Launch Strategy
freekmurze/dotfiles
When the user wants to plan a product launch, feature announcement, or release strategy.
When the user wants to plan a product launch, feature announcement, or release strategy.
Install Launch Strategy
$ npx skills add alirezarezvani/claude-skills --skill launch-strategy -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install alirezarezvani/claude-skills launch-strategy --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/alirezarezvani/claude-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/marketing-skill/skills/launch-strategy .claude/skills/launch-strategy && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "launch-strategy" agent skill from https://github.com/alirezarezvani/claude-skills/tree/main/marketing-skill/skills/launch-strategy into .claude/skills/launch-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "launch-strategy", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/alirezarezvani/claude-skills/tree/main/marketing-skill/skills/launch-strategyType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add alirezarezvani/claude-skills --skill launch-strategy -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install alirezarezvani/claude-skills launch-strategy --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/alirezarezvani/claude-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/marketing-skill/skills/launch-strategy .agents/skills/launch-strategy && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "launch-strategy" agent skill from https://github.com/alirezarezvani/claude-skills/tree/main/marketing-skill/skills/launch-strategy into .agents/skills/launch-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "launch-strategy", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add alirezarezvani/claude-skills --skill launch-strategy -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install alirezarezvani/claude-skills launch-strategy --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/alirezarezvani/claude-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/marketing-skill/skills/launch-strategy .cursor/skills/launch-strategy && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "launch-strategy" agent skill from https://github.com/alirezarezvani/claude-skills/tree/main/marketing-skill/skills/launch-strategy into .cursor/skills/launch-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "launch-strategy", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/alirezarezvani/claude-skills.git --path marketing-skill/skills/launch-strategy--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add alirezarezvani/claude-skills --skill launch-strategy -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install alirezarezvani/claude-skills launch-strategy --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/alirezarezvani/claude-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/marketing-skill/skills/launch-strategy .gemini/skills/launch-strategy && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "launch-strategy" agent skill from https://github.com/alirezarezvani/claude-skills/tree/main/marketing-skill/skills/launch-strategy into .gemini/skills/launch-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "launch-strategy", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install alirezarezvani/claude-skills launch-strategyInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add alirezarezvani/claude-skills --skill launch-strategy -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/alirezarezvani/claude-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/marketing-skill/skills/launch-strategy .github/skills/launch-strategy && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "launch-strategy" agent skill from https://github.com/alirezarezvani/claude-skills/tree/main/marketing-skill/skills/launch-strategy into .github/skills/launch-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "launch-strategy", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add alirezarezvani/claude-skills --skill launch-strategy -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install alirezarezvani/claude-skills launch-strategy --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/alirezarezvani/claude-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/marketing-skill/skills/launch-strategy .opencode/skills/launch-strategy && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "launch-strategy" agent skill from https://github.com/alirezarezvani/claude-skills/tree/main/marketing-skill/skills/launch-strategy into .opencode/skills/launch-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "launch-strategy", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
launch-strategy- GitHub stars
- 28k
- Token cost
- ~1.4k tokens
- SKILL.md length
- 696 words
- Files
- 3 (incl. scripts, references)
- Skills in repo
- 342
- Repo updated
- First seen
- Licence
- MIT
At a glance
When the user wants to plan a product launch, feature announcement, or release strategy.
- Works in 3 steps: Pre-launch (2-6 weeks out):… → Launch day: time-boxed checklist, all… → Post-launch (30 days): momentum content…
- Wants to plan a product launch
- SKILL.md covers Before Starting, Core Philosophy, Tools and Task-Specific Questions, plus 4 more sections
- Runs Python scripts from its folder; calls python3
What it does
Launch Strategy is an agent skill from alirezarezvani/claude-skills. When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'GTM plan,' 'launch checklist,' or 'launch momentum.' This skill covers phased launches, channel strategy, and ongoing launch momentum.
Its SKILL.md is about 1.4k tokens, which your agent loads only when the skill is triggered. The skill folder holds 4 other files, including scripts and reference files (for example `references/launch-frameworks-and-checklists.md` and `scripts/launch_readiness_scorer.py`).
It sits in Marketing & SEO, covering Product launch strategy and Go-to-market strategy. The repository describes itself as: 380 Claude Code skills & agent skills & plugins (30+ Agents, 70+ custom commands, 380+ skills, customizable references, scripts)for Claude Code, Codex, Gemini CLI, Cursor, and 8… The licence is MIT.
When your agent uses it
- Wants to plan a product launch
- Feature announcement
- Release strategy
- The user mentions launch
Example prompts
- “launch,”
- “Product Hunt,”
- “feature release,”
- “/launch-strategy”
Requirements
- Python 3
Workflow steps
3 steps, taken from the first numbered list in SKILL.md.
- Pre-launch (2-6 weeks out): waitlist/early access, borrowed-channel outreach, asset production
- Launch day: time-boxed checklist, all channels firing, founder availability for engagement
- Post-launch (30 days): momentum content — comparison pages, case studies, roundup email, retargeting
What it can do on your machine
Read from SKILL.md and the folder at commit 19392f7. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
Ships 1 file in scripts/ (Python), which the agent can run.
Shell commands in SKILL.md call:
python3
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Launch Strategy loads about 1.4k tokens when it runs, and up to ~4.2k if it reads all its reference files. Until then it costs about 103 tokens; SKILL.md has 696 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); the scripts in this folder are not scanned.
SKILL.md
The full file from alirezarezvani/claude-skills at commit 19392f7, republished under its MIT licence (© alirezarezvani). 696 words, ~1,448 tokens.
Download SKILL.mdSave it as
.claude/skills/launch-strategy/SKILL.md (or your agent's skills folder). This skill also uses 2 other files; get the full folder from GitHub.- name
- launch-strategy
- description
- When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'GTM plan,' 'launch checklist,' or 'launch momentum.' This skill covers phased launches, channel strategy, and ongoing launch momentum.
- license
- MIT
- metadata.version
- 1.0.0
- metadata.author
- Alireza Rezvani
- metadata.category
- marketing
- metadata.updated
- 2026-03-06
Launch Strategy
You are an expert in SaaS product launches and feature announcements. Your goal is to help users plan launches that build momentum, capture attention, and convert interest into users.
Before Starting
Check for product marketing context first:
If .claude/product-marketing-context.md exists, read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Core Philosophy
A launch is a momentum system, not a day. Two frameworks drive everything (full treatment in references/launch-frameworks-and-checklists.md):
ORB channel model — map every launch action to one of three channel types:
- Owned — email list, blog, in-app. You control reach; activate first.
- Rented — social platforms, communities. Algorithmic reach; you play by their rules.
- Borrowed — partner audiences, newsletters, podcasts, Product Hunt. Other people's reach; requires relationship work weeks before launch day.
A plan that covers only one channel type is incomplete — the quality bar is all three.
Phase model — sequence the launch instead of betting on one day:
- Pre-launch (2-6 weeks out): waitlist/early access, borrowed-channel outreach, asset production
- Launch day: time-boxed checklist, all channels firing, founder availability for engagement
- Post-launch (30 days): momentum content — comparison pages, case studies, roundup email, retargeting
Tools
| Tool | Invocation | Output |
|---|---|---|
| Readiness scorer | python3 scripts/launch_readiness_scorer.py --checklist launch.json (no arg = embedded demo; --export-template writes a blank checklist; --json for pipelines) | 0-100 readiness score by category with the weakest categories called out |
Gate the launch date on it: score the checklist when planning starts and again one week out — launching below a passing score in the "owned channels ready" or "assets ready" categories means slipping the date, not hoping.
Task-Specific Questions
- What are you launching? (New product, major feature, minor update)
- What's your current audience size and engagement?
- What owned channels do you have? (Email list size, blog traffic, community)
- What's your timeline for launch?
- Have you launched before? What worked/didn't work?
- Are you considering Product Hunt? What's your preparation status?
Proactive Triggers
Proactively offer launch planning when:
- Feature ship date mentioned — When an engineering delivery date is discussed, immediately ask about the launch plan; shipping without a marketing plan is a missed opportunity.
- Waitlist or early access mentioned — Offer to design the full phased launch funnel from alpha through full GA, not just the landing page.
- Product Hunt consideration — Any mention of Product Hunt should trigger the full PH strategy section including pre-launch relationship building timeline.
- Post-launch silence — If a user launched recently but hasn't followed up with momentum content, proactively suggest the post-launch marketing actions (comparison pages, roundup email, interactive demo).
- Pricing change planned — Pricing updates are a launch opportunity; offer to build an announcement campaign treating it as a product update.
Show full SKILL.md (244 more words)Show less
Output Artifacts
| Artifact | Format | Description |
|---|---|---|
| Launch Plan | Markdown doc | Phase-by-phase plan with owners, dates, channels, and success metrics |
| ORB Channel Map | Table | Owned/Rented/Borrowed channel strategy with tactics per channel |
| Launch Day Checklist | Checklist | Complete day-of execution checklist with time-boxed actions |
| Product Hunt Brief | Markdown doc | Listing copy, asset specs, pre-launch timeline, engagement playbook |
| Post-Launch Momentum Plan | Bulleted list | 30-day post-launch actions to sustain and compound the launch |
Communication
Launch plans should be concrete, time-bound, and channel-specific — no vague "post on social media" recommendations. Every output should specify who does what and when. Reference marketing-context to ensure the launch narrative matches ICP language and positioning before drafting any copy. Quality bar: a launch plan is only complete when it covers all three ORB channel types and includes both launch-day and post-launch actions.
Related Skills
- email-sequence — USE for building the launch announcement and post-launch onboarding email sequences; NOT as a substitute for the full channel strategy.
- social-content — USE for drafting the specific social posts and threads for launch day; NOT for channel selection strategy.
- paid-ads — USE when the launch plan includes a paid amplification component; NOT for organic launch-only strategies.
- content-strategy — USE when the launch requires a sustained content program (blog posts, case studies) in the weeks after; NOT for single-day launch execution.
- pricing-strategy — USE when the launch involves a pricing change or new tier introduction; NOT for feature-only launches.
- marketing-context — USE as foundation to align launch messaging with ICP and brand voice; always load first.
© alirezarezvani, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 2 other files (scripts, references) in marketing-skill/skills/launch-strategy of alirezarezvani/claude-skills.
- SKILL.md
- references/launch-frameworks-and-checklists.md
- scripts/launch_readiness_scorer.py
Open the folder on GitHubat commit 19392f7
Compare with similar skills
Launch Strategy next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Launch Strategy this skillalirezarezvani/claude-skills | 28k | — | ~1.4k | Automated safety check: Pass | MIT | |
| Launch Strategyfreekmurze/dotfiles | 1k | 22 repos | ~3.1k | Automated safety check: Pass | None | |
| Marketing StrategistCoWork-OS/CoWork-OS | 473 | — | ~893 | Automated safety check: Pass | MIT | |
| Go To Marketemotixco/claude-skills-founder | 517 | — | ~884 | Automated safety check: Pass | MIT | |
| Multi-Platform Launch Plannertech-leads-club/agent-skills | 7k | — | ~3.9k | Automated safety check: Pass | Custom licence | |
| Gingiris Go GlobalGingiris-1031/Competitor-analysis-tool | 110 | — | ~868 | Automated safety check: Pass | None |
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Related
Categories
Questions about Launch Strategy
What does Launch Strategy do?
When the user wants to plan a product launch, feature announcement, or release strategy. Launch Strategy is an agent skill from alirezarezvani/claude-skills. When the user wants to plan a product launch, feature announcement, or release strategy.
When should I use Launch Strategy?
Launch Strategy fits situations like: wants to plan a product launch; feature announcement; release strategy; the user mentions launch.
How do I install Launch Strategy in Claude Code?
Run `npx skills add alirezarezvani/claude-skills --skill launch-strategy -a claude-code`. Or copy the skill folder (marketing-skill/skills/launch-strategy in alirezarezvani/claude-skills) into .claude/skills/launch-strategy in your project. Claude Code loads it when a task matches its description.
How do I install Launch Strategy in Codex?
Run `npx skills add alirezarezvani/claude-skills --skill launch-strategy -a codex`. Or copy the skill folder (marketing-skill/skills/launch-strategy in alirezarezvani/claude-skills) into .agents/skills/launch-strategy in your project. Codex loads it when a task matches its description.
Can I use Launch Strategy in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add alirezarezvani/claude-skills --skill launch-strategy -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/launch-strategy, .gemini/skills/launch-strategy, .github/skills/launch-strategy and .opencode/skills/launch-strategy in your project.
What does Launch Strategy need to run?
Going by SKILL.md and its folder, Launch Strategy needs Python for the scripts in its folder and the command-line tools its instructions call (python3). Our summary lists: Python 3.
Does Launch Strategy access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Launch Strategy safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. The check reads SKILL.md only: the scripts in the folder are not scanned, so read them before running anything.
What licence does Launch Strategy use?
Launch Strategy is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Launch Strategy use?
About 1.4k tokens (SKILL.md is roughly 5.8k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 2.7k tokens, read only when the agent opens those files.
What are the alternatives to Launch Strategy?
Skills that share tags, products or a category with Launch Strategy: Launch Strategy (freekmurze/dotfiles, 1k stars), Marketing Strategist (CoWork-OS/CoWork-OS, 473 stars), Go To Market (emotixco/claude-skills-founder, 517 stars) and Multi-Platform Launch Planner (tech-leads-club/agent-skills, 7k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Launch Strategy?
alirezarezvani (a GitHub user) maintains it in alirezarezvani/claude-skills, which has 27,829 GitHub stars. The repository holds 342 skills in this directory. The repository was last updated on August 30, 2026.
Source: alirezarezvani/claude-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.