Agent skill

Create Content Campaign

by openvetta in openvetta/open-vetta

Plan and build a coherent multi-asset image/video content campaign from a brief, including concept candidates, authority assets, hero selection, derivative assets, shots, and delivery formats.

Apache-2.0Auto-check passedMarketing & SEO

Install Create Content Campaign

skills CLI
$ npx skills add openvetta/open-vetta --skill create-content-campaign -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install openvetta/open-vetta create-content-campaign --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/openvetta/open-vetta.git skills-src && mkdir -p .claude/skills && cp -r skills-src/packages/plugins/presets/content-creation/agent/skills/create-content-campaign .claude/skills/create-content-campaign && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
create-content-campaign
GitHub stars
291
Token cost
~628 tokens
SKILL.md length
235 words
Files
6 (incl. references)
Skills in repo
21
Repo updated
First seen
Licence
Apache-2.0

At a glance

Plan and build a coherent multi-asset image/video content campaign from a brief, including concept candidates, authority assets, hero selection, derivative assets, shots, and delivery formats.

  • Works in 7 steps: Normalize the brief. If the request has… → Select a recipe from… → Produce a small set of concept… → …
  • Product launches
  • SKILL.md covers Stage gates and Cost and risk rules
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Create Content Campaign is an agent skill from openvetta/open-vetta. Plan and build a coherent multi-asset image/video content campaign from a brief, including concept candidates, authority assets, hero selection, derivative assets, shots, and delivery formats. Use for product launches, brand or logo systems, ecommerce listing packs, ad creative sets, social packs, character or portrait packs, cinematic product films, UGC-style ads, storyboard-to-video work, or any request with several related deliverables.

Its SKILL.md is about 630 tokens, which your agent loads only when the skill is triggered. The skill folder holds 7 other files, including reference files (for example `agents/openai.yaml`, `references/production-planning.md` and `references/recipe-catalog.md`).

It sits in Marketing & SEO, covering Paid advertising, Product launch strategy and Influencer and creator marketing. The repository describes itself as: Open-source, local-first AI agent for coding and real work. BYOK models, MCP, skills, plugins, workflows, and private knowledge bases. The licence is Apache-2.0.

When your agent uses it

  • Product launches
  • Ecommerce listing packs
  • Ad creative sets
  • Cinematic product films

Example prompts

  • “/create-content-campaign”

Workflow steps

7 steps, taken from the first numbered list in SKILL.md.

  1. Normalize the brief. If the request has no accepted creative territory, use $develop-creative-concept before selecting a production recipe.
  2. Select a recipe from references/recipe-catalog.md, apply references/scenario-composition.md when combining specialized image/video…
  3. Produce a small set of concept candidates that differ on one meaningful hypothesis.
  4. Review and select a master direction using references/selection-and-gates.md.
  5. Generate dependent stills, keyframes, or proof shots from the approved master.
  6. Expand into final shots, formats, timestamped generation prompts, and an ordered sequence manifest only after upstream gates pass.
  7. Audit completeness, continuity, safe areas, format, and delivery readiness.

What it can do on your machine

Read from SKILL.md and the folder at commit b983179. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Create Content Campaign loads about 628 tokens when it runs, and up to ~3.1k if it reads all its reference files. Until then it costs about 117 tokens; SKILL.md has 235 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~117
When it runs · the whole SKILL.md, loaded when a task matches
~628
With references · SKILL.md plus every file in references/, read only if the agent opens them
~3.1k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from openvetta/open-vetta at commit b983179, republished under its Apache-2.0 licence (© openvetta). 235 words, ~628 tokens.

Download SKILL.mdSave it as .claude/skills/create-content-campaign/SKILL.md (or your agent's skills folder). This skill also uses 5 other files; get the full folder from GitHub.
name
create-content-campaign
description
Plan and build a coherent multi-asset image/video content campaign from a brief, including concept candidates, authority assets, hero selection, derivative assets, shots, and delivery formats. Use for product launches, brand or logo systems, ecommerce listing packs, ad creative sets, social packs, character or portrait packs, cinematic product films, UGC-style ads, storyboard-to-video work, or any request with several related deliverables.

Create a content campaign

Orchestrate $develop-creative-concept, $direct-image-creation, $direct-video-creation, $review-content-quality, and $operate-content-workflow. Build an inspectable production plan before quota-consuming generation.

Stage gates

  1. Normalize the brief. If the request has no accepted creative territory, use $develop-creative-concept before selecting a production recipe.
  2. Select a recipe from references/recipe-catalog.md, apply references/scenario-composition.md when combining specialized image/video recipes, and create workflow metadata plus named stage/asset nodes.
  3. Produce a small set of concept candidates that differ on one meaningful hypothesis.
  4. Review and select a master direction using references/selection-and-gates.md.
  5. Generate dependent stills, keyframes, or proof shots from the approved master.
  6. Expand into final shots, formats, timestamped generation prompts, and an ordered sequence manifest only after upstream gates pass.
  7. Audit completeness, continuity, safe areas, format, and delivery readiness.

Read references/production-planning.md before creating a campaign graph. Keep approval boundaries visible as nodes, purposes, and run batches. Do not hide an entire campaign inside one generator prompt.

Cost and risk rules

  • Explore cheaply, select deliberately, render expensively.
  • Fan out independent derivatives only after their shared dependency is approved.
  • Reuse approved masters and continuity ledgers; do not recreate identity or product direction independently.
  • Prepare separate runs when the user may reasonably approve one stage but reject the next.
  • A generated file is not complete until it passes its delivery gate.

This method is an original Vetta adaptation informed by Generative-Media-Skills (MIT), visual-skills by Serge Shima (CC BY 4.0), and ViMax (MIT).

© openvetta, Apache-2.0. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 5 other files (references) in packages/plugins/presets/content-creation/agent/skills/create-content-campaign of openvetta/open-vetta.

  • SKILL.md
  • agents/openai.yaml
  • references/production-planning.md
  • references/recipe-catalog.md
  • references/scenario-composition.md
  • references/selection-and-gates.md

Open the folder on GitHubat commit b983179

Compare with similar skills

Create Content Campaign next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Create Content Campaign compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Create Content Campaign this skillopenvetta/open-vetta291—~628Automated safety check: PassApache-2.0
Ecommerce Marketing Strategy BuilderLeoYeAI/openclaw-master-skills2.2k1 repos~4.6kAutomated safety check: PassMIT
Campaign And Launch Planningsocial-media-skills/skills128—~1.7kAutomated safety check: PassMIT
Minimalist Product Ad Generatortl2012tl/comfyUI-llama-TE2414 repos~8kAutomated safety check: PassNone
Insurgent Campaignbencium/bencium-marketplace446—~12kAutomated safety check: PassMIT
EcomseerLeoYeAI/openclaw-master-skills2.2k1 repos~4.1kAutomated safety check: WarnMIT

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  • Ecommerce Marketing Strategy Builder

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    2.2k GitHub starsUsed in 1 repo~4.6k tokens
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  • Campaign And Launch Planning

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Questions about Create Content Campaign

What does Create Content Campaign do?

Plan and build a coherent multi-asset image/video content campaign from a brief, including concept candidates, authority assets, hero selection, derivative assets, shots, and delivery formats. Create Content Campaign is an agent skill from openvetta/open-vetta. Plan and build a coherent multi-asset image/video content campaign from a brief, including concept candidates, authority assets, hero selection, derivative assets, shots, and delivery formats.

When should I use Create Content Campaign?

Create Content Campaign fits situations like: product launches; ecommerce listing packs; ad creative sets; cinematic product films.

How do I install Create Content Campaign in Claude Code?

Run `npx skills add openvetta/open-vetta --skill create-content-campaign -a claude-code`. Or copy the skill folder (packages/plugins/presets/content-creation/agent/skills/create-content-campaign in openvetta/open-vetta) into .claude/skills/create-content-campaign in your project. Claude Code loads it when a task matches its description.

How do I install Create Content Campaign in Codex?

Run `npx skills add openvetta/open-vetta --skill create-content-campaign -a codex`. Or copy the skill folder (packages/plugins/presets/content-creation/agent/skills/create-content-campaign in openvetta/open-vetta) into .agents/skills/create-content-campaign in your project. Codex loads it when a task matches its description.

Can I use Create Content Campaign in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add openvetta/open-vetta --skill create-content-campaign -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/create-content-campaign, .gemini/skills/create-content-campaign, .github/skills/create-content-campaign and .opencode/skills/create-content-campaign in your project.

What does Create Content Campaign need to run?

SKILL.md names no scripts, command-line tools or credentials: Create Content Campaign is instructions for the agent only.

Does Create Content Campaign access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Create Content Campaign safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Create Content Campaign use?

Create Content Campaign is published under the Apache-2.0 licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Create Content Campaign use?

About 628 tokens (SKILL.md is roughly 2.5k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 2.5k tokens, read only when the agent opens those files.

What are the alternatives to Create Content Campaign?

Skills that share tags, products or a category with Create Content Campaign: Ecommerce Marketing Strategy Builder (LeoYeAI/openclaw-master-skills, 2.2k stars), Campaign And Launch Planning (social-media-skills/skills, 128 stars), Minimalist Product Ad Generator (tl2012tl/comfyUI-llama-TE, 241 stars) and Insurgent Campaign (bencium/bencium-marketplace, 446 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Create Content Campaign?

openvetta (a GitHub organization) maintains it in openvetta/open-vetta, which has 291 GitHub stars. The repository holds 21 skills in this directory. The repository was last updated on October 9, 2026.

Source: openvetta/open-vetta on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.