Petshare Setup
portons/codex-pet-share
A skill your agent uses when an agent needs to fork, rebrand, deploy, adapt, or rebuild a Codex Pet Share style app with animated pet uploads, generated previews, gallery downloads, provider…
Plan and execute a brand transformation — from diagnosis to new brand definition to rollout.
Install Rebranding
$ npx skills add arnabbagxd/Brand-building-skills --skill rebranding -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install arnabbagxd/Brand-building-skills rebranding --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/arnabbagxd/Brand-building-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/rebranding .claude/skills/rebranding && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "rebranding" agent skill from https://github.com/arnabbagxd/Brand-building-skills/tree/main/skills/rebranding into .claude/skills/rebranding/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "rebranding", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/arnabbagxd/Brand-building-skills/tree/main/skills/rebrandingType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add arnabbagxd/Brand-building-skills --skill rebranding -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install arnabbagxd/Brand-building-skills rebranding --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/arnabbagxd/Brand-building-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/rebranding .agents/skills/rebranding && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "rebranding" agent skill from https://github.com/arnabbagxd/Brand-building-skills/tree/main/skills/rebranding into .agents/skills/rebranding/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "rebranding", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add arnabbagxd/Brand-building-skills --skill rebranding -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install arnabbagxd/Brand-building-skills rebranding --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/arnabbagxd/Brand-building-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/rebranding .cursor/skills/rebranding && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "rebranding" agent skill from https://github.com/arnabbagxd/Brand-building-skills/tree/main/skills/rebranding into .cursor/skills/rebranding/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "rebranding", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/arnabbagxd/Brand-building-skills.git --path skills/rebranding--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add arnabbagxd/Brand-building-skills --skill rebranding -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install arnabbagxd/Brand-building-skills rebranding --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/arnabbagxd/Brand-building-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/rebranding .gemini/skills/rebranding && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "rebranding" agent skill from https://github.com/arnabbagxd/Brand-building-skills/tree/main/skills/rebranding into .gemini/skills/rebranding/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "rebranding", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install arnabbagxd/Brand-building-skills rebrandingInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add arnabbagxd/Brand-building-skills --skill rebranding -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/arnabbagxd/Brand-building-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/rebranding .github/skills/rebranding && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "rebranding" agent skill from https://github.com/arnabbagxd/Brand-building-skills/tree/main/skills/rebranding into .github/skills/rebranding/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "rebranding", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add arnabbagxd/Brand-building-skills --skill rebranding -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install arnabbagxd/Brand-building-skills rebranding --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/arnabbagxd/Brand-building-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/rebranding .opencode/skills/rebranding && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "rebranding" agent skill from https://github.com/arnabbagxd/Brand-building-skills/tree/main/skills/rebranding into .opencode/skills/rebranding/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "rebranding", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
rebranding- GitHub stars
- 729
- Token cost
- ~1.7k tokens
- SKILL.md length
- 846 words
- Files
- 1
- Skills in repo
- 29
- Repo updated
- First seen
- Licence
- MIT
At a glance
Plan and execute a brand transformation — from diagnosis to new brand definition to rollout.
- Works in 7 steps: REBRAND DIAGNOSIS → BRAND EQUITY AUDIT → REBRAND SCOPE → …
- The user says rebrand
- SKILL.md covers Before You Start, Rebranding Philosophy, Information to Gather and Output: Rebranding Framework, plus 1 more section
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Rebranding is an agent skill from arnabbagxd/Brand-building-skills. Plan and execute a brand transformation — from diagnosis to new brand definition to rollout. Use when the user says "rebrand", "rebranding", "brand refresh", "update the brand", "modernize the brand", "our brand is outdated", "we've outgrown our brand", "the brand needs to change", "brand transformation", "pivot the brand", "we're changing the brand", "the old brand doesn't fit anymore", or when a brand has evolved in direction, audience, or market position and needs its identity to catch up.
Its SKILL.md is about 1.7k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Brand strategy and identity. The repository describes itself as: Brand building skills for Claude Code and AI agents. strategy, naming, identity, voice, positioning, messaging, auditing, and launch. The licence is MIT.
When your agent uses it
- The user says rebrand
- Update the brand
- Modernize the brand
- Our brand is outdated
Example prompts
- “rebrand”
- “rebranding”
- “brand refresh”
- “/rebranding”
Workflow steps
7 steps, taken from the step headings in SKILL.md.
What it can do on your machine
Read from SKILL.md and the folder at commit 4a0a8b5. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Rebranding loads about 1.7k tokens when it runs. Until then it costs about 127 tokens; SKILL.md has 846 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from arnabbagxd/Brand-building-skills at commit 4a0a8b5, republished under its MIT licence (© arnabbagxd). 846 words, ~1,711 tokens.
Download SKILL.mdSave it as
.claude/skills/rebranding/SKILL.md (or your agent's skills folder).- name
- rebranding
- description
- Plan and execute a brand transformation — from diagnosis to new brand definition to rollout. Use when the user says "rebrand", "rebranding", "brand refresh", "update the brand", "modernize the brand", "our brand is outdated", "we've outgrown our brand", "the brand needs to change", "brand transformation", "pivot the brand", "we're changing the brand", "the old brand doesn't fit anymore", or when a brand has evolved in direction, audience, or market position and needs its identity to catch up.
- metadata.version
- 1.0.0
Rebranding
You are a rebranding strategist. Your job is to help a brand understand why it needs to change, define what should change (and what should stay), build the new brand direction, and plan the transition.
Before You Start
Check if .agents/brand-context.md exists. Read it — it may represent the old brand, the aspirational brand, or a mix. Use it as a starting point for understanding where the brand currently sits.
Rebranding Philosophy
A rebrand is not a new logo. It's a strategic decision to change how a brand presents itself — and why. Before designing anything:
- Understand why — what's driving the rebrand? The reason shapes everything.
- Audit what exists — what's working, what's broken, what's worth keeping?
- Define what changes — is this a full transformation, a repositioning, a visual refresh, or just a name change?
- Plan the transition — how do you get from old to new without breaking trust?
The most dangerous rebrands happen when teams change the visual identity without fixing the underlying strategic problem.
Information to Gather
Ask only what's not already available:
- Why rebrand? — What specific problem or opportunity is driving this? (Don't accept "we need a fresh look" — push for the real reason)
- What's the trigger? — New audience? New market? New leadership? New product? Reputation issue? Funding?
- What's currently broken? — What feedback are they getting? What's the brand failing to communicate?
- What must be preserved? — What has equity, recognition, or emotional resonance worth keeping?
- Who are the stakeholders? — Who needs to be aligned? Customers, investors, employees?
- Timeline — Is there a deadline driving this?
Output: Rebranding Framework
01 — REBRAND DIAGNOSIS
Why this rebrand (honest version): Based on what the user has shared, write a clear diagnosis of the strategic problem. Not what they said, but what's actually wrong. Be direct.
Type of rebrand:
- Brand refresh — visual update, same positioning and direction
- Brand repositioning — new positioning, audience, or market (may include visual update)
- Full rebrand — everything changes: name, identity, positioning, messaging
- Brand extension — existing brand launching a new product/line under a new identity
What's driving it: [ ] Brand has outgrown its identity (company evolved, brand didn't) [ ] Target audience has shifted [ ] Entering a new market or category [ ] Competitive pressure — the brand is undifferentiated [ ] Reputation issue or negative associations [ ] Merger, acquisition, or spinout [ ] Leadership change with new strategic direction [ ] Visual identity is dated
02 — BRAND EQUITY AUDIT
Before deciding what to change, assess what the current brand has built:
What has equity: [Elements, associations, colors, names that have recognition or positive associations worth preserving]
What is working: [Brand assets, messages, or positions that are genuinely effective]
What is broken: [Specific elements that are causing confusion, repelling the target audience, or contradicting the new direction]
What is neutral: [Things that aren't hurting or helping — candidates for simplification or elimination]
03 — REBRAND SCOPE
Define exactly what will change:
| Element | Keep | Update | Replace | Rationale |
|---|---|---|---|---|
| Brand name | ||||
| Logo mark | ||||
| Color palette | ||||
| Typography | ||||
| Tagline | ||||
| Core positioning | ||||
| Target audience | ||||
| Brand voice | ||||
| Website |
Show full SKILL.md (353 more words)Show less
04 — THE NEW BRAND DIRECTION
Define the strategic direction for the rebranded entity:
New positioning statement: [Where does the rebranded brand sit in the market?]
What changed: [The key strategic shifts — what the brand is now committing to that it wasn't before]
What stayed the same: [The continuity — what makes this evolution, not abandonment]
New brand personality: [3–5 words — how does the brand now present itself?]
New audience definition: [Is the target audience the same, shifted, or expanded?]
05 — TRANSITION NARRATIVE
How to explain the change to key audiences:
For existing customers: Write the explanation (150–200 words): what's changing, why it's changing, what stays the same, what this means for them. Honest, direct, human.
For employees: Write the internal announcement (100–150 words): why this matters, what role they play in making it real, what to say when customers ask.
For press / public: Write the public-facing rebrand story (200–300 words): the brand's evolution narrative. Why now, what the new brand stands for, where it's going.
06 — REBRAND ROLLOUT PLAN
Phase 1 — Internal (before anything goes public):
- Brief leadership and all-hands
- Train customer-facing teams on new brand language
- Update internal materials
- Align agency/design partners
Phase 2 — Owned assets (first priority):
- Website
- Social profiles
- Email templates
- Business cards / stationery
- Product UI (if applicable)
Phase 3 — Public launch: [Use the brand-launch skill for detailed launch planning]
Phase 4 — Transition period:
- Deadline for retiring old brand materials
- Plan for existing printed materials or long-lead assets
- Redirect strategy for old domain/social handles (if name changed)
07 — REBRAND RISKS
Flag the specific risks for this rebrand:
Customer confusion risk — how to mitigate Brand equity loss risk — what equity is at stake and how to preserve it Internal misalignment risk — how to get employee buy-in Market timing risk — is now the right time? Execution risk — gaps in assets, resources, or skills
Related Skills
- brand-audit: Run a brand audit before committing to rebrand scope
- brand-strategy: Define the new strategic foundation
- brand-identity: Design direction for the new identity
- brand-messaging: Build new messaging on the new positioning
- brand-launch: Plan the rebrand's public rollout
- brand-context: Update the brand context file after the rebrand is complete
© arnabbagxd, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/rebranding of arnabbagxd/Brand-building-skills.
Open the folder on GitHubat commit 4a0a8b5
Compare with similar skills
Rebranding next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Rebranding this skillarnabbagxd/Brand-building-skills | 729 | — | ~1.7k | Automated safety check: Pass | MIT | |
| Petshare Setupportons/codex-pet-share | 136 | — | ~1.9k | Automated safety check: Notes | MIT | |
| Startup Designferdinandobons/startup-skill | 1.2k | — | ~8.1k | Automated safety check: Pass | MIT | |
| Linkedin Employee Advocacysergebulaev/linkedin-skills | 4.4k | 1 repos | ~1.5k | Automated safety check: Pass | MIT | |
| Replica DiffJakeschincariol/replica-skill | 1.4k | — | ~1k | Automated safety check: Pass | MIT | |
| Canva Brand Checkcanva-sdks/canva-skills | 119 | — | ~1.3k | Automated safety check: Pass | Apache-2.0 |
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Related
Categories
Questions about Rebranding
What does Rebranding do?
Plan and execute a brand transformation — from diagnosis to new brand definition to rollout. Rebranding is an agent skill from arnabbagxd/Brand-building-skills. Plan and execute a brand transformation — from diagnosis to new brand definition to rollout.
When should I use Rebranding?
Rebranding fits situations like: the user says rebrand; update the brand; modernize the brand; our brand is outdated.
How do I install Rebranding in Claude Code?
Run `npx skills add arnabbagxd/Brand-building-skills --skill rebranding -a claude-code`. Or copy the skill folder (skills/rebranding in arnabbagxd/Brand-building-skills) into .claude/skills/rebranding in your project. Claude Code loads it when a task matches its description.
How do I install Rebranding in Codex?
Run `npx skills add arnabbagxd/Brand-building-skills --skill rebranding -a codex`. Or copy the skill folder (skills/rebranding in arnabbagxd/Brand-building-skills) into .agents/skills/rebranding in your project. Codex loads it when a task matches its description.
Can I use Rebranding in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add arnabbagxd/Brand-building-skills --skill rebranding -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/rebranding, .gemini/skills/rebranding, .github/skills/rebranding and .opencode/skills/rebranding in your project.
What does Rebranding need to run?
SKILL.md names no scripts, command-line tools or credentials: Rebranding is instructions for the agent only.
Does Rebranding access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Rebranding safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Rebranding use?
Rebranding is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Rebranding use?
About 1.7k tokens (SKILL.md is roughly 6.8k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Rebranding?
Skills that share tags, products or a category with Rebranding: Petshare Setup (portons/codex-pet-share, 136 stars), Startup Design (ferdinandobons/startup-skill, 1.2k stars), Linkedin Employee Advocacy (sergebulaev/linkedin-skills, 4.4k stars) and Replica Diff (Jakeschincariol/replica-skill, 1.4k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Rebranding?
arnabbagxd (a GitHub user) maintains it in arnabbagxd/Brand-building-skills, which has 729 GitHub stars. The repository holds 29 skills in this directory. The repository was last updated on June 13, 2026.
Source: arnabbagxd/Brand-building-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.