Agent skill

Launch Metrics

by amplitude in amplitude/builder-skills

Set up measurement and tracking for product launches, run post-launch retros with data, and build a launch analytics system.

No licenceAuto-check passedMarketing & SEO

Install Launch Metrics

skills CLI
$ npx skills add amplitude/builder-skills --skill launch-metrics -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install amplitude/builder-skills launch-metrics --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/amplitude/builder-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/launch-skills/skills/launch-metrics .claude/skills/launch-metrics && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
launch-metrics
GitHub stars
160
Token cost
~2.2k tokens
SKILL.md length
969 words
Files
1
Skills in repo
61
Repo updated
First seen
Licence
None found

At a glance

Set up measurement and tracking for product launches, run post-launch retros with data, and build a launch analytics system.

  • Works in 4 steps: UTM parameters — Tag every link in every… → Analytics events — Instrument the… → Baseline capture — Record current… → …
  • Someone asks to track a launch
  • SKILL.md covers Pre-launch setup, KPIs by tier, Benchmark expectations and Launch day monitoring, plus 3 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Launch Metrics is an agent skill from amplitude/builder-skills. Set up measurement and tracking for product launches, run post-launch retros with data, and build a launch analytics system. Use this skill whenever someone asks to track a launch, set up UTM parameters, measure launch performance, run a launch retro, analyze launch results, or build a dashboard for a product release. Also trigger for "how do we know if the launch worked," "what should we track for this launch," "set up UTMs for the announcement," or any request about measuring or evaluating a product launch…

Its SKILL.md is about 2.2k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Marketing & SEO, covering Marketing analytics, Product launch strategy and OKRs and executive reporting. The repository describes itself as: Open-source AI skills for product managers — battle-tested by PMs at Amplitude.

When your agent uses it

  • Someone asks to track a launch
  • Set up UTM parameters
  • Measure launch performance
  • Run a launch retro

Example prompts

  • “how do we know if the launch worked,”
  • “what should we track for this launch,”
  • “set up UTMs for the announcement,”
  • “/launch-metrics”

Workflow steps

4 steps, taken from the first numbered list in SKILL.md.

  1. UTM parameters — Tag every link in every distribution channel
  2. Analytics events — Instrument the conversion funnel end-to-end
  3. Baseline capture — Record current metrics before launch so you can measure lift
  4. Dashboard or view — One place to watch all key metrics on launch day

What it can do on your machine

Read from SKILL.md and the folder at commit 51838c2. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Launch Metrics loads about 2.2k tokens when it runs. Until then it costs about 160 tokens; SKILL.md has 969 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~160
When it runs · the whole SKILL.md, loaded when a task matches
~2.2k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

Without a licence we can't republish the file, so here is its outline and opening line. It has 969 words (~2,191 tokens).

“This skill covers how to measure product launches — what to set up before launch day, what to track during, and how to evaluate results afterward. Without consistent measurement, launches are guesswork. With it, each launch informs the next.”

— opening of SKILL.md by amplitude
name
launch-metrics
suggest_when
User asks to track a launch, set up UTMs, measure launch performance, run a launch retro, analyze launch results, "how do we know if the launch worked", "what…

Read the full SKILL.md on GitHub

Files

Just SKILL.md in launch-skills/skills/launch-metrics of amplitude/builder-skills.

Open the folder on GitHubat commit 51838c2

Compare with similar skills

Launch Metrics next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Launch Metrics compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Launch Metrics this skillamplitude/builder-skills160—~2.2kAutomated safety check: PassNone
Launch Monitoraaron-he-zhu/aaron-marketing-skills2.9k—~3.3kAutomated safety check: PassApache-2.0
Analytics And Reportingsocial-media-skills/skills128—~1.4kAutomated safety check: PassMIT
Campaign Orchestratorindranilbanerjee/digital-marketing-pro8591 repos~3.8kAutomated safety check: PassMIT
Live Dashboardindranilbanerjee/digital-marketing-pro8591 repos~2.6kAutomated safety check: PassMIT
Campaign And Launch Planningsocial-media-skills/skills128—~1.7kAutomated safety check: PassMIT

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Categories

Questions about Launch Metrics

What does Launch Metrics do?

Set up measurement and tracking for product launches, run post-launch retros with data, and build a launch analytics system. Launch Metrics is an agent skill from amplitude/builder-skills. Set up measurement and tracking for product launches, run post-launch retros with data, and build a launch analytics system.

When should I use Launch Metrics?

Launch Metrics fits situations like: someone asks to track a launch; set up UTM parameters; measure launch performance; run a launch retro.

How do I install Launch Metrics in Claude Code?

Run `npx skills add amplitude/builder-skills --skill launch-metrics -a claude-code`. Or copy the skill folder (launch-skills/skills/launch-metrics in amplitude/builder-skills) into .claude/skills/launch-metrics in your project. Claude Code loads it when a task matches its description.

How do I install Launch Metrics in Codex?

Run `npx skills add amplitude/builder-skills --skill launch-metrics -a codex`. Or copy the skill folder (launch-skills/skills/launch-metrics in amplitude/builder-skills) into .agents/skills/launch-metrics in your project. Codex loads it when a task matches its description.

Can I use Launch Metrics in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add amplitude/builder-skills --skill launch-metrics -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/launch-metrics, .gemini/skills/launch-metrics, .github/skills/launch-metrics and .opencode/skills/launch-metrics in your project.

What does Launch Metrics need to run?

SKILL.md names no scripts, command-line tools or credentials: Launch Metrics is instructions for the agent only.

Does Launch Metrics access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Launch Metrics safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Launch Metrics use?

No licence was found for Launch Metrics or its repository. Without one, default copyright applies: ask the author before reusing or redistributing it.

How many tokens does Launch Metrics use?

About 2.2k tokens (SKILL.md is roughly 8.8k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Launch Metrics?

Skills that share tags, products or a category with Launch Metrics: Launch Monitor (aaron-he-zhu/aaron-marketing-skills, 2.9k stars), Analytics And Reporting (social-media-skills/skills, 128 stars), Campaign Orchestrator (indranilbanerjee/digital-marketing-pro, 859 stars) and Live Dashboard (indranilbanerjee/digital-marketing-pro, 859 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Launch Metrics?

amplitude (a GitHub organization) maintains it in amplitude/builder-skills, which has 160 GitHub stars. The repository holds 61 skills in this directory. The repository was last updated on July 24, 2026.

Source: amplitude/builder-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.