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Official agent skill

Sales Sequence Builder

by zapier in zapier/gtm-cheat-codes

Create practical sales sequences from campaign context, account signals, and reference copy.

OfficialMITAuto-check passedSales & Support

Install Sales Sequence Builder

skills CLI
$ npx skills add zapier/gtm-cheat-codes --skill sales-sequence-builder -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install zapier/gtm-cheat-codes sales-sequence-builder --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/zapier/gtm-cheat-codes.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/sales-revops/sales-sequence-builder .claude/skills/sales-sequence-builder && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
sales-sequence-builder
GitHub stars
342
Token cost
~296 tokens
SKILL.md length
150 words
Files
6
Skills in repo
21
Repo updated
First seen
Licence
MIT

At a glance

Create practical sales sequences from campaign context, account signals, and reference copy.

  • Works in 5 steps: Gather the minimum context needed to… → Separate reusable elements from… → Draft concise steps with clear CTAs and… → …
  • Tasks that involve Cold outreach
  • SKILL.md covers Workflow, Zapier MCP And SDK Role and Guardrails
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Sales Sequence Builder is an agent skill from zapier/gtm-cheat-codes, published by the product's own GitHub organization. Create practical sales sequences from campaign context, account signals, and reference copy.

Its SKILL.md is about 300 tokens, which your agent loads only when the skill is triggered. The skill folder holds 5 other files (for example `ONBOARDING-PROMPT.md`, `README.md` and `SCHEMA-MAP.md`).

It sits in Sales & Support, covering Cold outreach. It works with Zapier. The repository describes itself as: A field guide for go to market teams using coding agents. Installable skills for campaign planning, CRM context, customer proof, and reviewable agent workflows. The licence is MIT.

When your agent uses it

  • Tasks that involve Cold outreach

Example prompts

  • “/sales-sequence-builder”

Workflow steps

5 steps, taken from the first numbered list in SKILL.md.

  1. Gather the minimum context needed to make the sequence specific.
  2. Separate reusable elements from reference copy from elements that must change for this audience.
  3. Draft concise steps with clear CTAs and plainspoken language.
  4. Add operator notes for personalization, claims, and routing.
  5. Keep sensitive signals useful without sounding invasive.

What it can do on your machine

Read from SKILL.md and the folder at commit 022a288. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Sales Sequence Builder loads about 296 tokens when it runs. Until then it costs about 29 tokens; SKILL.md has 150 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~29
When it runs · the whole SKILL.md, loaded when a task matches
~296

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from zapier/gtm-cheat-codes at commit 022a288, republished under its MIT licence (© zapier). 150 words, ~296 tokens.

Download SKILL.mdSave it as .claude/skills/sales-sequence-builder/SKILL.md (or your agent's skills folder). This skill also uses 5 other files; get the full folder from GitHub.
name
sales-sequence-builder
description
Create practical sales sequences from campaign context, account signals, and reference copy.

Sales Sequence Builder

Use this skill when a GTM team needs rep-ready sequence copy for outbound, event follow-up, re-engagement, or signal-based outreach.

Workflow

  1. Gather the minimum context needed to make the sequence specific.
  2. Separate reusable elements from reference copy from elements that must change for this audience.
  3. Draft concise steps with clear CTAs and plainspoken language.
  4. Add operator notes for personalization, claims, and routing.
  5. Keep sensitive signals useful without sounding invasive.

Zapier MCP And SDK Role

  • Use Zapier MCP to read CRM, approved campaign docs, account notes, and message context.
  • Use Zapier SDK for sequence request intake, task creation, and approved draft logging when the workflow repeats.
  • Keep Gmail drafts, CRM tasks, sequence enrollment, and sends rep-approved.

Guardrails

  • Do not blindly port copy from another campaign.
  • Do not imply unsupported claims, custom audits, or executive involvement.
  • Do not create Gmail or CRM drafts without approval.

© zapier, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 5 other files in skills/sales-revops/sales-sequence-builder of zapier/gtm-cheat-codes.

  • SKILL.md
  • ONBOARDING-PROMPT.md
  • README.md
  • SCHEMA-MAP.md
  • SETUP.md
  • metadata.yaml

Open the folder on GitHubat commit 022a288

Compare with similar skills

Sales Sequence Builder next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Sales Sequence Builder compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Sales Sequence Builder this skillzapier/gtm-cheat-codes342—~296Automated safety check: PassMIT
Lead Scoutspinabot/brigade11k—~954Automated safety check: PassMIT
Granola Deploy Integrationjeremylongshore/tons-of-skills-marketplace2.8k—~1.8kAutomated safety check: PassMIT
Cold Outbound Optimizerericosiu/ai-marketing-skills3.6k1 repos~1.7kAutomated safety check: PassMIT
Prospectingcoreyhaines31/marketingskills54k—~5kAutomated safety check: PassMIT
Sales OsromangojiberryAI/gojiberryai-sales-os139—~2kAutomated safety check: PassMIT

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Works with

Categories

Questions about Sales Sequence Builder

What does Sales Sequence Builder do?

Create practical sales sequences from campaign context, account signals, and reference copy. Sales Sequence Builder is an agent skill from zapier/gtm-cheat-codes, published by the product's own GitHub organization. Create practical sales sequences from campaign context, account signals, and reference copy.

When should I use Sales Sequence Builder?

Sales Sequence Builder fits situations like: tasks that involve Cold outreach.

How do I install Sales Sequence Builder in Claude Code?

Run `npx skills add zapier/gtm-cheat-codes --skill sales-sequence-builder -a claude-code`. Or copy the skill folder (skills/sales-revops/sales-sequence-builder in zapier/gtm-cheat-codes) into .claude/skills/sales-sequence-builder in your project. Claude Code loads it when a task matches its description.

How do I install Sales Sequence Builder in Codex?

Run `npx skills add zapier/gtm-cheat-codes --skill sales-sequence-builder -a codex`. Or copy the skill folder (skills/sales-revops/sales-sequence-builder in zapier/gtm-cheat-codes) into .agents/skills/sales-sequence-builder in your project. Codex loads it when a task matches its description.

Can I use Sales Sequence Builder in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add zapier/gtm-cheat-codes --skill sales-sequence-builder -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/sales-sequence-builder, .gemini/skills/sales-sequence-builder, .github/skills/sales-sequence-builder and .opencode/skills/sales-sequence-builder in your project.

What does Sales Sequence Builder need to run?

SKILL.md names no scripts, command-line tools or credentials: Sales Sequence Builder is instructions for the agent only.

Does Sales Sequence Builder access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Sales Sequence Builder safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Sales Sequence Builder use?

Sales Sequence Builder is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Sales Sequence Builder use?

About 296 tokens (SKILL.md is roughly 1.2k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Sales Sequence Builder?

Skills that share tags, products or a category with Sales Sequence Builder: Lead Scout (spinabot/brigade, 11k stars), Granola Deploy Integration (jeremylongshore/tons-of-skills-marketplace, 2.8k stars), Cold Outbound Optimizer (ericosiu/ai-marketing-skills, 3.6k stars) and Prospecting (coreyhaines31/marketingskills, 54k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Sales Sequence Builder?

zapier (a GitHub organization, an official publisher) maintains it in zapier/gtm-cheat-codes, which has 342 GitHub stars. The repository holds 21 skills in this directory. The repository was last updated on July 13, 2026.

Source: zapier/gtm-cheat-codes on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.