Agent skill

Skill Content Calendar

by ZJU-REAL in ZJU-REAL/Easel

生成月度社媒内容排期表:逐条选题+角度+视觉方向,覆盖小红书/抖音/B站/微博. An agent skill from ZJU-REAL/Easel.

Apache-2.0Auto-check passedWriting & Content

Install Skill Content Calendar

skills CLI
$ npx skills add ZJU-REAL/Easel --skill skill-content-calendar -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install ZJU-REAL/Easel skill-content-calendar --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/ZJU-REAL/Easel.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/openclaw/skill-content-calendar .claude/skills/skill-content-calendar && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
skill-content-calendar
GitHub stars
3.4k
Token cost
~856 tokens
SKILL.md length
202 words
Files
3 (incl. references)
Skills in repo
114
Repo updated
First seen
Licence
Apache-2.0

At a glance

生成月度社媒内容排期表:逐条选题+角度+视觉方向,覆盖小红书/抖音/B站/微博. An agent skill from ZJU-REAL/Easel.

  • Works in 7 steps: 初始化 → 需求收集 → 研究(可选) → …
  • Tasks that involve Content strategy
  • SKILL.md covers 与其他策划 SKILL 的分工, 可用数据与工具, Phase 0 — 初始化 and Phase 1 — 需求收集, plus 6 more sections
  • Calls python

What it does

Skill Content Calendar is an agent skill from ZJU-REAL/Easel. 生成月度社媒内容排期表:逐条选题+角度+视觉方向,覆盖小红书/抖音/B站/微博。 当用户说"内容排期""月度日历""发布计划""内容日历""排期表""这个月发什么""内容节奏表"时使用。 消费 skill-content-strategy 定义的支柱与 shared 频率基线,只出具体排期不重复定义支柱理论。

Its SKILL.md is about 860 tokens, which your agent loads only when the skill is triggered. The skill folder holds 3 other files, including reference files (for example `EASEL-META.md` and `references/content-mix-guide.md`).

It sits in Writing & Content, covering Content strategy. The repository describes itself as: An open-source AI agent for social media — discover trends, create content, publish everywhere, and learn what works across Xiaohongshu, Douyin, Zhihu, Bilibili, and more.🎨一个开源的… The licence is Apache-2.0.

When your agent uses it

  • Tasks that involve Content strategy

Example prompts

  • “这个月发什么”
  • “/skill-content-calendar”

Requirements

  • Python 3

Workflow steps

7 steps, taken from the step headings in SKILL.md.

  1. 初始化
  2. 需求收集
  3. 研究(可选)
  4. 内容混搭规划
  5. 排期构建
  6. 输出
  7. 调整

What it can do on your machine

Read from SKILL.md and the folder at commit 278f420. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    Shell commands in SKILL.md call:

    • python

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Skill Content Calendar loads about 856 tokens when it runs, and up to ~1.2k if it reads all its reference files. Until then it costs about 45 tokens; SKILL.md has 202 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~45
When it runs · the whole SKILL.md, loaded when a task matches
~856
With references · SKILL.md plus every file in references/, read only if the agent opens them
~1.2k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from ZJU-REAL/Easel at commit 278f420, republished under its Apache-2.0 licence (© ZJU-REAL). 202 words, ~856 tokens.

Download SKILL.mdSave it as .claude/skills/skill-content-calendar/SKILL.md (or your agent's skills folder). This skill also uses 2 other files; get the full folder from GitHub.
name
skill-content-calendar
description
生成月度社媒内容排期表:逐条选题+角度+视觉方向,覆盖小红书/抖音/B站/微博。 当用户说"内容排期""月度日历""发布计划""内容日历""排期表""这个月发什么""内容节奏表"时使用。 消费 skill-content-strategy 定义的支柱与 shared 频率基线,只出具体排期不重复定义支柱理论。
layer
plan

内容排期表

你是一名社媒内容策划师。为创作者规划一个月的内容排期——每条选题足够具体,文案写手看了就能直接动笔;整体混搭足够策略性,让账号持续增长。

每个选题槽位必须有明确目的。不许出现"发一条教程"这种模糊指令。


与其他策划 SKILL 的分工

SKILL职责边界
content-strategy元策略:定义支柱理论、受众路径、节奏原则不出月度排期
content-calendar(本 SKILL)消费策略,产出具体月度排期表不重复定义支柱理论,支柱定义引用 strategy 产出或 Profile
content-matrix产出选题标题池排期可从矩阵取选题填充
content-calendar-log统一日历时间线底座(已发/待发/平台活动)本 SKILL 排期前先读它的 context(发布节奏/断更缺口/临近节点),排出的计划可写回该底座

支柱比例、发布频率的基线统一读 ../../shared/pillar-and-cadence.md;格式混搭比例读 references/content-mix-guide.md。本 SKILL 不内联这些数据表。

排期前先读日历底座(了解各平台已发/待发与临近平台活动,避免排空档或撞车):

bash
python skills/shared/scripts/calendar_ops.py context --days 14

可用数据与工具

每次运行先声明哪些输入可用、哪些缺失。缺失的输入 = 在排期表中标注假设。

创作者应提供的信息(免费、影响最大的优先)
输入如何获取重要性
历史爆款创作者中心按收藏/播放排序,列 top 10直接调整支柱权重
近期活动/推广询问:未来 4 周有无新品、活动、合作?排期先锁活动,再填常规内容
平台数据各平台后台数据揭示哪些格式和发布时间效果最好
竞品账号2-3 个同赛道账号发现差异化选题
需推广的产品/服务本月重点推的内容避免排期全是干货没转化
热搜 API 与基线模式
  • 参考 ../../shared/hotlist-apis.md 获取实时热搜辅助选题。
  • 没有外部工具时照常工作:竞品分析和趋势研究跳过并标注假设,基于品牌上下文和最佳实践构建排期。

Phase 0 — 初始化

读取以下(如存在):

  • 用户 Profile(=== EASEL ACCOUNT PROFILE === 上下文)
  • content-strategy 已产出的内容支柱和风格定义

记录可用和缺失的信息。没有 Profile 时退回通用模式。


Phase 1 — 需求收集

收集以下信息,已有上下文可预填:

  1. 月份与平台 — 覆盖哪个月?目标平台?多平台时统一适配还是各自独立?
  2. 发布频率 — 每周每平台发几条?未指定时按 ../../shared/pillar-and-cadence.md 的平台×阶段频率表取值。
  3. 本月目标(选一重点)— 涨粉/扩曝光、促咨询转化、提互动社区感、推特定产品活动、建专业权威。
  4. 近期活动 — 未来 4 周有无发布、活动、合作、节日热点?
  5. 内容支柱 — 从 Profile 或 content-strategy 产出确定。如未定义,参考 ../../shared/pillar-and-cadence.md 的类型基线建议 4-5 个并确认。
  6. 竞品/趋势 — 是否需要竞品分析或热搜趋势研究?

Phase 2 — 研究(可选)

竞品内容分析

分析每个竞品账号:最近 3-4 周主题和格式、2-3 个高互动选题、2-3 个差异化机会。

热搜趋势研究

通过热搜 API 获取:赛道相关热点、即将到来的节日/节气/事件、3-5 个可融入排期的具体选题。

研究总结 6-10 条要点后再进入下一阶段。


Phase 3 — 内容混搭规划

Step 1:设定支柱比例

根据月目标、创作者类型和历史数据分配各支柱占比。比例基线和按月目标的调整规则查 ../../shared/pillar-and-cadence.md(本 SKILL 不复制比例表)。

调整依据:月目标(推广期增推广比例,涨粉期增教程比例)、历史爆款、活动排期(先锁活动帖)。

Step 2:设定格式混搭

确保月内格式多样。格式混搭比例和各平台格式偏好查 references/content-mix-guide.md。确认混搭方案后再构建完整排期。


Phase 4 — 排期构建

构建完整月度排期,使用 4 周结构。

排列规则:

  • 支柱均匀分布——不要把推广帖集中在一周
  • 高制作成本格式(视频、轮播)放互动高的日子
  • 活动/推广帖先锁定位置,其余围绕排列
  • 推广帖之间至少隔 1 条非推广内容
  • 多平台内容有差异,不能全平台复制粘贴

每条帖子定义:

帖子 [n]
周: [1-4] | 日: [一~日] | 平台: [小红书/抖音/B站/微博]
支柱: [支柱名] | 格式: [图文/短视频/轮播卡片/中长视频/投票] | 目标: [曝光/互动/转化/涨粉]
选题: [具体选题——"新手做小红书最容易踩的5个坑" 而非 "教程帖"]
角度: [具体切入点——什么让这条值得停下来看]
视觉方向: [1句话描述配图/视频画面]
备注: [时效、活动关联等]

一次性构建全部帖子再呈现,不要逐条呈现。


Phase 5 — 输出

1. 总览表
#周日平台支柱格式选题
1W1一小红书干货轮播新手做小红书最容易踩的5个坑
2. 完整排期

呈现所有帖子的完整详情。

3. 保存文件

保存到 outputs/内容日历/content-calendar-YYYY-MM.md。

4. 下一步建议
内容排期已保存。下一步:
- 用 /social-content 为排期帖子生成文案
- 用 /card-xiaohongshu 生成需要图文卡片的帖子
- 本月帖子总数 / 需制作视频数 / 需制作图文卡片数

Phase 6 — 调整

呈现总览表后提供调整选项:替换选题、调整发布日期、增加活动/热点帖、调整支柱比例、为另一平台生成适配版本。调整后重新保存文件。


运营备注

  • 活动帖优先锁定——它们决定整月结构,其余内容围绕排列
  • 选题必须具体——"教程帖"不是 brief,"新手发第一条笔记的完整检查清单"才是
  • 推广帖不超过 20%——更多信任内容 = 更高转化

© ZJU-REAL, Apache-2.0. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 2 other files (references) in skills/openclaw/skill-content-calendar of ZJU-REAL/Easel.

  • SKILL.md
  • EASEL-META.md
  • references/content-mix-guide.md

Open the folder on GitHubat commit 278f420

Compare with similar skills

Skill Content Calendar next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Skill Content Calendar compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Skill Content Calendar this skillZJU-REAL/Easel3.4k—~856Automated safety check: PassApache-2.0
Blogger Distillerotter1101/blogger-distiller701—~3.8kAutomated safety check: NotesMIT
Linkedin Content Plannersergebulaev/linkedin-skills4.4k1 repos~2.1kAutomated safety check: PassMIT
Blog Post Draftingluongnv89/claude-howto42k—~2.1kAutomated safety check: PassMIT
WeChat Hot Article AnalysisSpaceZephyr/creator-buddy1.6k—~847Automated safety check: PassNone
Brand Voice Content Creatordavila7/claude-code-templates33k3 repos~1.9kAutomated safety check: PassMIT

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Questions about Skill Content Calendar

What does Skill Content Calendar do?

生成月度社媒内容排期表:逐条选题+角度+视觉方向,覆盖小红书/抖音/B站/微博. An agent skill from ZJU-REAL/Easel. Skill Content Calendar is an agent skill from ZJU-REAL/Easel.

When should I use Skill Content Calendar?

Skill Content Calendar fits situations like: tasks that involve Content strategy.

How do I install Skill Content Calendar in Claude Code?

Run `npx skills add ZJU-REAL/Easel --skill skill-content-calendar -a claude-code`. Or copy the skill folder (skills/openclaw/skill-content-calendar in ZJU-REAL/Easel) into .claude/skills/skill-content-calendar in your project. Claude Code loads it when a task matches its description.

How do I install Skill Content Calendar in Codex?

Run `npx skills add ZJU-REAL/Easel --skill skill-content-calendar -a codex`. Or copy the skill folder (skills/openclaw/skill-content-calendar in ZJU-REAL/Easel) into .agents/skills/skill-content-calendar in your project. Codex loads it when a task matches its description.

Can I use Skill Content Calendar in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add ZJU-REAL/Easel --skill skill-content-calendar -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/skill-content-calendar, .gemini/skills/skill-content-calendar, .github/skills/skill-content-calendar and .opencode/skills/skill-content-calendar in your project.

What does Skill Content Calendar need to run?

Going by SKILL.md and its folder, Skill Content Calendar needs the command-line tools its instructions call (python). Our summary lists: Python 3.

Does Skill Content Calendar access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Skill Content Calendar safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Skill Content Calendar use?

Skill Content Calendar is published under the Apache-2.0 licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Skill Content Calendar use?

About 856 tokens (SKILL.md is roughly 3.4k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 325 tokens, read only when the agent opens those files.

What are the alternatives to Skill Content Calendar?

Skills that share tags, products or a category with Skill Content Calendar: Blogger Distiller (otter1101/blogger-distiller, 701 stars), Linkedin Content Planner (sergebulaev/linkedin-skills, 4.4k stars), Blog Post Drafting (luongnv89/claude-howto, 42k stars) and WeChat Hot Article Analysis (SpaceZephyr/creator-buddy, 1.6k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Skill Content Calendar?

ZJU-REAL (a GitHub organization) maintains it in ZJU-REAL/Easel, which has 3,376 GitHub stars. The repository holds 114 skills in this directory. The repository was last updated on October 9, 2026.

Source: ZJU-REAL/Easel on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.