Official agent skill

HTML Mockup Builder

by zapier in zapier/gtm-cheat-codes

Build self-contained HTML mockups from campaign, product, or page briefs.

OfficialMITAuto-check passedProductivity & Automation

Install HTML Mockup Builder

skills CLI
$ npx skills add zapier/gtm-cheat-codes --skill html-mockup-builder -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install zapier/gtm-cheat-codes html-mockup-builder --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/zapier/gtm-cheat-codes.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/marketing/html-mockup-builder .claude/skills/html-mockup-builder && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
html-mockup-builder
GitHub stars
342
Token cost
~245 tokens
SKILL.md length
129 words
Files
6
Skills in repo
21
Repo updated
First seen
Licence
MIT

At a glance

Build self-contained HTML mockups from campaign, product, or page briefs.

  • Works in 5 steps: Identify page type, audience, and… → Determine required sections and content… → Build a self-contained HTML file with… → …
  • Tasks that involve Workflow automation
  • SKILL.md covers Workflow, Zapier MCP And SDK Role and Guardrails
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

HTML Mockup Builder is an agent skill from zapier/gtm-cheat-codes, published by the product's own GitHub organization. Build self-contained HTML mockups from campaign, product, or page briefs.

Its SKILL.md is about 250 tokens, which your agent loads only when the skill is triggered. The skill folder holds 5 other files (for example `ONBOARDING-PROMPT.md`, `README.md` and `SCHEMA-MAP.md`).

It sits in Productivity & Automation, covering Workflow automation. It works with Zapier. The repository describes itself as: A field guide for go to market teams using coding agents. Installable skills for campaign planning, CRM context, customer proof, and reviewable agent workflows. The licence is MIT.

When your agent uses it

  • Tasks that involve Workflow automation

Example prompts

  • “/html-mockup-builder”

Workflow steps

5 steps, taken from the first numbered list in SKILL.md.

  1. Identify page type, audience, and conversion goal.
  2. Determine required sections and content hierarchy.
  3. Build a self-contained HTML file with embedded CSS.
  4. Use the team's design system tokens and component patterns.
  5. Verify responsive behavior before sharing.

What it can do on your machine

Read from SKILL.md and the folder at commit 022a288. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

HTML Mockup Builder loads about 245 tokens when it runs. Until then it costs about 23 tokens; SKILL.md has 129 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~23
When it runs · the whole SKILL.md, loaded when a task matches
~245

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from zapier/gtm-cheat-codes at commit 022a288, republished under its MIT licence (© zapier). 129 words, ~245 tokens.

Download SKILL.mdSave it as .claude/skills/html-mockup-builder/SKILL.md (or your agent's skills folder). This skill also uses 5 other files; get the full folder from GitHub.
name
html-mockup-builder
description
Build self-contained HTML mockups from campaign, product, or page briefs.

HTML Mockup Builder

Use this skill to turn a web or campaign idea into a reviewable HTML artifact.

Workflow

  1. Identify page type, audience, and conversion goal.
  2. Determine required sections and content hierarchy.
  3. Build a self-contained HTML file with embedded CSS.
  4. Use the team's design system tokens and component patterns.
  5. Verify responsive behavior before sharing.

Zapier MCP And SDK Role

  • Use Zapier MCP to read briefs, approved assets, design guidance, and source copy.
  • Use Zapier SDK for mockup request intake, artifact logging, and review routing when the workflow repeats.
  • Do not publish, deploy, or use customer assets without approval.

Guardrails

  • Do not publish or deploy unless explicitly requested.
  • Do not use unapproved customer logos or private screenshots.
  • Keep the mockup reviewable and easy to edit.

© zapier, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 5 other files in skills/marketing/html-mockup-builder of zapier/gtm-cheat-codes.

  • SKILL.md
  • ONBOARDING-PROMPT.md
  • README.md
  • SCHEMA-MAP.md
  • SETUP.md
  • metadata.yaml

Open the folder on GitHubat commit 022a288

Compare with similar skills

HTML Mockup Builder next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

HTML Mockup Builder compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
HTML Mockup Builder this skillzapier/gtm-cheat-codes342—~245Automated safety check: PassMIT
Zapier SDKzapier/sdk262—~2.9kAutomated safety check: PassMIT
Zapier Demozapier/zapier-mcp428—~2.7kAutomated safety check: PassMIT
Zapier Statuszapier/zapier-mcp428—~1.8kAutomated safety check: PassMIT
Zapier Explorezapier/zapier-mcp428—~4kAutomated safety check: PassMIT
Zapier Onboardzapier/zapier-mcp428—~2.8kAutomated safety check: PassMIT

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Works with

Questions about HTML Mockup Builder

What does HTML Mockup Builder do?

Build self-contained HTML mockups from campaign, product, or page briefs. HTML Mockup Builder is an agent skill from zapier/gtm-cheat-codes, published by the product's own GitHub organization. Build self-contained HTML mockups from campaign, product, or page briefs.

When should I use HTML Mockup Builder?

HTML Mockup Builder fits situations like: tasks that involve Workflow automation.

How do I install HTML Mockup Builder in Claude Code?

Run `npx skills add zapier/gtm-cheat-codes --skill html-mockup-builder -a claude-code`. Or copy the skill folder (skills/marketing/html-mockup-builder in zapier/gtm-cheat-codes) into .claude/skills/html-mockup-builder in your project. Claude Code loads it when a task matches its description.

How do I install HTML Mockup Builder in Codex?

Run `npx skills add zapier/gtm-cheat-codes --skill html-mockup-builder -a codex`. Or copy the skill folder (skills/marketing/html-mockup-builder in zapier/gtm-cheat-codes) into .agents/skills/html-mockup-builder in your project. Codex loads it when a task matches its description.

Can I use HTML Mockup Builder in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add zapier/gtm-cheat-codes --skill html-mockup-builder -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/html-mockup-builder, .gemini/skills/html-mockup-builder, .github/skills/html-mockup-builder and .opencode/skills/html-mockup-builder in your project.

What does HTML Mockup Builder need to run?

SKILL.md names no scripts, command-line tools or credentials: HTML Mockup Builder is instructions for the agent only.

Does HTML Mockup Builder access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is HTML Mockup Builder safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does HTML Mockup Builder use?

HTML Mockup Builder is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does HTML Mockup Builder use?

About 245 tokens (SKILL.md is roughly 980 characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to HTML Mockup Builder?

Skills that share tags, products or a category with HTML Mockup Builder: Zapier SDK (zapier/sdk, 262 stars), Zapier Demo (zapier/zapier-mcp, 428 stars), Zapier Status (zapier/zapier-mcp, 428 stars) and Zapier Explore (zapier/zapier-mcp, 428 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains HTML Mockup Builder?

zapier (a GitHub organization, an official publisher) maintains it in zapier/gtm-cheat-codes, which has 342 GitHub stars. The repository holds 21 skills in this directory. The repository was last updated on July 13, 2026.

Source: zapier/gtm-cheat-codes on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.