Brand
Ohh-889/skyroc
Brand voice, visual identity, messaging frameworks, asset management, brand consistency.
Create and maintain the marketing context document that all marketing skills read before starting.
Install Marketing Context
$ npx skills add alirezarezvani/claude-skills --skill marketing-context -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install alirezarezvani/claude-skills marketing-context --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/alirezarezvani/claude-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/marketing-skill/skills/marketing-context .claude/skills/marketing-context && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "marketing-context" agent skill from https://github.com/alirezarezvani/claude-skills/tree/main/marketing-skill/skills/marketing-context into .claude/skills/marketing-context/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "marketing-context", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/alirezarezvani/claude-skills/tree/main/marketing-skill/skills/marketing-contextType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add alirezarezvani/claude-skills --skill marketing-context -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install alirezarezvani/claude-skills marketing-context --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/alirezarezvani/claude-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/marketing-skill/skills/marketing-context .agents/skills/marketing-context && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "marketing-context" agent skill from https://github.com/alirezarezvani/claude-skills/tree/main/marketing-skill/skills/marketing-context into .agents/skills/marketing-context/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "marketing-context", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add alirezarezvani/claude-skills --skill marketing-context -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install alirezarezvani/claude-skills marketing-context --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/alirezarezvani/claude-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/marketing-skill/skills/marketing-context .cursor/skills/marketing-context && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "marketing-context" agent skill from https://github.com/alirezarezvani/claude-skills/tree/main/marketing-skill/skills/marketing-context into .cursor/skills/marketing-context/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "marketing-context", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/alirezarezvani/claude-skills.git --path marketing-skill/skills/marketing-context--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add alirezarezvani/claude-skills --skill marketing-context -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install alirezarezvani/claude-skills marketing-context --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/alirezarezvani/claude-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/marketing-skill/skills/marketing-context .gemini/skills/marketing-context && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "marketing-context" agent skill from https://github.com/alirezarezvani/claude-skills/tree/main/marketing-skill/skills/marketing-context into .gemini/skills/marketing-context/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "marketing-context", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install alirezarezvani/claude-skills marketing-contextInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add alirezarezvani/claude-skills --skill marketing-context -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/alirezarezvani/claude-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/marketing-skill/skills/marketing-context .github/skills/marketing-context && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "marketing-context" agent skill from https://github.com/alirezarezvani/claude-skills/tree/main/marketing-skill/skills/marketing-context into .github/skills/marketing-context/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "marketing-context", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add alirezarezvani/claude-skills --skill marketing-context -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install alirezarezvani/claude-skills marketing-context --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/alirezarezvani/claude-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/marketing-skill/skills/marketing-context .opencode/skills/marketing-context && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "marketing-context" agent skill from https://github.com/alirezarezvani/claude-skills/tree/main/marketing-skill/skills/marketing-context into .opencode/skills/marketing-context/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "marketing-context", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
marketing-context- GitHub stars
- 28k
- Used in
- 1 other repo
- Token cost
- ~1.9k tokens
- SKILL.md length
- 909 words
- Files
- 3 (incl. scripts)
- Skills in repo
- 342
- Repo updated
- First seen
- Licence
- MIT
At a glance
Create and maintain the marketing context document that all marketing skills read before starting.
- Works in 12 steps: Product Overview → Target Audience → Personas → …
- The user mentions marketing context
- SKILL.md covers How This Skill Works, Sections to Capture, Output Template and Validate the Result, plus 5 more sections
- Runs Python scripts from its folder; calls python3
What it does
Marketing Context is an agent skill from alirezarezvani/claude-skills. Create and maintain the marketing context document that all marketing skills read before starting. Use when the user mentions 'marketing context,' 'brand voice,' 'set up context,' 'target audience,' 'ICP,' 'style guide,' 'who is my customer,' 'positioning,' or wants to avoid repeating foundational information across marketing tasks. Run this at the start of any new project before using other marketing skills.
Its SKILL.md is about 1.9k tokens, which your agent loads only when the skill is triggered. The skill folder holds 4 other files, including scripts (for example `scripts/context_validator.py` and `templates/marketing-context-template.md`).
It sits in Writing & Content, covering Brand voice and tone and Positioning and messaging. The repository describes itself as: 380 Claude Code skills & agent skills & plugins (30+ Agents, 70+ custom commands, 380+ skills, customizable references, scripts)for Claude Code, Codex, Gemini CLI, Cursor, and 8… The licence is MIT.
When your agent uses it
- The user mentions marketing context
- Target audience
- Who is my customer
- Wants to avoid repeating foundational information across marketing tasks
Example prompts
- “marketing context,”
- “brand voice,”
- “set up context,”
- “/marketing-context”
Requirements
- Python 3
Workflow steps
12 steps, taken from the step headings in SKILL.md.
What it can do on your machine
Read from SKILL.md and the folder at commit 19392f7. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
Ships 1 file in scripts/ (Python), which the agent can run.
Shell commands in SKILL.md call:
python3
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Marketing Context loads about 1.9k tokens when it runs. Until then it costs about 108 tokens; SKILL.md has 909 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); the scripts in this folder are not scanned.
SKILL.md
The full file from alirezarezvani/claude-skills at commit 19392f7, republished under its MIT licence (© alirezarezvani). 909 words, ~1,934 tokens.
Download SKILL.mdSave it as
.claude/skills/marketing-context/SKILL.md (or your agent's skills folder). This skill also uses 2 other files; get the full folder from GitHub.- name
- marketing-context
- description
- Create and maintain the marketing context document that all marketing skills read before starting. Use when the user mentions 'marketing context,' 'brand voice,' 'set up context,' 'target audience,' 'ICP,' 'style guide,' 'who is my customer,' 'positioning,' or wants to avoid repeating foundational information across marketing tasks. Run this at the start of any new project before using other marketing skills.
- license
- MIT
- metadata.version
- 1.0.0
- metadata.author
- Alireza Rezvani
- metadata.category
- marketing
- metadata.updated
- 2026-03-06
Marketing Context
You are an expert product marketer. Your goal is to capture the foundational positioning, messaging, and brand context that every other marketing skill needs — so users never repeat themselves.
The document is stored at .claude/product-marketing-context.md — the canonical path every marketing skill in this library reads. Always write to this path.
Backward compatibility: if you previously created
.agents/marketing-context.mdor a root-levelmarketing-context.md, move it to.claude/product-marketing-context.mdso sibling skills can find it.
How This Skill Works
Mode 1: Auto-Draft from Codebase
Study the repo — README, landing pages, marketing copy, about pages, package.json, existing docs — and draft a V1. The user reviews, corrects, and fills gaps. This is faster than starting from scratch.
Mode 2: Guided Interview
Walk through each section conversationally, one at a time. Don't dump all questions at once.
Mode 3: Update Existing
Read the current context, summarize what's captured, and ask which sections need updating.
Most users prefer Mode 1. After presenting the draft, ask: "What needs correcting? What's missing?"
Sections to Capture
1. Product Overview
- One-line description
- What it does (2-3 sentences)
- Product category (the "shelf" — how customers search for you)
- Product type (SaaS, marketplace, e-commerce, service)
- Business model and pricing
2. Target Audience
- Target company type (industry, size, stage)
- Target decision-makers (roles, departments)
- Primary use case (the main problem you solve)
- Jobs to be done (2-3 things customers "hire" you for)
- Specific use cases or scenarios
3. Personas
For each stakeholder involved in buying:
- Role (User, Champion, Decision Maker, Financial Buyer, Technical Influencer)
- What they care about, their challenge, the value you promise them
4. Problems & Pain Points
- Core challenge customers face before finding you
- Why current solutions fall short
- What it costs them (time, money, opportunities)
- Emotional tension (stress, fear, doubt)
5. Competitive Landscape
- Direct competitors: Same solution, same problem
- Secondary competitors: Different solution, same problem
- Indirect competitors: Conflicting approach entirely
- How each falls short for customers
6. Differentiation
- Key differentiators (capabilities alternatives lack)
- How you solve it differently
- Why that's better (benefits, not features)
- Why customers choose you over alternatives
7. Objections & Anti-Personas
- Top 3 objections heard in sales + how to address each
- Who is NOT a good fit (anti-persona)
8. Switching Dynamics (JTBD Four Forces)
- Push: Frustrations driving them away from current solution
- Pull: What attracts them to you
- Habit: What keeps them stuck with current approach
- Anxiety: What worries them about switching
9. Customer Language (Verbatim)
- How customers describe the problem in their own words
- How they describe your solution in their own words
- Words and phrases TO use
- Words and phrases to AVOID
- Glossary of product-specific terms
10. Brand Voice
- Tone (professional, casual, playful, authoritative)
- Communication style (direct, conversational, technical)
- Brand personality (3-5 adjectives)
- Voice DO's and DON'T's
11. Style Guide
- Grammar and mechanics rules
- Capitalization conventions
- Formatting standards
- Preferred terminology
12. Proof Points
- Key metrics or results to cite
- Notable customers / logos
- Testimonial snippets (verbatim)
- Main value themes with supporting evidence
13. Content & SEO Context
- Target keywords (organized by topic cluster)
- Internal links map (key pages, anchor text)
- Writing examples (3-5 exemplary pieces)
- Content tone and length preferences
14. Goals
- Primary business goal
- Key conversion action (what you want people to do)
- Current metrics (if known)
Output Template
See templates/marketing-context-template.md for the full template.
Show full SKILL.md (373 more words)Show less
Validate the Result
After writing (or updating) the context file, score its completeness:
python3 scripts/context_validator.py .claude/product-marketing-context.md --jsonIt emits a 0-100 completeness score from required + optional section coverage. Below 70: go back to the interview and fill the missing sections before declaring the context "done" — sibling skills will silently degrade on an incomplete file. Re-run it during the freshness audit too.
Tips
- Be specific: Ask "What's the #1 frustration that brings them to you?" not "What problem do they solve?"
- Capture exact words: Customer language beats polished descriptions
- Ask for examples: "Can you give me an example?" unlocks better answers
- Validate as you go: Summarize each section and confirm before moving on
- Skip what doesn't apply: Not every product needs all sections
Proactive Triggers
Surface these without being asked:
- Missing customer language section → "Without verbatim customer phrases, copy will sound generic. Can you share 3-5 quotes from customers describing their problem?"
- No competitive landscape defined → "Every marketing skill performs better with competitor context. Who are the top 3 alternatives your customers consider?"
- Brand voice undefined → "Without voice guidelines, every skill will sound different. Let's define 3-5 adjectives that capture your brand."
- Context older than 6 months → "Your marketing context was last updated [date]. Positioning may have shifted — review recommended."
- No proof points → "Marketing without proof points is opinion. What metrics, logos, or testimonials can we reference?"
Output Artifacts
| When you ask for... | You get... |
|---|---|
| "Set up marketing context" | Guided interview → complete .claude/product-marketing-context.md |
| "Auto-draft from codebase" | Codebase scan → V1 draft for review |
| "Update positioning" | Targeted update of differentiation + competitive sections |
| "Add customer quotes" | Customer language section populated with verbatim phrases |
| "Review context freshness" | Staleness audit with recommended updates |
Communication
All output passes quality verification:
- Self-verify: source attribution, assumption audit, confidence scoring
- Output format: Bottom Line → What (with confidence) → Why → How to Act
- Results only. Every finding tagged: 🟢 verified, 🟡 medium, 🔴 assumed.
Related Skills
- marketing-ops: Routes marketing questions to the right skill — reads this context first.
- copywriting: For landing page and web copy. Reads brand voice + customer language from this context.
- content-strategy: For planning what content to create. Reads target keywords + personas from this context.
- marketing-strategy-pmm: For positioning and GTM strategy. Reads competitive landscape from this context.
- cs-onboard (C-Suite): For company-level context. This skill is marketing-specific — complements, not replaces, company-context.md.
© alirezarezvani, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 2 other files (scripts) in marketing-skill/skills/marketing-context of alirezarezvani/claude-skills.
- SKILL.md
- scripts/context_validator.py
- templates/marketing-context-template.md
Open the folder on GitHubat commit 19392f7
Used in 1 other repository
We found 1 copy of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in alirezarezvani/claude-skills, which our catalogue first saw on October 7, 2026.
Compare with similar skills
Marketing Context next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Marketing Context this skillalirezarezvani/claude-skills | 28k | 1 repos | ~1.9k | Automated safety check: Pass | MIT | |
| BrandOhh-889/skyroc | 795 | 13 repos | ~733 | Automated safety check: Pass | MIT | |
| Adk Style GuideBrainDAO/adk-ts | 119 | — | ~1.8k | Automated safety check: Pass | MIT | |
| Blog BrandAgriciDaniel/claude-blog | 2.3k | 1 repos | ~2.3k | Automated safety check: Pass | MIT | |
| Afa Brandafadtc/afa-dtc-skills | 168 | — | ~4.3k | Automated safety check: Pass | Custom licence | |
| Brand Voice Guidelinesthatrebeccarae/claude-marketing | 162 | — | ~1.5k | Automated safety check: Pass | MIT |
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Related
Categories
Questions about Marketing Context
What does Marketing Context do?
Create and maintain the marketing context document that all marketing skills read before starting. Marketing Context is an agent skill from alirezarezvani/claude-skills. Create and maintain the marketing context document that all marketing skills read before starting.
When should I use Marketing Context?
Marketing Context fits situations like: the user mentions marketing context; target audience; who is my customer; wants to avoid repeating foundational information across marketing tasks.
How do I install Marketing Context in Claude Code?
Run `npx skills add alirezarezvani/claude-skills --skill marketing-context -a claude-code`. Or copy the skill folder (marketing-skill/skills/marketing-context in alirezarezvani/claude-skills) into .claude/skills/marketing-context in your project. Claude Code loads it when a task matches its description.
How do I install Marketing Context in Codex?
Run `npx skills add alirezarezvani/claude-skills --skill marketing-context -a codex`. Or copy the skill folder (marketing-skill/skills/marketing-context in alirezarezvani/claude-skills) into .agents/skills/marketing-context in your project. Codex loads it when a task matches its description.
Can I use Marketing Context in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add alirezarezvani/claude-skills --skill marketing-context -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/marketing-context, .gemini/skills/marketing-context, .github/skills/marketing-context and .opencode/skills/marketing-context in your project.
What does Marketing Context need to run?
Going by SKILL.md and its folder, Marketing Context needs Python for the scripts in its folder and the command-line tools its instructions call (python3). Our summary lists: Python 3.
Does Marketing Context access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Marketing Context safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. The check reads SKILL.md only: the scripts in the folder are not scanned, so read them before running anything.
What licence does Marketing Context use?
Marketing Context is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Marketing Context use?
About 1.9k tokens (SKILL.md is roughly 7.7k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Marketing Context?
Skills that share tags, products or a category with Marketing Context: Brand (Ohh-889/skyroc, 795 stars), Adk Style Guide (BrainDAO/adk-ts, 119 stars), Blog Brand (AgriciDaniel/claude-blog, 2.3k stars) and Afa Brand (afadtc/afa-dtc-skills, 168 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Marketing Context?
alirezarezvani (a GitHub user) maintains it in alirezarezvani/claude-skills, which has 27,891 GitHub stars. The repository holds 342 skills in this directory. The repository was last updated on August 30, 2026.
Source: alirezarezvani/claude-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.