). 694 words, ~1,826 tokens.

Download SKILL.mdSave it as .claude/skills/biz-4p-7p/SKILL.md (or your agent's skills folder). This skill also uses 3 other files; get the full folder from GitHub.
name
biz-4p-7p
description
Apply the Marketing Mix (4P/7P) framework to design tactical marketing decisions across Product, Price, Place, Promotion — plus People, Process, Physical Evidence for services. Use this skill when the user needs to plan a product launch, design a go-to-market strategy, or audit their marketing mix — even if they say 'how should we price this', 'where should we sell', or 'what's our go-to-market plan'.
metadata.category
WP-14 商學院—行銷
metadata.tags
marketing, 4p, 7p, marketing-mix

Marketing Mix: 4P / 7P

Overview

The 4P (Product, Price, Place, Promotion) framework structures tactical marketing decisions. For services, extend to 7P by adding People, Process, and Physical Evidence. Unlike STP (strategic), the marketing mix is tactical — it answers "how do we execute?" after STP answers "for whom?"

When to Use

Trigger conditions:

  • User planning a product launch or go-to-market
  • User needs to audit or redesign their marketing mix
  • User asks "how should we price this?", "where should we sell?", or "how do we promote?"
  • User has completed STP and needs the next step

When NOT to use:

  • Before STP is done — mix without a target is unfocused
  • For strategic-level decisions → use STP, SWOT, or Ansoff
  • For brand identity work → use Brand Positioning

Framework

IRON LAW: All Ps Must Be Internally Consistent

The 4/7 Ps must reinforce each other. A luxury product (Product) at a
budget price (Price) sold in discount stores (Place) with mass-market
ads (Promotion) is contradictory. Every P must tell the same story.

Before finalizing, check: "Does the Price match the Product? Does the
Place match the Price? Does the Promotion match the Place?"
IRON LAW: Marketing Mix Follows STP

The mix must be designed FOR the target segment identified in STP.
Different segments require different mixes. A 4P designed without
a specific target segment is guesswork.
The 4Ps (Product and Service Businesses)

Product — What you sell

  • Core benefit, features, quality level, design, branding
  • Product line breadth and depth, packaging, warranty
  • Question: "What does the target segment need, and how does our product deliver it?"

Price — What customers pay

  • Pricing strategy: cost-plus, value-based, competitive, penetration, skimming
  • Discounts, payment terms, price sensitivity of target segment
  • Question: "What is the target segment willing to pay, and what does price signal about our positioning?"

Place — How customers get it

  • Distribution channels: direct, retail, online, wholesale, marketplace
  • Channel coverage: intensive, selective, exclusive
  • Logistics, inventory, geographic availability
  • Question: "Where does our target segment expect to buy, and how do we get the product there?"

Promotion — How customers learn about it

  • Advertising, sales promotion, PR, personal selling, digital marketing
  • Content marketing, social media, influencer partnerships
  • Question: "Where does our target segment get information, and what message resonates?"
The Extended 3Ps (Service Businesses)

People — Who delivers the service

  • Employee training, customer-facing attitude, recruitment standards
  • Customer's role in co-creating the service experience

Process — How the service is delivered

  • Service delivery steps, standardization vs customization, wait times
  • Technology enablement, self-service options

Physical Evidence — Tangible cues of service quality

  • Store design, website UX, uniforms, receipts, packaging
  • Anything the customer can see, touch, or experience that signals quality
Step-by-Step
  1. Confirm target segment (from STP)
  2. Design each P with the target in mind
  3. Check internal consistency across all Ps
  4. Identify gaps — which P is weakest?
  5. Prioritize actions — which P has the biggest impact on the target?

Output Format

markdown
# Marketing Mix: {Product/Service}

## Target Segment
{From STP — who is this mix designed for}

## 4P Analysis

### Product
- Core benefit: ...
- Key features: ...
- Differentiation: ...

### Price
- Strategy: {cost-plus / value-based / competitive / penetration / skimming}
- Price point: {$X}
- Rationale: ...

### Place
- Channels: ...
- Coverage: {intensive / selective / exclusive}
- Key channel: ...

### Promotion
- Primary channels: ...
- Key message: ...
- Budget allocation: ...

## Extended 3P (services only)

### People
...

### Process
...

### Physical Evidence
...

## Consistency Check
| P vs P | Consistent? | Notes |
|--------|------------|-------|
| Product ↔ Price | ✓/✗ | ... |
| Price ↔ Place | ✓/✗ | ... |
| Place ↔ Promotion | ✓/✗ | ... |
| Promotion ↔ Product | ✓/✗ | ... |

## Priority Actions
1. ...
2. ...

Examples

Show full SKILL.md (316 more words)Show less
Correct Application

Scenario: 4P for a premium Taiwanese tea brand selling bottled tea in convenience stores

PDecisionRationale
ProductCold-brewed single-origin oolong, 350ml glass bottle, minimalist labelPremium positioning requires premium packaging and clear differentiation from PET bottle teas
PriceNT$65 (vs NT$25-35 for standard bottled tea)Value-based pricing; target segment (25-40 urban professionals) views tea as a small luxury, not a commodity
PlaceSelective distribution — 7-ELEVEN City Café section only, not general shelfExclusive placement reinforces premium positioning; City Café area signals "coffee-tier quality"
PromotionInstagram KOL partnerships + in-store tasting eventsTarget segment follows lifestyle KOLs; tasting events reduce trial barrier for premium price

Consistency check: Premium product ✓ → Premium price ✓ → Selective placement ✓ → Aspirational promotion ✓ — All Ps tell the same story.

Incorrect Application

What went wrong:

  • Premium glass-bottle tea (Product) sold at NT$25 (Price) in every store (Place) with price-cut promotions (Promotion) → Every P contradicts the premium positioning. Violates Iron Law: internal consistency.
  • Designed the mix without specifying a target segment → No basis for decisions. Violates Iron Law: mix follows STP.

Gotchas

  • Price is not just a number: Price communicates positioning. A NT$65 tea at 7-ELEVEN says "premium but accessible." At NT$25 it says "commodity." The number is a message.
  • Place decisions are hard to reverse: Entering discount channels erodes premium positioning permanently. Exiting a channel alienates existing customers. Choose carefully.
  • Digital changes Place and Promotion: For online businesses, Place = platform (Shopee vs own website vs LINE Shopping) and Promotion = content + ads + SEO. The framework still applies.
  • 7P for all service businesses: If there's a human delivering the service, you need People, Process, and Physical Evidence. A SaaS product with customer success is a service business.
  • Promotion ≠ advertising only: Promotion includes PR, events, sales, partnerships, content. Don't default to "run ads" — match the channel to where the target segment pays attention.

References

  • For detailed pricing strategy techniques, see references/pricing-strategies.md
  • For channel strategy frameworks, see references/distribution-channels.md

© asgard-ai-platform, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 3 other files (references) in biz-4p-7p of asgard-ai-platform/skills.

  • SKILL.md
  • examples/sample_scenario.md
  • references/distribution-channels.md
  • references/pricing-strategies.md

Open the folder on GitHubat commit 4e7f4f8

Compare with similar skills

Biz 4p 7p next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Biz 4p 7p compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Biz 4p 7p this skillasgard-ai-platform/skills242—~1.8kAutomated safety check: PassMIT
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Marketing StrategistCoWork-OS/CoWork-OS480—~893Automated safety check: PassMIT
Launch Gtmandreaskelm/pm-brain234—~2.1kAutomated safety check: PassCustom licence
Go To Marketemotixco/claude-skills-founder540—~884Automated safety check: PassMIT
Multi-Platform Launch Plannertech-leads-club/agent-skills7k—~3.9kAutomated safety check: PassCustom licence

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Categories

Questions about Biz 4p 7p

What does Biz 4p 7p do?

Apply the Marketing Mix (4P/7P) framework to design tactical marketing decisions across Product, Price, Place, Promotion — plus People, Process, Physical Evidence for services. Biz 4p 7p is an agent skill from asgard-ai-platform/skills. Apply the Marketing Mix (4P/7P) framework to design tactical marketing decisions across Product, Price, Place, Promotion — plus People, Process, Physical Evidence for services.

When should I use Biz 4p 7p?

Biz 4p 7p fits situations like: the user needs to plan a product launch; design a go-to-market strategy; audit their marketing mix — even if they say how should we price this; where should we sell.

How do I install Biz 4p 7p in Claude Code?

Run `npx skills add asgard-ai-platform/skills --skill biz-4p-7p -a claude-code`. Or copy the skill folder (biz-4p-7p in asgard-ai-platform/skills) into .claude/skills/biz-4p-7p in your project. Claude Code loads it when a task matches its description.

How do I install Biz 4p 7p in Codex?

Run `npx skills add asgard-ai-platform/skills --skill biz-4p-7p -a codex`. Or copy the skill folder (biz-4p-7p in asgard-ai-platform/skills) into .agents/skills/biz-4p-7p in your project. Codex loads it when a task matches its description.

Can I use Biz 4p 7p in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add asgard-ai-platform/skills --skill biz-4p-7p -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/biz-4p-7p, .gemini/skills/biz-4p-7p, .github/skills/biz-4p-7p and .opencode/skills/biz-4p-7p in your project.

What does Biz 4p 7p need to run?

SKILL.md names no scripts, command-line tools or credentials: Biz 4p 7p is instructions for the agent only.

Does Biz 4p 7p access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Biz 4p 7p safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Biz 4p 7p use?

Biz 4p 7p is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Biz 4p 7p use?

About 1.8k tokens (SKILL.md is roughly 7.3k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 7k tokens, read only when the agent opens those files.

What are the alternatives to Biz 4p 7p?

Skills that share tags, products or a category with Biz 4p 7p: Launch Strategy (freekmurze/dotfiles, 1k stars), Marketing Strategist (CoWork-OS/CoWork-OS, 480 stars), Launch Gtm (andreaskelm/pm-brain, 234 stars) and Go To Market (emotixco/claude-skills-founder, 540 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Biz 4p 7p?

asgard-ai-platform (a GitHub organization) maintains it in asgard-ai-platform/skills, which has 242 GitHub stars. The repository holds 207 skills in this directory. The repository was last updated on June 6, 2026.

Source: asgard-ai-platform/skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.