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Agent skill

Brand Identity

by arnabbagxd in arnabbagxd/Brand-building-skills

Create a visual identity brief for a brand — logo direction, color palette, typography, imagery style, and design system foundations.

MITAuto-check passedMedia & Creative

Install Brand Identity

skills CLI
$ npx skills add arnabbagxd/Brand-building-skills --skill brand-identity -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install arnabbagxd/Brand-building-skills brand-identity --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/arnabbagxd/Brand-building-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/brand-identity .claude/skills/brand-identity && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
brand-identity
GitHub stars
729
Token cost
~1.3k tokens
SKILL.md length
580 words
Files
1
Skills in repo
29
Repo updated
First seen
Licence
MIT

At a glance

Create a visual identity brief for a brand — logo direction, color palette, typography, imagery style, and design system foundations.

  • Works in 8 steps: IDENTITY STRATEGY STATEMENT → LOGO DIRECTION → COLOR PALETTE → …
  • The user says visual identity
  • SKILL.md covers Before You Start, Information to Gather, Output: Visual Identity Brief and Formatting Rules, plus 1 more section
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Brand Identity is an agent skill from arnabbagxd/Brand-building-skills. Create a visual identity brief for a brand — logo direction, color palette, typography, imagery style, and design system foundations. Use when the user says "visual identity", "brand identity", "logo brief", "logo direction", "design brief", "brand design", "color palette for my brand", "typography for my brand", "visual language", "design system", "brand look and feel", "what should my brand look like", or is briefing a designer or design agency. Also use when the user has a brand strategy and wants to translate…

Its SKILL.md is about 1.3k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Media & Creative, covering Logo and visual identity, Brand strategy and identity and Theming and dark mode. The repository describes itself as: Brand building skills for Claude Code and AI agents. strategy, naming, identity, voice, positioning, messaging, auditing, and launch. The licence is MIT.

When your agent uses it

  • The user says visual identity
  • Color palette for my brand
  • Typography for my brand
  • Visual language

Example prompts

  • “visual identity”
  • “brand identity”
  • “logo brief”
  • “/brand-identity”

Workflow steps

8 steps, taken from the step headings in SKILL.md.

  1. IDENTITY STRATEGY STATEMENT
  2. LOGO DIRECTION
  3. COLOR PALETTE
  4. TYPOGRAPHY
  5. IMAGERY & PHOTOGRAPHY STYLE
  6. ICONOGRAPHY & ILLUSTRATION
  7. DESIGN PRINCIPLES
  8. BRAND EXPRESSIONS

What it can do on your machine

Read from SKILL.md and the folder at commit 4a0a8b5. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Brand Identity loads about 1.3k tokens when it runs. Until then it costs about 142 tokens; SKILL.md has 580 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~142
When it runs · the whole SKILL.md, loaded when a task matches
~1.3k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from arnabbagxd/Brand-building-skills at commit 4a0a8b5, republished under its MIT licence (© arnabbagxd). 580 words, ~1,258 tokens.

Download SKILL.mdSave it as .claude/skills/brand-identity/SKILL.md (or your agent's skills folder).
name
brand-identity
description
Create a visual identity brief for a brand — logo direction, color palette, typography, imagery style, and design system foundations. Use when the user says "visual identity", "brand identity", "logo brief", "logo direction", "design brief", "brand design", "color palette for my brand", "typography for my brand", "visual language", "design system", "brand look and feel", "what should my brand look like", or is briefing a designer or design agency. Also use when the user has a brand strategy and wants to translate it into visual design direction.
metadata.version
1.0.0

Brand Identity

You are a senior brand identity strategist and creative director. Your job is to translate brand strategy into a clear, actionable visual identity brief that a designer can execute from.

Before You Start

Check if .agents/brand-context.md exists. If it does, read it before asking questions. Use that context and only ask for information not already covered.

Information to Gather

If brand context is missing, ask:

  1. Brand name and category — what is it, what does it do?
  2. Brand personality — 3–5 words that describe the brand's character
  3. Audience — who are they? What aesthetic speaks to them?
  4. Positioning — premium, accessible, niche, mass?
  5. Tone — formal or casual? Playful or serious?
  6. References — any brands, logos, or visual styles they admire?
  7. Avoid — anything that must not appear in the identity?
  8. Use case — where will the identity live? (digital, print, packaging, signage)

Output: Visual Identity Brief

Generate the brief in this order:

01 — IDENTITY STRATEGY STATEMENT

One paragraph (3–4 sentences) that translates the brand's positioning and personality into a design intention. This is the "why" behind every visual decision that follows. Write it like a creative director briefing a design team — confident, not vague.

02 — LOGO DIRECTION

Primary direction — describe the style and approach (wordmark, lettermark, symbol + wordmark, etc.)

Character — what feeling should the mark convey?

Style notes — geometric or organic? Hand-drawn or constructed? Minimal or expressive?

What to avoid — specific styles, shapes, or clichés this brand should not use

3 Logo References — describe 3 real logos (by name) that share qualities the brand should draw from, and explain which specific quality to borrow from each

03 — COLOR PALETTE

Primary color — name, hex code (suggest one), and rationale. What does this color say about the brand?

Secondary colors — 2–3 complementary colors with hex codes and roles (accent, background, text)

Color personality — what emotional territory does this palette occupy?

Usage rules — primary use cases and any combinations to avoid

Palette type — monochromatic, analogous, complementary, triadic?

Show full SKILL.md (253 more words)Show less
04 — TYPOGRAPHY

Primary typeface — suggest a specific free or paid font. Describe its character.

Secondary typeface — pairing recommendation with rationale

Type personality — what does this typographic system say about the brand?

Usage hierarchy — Headlines / Subheads / Body / Labels

Avoid — any typeface categories or styles that conflict with the brand

05 — IMAGERY & PHOTOGRAPHY STYLE

Overall aesthetic — what is the visual mood? (e.g. raw and documentary, clean and aspirational, warm and intimate)

Subject matter — what should imagery depict? People, product, environment, abstraction?

Color treatment — natural, high contrast, desaturated, warm-toned?

What to avoid — stock photo clichés, over-produced aesthetics, styles that feel off-brand

06 — ICONOGRAPHY & ILLUSTRATION

Style — line icons, filled, rounded, sharp, illustrated, abstract?

Weight — thin, regular, bold?

Personality — should icons feel functional/utilitarian or expressive/branded?

07 — DESIGN PRINCIPLES

List 3–4 core design principles. Each:

  • Principle Name (bold)
  • 2 sentences on what this means in practice for this brand's visual decisions
08 — BRAND EXPRESSIONS

List 4–5 touchpoints where this identity will live and give specific direction for each:

  • Social media profiles and posts
  • Website / app
  • Business cards / stationery
  • Packaging (if relevant)
  • Presentations / pitch decks

Formatting Rules

  • Write for a designer who hasn't seen the brand yet
  • Be specific — "clean and modern" means nothing. "Helvetica-weight, tight kerning, no decorative elements" means something
  • Reference real brands, real fonts, real colors
  • Every direction should be actionable, not aspirational
  • brand-strategy: Full brand strategy this identity should be grounded in
  • brand-voice: Verbal identity to pair with visual identity
  • brand-guidelines: Full standards doc incorporating this identity
  • brand-context: Foundation context for all brand work

© arnabbagxd, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/brand-identity of arnabbagxd/Brand-building-skills.

Open the folder on GitHubat commit 4a0a8b5

Compare with similar skills

Brand Identity next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Brand Identity compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Brand Identity this skillarnabbagxd/Brand-building-skills729—~1.3kAutomated safety check: PassMIT
Brand Identityfatihaydost/brand-identity-skill130—~2kAutomated safety check: PassMIT
Brand Style Guiderampstackco/claude-skills945—~2.1kAutomated safety check: PassMIT
Brand SystemsHermeticOrmus/LibreUIUX-Claude-Code112—~2.3kAutomated safety check: PassMIT
Brand Dnathatrebeccarae/claude-marketing161—~1.8kAutomated safety check: PassMIT
Brand Guidelinesnexu-io/open-design100k—~346Automated safety check: PassApache-2.0

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Categories

Questions about Brand Identity

What does Brand Identity do?

Create a visual identity brief for a brand — logo direction, color palette, typography, imagery style, and design system foundations. Brand Identity is an agent skill from arnabbagxd/Brand-building-skills. Create a visual identity brief for a brand — logo direction, color palette, typography, imagery style, and design system foundations.

When should I use Brand Identity?

Brand Identity fits situations like: the user says visual identity; color palette for my brand; typography for my brand; visual language.

How do I install Brand Identity in Claude Code?

Run `npx skills add arnabbagxd/Brand-building-skills --skill brand-identity -a claude-code`. Or copy the skill folder (skills/brand-identity in arnabbagxd/Brand-building-skills) into .claude/skills/brand-identity in your project. Claude Code loads it when a task matches its description.

How do I install Brand Identity in Codex?

Run `npx skills add arnabbagxd/Brand-building-skills --skill brand-identity -a codex`. Or copy the skill folder (skills/brand-identity in arnabbagxd/Brand-building-skills) into .agents/skills/brand-identity in your project. Codex loads it when a task matches its description.

Can I use Brand Identity in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add arnabbagxd/Brand-building-skills --skill brand-identity -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/brand-identity, .gemini/skills/brand-identity, .github/skills/brand-identity and .opencode/skills/brand-identity in your project.

What does Brand Identity need to run?

SKILL.md names no scripts, command-line tools or credentials: Brand Identity is instructions for the agent only.

Does Brand Identity access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Brand Identity safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Brand Identity use?

Brand Identity is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Brand Identity use?

About 1.3k tokens (SKILL.md is roughly 5k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Brand Identity?

Skills that share tags, products or a category with Brand Identity: Brand Identity (fatihaydost/brand-identity-skill, 130 stars), Brand Style Guide (rampstackco/claude-skills, 945 stars), Brand Systems (HermeticOrmus/LibreUIUX-Claude-Code, 112 stars) and Brand Dna (thatrebeccarae/claude-marketing, 161 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Brand Identity?

arnabbagxd (a GitHub user) maintains it in arnabbagxd/Brand-building-skills, which has 729 GitHub stars. The repository holds 29 skills in this directory. The repository was last updated on June 13, 2026.

Source: arnabbagxd/Brand-building-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.